---
title: Talkwalker by Hootsuite Reviews
meta_title: 'Talkwalker by Hootsuite Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 137 reviews by the users' company size, role or industry
  to find out how Talkwalker by Hootsuite works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 137
  scale: '5'
date_modified: '2026-07-20'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Talkwalker by Hootsuite Reviews
**Vendor:** Hootsuite  
**Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 137
## About Talkwalker by Hootsuite
Most organizations still learn what&#39;s happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what&#39;s being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn&#39;t directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com



## Talkwalker by Hootsuite Pros & Cons
**What users like:**

- Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding. (2 reviews)
- Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations. (1 reviews)
- Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features. (1 reviews)
- Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage. (1 reviews)
- Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively. (1 reviews)
- Implementation Ease (1 reviews)
- Innovation (1 reviews)
- Multi-platform (1 reviews)
- Users value the **customizable search functionality** of Talkwalker, enabling tailored insights across various parameters. (1 reviews)
- Training (1 reviews)

**What users dislike:**

- Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility. (2 reviews)
- Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging. (1 reviews)
- Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially. (1 reviews)
- Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations. (1 reviews)
- Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively. (1 reviews)
- Users find the **query editing experience lacking** , as it doesn&#39;t allow edits within the graph view. (1 reviews)
- Learning Curve (1 reviews)
- Limited Credits (1 reviews)
- Users find the **limited social listening** feature frustrating, as it restricts access to only the past 30 days of conversations. (1 reviews)
- Not Intuitive (1 reviews)

## Talkwalker by Hootsuite Reviews
  ### 1. Talkwalker alerts

**Rating:** 4.5/5.0 stars

**Reviewed by:** Charlotte G. | Vice President, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2016

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker alerts are an excellent way of keeping up with breaking news online. 

I use this service to monitor client coverage in real-time by selecting the 'as it happens' function. For slower moving news, I select alerts for 'once a day' or 'once a week'.

This ensures I get client coverage as it's breaking online.

It's very easy to set up & edit your Talkwalker alerts at any time.

It's also a free service, which is welcome. Media monitoring services can be expensive. 



**What do you dislike about Talkwalker by Hootsuite?**

You have to ensure the alerts don't go into your 'clutter' or 'junk' folders. 

Also inevitably these alerts can pick up articles that aren't relevant to your client (especially if your client you're monitoring has a generic name). 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

It enables me to keep track of breaking news as it happens on behalf of my clients. 

  ### 2. Goog Tool, especially for Social Network KPI

**Rating:** 3.5/5.0 stars

**Reviewed by:** Stefano C. | Analytics Director, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 31, 2016

**What do you like best about Talkwalker by Hootsuite?**

I like best social network KPI for all posts, especially Engagement, Potential Reach and Trending Score. Automatic sentiment works pretty well (english). Easy to use is another quality of the tool.

**What do you dislike about Talkwalker by Hootsuite?**

Automatic sentiment for Italian language is not so accurate (but it's common for several listening platforms).
Other crawlers are better than TalkWalker in order to retrieve data. 

**Recommendations to others considering Talkwalker by Hootsuite:**

Especially for social metrics, but other platforms are better in terms of crawler. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Several reports, social and listening reports, in support of digital strategy for different clients. 

  ### 3. It's positive, it fits our needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 02, 2016

**What do you like best about Talkwalker by Hootsuite?**

Extensive tracking. it does not miss results also considering search on Facebook where results are more difficult to detect. Real time tracking is really good, along with the possibility to filter results. Clean interface is  quick and easily understandable.

**What do you dislike about Talkwalker by Hootsuite?**

Sentiment analysis: tag provided is not always reliable, tracking is sometimes not fautless.

**Recommendations to others considering Talkwalker by Hootsuite:**

Really good for alerts, We really recommend it

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

It gives us the opportunity to provide  a good service at a reasonable cost.

  ### 4. Amazing and really helpful.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2016

**What do you like best about Talkwalker by Hootsuite?**

The ability of Talkwalker to monitor and organize data on the whole social media and web inventory. 

**What do you dislike about Talkwalker by Hootsuite?**

Nothing in particular. The platform keeps its promises. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Social media listening, influencers outreach, brand reputation, audience analysis. 

  ### 5. Innovative and polished with great customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeremy C. | Senior Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2015

**What do you like best about Talkwalker by Hootsuite?**

The Analysis element of the service is powerful, quick and comprehensive enough to handle most standard media monitoring and analysis requirements. The global reach of the monitored sources makes the tool very strong in supporting clients with a worldwide brief. Turn to the IQ Apps and you unlock more analytics, more focus leading to more insight. The platform is fully customisable - build your own dashboards and automated reports to help cater to any reporting / output requirement. Go even further by plugging in your own data sources to help drive wholistic data handling in the same platform enabling users to draw parallels and correlation across multiple data sources - this is where TalkWalker stands apart from the competition, effectively working as a provider of a powerful business intelligence suite.
New innovative apps and widgets come online regularly to help with data interpretation and manipulation.
Customer support has been faultless. Fast responses from a knowledgeable account team inspire great confidence in the service.


**What do you dislike about Talkwalker by Hootsuite?**

The automated sentiment needs refining, but then automated sentiment is not an exact science. Tightening this would make for an even more compelling offer. The ability to manage projects within a user account could be more flexible, making more productive use of the data allowance available.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Solved: Global media monitoring and analysis
Solved: Comprehensive daily alerting support for a client operating in 99 markets
Solved: Owned channel analytics on a brand and its competitors across 80 pages
Benefits: The ability to add seemingly disparate data sources to help draw deeper insight and intelligence for clients
Benefits: giving a complete joined-up presentation of multiple data points in one platform, breaking down operational silos


  ### 6. Support Excellent

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2016

**What do you like best about Talkwalker by Hootsuite?**

Support Assistance, Response Time, consultancy, brilliant UX, New Releases Frequency, Newsletter and Case study shared.

**What do you dislike about Talkwalker by Hootsuite?**

Just a little problems about section Report, that doesn't work like section analytics.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Major benefit is having a real time dashboard that gives you a unique tool to monitor your brand reputation, for all web channel.

  ### 7. Excellent platform that keeps getting better.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Igor G. | Intelligence Analyst - Cybersecurity Service, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** November 30, 2015

**What do you like best about Talkwalker by Hootsuite?**

The wide variety of formats available to visualize our data, as well as all the options for exporting the data and graphs to office documents and directly onto websites, makes extracting the information we need in support of our decision making much simpler, reducing workloads and allowing the same number of analysts to cover larger topics. 

We also love that they incorporate our feedback into their development roadmap meaning that issues we have with the platform don't usually last very long.

**What do you dislike about Talkwalker by Hootsuite?**

Changing/editing topics, filters and channels requires leaving the page you are working on. This disrupts your rhythm of work some times. This also means that the initial setup takes a little longer then necessary.

**Recommendations to others considering Talkwalker by Hootsuite:**

Prior to settling on Talkwalker, we investigated and tried a large amount of competing tools. All were either significantly more expensive (for our use case) or offered much less flexibility.

We have found that not only has Talkwalker allowed us to replace our previous platform, we are now considering replacinng other tools also, which will translate into cost savings.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We have achieved greater efficiency in our operational proceedures by using a graphics based interface compared to our previous model. This allows for faster reaction times and a greater understanding of the context surrounding what we are looking at.

  ### 8. Reasons I use Talkwalker

**Rating:** 3.5/5.0 stars

**Reviewed by:** Atul V. | Manager - Digital Analytics & Intelligence, Enterprise (> 1000 emp.)

**Reviewed Date:** November 17, 2015

**What do you like best about Talkwalker by Hootsuite?**

The reason I chose Talkwalker was because it offers the key metrics such as no. of Buzz, Potential Reach, Engagement and Sentiments for all social media platforms including Twitter, Facebook, Instagram and YouTube, unlike any other social media monitoring tool. We can of course then plot all these metrics against topics, themes, sources, channels, custom filters, demographics, geographic, devices, etc.  

There are some features of Talkwalker which I find extremely useful

1.    Search queries: I believe there are nearly 100 search query syntaxes that help us to slice and dice the data almost like how we want. I have used almost all, and they all are useful.
2.    Custom Filters: We can use all the search queries to form custom filters. This help us to fetch the data which is already there in our main monitor (no need to create new monitor) and then plot all the metrics against the filter.
3.    Smart themes: they've recently introduced this feature, and I am fond of it. With this feature, you can see the breakdown the result and metrics by People, emotions, brands/companies, and event without even setting a search query. There’s not great accuracy in it yet, but you get the view of who are the key people and brands mentioned in the buzz.
4.    Devices: This is also a new feature they have introduced. With this, you can plot the results and metrics by mobile, tablet, desktop and bots. (really helpful).
5.    Content type: You can also plot buzz by content types such as pictures, videos, links, and text. They have this inbuilt in the tool, and also you can get this data by building a query.
6.    Channel analytics: this is really good, it offers all necessary metrics about channels you have set. You can set channels for all social media platforms.
7. I like the fact that they are constantly evolving and come up with new features time to time which are truly useful for their clients.
8. Their support team is extremely supportive. You don't have to wait for their response and solution for hours. 


**What do you dislike about Talkwalker by Hootsuite?**

There are few things I think Talkwalker needs to improve

1.    Sentiment analysis: they need work on sentiment analysis by adapting new technologies and ditching old school analysis methods.  
2.   Data sources: Talkwalker does not offer data from Forums sites and Tumblr. For this, you need to feed external links.
3. They also need to work on accuracy in geographic and demographic data. 

**Recommendations to others considering Talkwalker by Hootsuite:**

Study your requirement, have lot of questions and have a trial account. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We, at Repucom, have been continuously working on marketing and consumer research in sports and entertainment industry across the globe. Having great and big social and digital data, we offer our clients intelligence on fan behavior in relations with right holders, sponsors and broadcasters.

  ### 9. Ha cambiato il mio lavoro e quindi la mia vita (in meglio, ovviamente)

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 23, 2016

**What do you like best about Talkwalker by Hootsuite?**

Funzionalità del cruscotto, avvisi, copertura delle fonti

**What do you dislike about Talkwalker by Hootsuite?**

Sentiment analysis in italiano deludente

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Rilevamento in tempo reale di argomenti di tendenza e influencer

  ### 10. What a relief

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thom S. | CoFounder / Creative Director, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2015

**What do you like best about Talkwalker by Hootsuite?**

Finally! Talkwalker, is the analytical tool we'd been looking for, Reach, Engagement, Audience activity. It's all in there. Perfect for Twitter monitoring and reporting with instant live data. I love the media options and how I am able to extract data on a per account basis. 

**What do you dislike about Talkwalker by Hootsuite?**

There isn't a great deal to dislike in that the interface is simple and easy to use, the main thing I don't like is the fact I have a cap on my callouts, but that's my problem in the package I have, not theres.

**Recommendations to others considering Talkwalker by Hootsuite:**

Although very advanced and built to last, you still feel part of the early development when using TalkWalker, in that your suggestions are taken on board, and the amount of new features that are always appearing in the dashboard, giving a richer and better experience to the end client in way of insight. The only thing I would say if you are running a social campaign, and especially Twitter, the analytics that you can offer the client, pre post and during campaign are remarkable. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We are able to show the success of our social campaigns, how they compare to the client's competition and show the true value in using our services with the in-depth analysis supplied to us by TalkWalker. Benefits created are diverse with reporting becoming a stand alone product that the client is willing to pay for.

  ### 11. A fantastic tool and support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole M. | Senior Manager, Research and Analytics, Public Relations and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 21, 2015

**What do you like best about Talkwalker by Hootsuite?**

I like the technology.  Talkwalker has a great back-end system that allows the dashboard to work seamlessly. I can trust the data that comes in and know that I can filter it in many different ways. 

**What do you dislike about Talkwalker by Hootsuite?**

The onyl think I don't like is the lack of "publication" name in the excel export.  HOWEVER, because they are a technology company, this is something that they have already started to work on because we asked for it.  They have great customer service.

**Recommendations to others considering Talkwalker by Hootsuite:**

It is a fantastic product supported by a great group of people.  They really work with you to make sure you have the support you need.   And, if you need something else, they will work with their technicians to make it happen.  You can include all online news, social media, print media and broadcast.  The dashboard interface and reporting structure is amazing. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

One major business problem was the amount of time my team on analytics experts were spending on setting up simple reports because the Marketing account teams could not figure out how to use our old system. With Talkwalker, they have been able to easily use the dashboards and analytics page.  We help them set it up, and then they take over.  It has not only saved my team time, but it has saved them hours from manually compiling reports that were presentable enough for the client. We have seen a decrease in over servicing accounts.

  ### 12. Great tool for web monitoring and market analysis

**Rating:** 4.0/5.0 stars

**Reviewed by:** Claudia G. | Social Media Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2015

**What do you like best about Talkwalker by Hootsuite?**

It's a very powerful tool for web monitoring, very useful on controlling web reputation, thanks to its alert feature. I found it very useful also for benchmark on social media, influencer analysis and market analysis (you can analyze in depth sectors and industries, with tag cloud, influencer, sentiment analysis and so on).

**What do you dislike about Talkwalker by Hootsuite?**

Sometime it's a little bit slow and it doesn't update some data (sentiment overall) when I make manual changes.

**Recommendations to others considering Talkwalker by Hootsuite:**

Try first the 30days' trial and ask support of you own country team. It would be fundamental for the first approach with setup and analysis.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Through Talkwalker I can improve my social media strategy comparing competitors best practices. I can also prevent and better manage some brand reputation crisis thanks to real time alert of negative comment or post.

  ### 13. Great tool with a few adjusts to solve

**Rating:** 4.5/5.0 stars

**Reviewed by:** Raphael Y. | Consumer Insights Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2015

**What do you like best about Talkwalker by Hootsuite?**

Easy to use
One year of past mentions
Great usability
Lots of options on graphs/charts
Brings all the results
Great extra features, like Alerts, Crisis and Competitors




**What do you dislike about Talkwalker by Hootsuite?**

Is a lit bit slow some times
The tagging feature doesn't have levels of access
Doesn't bring photos posted on Facebook (Only when it's posted on the page wall)
Doesn't have a Social CRM features


 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

It's our main tool for social media listening tool on earned and owned media, today fits all our needs, it's use to use and offers a lot of extras who help in the day to day routine.

For me, who doesn't like use the excel, it's a great step to have all the option of charts right on the toll. Definitely a tool that i recommend. 

  ### 14. A great product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yasmine K. | Consultante, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2015

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker interface provides all the data and indicators we need to offer our client relevant analysis about their e-reputation. The tool is very easy to use and you may customize reports, alerts, dashboards, etc.
Plus, Talkwalker support team is always available.

**What do you dislike about Talkwalker by Hootsuite?**

There are not many drawbacks. One thing to know though is that when you need a bigger package than the one you’re currently using, you need to commit for 12 months. That can be a real inconvenience when there is an event increasing the number of results for a short period of time.

**Recommendations to others considering Talkwalker by Hootsuite:**

Talkwalker support team is always available, which makes it easy to start with the product, and to deal with any question you may have. They try to adapt to your needs as much as possible. 
Since almost everything can be customized, you get what you need, from the simplest dashboard to the most elaborated analytics.


**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We offer our customers precise data and we base our analysis on real-time monitoring. Talkwalker allows us to have a global perspective, providing both quantitative and qualitative insights. 

  ### 15. Amazing tagging and sorting functionality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Philippe S. | Vice President, Measurement & Analytics, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2015

**What do you like best about Talkwalker by Hootsuite?**

The Talkwalker platform provides incredibly powerful and easy to use tagging and filtering functionality. This was particularly useful to me as I develop processes to draw insights from analytics. 

**What do you dislike about Talkwalker by Hootsuite?**

There is nothing to dislike about the Talkwalker. My only peeves, and this applies to most tools in this space, are (1) the amount of noise (i.e. coupons, spam and other irrelevant content), and (2) the expiration of content, but that is not something that is in Talkwalker or any other platform's control. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

I tend to focus more on meta data that on the actual content and look for statistically significant patterns. The tagging and filtering options in Talkwalker have been extremely useful in quickly and accurately zeroing in on the most insightful findings.

  ### 16. Great monitoring and analytics tool perfect for tracking news coverage and social media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephanie B. | Assistant Account Executive, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2015

**What do you like best about Talkwalker by Hootsuite?**

The web portal is user-friendly and the staff is very helpful in explaining how to find exactly the tools and results you need. It also provides great graphics that really demonstrate the effects of your program on coverage and social engagement. 

**What do you dislike about Talkwalker by Hootsuite?**

The interface can be overwhelming at first, as there are so many features and options--once you get the hang of it though, it's easy to navigate. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We are able to better track not only our social media results, but our overall online presence and campaign awareness. It also allows us a lot of flexibility in adjusting our search terms on an as-needed basis to best fit our clients and campaigns. It has simplified our traditional monitoring methods and saved us time, while providing additional tools and visual reports we could not have created previously. 

  ### 17. Accurate Resuslts, Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Fred L. | E-Commerce and Direct Marketing Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2015

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker has a pretty unique back-end system that and easy to use dashboard that generates some really cool graphs for our clients. Given the proper search set up, you can really generate some accurate results. The staff has also been super helpful with the learning curve.

**What do you dislike about Talkwalker by Hootsuite?**

Overall really great tool. The staff has been very helpful with all problems I've come across so far which has been mostly minor bugs and glitches.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Currently we're trying to expand our reach into the digital realm of earned content ans ahve faced the challenge of finding relevant outlets for the content we provide. With Talkwalker we've been able to take a snapshot to share with our clients about who's sharing info and talking about them.

  ### 18. Awesome social media monitoring tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jean M. | Board Member, Food Production, Enterprise (> 1000 emp.)

**Reviewed Date:** May 25, 2015

**What do you like best about Talkwalker by Hootsuite?**

I have been using Talkwalker for several months and I have witnessed constant improvements and new features on the platform, including one need I had expressed. Their team of engineers are quite impressive.

Talkwalker is highly flexible and customisable. While it's easy to use for beginners, it’s also a robust tool with advanced capacities for experienced users with complex needs. 

**What do you dislike about Talkwalker by Hootsuite?**

We are impressed with the robustness, data coverage & flexibility of the tool. Nothing negative to point out.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

The analysis provided by Talkwalker allows us to discover and grasp the nuances of online discussions so we are able to optimise our communications strategy in real time with what appears to be well accepted by our audience. 


  ### 19. Excellent product for analytics and social listening

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hélène L. | Co-founder, Market Research, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2015

**What do you like best about Talkwalker by Hootsuite?**

its very user friendly, and flexible in terms of use; we can monitor topics as well as brand pages with a lot of input

**What do you dislike about Talkwalker by Hootsuite?**

really...i don't dislike any thing......

**Recommendations to others considering Talkwalker by Hootsuite:**

A very competitive product compared to others

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

we are a market research company specialized on mums and families; therfore, we track e reputation of our clients as well as topic monitoring on mums' related issues for our clients


  ### 20. Intuitive operation with good source coverage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marc T. | Standortleiter Hamburg / Director Strategy & New Business, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2015

**What do you like best about Talkwalker by Hootsuite?**

The simple operation also allows beginners to quickly get comfortable with the tool. The source coverage is good.

**What do you dislike about Talkwalker by Hootsuite?**

Sentiment analysis is often off the mark

**Recommendations to others considering Talkwalker by Hootsuite:**

Gib ihm eine Chance!

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Ideal for preparing customer pitches

  ### 21. Excellent, Efficient Product That's Easy to Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2015

**What do you like best about Talkwalker by Hootsuite?**

I like the power and usability of the technology -- there is a lot you can do in Talkwalker, and since it's all centralized in one location, it's easy to see how the media mentions you search for become actionable insight. As a communications firm, this is valuable for our clients. Part of my job involves training the rest of my company on the tool, and it is incredibly user-friendly -- much more so than our previous monitoring tool, which most coworkers disliked using. 

I've also had great experiences with their customer services -- in addition to really understanding their technology, responses are prompt, helpful, and resolve issues quickly. Additionally, if someone doesn't know the answer, they will find someone who can. 

**What do you dislike about Talkwalker by Hootsuite?**

The roll out of new features, which incorporates user feedback, has not adapted fast enough for some of our needs. We keep giving the same feedback and hearing that the features we want are coming, but haven't gotten a firm date of their arrival. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

As a communications firm, we do a lot of media monitoring. Automated reports have made projects, which previously took two hours, now only five minutes. 

  ### 22. ersatile Tool that Provides Rich Social Monitoring and Insights in Real-Time

**Rating:** 4.5/5.0 stars

**Reviewed by:** Susan M. | Founder and CEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 07, 2015

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker's social monitoring platform is intuitive, highly customizable and provides real-time, comprehensive social and online media results. The customizable dashboards offer the ability to assess performance across several KPIs, including mentions, engagement, potential reach, influencers, sentiment and general demographics. Engaging in comparative analyses and generating custom reports is a breeze. And the staff at Talkwalker are a delight to work with - they deliver highly capable, helpful, hands-on, and prompt support.

What business problems are you solving/benefits have you realized: Our firm, McPherson Strategies, is using Talkwalker largely for brand monitoring/analytics, social listening and campaign performance.


**What do you dislike about Talkwalker by Hootsuite?**

The platform tends to be slow, and building the dashboards to spec takes some time getting used to. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Our firm, McPherson Strategies, is using Talkwalker largely for brand monitoring/analytics, social listening and campaign performance.


  ### 23. Decent but needs work

**Rating:** 2.0/5.0 stars

**Reviewed by:** James R. | Founder, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2015

**What do you like best about Talkwalker by Hootsuite?**

The client ready graphs and analysis it provides. It is very eye catching. Can cut-n-paste into internal reports. They are very good looking. 

Top influencer information has proved to be a very valuable tool.
 


**What do you dislike about Talkwalker by Hootsuite?**

It is a bit slow. 

Not as user friendly as I would like. 

Navigation is not as easy as I would like. 

The fact that the site claims (via their contract), as well as on their invoices claim to allow payment for services via credit card. This is not true. Credit Card payment is not an option at this time. Not a big deal, but I felt mislead. 

I recommend using the free service that tracks for 7 days and not paying for the full service until they fix their issues such as the need to streamline their UI, speed up the loading time between pages (I have 300+ Mbps for downloading and 22+ Mbps for uploading) and make the site a little more user friendly. 


**Recommendations to others considering Talkwalker by Hootsuite:**

Use the free trail. It is a little pricey for a service that still needs some fine tuning. I do believe they can improve and that Talkwalker will become a really great tool, but right now the ease-of-use is not there.  

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

It does provide my clients with information on how their messaging resonates and where it resonates. 

Talkwalker could become a very valuable tool, but it needs to streamline its UI, speed up the loading between pages, and hopefully become a little more user friendly.  

  ### 24. Talkwalker is the best tool I've used - ease of use, fun to use, great results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Konstantin V. | Program Director, Broadcast Media, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 20, 2015

**What do you like best about Talkwalker by Hootsuite?**


We were looking for a tool to manage our social media listening needs. But we found more than that in Talkwalker, its personalization capabilities and ease of use surpassed our expectations and drove conversion and cross sell up to record levels while literally saving hundreds of hours in manual work. Definitely a great tool and partner in our marketing strategy, also in the strategy to serve our clients.

As we are working on many different projects that involve social media platforms, it was necessary for us to find influencers, to monitor activities, to see who and how drives the conversation.

It is true that all the campaigns we launched for some of our clients with the help of Talkwalker have proven to increase our engagement rate and generate more leads. What we love most is that we can react immediately, search with unlimited queries, change them instantly and convert them in beautiful reports.


**What do you dislike about Talkwalker by Hootsuite?**

Nothing. I found it useful and always helpful.

**Recommendations to others considering Talkwalker by Hootsuite:**

Great product. Tested. Trustworthy.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We've worked on various multiplatform projects for different clients from banking and financial sectors to fashion and entertainment.

  ### 25. Newsaccess

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2015

**What do you like best about Talkwalker by Hootsuite?**

What I like best about using the Talkwalker service is how user-friendly it is. As a person selling a social media monitoring tool, one of the main concerns I always seem to hear is "I couldnt work it", "Too Complicated", "Confusing".  Talkwalker is so easy to use and I feel in this industry that is a major attribute.

**What do you dislike about Talkwalker by Hootsuite?**

Automated Sentiment is not good, I understand because it is global Monitoring is has to be automated but when I search down through it and check out what category comments fall under, most of them are innacurate, nearly 75%

**Recommendations to others considering Talkwalker by Hootsuite:**

User friendliness is the game changer

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Clients generaly want to get a feel of there brand, who is listening and engaging with there product and where?

  ### 26. The best social media tool for monitoring

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alicia S. | Marketing Digital Analyst, Financial Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2015

**What do you like best about Talkwalker by Hootsuite?**

I like that TalkWalker sends me Alerts any time someone say something about my brand or something related

**What do you dislike about Talkwalker by Hootsuite?**

I don't think I can find something I don't like about this platform, it has everything I need for monitoring my brand on Internet

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Our major benefit is that we have a clear idea of which segment we need to attack in order to get more clients. TalkWalker has helped us alot with all the analytic information that provide us

  ### 27. Great product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 22, 2015

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker is probably the best platform out there. It is really easy to use and within the first 10 min I knew how to use most of the features. 

The second added value of the platform is the languages capacities. The coverage and understanding of most languages was clearly a strong added value compared other solutions.

Last the new IQ apps and reporting gives you instantly a story to share with your management

**What do you dislike about Talkwalker by Hootsuite?**

Some specific sites needs to be added manually to get the reviews or comments on products. This can take some time to do it but I've looked out there and I think this is not possible even with competition

**Recommendations to others considering Talkwalker by Hootsuite:**

I would strongly recommend if you are considering purchasing such solution to try them. They are not as known as Radian6 or Sprinklr but clearly are taking the lead in term of ease of use. Also please ask for a demo - if you try by yourself you might miss very useful features, 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

As a sales person what I am trying to do is to get alerted on new reviews of my product, detect competition launch and compare customers reviews with competition. I also create monthly report that I send to my clients on the market changes. 

  ### 28. Great Tool, great Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert S. | Experte, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** May 04, 2015

**What do you like best about Talkwalker by Hootsuite?**

Talkwalker is one of the best listening and monitoring tools on the marked. Workflow, widget integreation can compete to every other top-tool like brandwatch oder crimson hexagon. Groundbreaking is the best alerting funktion on the market. 

**What do you dislike about Talkwalker by Hootsuite?**

Talkwalker 2.0 changed the query edit funktion to a seperate menue, which can be unconfortable to a certain degree if you used to talkwalker 1.0. 
Evolution to TW2.0 seems to have fixed some performance problems.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We try to predict and react social media incidents. Therefore we use a advanced version of several listening/monitoringtools for cross media and topic monitoring.

  ### 29. Good, powerful and cost effective social monitoring

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul D. | Non Executive Director and shareholder, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2015

**What do you like best about Talkwalker by Hootsuite?**

Having tried several products over the years Talkwalker is the one I'm yet to be disappointed by. Importantly it is easy to use, delivers thorough results, is reasonably priced and comes with sterling customer support.

**What do you dislike about Talkwalker by Hootsuite?**

Social cover is great, but the traditional online media coverage isn't as watertight as a traditional media monitoring service. That said, if it is a broad range of social channels you're looking to monitor and not then this won't be an issue.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Talkwalker is a fantastic campaign evaluation tool, supports crisis monitoring and brand reputation management.

  ### 30. An Easy to Use Research Product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Roxane P. | CEO Americas, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 01, 2015

**What do you like best about Talkwalker by Hootsuite?**

The gem in this product is the agility with which one can manipulate social data by switching themes, drilling down, sharing, exporting etc.
The speed at which results were returned from created searches makes it easy to research topics. 
The visualizations provide quick insight on topic/issue trending.

**What do you dislike about Talkwalker by Hootsuite?**

It isn't that I dislike the sentiment as much as I don't see it as a necessary feature to further insightful measurement. 

**Recommendations to others considering Talkwalker by Hootsuite:**

Consider Talkwalker as part of a host of PR workflow solutions.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Evaluation of the product to determine how it can a) help my customers, b) improve the industry options c) make measurement and evaluation easier for more people.

  ### 31. Best monitoring service I've ever used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2015

**What do you like best about Talkwalker by Hootsuite?**

The multiple visual based reporting options 

**What do you dislike about Talkwalker by Hootsuite?**

Some functions still need fine tuning and exporting fields should include media outlet and region more easily.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Clients are much happier with reports and our monitoring capabilities since we began using Talkwalker. It's much easier to examine conversations in the media with the tool's help. 

  ### 32. Great Tool with lots of options

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2015

**What do you like best about Talkwalker by Hootsuite?**

The number of sources available and the number of languages available. 

Avaibality to customize a "dashboard view" for each client

**What do you dislike about Talkwalker by Hootsuite?**

Seems a bit overwhelming at times, and you can not click through to view the data

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Competitor Analysis

  ### 33. Powerful and easy to use 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Julie M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2015

**What do you like best about Talkwalker by Hootsuite?**

Easy to use and efficient tool to conduct online brand perception analysis.
Deep insights; many available languages (useful for international business)

**What do you dislike about Talkwalker by Hootsuite?**

At the beginning, I was not really satisfied with the graphics design. 
Better results now - the tool is constantly improving its capabilities.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

I mainly used the tool to conduct quick audit about the online brand perception of our customers. I recommend the tool as a key step for any company which is questioning its social media strategy.

  ### 34. Perfect Tool for Social Listening

**Rating:** 5.0/5.0 stars

**Reviewed by:** Janni (Ioannis) O. | Senior Manager Digital Media, Public Relations and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2015

**What do you like best about Talkwalker by Hootsuite?**

Easy to handle. Nice interface. Usable Data.

**What do you dislike about Talkwalker by Hootsuite?**

Lack of sources. Especially uknown and small blogs. 

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We are using Talkwalker for Brand Monitoring and competitive analysis.

  ### 35. Great Overview of Impact

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2015

**What do you like best about Talkwalker by Hootsuite?**

I found the visuals for most frequently associated terms and the global map helpful.

**What do you dislike about Talkwalker by Hootsuite?**

I wish there was historical access to impressions.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

Non Profit/ Charity campaign awareness. This gives us a better idea of what topics are resonating most with the target audience.

  ### 36. Efficient tool for getting data!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2015

**What do you like best about Talkwalker by Hootsuite?**

The web interface is easy to use.
The response time is satisfying.

**What do you dislike about Talkwalker by Hootsuite?**

The querying model is powerful but it could be improved.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

The platforms allows to get pertinent data about specific topis.

  ### 37. A brilliant social media monitoring platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alessandro C. | Operations Director, Public Relations and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 15, 2014

**What do you like best about Talkwalker by Hootsuite?**

Reporting capabilities, flexibility, user experience

**What do you dislike about Talkwalker by Hootsuite?**

Only for monitoring, no engagement capabilities. You just need to know that.

**What problems is Talkwalker by Hootsuite solving and how is that benefiting you?**

We are distributors of the platform, which is integrated in our wider media monitoring capabilites, so we offer it to a number of clients in any industry.


## Talkwalker by Hootsuite Discussions
  - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment

- [View Talkwalker by Hootsuite pricing details and edition comparison](https://www.g2.com/products/talkwalker-by-hootsuite/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-22+04%3A12%3A25+-0500&secure%5Bsession_id%5D=dfd83add-95b4-40db-a21f-b45e06a857df&secure%5Btoken%5D=f16b7f1d6db0e505ada070e45148ddf2159e56f28941f59e1eb48f0d78c46c3d&format=llm_user)
## Talkwalker by Hootsuite Integrations
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Gemini](https://www.g2.com/products/google-gemini/reviews)

## Talkwalker by Hootsuite Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Talkwalker by Hootsuite Alternatives
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,553 reviews)
  - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,629 reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - 4.1/5.0 (1,141 reviews)

