Talkwalker Reviews & Product Details


What is Talkwalker?

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 600,000 communications and marketing professionals worldwide.

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Talkwalker Profile Details

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Languages Supported
Dutch, English, French, German, Italian, Japanese, Spanish, Turkish
Vendor
Talkwalker
Company Website
Year Founded
2009
HQ Location
Luxembourg City, Luxembourg
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
247
Twitter
@Talkwalker
Twitter Followers
12,424
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Companies Using Talkwalker

Microsoft
Telefonica
Deloitte
Ogilvy
Deutsche Telekom
BASF
Edelman
JWT
The Global Work & Travel Co.
Volkswagen
InvoiceOcean
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Talkwalker Reviews

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Talkwalker Reviews

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1-25 of 68 total Talkwalker reviews
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Senior Analytics Manager
Marketing and Advertising
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Talkwalker: a powerful social analytics tool up there with the big guns"

What do you like best?

It's easy to use for all levels (entry to advanced) and serves the needs of our range of global clients. As a Talkwalker power user, it's important for me to have a range of functionality, as this has allowed me to find new and interesting approaches to answering client questions.

As someone who's used quite a few tools on the market, Talkwalker is the one that left me with the fewest questions asking 'it would be great if they had that' as they have so much functionality and have clearly built this with an analyst in mind as opposed to features that just look/sound 'cool' in theory. Also, there are several things I am yet to use, but great to know capabilities are there when we have a suitable use case and continuously adding new features.

What do you dislike?

That search results are not infinite and instead capped, but this is a limitation on most tools on the market.

Recommendations to others considering the product:

If you want a tool that can suit all levels of analysts, and offers a range of filters, sub-filters, and platform coverage then this is the tool for you. Also the ability to use a variety of advanced Boolean operators, which any technical user will very much appreciate. The customer service to date has also been excellent.

What problems are you solving with the product? What benefits have you realized?

To measure the impact of our brands over time, within their category of owned and earned media. To help evaluate performance by;

- identifying trends

- tracking sentiment

- finding influencers

- uncovering themes

- discovering popular content

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Partner, Consultant
Small-Business
(2-10 employees)
Validated Reviewer
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Very effective and customisable tool for targeted analytics and monitoring!"

What do you like best?

Above all, Talkwalker convinces thanks to its effectiveness and customisability. Be it for measuring the impact of campaigns, for identifying influencers or stakeholders, monitoring and managing specific issues, measuring the performance of an event and so forth, you'll have a tool to measure and project according to your needs. The very effective and helpful customer support should no go unmentioned, either!

What do you dislike?

At times, navigation is not entirely intuitive, but then there's the initial learning phase one has to (and will) pass.

Also, the pricing models set rather tight constraints, which on the upside force you to keep your searches as targeted and relevant as possible.

What problems are you solving with the product? What benefits have you realized?

Fundamentally speaking, Talkwalker allows us to add 'big data', i.e. analyses, evolutions, indicators, monitoring, reporting, sentiment mining, etc. to the strategic, creative and intellectual work we do as our core business. Or, reversely, to found and build that work of ours on the reliable data produced through Talkwalker. In, brief, Talkwalker has become an important part of our daily work, and for very good reason.

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Social Media Manager
Computer Software
Enterprise
(1001-5000 employees)
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Verified Current User
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"Really useful tool, full of data <3"

What do you like best?

I like to have lots of different types of data. You can easily compare your requests. Your reports can be personalized and send directly via email. And there is excellent integration with Hootsuite. You can also use the influencer detection tool to identify accounts to target in your paid campaign, especially with Twitter.

What do you dislike?

Perhaps it takes a little bit of time to set up your account at the beginning. But if you want something perfect you need to do it :) There are lots of available data in the platform so you have to be careful to use just only what you need and not be distracted by all the others.

What problems are you solving with the product? What benefits have you realized?

We finally know our share of voice for our various markets. We can control with more efficiency or e-reputation.

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Social media & Content Manager
Mid-Market
(501-1000 employees)
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Verified Current User
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"Perfect !"

What do you like best?

Talkwalker is a very good tool to track the mentions of its companies on the web. It allows you to manage your reputation in real time, follow your communication campaigns and analyze the results of your social networks. The personalized support with the account manager (Damien) is excellent. Reactivity and professionalism are the key words of Talkwalker ! We discovered this year this tool, we will not do without it !

What do you dislike?

Honestly, everything suits us ! It is perfect !

What problems are you solving with the product? What benefits have you realized?

Before we used several complementary free tools to track the ereputation, the monitoring of social networks, etc ... These tools had flaws ... Thanks to Talkwalker, everything is gathered in a tool, we save time and the results are complete and reliable! Real-time alerts and reporting are really great!

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U
Mid-Market
(51-200 employees)
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"10 month with Talkwalker"

What do you like best?

Talkwalker offers access to a huge variety of data sources and provides a lot of innovative functionality for social listening such as an AI engine that allow us to classify our data The developers constantly improve the user experience and data analysis by frequently adding new features.

What do you dislike?

Even after using the tool for almost a year I'm still not fully convinced by the demographic information that Talkwalker provides. The amount of information is fairly basic and the more interesting pieces of information mostly come from Twitter and Instagram. Furthermore, there is still limited access to eastern Social Media sites but they are keen on adding more platforms.

Recommendations to others considering the product:

Talkwalker offers a very comprehensive social listening solution, constant updates and great technical support. We tried a number of other social listening tools but Talkwalker is definitely one of the best products out there both in terms of data sources and features.

What problems are you solving with the product? What benefits have you realized?

Talkwalker allows us to track and analyze our campaigns and topics across the internet. The tool makes it easy to set up and share monitoring dashboard and allows us to be constantly informed of and quickly react to recent developments.

Specific problems that we are solving with Talkwalker are:

- Finding out how much attentions our client's campaigns have received across the different digital platforms over time

- Analyzing sentiments in user comments to identify and quickly react to potential negative reactions

- Setting up command center screens to monitor the performance of our clients' social media channels and to find out what our clients' competition is doing

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Enterprise
(10,001+ employees)
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"Excellente plate forme que je recommande vivement"

What do you like best?

La granularité de l'outil, et sa richesse fonctionnelle

L'effort permanent de l'éditeur en matière d'innovation sur les fonctionnalités proposées et leur utilité

La stabilité de la plate forme

La qualité du support qui a beaucoup évolué ces derniers moins, et qui est passé d'un facteur d'insatisfaction, à un facteur de renouvellement de confiance

What do you dislike?

Comme tous les outils, la faible capacité de détection sur Facebook et les contraintes que ça pose

Les erreurs de référencement de sources et leur affectation à un autre pays que celui d'origine, mais qui se compense par l'intégration de sources que nous envoyons régulièrement à l'éditeur

Recommendations to others considering the product:

Introduction of topic modeling to content

What problems are you solving with the product? What benefits have you realized?

La veille permanente et quotidienne pour des marques sensibles et sur des sujets importants

La détection d'insights par moments

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Digital Marketing Manager
Computer Software
Mid-Market
(51-200 employees)
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Verified Current User
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"What A Find!! Crossing fingers, You, Talkwalker, Never Go Out of Business!!"

What do you like best?

- easy to use

- many filters

- If I tell to "Send me Everything", it will!

- it does exactly what i want it to, and it's free (but there is an advanced plan too)

- I like that I get a separate email for each query. So I can easily search my inbox and find what I'm looking for.

What do you dislike?

One featured I have already suggested is an ability to exclude certain words. Say, I'm looking for everything "marketing strategy" but a job - related mentions.

But this is something you can live with!

Recommendations to others considering the product:

Get it and get it now!

What problems are you solving with the product? What benefits have you realized?

- track my company's mentions

- track competition

- track my mentions

- stay in-the-know on all things marketing strategy

and many - many other things

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Sr. Digital Strategist
Internet
Mid-Market
(51-200 employees)
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"Thorough and effective, an ideal platform for marketers"

What do you like best?

- Simply gives everything you'd expect and want from a social media monitoring platform

- Detailed filter system.

- Great customer support.

- Comprehensive user manuals and documentations.

- Embedded Google Translate support for results is a big plus for international clients.

What do you dislike?

- Inability to change the color scheme of sentiment tag clouds.

- Automatic sentiment tagging was 50%-50% in German.

- UI can be improved, looks slightly outdated and a bit tricky for newcomers to understand intuitively.

- This might be my mistake, but being able to create comparisons between two, three different keyword results would be good

What problems are you solving with the product? What benefits have you realized?

We are using TalkWalker to access customer conversation directly about the brands or brand categories and topics. While the process haven't yet made a big impact on our client's communication, we are happy with TalkWalker's performance. Our vision is to achieve long-term goals with TalkWalker instead of short-term wins.

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Founder
Market Research
Small-Business
(11-50 employees)
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Verified Current User
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"Best of breed platform, great service"

What do you like best?

The simplicity and ease of use of the TalkWalker platform, while allowing you to conduct complex queries and sophisticated analysis. Probably the best thing about TalkWalker are the people who provide support and training. Their honesty and openness is unrivaled in the industry.

What do you dislike?

More of a general dislike of to all platforms is the lack of data coverage of newly emerging commenting sites, such as disqus. All tools suffer from the chaotic data landscape.

Recommendations to others considering the product:

Take it for a test drive - and see how you can deal with the platform.

What problems are you solving with the product? What benefits have you realized?

At Bakamo.Social use TalkWalker to access authentic consumer conversations for market and opinion research. Our insights have had massive impact on brands, campaigns and business strategies. Our clients include global brands, consultancies and international non-governmental organizations.

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U
Enterprise
(1001-5000 employees)
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"Feature packed and good support"

What do you like best?

Data visualisation looks great and intuitive. Filter works great and allows for nice scaling of results. The versatility of the tool means you need to invest time in learning and getting used to it. It will in turn reward you nicely. We've also been getting good support from our Customer Success Manager, Charu. She delivers on action points agreed during our calls. There are sales talks from time to time but they're done in the context of our discussion and with good intention.

What do you dislike?

Social reach data (even for own Pages) is not true reach, but potential based on number of followers, but this could be due to API limitation.

What problems are you solving with the product? What benefits have you realized?

Social and online news monitoring, mainly. Measurement and reporting.

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Senior Social Media Technology Specialist
Public Relations and Communications
Mid-Market
(501-1000 employees)
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"Talkwalker is more powerful than it looks"

What do you like best?

- Easy setup

- Highly detailed/flexible analytics

- Extremely user friendly

- High performance with respect to Twitter results

- Powerful influencer and top discussed topics identification

- "Visual insights" is one of the most unique elements I've seen in a listening tool

- Filters are very straight forward and are easy to use

What do you dislike?

- Overall display can improve

- Country identification(accurate, but it can improve)

- Gender identification

- Youtube is barely covered

- Very few Facebook results(a common issue for listening tools)

- Sentiment analysis for foreign languages is inaccurate(Arabic as an example)

- User demographics can improve

What problems are you solving with the product? What benefits have you realized?

We are now able to collect user generated content about certain clients and analyze it to provide a clearer image for our clients. We can now use Talkwalker for research purposes to analyze specific markets and user reaction to events/crisis.

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Digital marketing manager
Marketing and Advertising
Small-Business
(11-50 employees)
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Verified Current User
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"Top functions and customer support"

What do you like best?

TalkWalker gives you great flexibility in data visualizing and query creation, real-time functions and alerts, and very accurate graphs.

Customer support is best in class, with high availability of the TalkWalker team for suggestions, call conferences and updates about new tools and possible workflows.

Not only you can get great quality technical support, but the TalkWalker team can help you on crafting tactics and strategies to best suit your company needs.

What do you dislike?

The lack of sentiment evaluation accuracy sometimes gives mistaken results for the Italian language

The poor personalization in .csv and .xls export files structure sometimes makes it difficult to mix different data types together, especially if you want to build your own database from which analyzing multiple data cause-effect relations by excel analysis.

Recommendations to others considering the product:

Very good for reputation and sentiment analysis, great if you need to evaluate the effectiveness of different contents/topics across different platforms.

What problems are you solving with the product? What benefits have you realized?

Press releases engagement and reach across multiple channels

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Social Media Manager
Higher Education
Mid-Market
(201-500 employees)
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Verified Current User
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"Social listening game changer"

What do you like best?

The platform has been very useful to our team in receiving information on chatter about our brand across the digital landscape. It has enabled us to identify conversations pertaining to sensitive issues as well as identify trends and monitor brand sentiment.

What do you dislike?

The platform lacks information on emerging platforms and can be inaccurate in sentiment.

Recommendations to others considering the product:

A guide to boolean would be useful in conjunction with the platform.

What problems are you solving with the product? What benefits have you realized?

Talkwalker has enabled us to identify potential threats to the University, helping us keep students safe and informed. It has also enabled us to be aware of what dialogue is being discussed around our brand.

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Vice President of Operations
Marketing and Advertising
Small-Business
(11-50 employees)
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"Talkwalker has been a game changer"

What do you like best?

Talkwalker allows us to set up searches in the most efficient way possible. It's user friendly and the analytics are robust. The staff is great to work with and has been instrumental in quickly learning to use the system - they respond quickly and are patient with new customers.

What do you dislike?

Like with any software, the sentiment analysis can be somewhat inaccurate. However, it is better than other programs we've used.

What problems are you solving with the product? What benefits have you realized?

We are able to offer our clients valuable insight into their customer base. Talkwalker allows us to capture content easily across the web, providing our clients with ways to engage with customers who do not directly engage with them via social sites. Through the enhanced analytics, such as occupiation, marital status, and interests, we have realized that our clients can take the data and find unique ways to market to and engage with customers outside of the scope of their product/industry.

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Lead Analytics & Insights
Public Relations and Communications
Mid-Market
(51-200 employees)
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Verified Current User
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"Best in the market"

What do you like best?

Been using Talkwalker for close to a year now. It's very powerful when it comes to conducting a market research along with added social media analytics. They keep on adding functionalities which is definitely a sign that they are keeping up with the trends and the requirements of the industry.

What do you dislike?

Can be more. Their print coverage involves a 3rd party which is painful sometimes. Also inhouse publishing and reporting will surely make it a complete solution.

What problems are you solving with the product? What benefits have you realized?

Talkwalker helps us in conducting thorough research ranging from audience insights to demographics. It has also helped us a lot in managing crisis situations.

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Head of Global Social Business Center & Social Collaboration
Information Technology and Services
Enterprise
(10,001+ employees)
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Verified Current User
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"Complex to start but most powerful tool in the customization of dashboards and analytics"

What do you like best?

Analytics layout choices, Dashboards edition, Influencer network mapping, Quick Search.

And also really easy to correlate publications with engagement over time

What do you dislike?

For big topic, time to process millions of datas is sometimes long

The Commande center should be free and clickable as the dashboards

What problems are you solving with the product? What benefits have you realized?

Many business use cases for protecting brands with e-ruputation monitoring and alerting, for measuring the performance of marketing campaign or competitors comparison.

Also did CEOs customized dashboard to monitor several brands and highlights peak of mentions & reactions overt time.

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Social Media Specialist
Financial Services
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Powerful, data-rich digital analysis tool. "

What do you like best?

Features, Customization Options, Reporting

What do you dislike?

I wouldn't say it's something I dislike, but when it comes to Talkwalker, it's important to consider the learning curve. I've used and tested tools out there that are pretty straightforward compared to Talkwalker; the value of the data, though, isn't is the same.

Recommendations to others considering the product:

1) Appoint someone dedicated to fully understand the platform

2) Try all different features the platform offers to take fully advantage of it

3) Create a solid business case for company buy-in

What problems are you solving with the product? What benefits have you realized?

Market trends analysis, Competitors Analysis, Online Reputation, Social media monitoring and reporting

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Lead-Insights
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Best UI/UX compared to any listening tool in the market. "

What do you like best?

Easy to use, beautiful dashboards/charts, Quick Search tool is a game-changer, and the support from their team is exceptional (Charu Gupta in my case)

What do you dislike?

One major con is the age data is not accurate and it gives a false picture of the data.

What problems are you solving with the product? What benefits have you realized?

We usually use it for a business pitch and for campaign analysis

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Group Products Director
Public Relations and Communications
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Best metrics so far "

What do you like best?

All in all, Talkwalker provides you with all required metrics for your business. Flexibility and UI friendly. The ability to export everything, white label and generate alerts/reports, makes everything convenient for your team and clients.

What do you dislike?

It is only the export 20K results limitation that sometimes bothers as you need to export twice or more sometimes and then combine results (might be not an issue for others)

What problems are you solving with the product? What benefits have you realized?

Well, Talkwalker is not a problem solver! It depends how you use the tool to resolve your issues and TW just help you out always. IQ Apps covers most of "problem solving" reqs. for any user/client.

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Content Strategy Manager
Insurance
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Quick search tool review"

What do you like best?

The Quick Search Tool is very user friendly and easy to use. It's a powerful tool to discover the most engaging content, refine the SEO texts and hashtags that should be used.

What do you dislike?

There's nothing I don't like, but as the tool is so powerful, maybe Talkwalker should make more tutorials available on how to use it.

It's a pity that we can not monitor LinkedIn, but it's not a Talkwaker issue.

What problems are you solving with the product? What benefits have you realized?

I use it to find engaging content, monitor our competitors.

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Innovation & Launch Project Manager
Insurance
Enterprise
(1001-5000 employees)
Validated Reviewer
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"Powerful & accurate tool "

What do you like best?

- Powerful tools which allows to capture results from everywhere at an international scale (recommended for international businesses)

- High level of customization for queries, reports & alerts

- Even if not tool-related, Talkwalker staff is very competent and friendly accompanying users in creating a new project & modifying it. For a new user like this has been crucial to make the best out of the tool.

- Continuously improving, in 3 years as a Talkwalker's customer I saw a lot of new useful functionalities being implemented

What do you dislike?

- Just like every analytics tool the queries must be set well in order to capture the best results. 3 years ago the query evaluation was time-consuming as you needed to wait a few hours, the time for Talkwalker to generate results. Today this has been completely cancelled thanks to the new functionality which allows to see results before saving your query, great work!

What problems are you solving with the product? What benefits have you realized?

- Talkwalker supported us in implementing a strong Competitive Intelligence strategy by giving us useful & quick insights

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A
Enterprise
(10,001+ employees)
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Verified Current User
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"More than Social Listening Platform"

What do you like best?

- Not only Social Media Listening/Monitoring but Online Listening/Monitoring

- Cover more Social Media Channels than most other tools

- Easy to set up and use

- Flexibility

- Listen to customers' requests and keep improving

- Outstanding customer services from Talkwalker customer success manager

What do you dislike?

- Want more flexible date range comparison for report use

- limited choice of supported social media management tools

Recommendations to others considering the product:

Easy to use, outstanding customer service and support, cover more channels than usual western social media oriented tools.

What problems are you solving with the product? What benefits have you realized?

- Content strategy

- Risk Management

- Market Analysis

- Social Media development

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AP
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Talkwalker - True hands on experience"

What do you like best?

TW is completely open and customizable. It can be used for detailed social monitoring and web listening but also for more unhortodox purposes. Data import, API, AI engine and other features gives the opportunity to imagine and create new ways to use data to accomplish marketing and communication objectives.

What do you dislike?

The pricing model is a bit unhandy if you are planning to grow your business or the number of mentions to analyze

What problems are you solving with the product? What benefits have you realized?

Social and web listening to measure campaign effectiveness; Content strategy; in-depth market, brand and product analysis; CRM data enrichment.

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Vice President
Public Relations and Communications
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Talkwalker alerts"

What do you like best?

Talkwalker alerts are an excellent way of keeping up with breaking news online.

I use this service to monitor client coverage in real-time by selecting the 'as it happens' function. For slower moving news, I select alerts for 'once a day' or 'once a week'.

This ensures I get client coverage as it's breaking online.

It's very easy to set up & edit your Talkwalker alerts at any time.

It's also a free service, which is welcome. Media monitoring services can be expensive.

What do you dislike?

You have to ensure the alerts don't go into your 'clutter' or 'junk' folders.

Also inevitably these alerts can pick up articles that aren't relevant to your client (especially if your client you're monitoring has a generic name).

What problems are you solving with the product? What benefits have you realized?

It enables me to keep track of breaking news as it happens on behalf of my clients.

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Senior Strategist
Marketing and Advertising
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Innovative and polished with great customer support"

What do you like best?

The Analysis element of the service is powerful, quick and comprehensive enough to handle most standard media monitoring and analysis requirements. The global reach of the monitored sources makes the tool very strong in supporting clients with a worldwide brief. Turn to the IQ Apps and you unlock more analytics, more focus leading to more insight. The platform is fully customisable - build your own dashboards and automated reports to help cater to any reporting / output requirement. Go even further by plugging in your own data sources to help drive wholistic data handling in the same platform enabling users to draw parallels and correlation across multiple data sources - this is where TalkWalker stands apart from the competition, effectively working as a provider of a powerful business intelligence suite.

New innovative apps and widgets come online regularly to help with data interpretation and manipulation.

Customer support has been faultless. Fast responses from a knowledgeable account team inspire great confidence in the service.

What do you dislike?

The automated sentiment needs refining, but then automated sentiment is not an exact science. Tightening this would make for an even more compelling offer. The ability to manage projects within a user account could be more flexible, making more productive use of the data allowance available.

What problems are you solving with the product? What benefits have you realized?

Solved: Global media monitoring and analysis

Solved: Comprehensive daily alerting support for a client operating in 99 markets

Solved: Owned channel analytics on a brand and its competitors across 80 pages

Benefits: The ability to add seemingly disparate data sources to help draw deeper insight and intelligence for clients

Benefits: giving a complete joined-up presentation of multiple data points in one platform, breaking down operational silos

Talkwalker Pricing

Talkwalker Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Competitor Analysis

Talkwalker User Ratings

8.8
Ease of Use
Average: 8.7*
9.5
Quality of Support
Average: 8.7*
8.4
Ease of Setup
Average: 8.6*
* Social Media Monitoring Category
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