Talkwalker Reviews & Product Details


What is Talkwalker?

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 600,000 communications and marketing professionals worldwide.

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Talkwalker Profile Details

Talkwalker Profile Details

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Languages Supported
Dutch, English, French, German, Italian, Japanese, Spanish, Turkish
Vendor
Talkwalker
Company Website
Year Founded
2009
HQ Location
Luxembourg City, Luxembourg
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
247
Twitter
@Talkwalker
Twitter Followers
12,424
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Companies Using Talkwalker

Microsoft
Telefonica
Deloitte
Ogilvy
Deutsche Telekom
BASF
Edelman
JWT
The Global Work & Travel Co.
Volkswagen
InvoiceOcean
Sugester

Talkwalker Reviews

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Talkwalker Reviews

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1-25 of 27 total Talkwalker reviews
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Senior Analytics Manager
Small-Business
(11-50 employees)
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"Talkwalker un super outil de social listening"

What do you like best?

Talkwalker fonctionne parfaitement et nous permet d'obtenir des informations pertinentes pour nos clients en un coup d'œil. L’outil est vraiment convivial, et dispose de nombreux paramètres parfaitement personnalisables. Les alertes fonctionnent bien, et les partager devient encore plus simple ce qui est très utile lors d’une communication de crise. De plus, de nouvelles fonctionnalités sont ajoutées régulièrement et le support client est excellent. Je le recommanderais totalement.

What do you dislike?

La meilleure chose qui serait à améliorer est la remontée des posts Facebook en mode publique mais vu le rythme auquel les fonctionnalités sont mises à jour, je suis confiant que ca sera pour bientôt.

What problems are you solving with the product? What benefits have you realized?

Nous remontons principalement tout ce qui se dit sur nos clients en temps réel et le système de déclenchement d'alerte participe largement à ce que l'on détecte l'information assez rapidement pour la relayer à nos clients.

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Técnico en comunicación digital
Enterprise
(10,001+ employees)
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"TalkWalker completes our analytics procesess"

What do you like best?

What we like the most form TalkWalker is the flexibility and personalization of the searches. Now we have the possibility to access different results and queries due to the quick loading and easy way of asking for data. We work with lots of searches, TalkWalker makes everything easier to organize. Also the alerts system is very important for us, due to the need of a quick identification of any reputation crisis.

What do you dislike?

We do not dislike it, but I think as a user you need to learn how to use the tool. TalkWalker is so complete that you need to work on it to take advantage of all the possibilities it has. Then you have to be open minded to included that amount of that in your reports.

What problems are you solving with the product? What benefits have you realized?

The main business problem that we solve with TalkWalker is the identification and monitorization of potential reputation crisis.

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Senior Business Director
Enterprise
(10,001+ employees)
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"Robust & User Friendly Social Listening Platform"

What do you like best?

- Wider Coverage

- Flexibility to apply filters

- Boolean filters capabilities

- Customer Support

- Account Management

- Strong Product focus

What do you dislike?

- Limited / Capped Topic queries/ External link

- Poor UI on Command Centre Visualisation - Very Static.

Recommendations to others considering the product:

- Supportive Customer Service

- Great account management

- More product innovation & integration

What problems are you solving with the product? What benefits have you realized?

We are using Talkwalker for multiple use case. We use it for Communication planning, Content optimisation, Crisis Alerts and Management.

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Web Strategist. Partner. Co-fondatore
Marketing and Advertising
Small-Business
(2-10 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"A great product of social media monitoring but unusable."

What do you like best?

I have got to try Talkwalker in all its functionality. It is an excellent product that can lead to a wide audience access to advanced tools of social media monitoring. I was able to make the comparison with other tools I used and I must say that is powerful, easy to use, clear in reading the data.

What do you dislike?

But their pricing model and limits are very crazy. You have a limit and if you exceed it you no longer have access to project data nor tells you on what terms you went outside the quota. You are forced to operate in the dark at attempts. Really unusable.

ADDENDUM: Now they had correct their pricing model and limits of views.

What problems are you solving with the product? What benefits have you realized?

I have to test social media analytics tools.

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Senior Executive in Monitoring Department
Mid-Market
(51-200 employees)
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"My experience with Talkwalker"

What do you like best?

The Talkwalker platform is a very useful tool because it allows to have a global vision of the social noise of a brand. It also allows knowing what, how much and where a particular thing has been said. Another positive point of Talkwalker is customer service; they are always available to answer any questions. You can analyze the data according to location, social network, period of time ... This is very useful when carrying out specific studies.

Personally, I recommend Talkwalker to companies that are dedicated to analyzing results of campaigns on social networks.

What do you dislike?

A possible improvement that the platform has is the way to make the query; It could be more intuitive.

What problems are you solving with the product? What benefits have you realized?

Thanks to Talkwalker I have been able to analyze campaigns in social networks and social noise of different brands.

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A
Enterprise
(10,001+ employees)
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"Une plateforme très complète"

What do you like best?

Le nombre élevé de filtres qui permet un paramétrage assez fin; la possibilité de crawler différentes plateformes/médias sur un même sujet; les mises à jours régulières afin de proposer un outil apte à exploiter au mieux la data; la prise en compte des feedbacks par les équipes Talkwalker en vue de faire évoluer la plateforme.

What do you dislike?

Le manque de souplesse sur la manière d'ordonner les résultats (possibilité de les regrouper en différentes sélections, etc.); la lourdeur de la modification des rapports (obligation de modifier chaque widgets un par un); le manque de transparence sur les sources non crawlées; les erreurs constatées sur l'attribution du sentiment.

What problems are you solving with the product? What benefits have you realized?

E-reputation et analyse de crise

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AA
Small-Business
(11-50 employees)
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"Time-saving tool "

What do you like best?

Possibility to automate reporting by building individualized dashboards

Virality map gives great insights into how far your postings spread

Overall, it saves me a lot of time to share my social media performances

What do you dislike?

The system is partially slow, as it needs to load massive amounts of data

I have not found a way to differentiate between posts that I do for the company and externals who post about the company

What problems are you solving with the product? What benefits have you realized?

Shows me the overall reach of my postings in social media

Gives me a good overview of topics / themes that interest our audience

Shows me new markets that the company could invest into

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Digital Communication Specialist at European Committe of the Regions
International Affairs
Mid-Market
(501-1000 employees)
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"A great tool for Social Media monitoring reports"

What do you like best?

Its ability to translate the complex data into simple charts and graphs that are easy to understand and to present to the management.

What do you dislike?

The fact that It is not possible to present some figures in the forms of graphs, p.e. the rise of unique authors throughout a selected time period.

What problems are you solving with the product? What benefits have you realized?

Monitoring and analysing the performance of our Social Media content and seeing which influencers are sharing it and to which extent.

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Manager - Digital Intelligence
Marketing and Advertising
Enterprise
(1001-5000 employees)
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"Reasons I use Talkwalker"

What do you like best?

The reason I chose Talkwalker was because it offers the key metrics such as no. of Buzz, Potential Reach, Engagement and Sentiments for all social media platforms including Twitter, Facebook, Instagram and YouTube, unlike any other social media monitoring tool. We can of course then plot all these metrics against topics, themes, sources, channels, custom filters, demographics, geographic, devices, etc.

There are some features of Talkwalker which I find extremely useful

1. Search queries: I believe there are nearly 100 search query syntaxes that help us to slice and dice the data almost like how we want. I have used almost all, and they all are useful.

2. Custom Filters: We can use all the search queries to form custom filters. This help us to fetch the data which is already there in our main monitor (no need to create new monitor) and then plot all the metrics against the filter.

3. Smart themes: they've recently introduced this feature, and I am fond of it. With this feature, you can see the breakdown the result and metrics by People, emotions, brands/companies, and event without even setting a search query. There’s not great accuracy in it yet, but you get the view of who are the key people and brands mentioned in the buzz.

4. Devices: This is also a new feature they have introduced. With this, you can plot the results and metrics by mobile, tablet, desktop and bots. (really helpful).

5. Content type: You can also plot buzz by content types such as pictures, videos, links, and text. They have this inbuilt in the tool, and also you can get this data by building a query.

6. Channel analytics: this is really good, it offers all necessary metrics about channels you have set. You can set channels for all social media platforms.

7. I like the fact that they are constantly evolving and come up with new features time to time which are truly useful for their clients.

8. Their support team is extremely supportive. You don't have to wait for their response and solution for hours.

What do you dislike?

There are few things I think Talkwalker needs to improve

1. Sentiment analysis: they need work on sentiment analysis by adapting new technologies and ditching old school analysis methods.

2. Data sources: Talkwalker does not offer data from Forums sites and Tumblr. For this, you need to feed external links.

3. They also need to work on accuracy in geographic and demographic data.

Recommendations to others considering the product:

Study your requirement, have lot of questions and have a trial account.

What problems are you solving with the product? What benefits have you realized?

We, at Repucom, have been continuously working on marketing and consumer research in sports and entertainment industry across the globe. Having great and big social and digital data, we offer our clients intelligence on fan behavior in relations with right holders, sponsors and broadcasters.

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Enterprise
(10,001+ employees)
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"Why I use Talkwalker?"

What do you like best?

- Easy to use the query creation, the data visualizing and the alert system.

- Best customer support.

What do you dislike?

- Unfortunately, the automatic sentiment analysis is not accurate enough especially for the arabic language.

What problems are you solving with the product? What benefits have you realized?

Talkwalker helps us to track our company's mentions and to monitor a specific topics and the potential reputation crisis.

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U
Mid-Market
(51-200 employees)
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"For a free program, pretty thorough"

What do you like best?

The price is really unbeatable since it's free

What do you dislike?

Talkwalker doesn't always catch every piece that I need monitored, so I'll oftentimes have to search individual websites to find a piece that I secured

Recommendations to others considering the product:

I think that Google Alert can do a better job of tracking results, but the price for Talkwalker is unbeatable

What problems are you solving with the product? What benefits have you realized?

I'm helping to monitor coverage for my restaurant clients, and it helps me keep track of the pieces I've secured. It's helped me to achieve client media goals.

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Customer Service Manager
Computer Software
Small-Business
(2-10 employees)
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"React to every mention of your company"

What do you like best?

As my company is young enough, we've decided to get started with Alerts tool, which is free and seems to be a great alternative to Google Alerts. And we use free social search. It's a great option to jump start monitoring of your brand mentions and, besides, it's extremely easy to set up.

What do you dislike?

It's kinda pricey... An early stage company can't afford to use all the functionality of the service and it's a pity.

What problems are you solving with the product? What benefits have you realized?

The ability to listen and response to your customers is crucial nowadays. You can also keep track of your competitors to stay abreast of their news.

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Social Media Analyst
Marketing and Advertising
Small-Business
(11-50 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great tool for web monitoring and market analysis"

What do you like best?

It's a very powerful tool for web monitoring, very useful on controlling web reputation, thanks to its alert feature. I found it very useful also for benchmark on social media, influencer analysis and market analysis (you can analyze in depth sectors and industries, with tag cloud, influencer, sentiment analysis and so on).

What do you dislike?

Sometime it's a little bit slow and it doesn't update some data (sentiment overall) when I make manual changes.

Recommendations to others considering the product:

Try first the 30days' trial and ask support of you own country team. It would be fundamental for the first approach with setup and analysis.

What problems are you solving with the product? What benefits have you realized?

Through Talkwalker I can improve my social media strategy comparing competitors best practices. I can also prevent and better manage some brand reputation crisis thanks to real time alert of negative comment or post.

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Chargée de communication digitale
Enterprise
(1001-5000 employees)
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"A powerful and useful tool"

What do you like best?

Talkwalker is one of the best social listening tools on the market you can get. The device is very intuitive, well designed and in constant progress. Their customer success managers are helpful and adorable.

What do you dislike?

The tool isn't affordable for all companies and suffers from little bugs but they are working on these points.

What problems are you solving with the product? What benefits have you realized?

Insights, conversations, influencers... We get to follow all that in one place!

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A
Enterprise
(1001-5000 employees)
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Verified Current User
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"Starkes Reporting"

What do you like best?

Reporting der eigenen Markennennungen und Bewertungen Online sowie auch speziell auf Bewertungsportalen klappt sehr gut.

What do you dislike?

Das Reporting für die eigenen Sozialen Kanäle und Google Ads lässt leider keine Auswertung von Werbekonten und einzelnen Kampagnen zu.

What problems are you solving with the product? What benefits have you realized?

Schnelle Reaktionen auf Bewertungen und Onlineartikel möglich

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Analytics Director
Internet
Small-Business
(2-10 employees)
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"Goog Tool, especially for Social Network KPI"

What do you like best?

I like best social network KPI for all posts, especially Engagement, Potential Reach and Trending Score. Automatic sentiment works pretty well (english). Easy to use is another quality of the tool.

What do you dislike?

Automatic sentiment for Italian language is not so accurate (but it's common for several listening platforms).

Other crawlers are better than TalkWalker in order to retrieve data.

Recommendations to others considering the product:

Especially for social metrics, but other platforms are better in terms of crawler.

What problems are you solving with the product? What benefits have you realized?

Several reports, social and listening reports, in support of digital strategy for different clients.

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E-Commerce and Direct Marketing Copywriter
Marketing and Advertising
Mid-Market
(51-200 employees)
Validated Reviewer
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"Accurate Resuslts, Great Support"

What do you like best?

Talkwalker has a pretty unique back-end system that and easy to use dashboard that generates some really cool graphs for our clients. Given the proper search set up, you can really generate some accurate results. The staff has also been super helpful with the learning curve.

What do you dislike?

Overall really great tool. The staff has been very helpful with all problems I've come across so far which has been mostly minor bugs and glitches.

What problems are you solving with the product? What benefits have you realized?

Currently we're trying to expand our reach into the digital realm of earned content ans ahve faced the challenge of finding relevant outlets for the content we provide. With Talkwalker we've been able to take a snapshot to share with our clients about who's sharing info and talking about them.

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Account Supervisor
Public Relations and Communications
Mid-Market
(501-1000 employees)
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"Great if functioned better"

What do you like best?

All of the different widgets that you can add to the report.

What do you dislike?

The site is slow, sometimes graphs don't output the way they are supposed to, and there are more technical errors than make me comfortable, which can be frustrating and time consuming.

What problems are you solving with the product? What benefits have you realized?

The client loves how in-depth we can get with our reporting.

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A
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Good tool with great support team"

What do you like best?

Talkwalker is a very good and adaptable tool ; it is very helpful for reviews and ensure strategic intelligence on social network. The support team is patient, helpful and professional. Consequence : you are never alone if you are lost and you learn to use Talkwalker in very good conditions.

What do you dislike?

The platform is not always intuitive and obvious.

What problems are you solving with the product? What benefits have you realized?

Obtain very complete review on multiple subjects / clients with many fields of expertise.

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AM
Small-Business
(11-50 employees)
Validated Reviewer
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"Newsaccess"

What do you like best?

What I like best about using the Talkwalker service is how user-friendly it is. As a person selling a social media monitoring tool, one of the main concerns I always seem to hear is "I couldnt work it", "Too Complicated", "Confusing". Talkwalker is so easy to use and I feel in this industry that is a major attribute.

What do you dislike?

Automated Sentiment is not good, I understand because it is global Monitoring is has to be automated but when I search down through it and check out what category comments fall under, most of them are innacurate, nearly 75%

Recommendations to others considering the product:

User friendliness is the game changer

What problems are you solving with the product? What benefits have you realized?

Clients generaly want to get a feel of there brand, who is listening and engaging with there product and where?

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Standortleiter Hamburg / Director Strategy & New Business
Marketing and Advertising
Small-Business
(11-50 employees)
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"Intuitive Bedienung bei guter Quellenabdeckung"

What do you like best?

Die einfache Bedienung ermöglicht es auch Einsteigern, mit dem Tool schnell warm zu werden. Die Quellenabdeckung ist gut.

What do you dislike?

Die Sentiment Analyse liegt zu oft daneben

Recommendations to others considering the product:

Give it a try!

What problems are you solving with the product? What benefits have you realized?

Ideal zum Vorbereiten von Kundenpitches

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A
Small-Business
(2-10 employees)
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"Bedienungsfreundliches Tool, sehr guter Service "

What do you like best?

Der Support durch die Talkwalker-Crew war schnell und unkompliziert. Das Einrichten und Nutzen sind sehr intuitiv und das Handling im Alltag praktisch.

What do you dislike?

Die Beschränkung der Queries sollte ab einem gewissen Investement (wir nutzen eine gebrandete Variante von Talkwalker) aufgehoben werden.

Recommendations to others considering the product:

Erfahrung im Aufbau von Suchabfragen von Vorteil.

What problems are you solving with the product? What benefits have you realized?

Wir nutzen Talkwalker als Crawling-Tool für verschieden Keyword-Sets und zur Recherche.

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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Powerful and easy to use "

What do you like best?

Easy to use and efficient tool to conduct online brand perception analysis.

Deep insights; many available languages (useful for international business)

What do you dislike?

At the beginning, I was not really satisfied with the graphics design.

Better results now - the tool is constantly improving its capabilities.

What problems are you solving with the product? What benefits have you realized?

I mainly used the tool to conduct quick audit about the online brand perception of our customers. I recommend the tool as a key step for any company which is questioning its social media strategy.

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AP
Small-Business
(2-10 employees)
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"Great tool for online listening"

What do you like best?

We like the customisable dashboards and the huge amount of options for how to present the data.

What do you dislike?

It would be great if the Quick Search tool was part of my package, it's also a shame that it's becoming more difficult to monitor social pages.

What problems are you solving with the product? What benefits have you realized?

We find it really useful for new business pitches!

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U
Validated Reviewer
Review Source
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"Tool & Support team on top ! "

What do you like best?

Very useful tool to analyse social network feedbacks.

Talkwalker is intuitive !

Support team is on top and reactive with relevant advices & solutions.

What do you dislike?

Talkwalker is compliant according to the most important expectations

However, engagement and reach are not correct everytime :/

We cannot track # Facebook feedbacks

What problems are you solving with the product? What benefits have you realized?

limitations

Talkwalker Pricing

Talkwalker Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Competitor Analysis

Talkwalker User Ratings

8.8
Ease of Use
Average: 8.7*
9.5
Quality of Support
Average: 8.7*
8.4
Ease of Setup
Average: 8.6*
* Social Media Monitoring Category
Do you work for Talkwalker?