TW is completely open and customizable. It can be used for detailed social monitoring and web listening but also for more unhortodox purposes. Data import, API, AI engine and other features gives the opportunity to imagine and create new ways to use data to accomplish marketing and communication objectives.
The pricing model is a bit unhandy if you are planning to grow your business or the number of mentions to analyze
Social and web listening to measure campaign effectiveness; Content strategy; in-depth market, brand and product analysis; CRM data enrichment.