Above all, Talkwalker convinces thanks to its effectiveness and customisability. Be it for measuring the impact of campaigns, for identifying influencers or stakeholders, monitoring and managing specific issues, measuring the performance of an event and so forth, you'll have a tool to measure and project according to your needs. The very effective and helpful customer support should no go unmentioned, either!
At times, navigation is not entirely intuitive, but then there's the initial learning phase one has to (and will) pass.
Also, the pricing models set rather tight constraints, which on the upside force you to keep your searches as targeted and relevant as possible.
Fundamentally speaking, Talkwalker allows us to add 'big data', i.e. analyses, evolutions, indicators, monitoring, reporting, sentiment mining, etc. to the strategic, creative and intellectual work we do as our core business. Or, reversely, to found and build that work of ours on the reliable data produced through Talkwalker. In, brief, Talkwalker has become an important part of our daily work, and for very good reason.