--- title: Lumen by Talkwalker Reviews meta_title: 'Lumen by Talkwalker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 137 reviews by the users' company size, role or industry to find out how Lumen by Talkwalker works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 137 scale: '5' date_modified: '2026-08-10' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Lumen by Talkwalker Reviews **Vendor:** Hootsuite **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 137 ## About Lumen by Talkwalker Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com ## Lumen by Talkwalker Pros & Cons **What users like:** - Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding. (2 reviews) - Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations. (1 reviews) - Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features. (1 reviews) - Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage. (1 reviews) - Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively. (1 reviews) - Implementation Ease (1 reviews) - Innovation (1 reviews) - Multi-platform (1 reviews) - Users value the **customizable search functionality** of Talkwalker, enabling tailored insights across various parameters. (1 reviews) - Training (1 reviews) **What users dislike:** - Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility. (2 reviews) - Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging. (1 reviews) - Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially. (1 reviews) - Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations. (1 reviews) - Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively. (1 reviews) - Users find the **query editing experience lacking** , as it doesn't allow edits within the graph view. (1 reviews) - Learning Curve (1 reviews) - Limited Credits (1 reviews) - Users find the **limited social listening** feature frustrating, as it restricts access to only the past 30 days of conversations. (1 reviews) - Not Intuitive (1 reviews) ## Lumen by Talkwalker Reviews ### 1. Don't Do It- ! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lumen by Talkwalker?** Easy to set up an account. That's it. Yep. **What do you dislike about Lumen by Talkwalker?** Trapped. Easy to set up, impossible to get away from it. Ugh, you can't delete your account without going through a 3rd party request, which still hasn't worked. Users can't delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which =every quality professional on earth. **What problems is Lumen by Talkwalker solving and how is that benefiting you?** None. Seriously. ### 2. Horrific and insulting Customer Service People **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Lumen by Talkwalker?** The realtime dashboards and report formats. very flexible. **What do you dislike about Lumen by Talkwalker?** the people there are clueless about their own product. **What problems is Lumen by Talkwalker solving and how is that benefiting you?** media monitoring for my clients. building stakeholder intellegence reports for clients. ### 3. Talkwalker was a perfect tool **Rating:** 0.0/5.0 stars **Reviewed by:** Paul A. | Digital Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2017 **What do you like best about Lumen by Talkwalker?** When you start working with Talkwalker you can't go back. It is easy to use whith ready to use apps but you have the possibility to go deeper with a lot of functionality. The support you can have with their Customer Success Manager and the constant improvement of the platform makes Talkwalker a must-have tool **What do you dislike about Lumen by Talkwalker?** Maybe the price ? But when you choose to drive a Ferrari don't be surprise by the price ;) **What problems is Lumen by Talkwalker solving and how is that benefiting you?** We can now listen, analyze and adapt the marketing strategy of our customers in real time in ONE place. What else? ## Lumen by Talkwalker Discussions - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [View Lumen by Talkwalker pricing details and edition comparison](https://www.g2.com/products/lumen-by-talkwalker/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A14%3A19+-0500&secure%5Bsession_id%5D=df54eb40-6bdd-4a3b-b872-222ece5c79ae&secure%5Btoken%5D=f2d71b4e3654ef802fed2b3797854cf1c4c2f5b993ed409dc379381b67bd2a52&format=llm_user) ## Lumen by Talkwalker Integrations - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Gemini](https://www.g2.com/products/google-gemini/reviews) ## Lumen by Talkwalker Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API ## Top Lumen by Talkwalker Alternatives - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,808 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,638 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - 4.1/5.0 (1,143 reviews)