Tag Inspector is a website privacy auditing and data governance platform that helps enterprise marketing, analytics, and privacy teams identify, monitor, and remediate third-party tag and cookie compliance risks across their web properties.
Modern enterprise websites often run hundreds of third-party tracking technologies across thousands of pages, many added over time without a clear record of what data they collect or whether they respect user consent choices. Without continuous auditing, this creates real exposure to regulatory penalties, consumer trust erosion, and unauthorized data sharing. Tag Inspector provides the visibility and documentation organizations need to understand what is happening on their websites, verify that consent controls are working as intended, and maintain a defensible compliance posture over time.
The platform serves data protection officers, privacy counsel, marketing operations teams, and analytics governance leads, particularly at organizations subject to GDPR, CCPA, LGPD, and other regional privacy frameworks. It is well suited to enterprises managing large or multi-brand website portfolios where consistent, scalable oversight across properties is a core requirement.
Core capabilities include automated tag and cookie inventory across an entire web property, consent compliance auditing across all critical user consent states, jurisdiction-specific consent policy documentation and management, PII monitoring for unauthorized collection of personally identifiable information in tags and page URLs, and violation remediation workflows that give cross-functional teams full context on what is broken, where it occurs, and how unauthorized activity is being introduced.
Tag Inspector integrates with major consent management platforms and offers API access for organizations that need to pull audit data into their own reporting infrastructure or internal systems.