# Best Admissions and Enrollment Management Software - Page 4

*By [Emma Stein](https://research.g2.com/insights/author/emma-stein)*


Admissions and enrollment management software helps school administrators run the entire student admissions and enrollment process, from processing applications to handling application-related fee payment. Schools use admissions and enrollment management software to manage the entire admissions process and take students from prospects to tuition-paying members of the school.

Admissions and enrollment management software also provides marketing tools designed specifically for schools to attract and communicate with prospective students, mirroring the capabilities of [CRM software](https://www.g2crowd.com/categories/crm). These solutions often contain prospecting, marketing outreach, online forms creation, application processing, payment processing, tour scheduling, and interview scheduling functionality. Certain solutions also contain analytics, event scheduling, and data integration tools.

Admissions and enrollment management software integrates with [student information systems](https://www.g2crowd.com/categories/student-information-systems-sis) or [school resource management software](https://www.g2crowd.com/categories/school-resource-management) to streamline the sharing of student data gathered during the admissions process with the tools used during their tenure at the school.

To qualify for inclusion in the Admissions and Enrollment Management category, a product must:

- Be designed specifically for schools’ admissions use
- Contain student application processing functionality
- Contain email marketing, scheduling, and real-time application progress tracking tools
- Accept and process application-related fees






## G2 Grid® for Admissions and Enrollment Management Software
![G2 Grid® for Admissions and Enrollment Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/admissions-and-enrollment-management/grids.png?focus%5B%5D=49254&focus%5B%5D=55291&focus%5B%5D=61772&focus%5B%5D=38335&focus%5B%5D=1261858&focus%5B%5D=48256&focus%5B%5D=43128&focus%5B%5D=35434)
Highlighted products: Sawyer, Blackbaud Enrollment Management System, Agentforce Education (formerly Salesforce Education Cloud), Submittable, TUIO, SurveyMonkey Apply, Finalsite Enrollment, and OpenEduCat.
Underlying data: [Grid® JSON](https://www.g2.com/categories/admissions-and-enrollment-management/grids.json?focus%5B%5D=sawyer&amp;focus%5B%5D=blackbaud-enrollment-management-system&amp;focus%5B%5D=agentforce-education-formerly-salesforce-education-cloud&amp;focus%5B%5D=submittable&amp;focus%5B%5D=tuio-tuio&amp;focus%5B%5D=surveymonkey-apply&amp;focus%5B%5D=finalsite-enrollment&amp;focus%5B%5D=openeducat)


## How Many Admissions and Enrollment Management Software Products Does G2 Track?
**Total Products under this Category:** 152

### Category Stats (Jul 2026)
- **Average Rating**: 4.24/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: SurveyMonkey Apply (+0.34%) - Among all products in this category, SurveyMonkey Apply recorded the largest rating increase compared to last month
*Last updated: July 22, 2026*


## How Does G2 Rank Admissions and Enrollment Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,900+ Authentic Reviews
- 152+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


---

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---

## What Are the Top-Rated Admissions and Enrollment Management Software Products in 2026?
### 1. [Admissions+](https://www.g2.com/products/admissions/reviews)
End-to-end admissions platform: from receiving applications, through to enrolling students on to courses



**Who Is the Company Behind Admissions+?**

- **Seller:** [Applicaa](https://www.g2.com/sellers/applicaa)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/applicaa/ (51 employees on LinkedIn®)






### 2. [AdmissionsPro CRM](https://www.g2.com/products/admissionspro-crm/reviews)
The AdmissionPros CRM includes complete Prospect, Applicant and Administrative Management systems that can work independently, in tandem, or with other on-campus systems to create a fully functional enterprise CRM system. AdmissionPros Systems are fully-integrated student administration and marketing systems, designed to give your users the power to manage prospective student information more efficiently



**Who Is the Company Behind AdmissionsPro CRM?**

- **Seller:** [AdmissionPros](https://www.g2.com/sellers/admissionpros)
- **Year Founded:** 1992
- **HQ Location:** Cary, US
- **Twitter:** @AdmissionPros (16 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/admissionpros-llc/ (10 employees on LinkedIn®)






### 3. [Admit](https://www.g2.com/products/admit-admit/reviews)
Admit&#39;s completely customizable platform allows students to record their university video interviews and written assessments on any device at any time for on-demand evaluation by Admissions Officers.



**Who Is the Company Behind Admit?**

- **Seller:** [Admit](https://www.g2.com/sellers/admit)
- **Year Founded:** 2018
- **HQ Location:** Moncton, CA
- **LinkedIn® Page:** http://www.linkedin.com/company/admitvideo (1 employees on LinkedIn®)






### 4. [Admitek Admissions Management](https://www.g2.com/products/admitek-admissions-management/reviews)
Admitek Online Admission System is a cloud-based software, suitable for schools, colleges and universities, willing to manage admissions online and accept applications electronically for the various courses &amp; educational programmes offered by them.



**Who Is the Company Behind Admitek Admissions Management?**

- **Seller:** [SevenM Technologies](https://www.g2.com/sellers/sevenm-technologies)
- **Year Founded:** 2008
- **HQ Location:** Kolkata, IN
- **LinkedIn® Page:** https://in.linkedin.com/company/sevenm-technologies-private-limited (8 employees on LinkedIn®)






### 5. [Admittor](https://www.g2.com/products/admittor/reviews)
Admittor is packed with tools and features that can and will help your admissions process.



**Who Is the Company Behind Admittor?**

- **Seller:** [Admittor](https://www.g2.com/sellers/admittor)
- **Year Founded:** 2011
- **HQ Location:** N/A
- **Twitter:** @Admittor_ (6 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/admittor (2 employees on LinkedIn®)






### 6. [Advanta Rapid ERP](https://www.g2.com/products/advanta-innovations-advanta-rapid-erp/reviews)
Advanta Rapid offers a web-based coaching class management solution for managing schedules, enquiries, admissions along with notifications to students.



**Who Is the Company Behind Advanta Rapid ERP?**

- **Seller:** [Advanta Innovations](https://www.g2.com/sellers/advanta-innovations)
- **Year Founded:** 2004
- **HQ Location:** N/A
- **Twitter:** @myAdvanta (22 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5224051 (28 employees on LinkedIn®)






### 7. [Adventus](https://www.g2.com/products/adventus/reviews)
A SaaS marketplace for the international student recruitment sector to seamlessly search, transact and grow, faster.



**Who Is the Company Behind Adventus?**

- **Seller:** [Adventus](https://www.g2.com/sellers/adventus)
- **Year Founded:** 2018
- **HQ Location:** Central Business District, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/adventusio (312 employees on LinkedIn®)






### 8. [Aeries Online Enrollment](https://www.g2.com/products/aeries-online-enrollment/reviews)
Aeries Online Enrollment is a component of the Aeries Student Information System. Aeries Online Enrollment allows parents to enroll students for school online, expediting the enrollment process while saving schools time and money of the traditional paper enrollment process.



**Who Is the Company Behind Aeries Online Enrollment?**

- **Seller:** [Aeries Software](https://www.g2.com/sellers/aeries-software)
- **Year Founded:** 1995
- **HQ Location:** Anaheim, CA
- **Twitter:** @AeriesSIS (848 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3057326/ (129 employees on LinkedIn®)






### 9. [AI Campaign Agent](https://www.g2.com/products/ai-campaign-agent/reviews)
Stop guessing and start simulating. Halda&#39;s AI Campaign Agent now simulates student engagement before you hit &quot;send&quot;. Most enrollment campaigns still launch the same way they did ten years ago. Someone writes copy, someone approves it, someone presses send. Then everyone waits. Halda changes that by simulating student responses and optimizing every message before it goes out, so campaigns launch on evidence instead of optimism.You’ll know what will perform before your budget, brand, and yield are on the line. How it works: Every email is simulated against student attributes, AI-driven personas, and past performance, so you can anticipate engagement and conversion before you hit “send.” Campaign decisions come from evidence, not hope. Each student receives a message shaped by criteria like interests, location, and funnel stage. Campaigns that once took weeks to assemble can be launched in hours, even at six-figure volume. Your data stays inside your systems. Emails send from your CRM. Counselors see the activity. Reporting stays accessible. Halda adds an intelligence layer that improves performance without introducing another opaque vendor process.



**Who Is the Company Behind AI Campaign Agent?**

- **Seller:** [Halda](https://www.g2.com/sellers/halda)
- **Year Founded:** 2020
- **HQ Location:** Provo, US
- **LinkedIn® Page:** https://www.linkedin.com/company/heyhalda/ (54 employees on LinkedIn®)






### 10. [Alma Start](https://www.g2.com/products/alma-start/reviews)
Alma&#39;s integrated Student Information System empowers learning communities with a future-ready software platform prepared to take on today&#39;s challenges and tomorrow&#39;s opportunities.



**Who Is the Company Behind Alma Start?**

- **Seller:** [Alma](https://www.g2.com/sellers/alma)
- **Year Founded:** 2014
- **HQ Location:** Portland, Oregon
- **LinkedIn® Page:** https://www.linkedin.com/company/4983490 (62 employees on LinkedIn®)






### 11. [Always-On Recruiter Agent](https://www.g2.com/products/always-on-recruiter-agent/reviews)
Respond to students instantly based on their behavior and preferences, and keep the conversation going. Save time with smart, individualized conversations through email, SMS and voice that answer prospective students’ questions and seamlessly guide them through the enrollment process.



**Who Is the Company Behind Always-On Recruiter Agent?**

- **Seller:** [Halda](https://www.g2.com/sellers/halda)
- **Year Founded:** 2020
- **HQ Location:** Provo, US
- **LinkedIn® Page:** https://www.linkedin.com/company/heyhalda/ (54 employees on LinkedIn®)






### 12. [ApolloSRM](https://www.g2.com/products/apollosrm/reviews)
ApolloSRM is a student relationship management platform purpose-built for US career, trade, and vocational colleges. Most schools stitch together a legacy SIS, a separate LMS, a CRM that never fit, and spreadsheets for accreditation, held together by a systems integrator. ApolloSRM removes the seams: admissions, the classroom, the registrar, Title IV compliance, placement, and accreditation all run on one student record. It is built natively for clock-hour programs, R2T4, LDA, SAP, and gainful employment, with the math shown for every calculation so a program reviewer can see exactly how each number was derived. Go live in weeks with migration included, configure it yourself without a vendor ticket, and export your data cleanly over an open API any day you want.



**Who Is the Company Behind ApolloSRM?**

- **Seller:** [Apollo SRM](https://www.g2.com/sellers/apollo-srm)
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/107396968 (3 employees on LinkedIn®)






### 13. [ApplyWeb](https://www.g2.com/products/applyweb/reviews)
ApplyWeb web admissions systems boost efficiency and effectiveness at every step of your recruiting and admissions process, cutting administrative time and paper consumption. With powerful targeted communications, super flexible application forms and processing, and the first mobile-enabled evaluation system, you can accomplish more ‚ with better results.



**Who Is the Company Behind ApplyWeb?**

- **Seller:** [CollegeNET](https://www.g2.com/sellers/collegenet)
- **HQ Location:** Portland, US
- **Twitter:** @CollegeNET (1,766 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37298/ (81 employees on LinkedIn®)






### 14. [Avela](https://www.g2.com/products/avela/reviews)
Avela is the family-friendly enrollment and registration platform designed specifically for K–12 school districts, charter networks, early‑childhood programs, and community organizations. Backed by award-winning research and crafted by industry experts, Avela simplifies every stage of the enrollment journey—empowering families, supporting administrators, and promoting equitable access to education. ⭐ Key Features &amp; Benefits Mobile‑first, Multilingual Family Portal With support for 100+ languages and a responsive interface, families can explore schools, complete applications, upload documents, and track waitlists—all from smartphones or tablets. Seamless Application &amp; Registration Workflows Avela consolidates school finders, applications, match/lottery processing, offers, and re‑enrollment flows within a unified suite. This ensures applicants move from offer to registration smoothly and efficiently across both district and charter systems. Advanced Matching &amp; Lottery Algorithms Built on Nobel Prize–winning research, Avela’s Match engine supports equitable assignment, waitlists, and policy-driven lotteries—bolstering transparency and trust in the enrollment process. Customizable and Admin-Friendly Administrators can tailor forms, configure conditional logic, automate communications (SMS or email reminders), and integrate with Student Information Systems (SIS). Real-time dashboards, audit logs, and robust reporting streamline oversight and compliance. Document Upload &amp; Verification Families securely submit required documents, with autosave, passwordless logins, and validation tools that cut administrative review time and enhance data accuracy. Holistic Enrollment Experience Whether districts manage magnet programs, intra-district transfers, charter common apps, or ESA/voucher participation, Avela provides a consistent and transparent journey—from school discovery to enrollment completion. Why choose Avela? Grounded in two decades of academic research in market‑design and school choice, Avela was founded by leaders like Nobel Laureate Joshua Angrist and Clark Medalist Parag Pathak to deliver equitable, efficient, and evidence-based enrollment systems. Districts like Boston, Seattle, New Orleans, and Washoe County report faster processing, higher satisfaction, and greater fairness—helping schools focus on student success, not paperwork. Transform Enrollment From a Hassle to a Delight Engage families, reduce administrative burden, and promote equitable access—all while delivering actionable insights and seamless integrations. Choose Avela, where research meets real-world impact.



**Who Is the Company Behind Avela?**

- **Seller:** [Avela](https://www.g2.com/sellers/avela)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://linkedin.com/company/avela/ (36 employees on LinkedIn®)






### 15. [CAMPUSIFY™](https://www.g2.com/products/campusify/reviews)
Transform Your Campus Operations with Campusify Discover a comprehensive solution designed to streamline administrative tasks, enhance student engagement, and improve overall campus efficiency.



**Who Is the Company Behind CAMPUSIFY™?**

- **Seller:** [campusify](https://www.g2.com/sellers/campusify)
- **Year Founded:** 2013
- **LinkedIn® Page:** https://www.linkedin.com/company/campusify-io (8 employees on LinkedIn®)






### 16. [CAS](https://www.g2.com/products/cas/reviews)
Institutions worldwide use CAS™, an intuitive, flexible application with up-to-date visual insights into application and enrollment trends, to actively target their best-fit students. The cloud-based application service streamlines the process of researching and applying to multiple programs of interest, guiding students through the application process. With CAS you will encourage application completion, provide institution-to-student connection, and make your data actionable



**Who Is the Company Behind CAS?**

- **Seller:** [Liaison](https://www.g2.com/sellers/liaison)
- **Year Founded:** 1992
- **HQ Location:** Watertown, Massachusetts, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/liaisonedu.com/ (414 employees on LinkedIn®)






### 17. [Centralized Application Service (CAS)](https://www.g2.com/products/centralized-application-service-cas/reviews)
Liaison’s Centralized Application Service (CAS) is an intuitive, flexible application with up-to-date, visual insights into application and enrollment trends that actively targets your best-fit students. Connect with the Liaison team today to see CAS in action.



**Who Is the Company Behind Centralized Application Service (CAS)?**

- **Seller:** [Liaison](https://www.g2.com/sellers/liaison)
- **Year Founded:** 1992
- **HQ Location:** Watertown, Massachusetts, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/liaisonedu.com/ (414 employees on LinkedIn®)






### 18. [Centurus ONE](https://www.g2.com/products/centurus-one/reviews)
Centurus is an international student admissions system for universities and other organisations.



**Who Is the Company Behind Centurus ONE?**

- **Seller:** [Centurus](https://www.g2.com/sellers/centurus)
- **Year Founded:** 2011
- **HQ Location:** Preston, GB
- **Twitter:** @Centurusltd (2,620 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/centurus-ltd (3 employees on LinkedIn®)






### 19. [Cialfo](https://www.g2.com/products/cialfo/reviews)
Cialfo is a university guidance platform for counsellors and students.



**Who Is the Company Behind Cialfo?**

- **Seller:** [Cialfo](https://www.g2.com/sellers/cialfo)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/cialfo-pte-ltd/ (166 employees on LinkedIn®)






### 20. [Classtrix](https://www.g2.com/products/classtrix/reviews)
Classtrix is built for helping education businesses grow in the digital age. We function as a digital partner to our clients, helping them get ahead and stay there. We solve problems, make brilliant digital products, and improve effectiveness on platforms. We live at the cutting edge of multi-channel digital era. We are relentlessly focused on the latest innovations in technology, strategy and content. Our company culture is powered by a commitment to exploration and excellence and a shared goal to drive ever better performance for our customers. Like our solutions, we grow smarter, more agile, and more multi-faceted by the moment. Our years of experience have taught us to expect the unexpected. To embrace the possibility of what tomorrow holds. To always remain curious. And to never compromise on the quality of our people. Why? Because we exist to empower our customers to succeed in an area where change is the only constant. As a trusted partner we guide organizations as they seek to redefine and reinvent themselves through digital transformation. We are dedicated to transform the future of business



**Who Is the Company Behind Classtrix?**

- **Seller:** [Dynamic Ace](https://www.g2.com/sellers/dynamic-ace)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 21. [courseticket event management](https://www.g2.com/products/courseticket-event-management/reviews)
Manage your courses, participants and coaches centrally. From marketing to accounting.



**Who Is the Company Behind courseticket event management?**

- **Seller:** [courseticket](https://www.g2.com/sellers/courseticket)
- **Year Founded:** 2011
- **HQ Location:** Wien, AT
- **LinkedIn® Page:** https://www.linkedin.com/company/courseticket-com (10 employees on LinkedIn®)






### 22. [DegreeSight](https://www.g2.com/products/degreesight/reviews)
DegreeSight’s Inbound + Insight is a unified transfer success platform designed to help higher education institutions boost enrollment, streamline transfer credit evaluation, and deliver faster, clearer pathways to graduation. The platform is powered by intelligent transcript OCR and AI-driven equivalency match recommendations that accelerate and improve every step of the transfer process. It includes two integrated product tiers: - Inbound is the student-facing tier—a conversational transfer credit calculator that shows prospective students how their credits will transfer, instantly and accurately. Inbound increases application and enrollment rates while automating workflows, capturing equivalency rules over time, and integrating directly with your CRM and backend systems. - Insight bridges the gap between credit transfer and degree applicability—shifting the conversation from “Will my credits transfer?” to “How do they apply toward my degree?” It runs hyper-personalized audits across all programs of study, generating optimized degree pathways for each student. Insight also unlocks smarter management of exceptions and overrides, transforming institutional knowledge into future-ready automation rules. Together, Inbound + Insight modernize your transfer strategy—enhancing yield, improving student experience, and turning complex credit evaluation into a strategic advantage.



**Who Is the Company Behind DegreeSight?**

- **Seller:** [DegreeSight](https://www.g2.com/sellers/degreesight)
- **Year Founded:** 2015
- **HQ Location:** Round Rock, US
- **LinkedIn® Page:** https://www.linkedin.com/company/degreesight (14 employees on LinkedIn®)






### 23. [Edmission CRM](https://www.g2.com/products/edmission-crm/reviews)
Powering smarter admissions for educational institutes worldwide. Streamline your processes, boost enrollment, and enhance student experience.



**Who Is the Company Behind Edmission CRM?**

- **Seller:** [Edmission CRM ](https://www.g2.com/sellers/edmission-crm)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/edmission-crm/ (10 employees on LinkedIn®)






### 24. [Edular](https://www.g2.com/products/edular/reviews)
Edular, our cloud-based, custom-branded app, connects your staff and students in a novel, efficient way. Now, your staff can request and manage documents while the students can submit and sign them digitally through the app. No more unnecessary in-person meetings between your team and students. All documents will be routed and stored in an effective, secure fashion. In the meanwhile, students can check their application status in real-time or pay for their tuition fees with the mobile app, available on iOS and Android.



**Who Is the Company Behind Edular?**

- **Seller:** [KlassApps](https://www.g2.com/sellers/klassapps)
- **Year Founded:** 2013
- **HQ Location:** Schaumburg, US
- **LinkedIn® Page:** https://www.linkedin.com/company/edular-by-klassapps (12 employees on LinkedIn®)






### 25. [EduRolia](https://www.g2.com/products/edurolia/reviews)
EduRolia es un CRM de admisiones escolares para colegios privados y concertados en España. Ayuda a centralizar la captación y seguimiento de familias, organizar fases del proceso de admisión, automatizar tareas repetitivas y mejorar la conversión de solicitudes. EduRolia permite a las instituciones educativas tener una visión clara del proceso de admisión, desde el primer contacto hasta la matrícula, y facilita la coordinación entre diferentes departamentos.



**Who Is the Company Behind EduRolia?**

- **Seller:** [EduRolia](https://www.g2.com/sellers/edurolia)
- **HQ Location:** Málaga, ES
- **LinkedIn® Page:** https://www.linkedin.com/company/edurolia/ (1 employees on LinkedIn®)







## What Is Admissions and Enrollment Management Software?

[Education Software](https://www.g2.com/categories/education)

## What Software Categories Are Similar to Admissions and Enrollment Management Software?

- [School Management Software](https://www.g2.com/categories/school-management-software)
- [K-12 Student Information Systems](https://www.g2.com/categories/k-12-student-information-systems)
- [Higher Education Student Information Systems](https://www.g2.com/categories/higher-education-student-information-systems)


---

## How Do You Choose the Right Admissions and Enrollment Management Software?

### What You Should Know About Admissions and Enrollment Management Software

### What is Admissions and Enrollment Management Software?

Admissions and enrollment management software helps school administrators in both K–12 and higher education institutions to manage the admissions process and convert individuals from prospects to enrolled students. These solutions contain a wide range of features designed to aid school officials in every part of the admissions process. Some of the most vital common features found in these solutions are email outreach tools, application tracking and acceptance, lead nurturing, and scheduling.

### Why Use Admissions and Enrollment Management Software?

Educational institutions use admissions and enrollment management for a variety of reasons. The primary one is being able to create a single centralized repository for all admissions information where admissions and enrollment-related tasks can be managed. Admissions professionals use these solutions to take advantage of the diverse features and maximize efficiency during a complicated and multifaceted process.

**Comprehensive Feature Set –** Schools in both the higher education and K–12 categories use admissions management software to run the admissions process. Solutions in this category bring together features from disparate systems and coalesce them into a single, admissions-specific solution. The comprehensive nature of the solutions means that admissions departments can create and manage the admissions lifecycle with a single tool.

**Improved Organization –** College admissions officers who utilize admissions and enrollment management software are able to easily organize all of their admissions-related data and documents. This improved organization has the potential to lead to more organized, efficient, and effective outreach to prospective students on behalf of the university. The admissions process is a two-way street, as prospective students vie for the opportunity to attend a certain school and schools attempt to attract the best possible students. An unorganized admissions office is a poor representation of a school and may turn a student away, while an organized one may sway a student into committing.

**Increased Communication –** A key benefit of admissions software is the increase in communication opportunities that admissions officers receive. Not only is there an increase in the number of touchpoints with each student, but by housing everything in a single application, the messaging is more consistent and effective. Bombarding a student with emails regardless of where they are in the admissions pipeline isn’t effective. Viewing exactly where each student is in the funnel, creating individualized outreach materials, and sending those at exactly the right time is effective.

### Who Uses Admissions and Enrollment Management Software?

The primary users of admissions software are admissions officers, prospective university students, and parents. Admissions professionals use the software to gather, organize, and house prospective students’ data. Prospective students use the solutions to submit necessary documents, sometimes to pay their own application fees, track their application’s progress, communicate with admissions officers, and to ultimately receive an acceptance or rejection of their application. Parents use the software to pay application fees, submit their own documents, and communicate with the school.

### Admissions and Enrollment Management Software Features

Admissions software typically contains a diverse feature set that may include, but is not limited to, the following features.

**Lead Nurturing –** A key aspect of admissions and enrollment management software is lead nurturing, which involves cultivating strong relationships with individuals during the application process. Lead nurturing enables admissions staff to personalize messages at every step in the process, from prospective applicant to enrolled student. This personalization manifests in the personalized email outreach that is available within the software and the granular level of communication between admissions staff and applicants, which can reach as far as SMS messaging directly to students’ phones.

**Event and Interview Scheduling –** Admissions software often contains interview scheduling capabilities, which admissions staff use to schedule interviews and campus visits with the appropriate staff members. This feature keeps admissions professionals within a single tool and drives more engagement with prospective students. Some solutions in this category offer event scheduling tools in addition to interview scheduling. This feature can be used by staff members to send invites, organize staff, and schedule out campus events, typically based around recruiting prospective students.

**Appointment Scheduling –** Admissions and enrollment management software often contains appointment scheduling features, including an interactive calendar for parents and students to schedule appointments with school staff. These calendars will commonly include automated email reminders, which helps to reduce the number of missed appointments.

**Applicant Funnel –** A useful feature for admissions staff seeking a detailed overview of all applicants in the process, the applicant funnel shows exactly how many individuals are in each stage of the admissions funnel. The staff members can then focus on advancing each student in the process.

**Application Acceptance or Rejection –** Admissions staff can make decisions regarding individual applicants directly through the application and issue those decisions. This feature enables admissions officers to consolidate the number of disparate programs they use and ensure that the proper decisions are being released at the proper times.

**Fee Payment Gateway –** Admissions and enrollment software often contains a payment gateway so that admissions departments can accept application fees directly through the software, eliminating the need for integration with a separate payment gateway software.

**Applicant Scoring –** With applicant scoring functionality, administrators have the ability to score applicant documents directly in the solution. Admins can create custom scoring frameworks, write extensive notes on each document, and ultimately issue a score for every applicant in the system.

**Registration Management –** Most solutions in this category contain registration management features so admissions officers can complete the process for accepted students who decide to enroll in the school. This feature closes out the entire funnel, as an individual at this stage has gone from prospective student to enrolled, tuition-paying student in a single application. The registration features may include contract creation and signing, deposit payment, and online registration forms.

**Reporting –** Admissions management software may include reporting features which will enable you to compare year-over-year results, set enrollment goals, and measure performance based on preset goals.

**Mobile Application –** The number of mobile website visits is rapidly increasing as mobile devices become more powerful and more widely used for important tasks. To enable the visitor who wants to use the software on their mobile device, some admissions management software vendors are creating mobile versions of their applications. These are full-featured versions of the respective solutions available entirely on mobile devices.

**Integrations and Data Migration –** Each admissions solution will contain slightly different tools in this feature category. Depending on the solution type, these may include bulk file imports, data migration capability, integrations with other systems, and API integrations with select partner systems.

**Messaging –** Admissions management solutions typically contain messaging features that connect admissions officers with parents and students. These messages can be sent via email or SMS and can be sent as bulk messages or personalized one-off communications.

**Recommendation Portal –** Recommendation letters are a sticking point in the application process for many students. Certain admissions solutions contain a portal through which teachers can submit recommendation letters directly.

**Forms Creation –** Most admissions software provides users with online forms creation features that they can use to make admissions related forms specifically for their educational institution. These forms, which can be saved and reused over and over, save offices time and money.

### Trends Related to Admissions and Enrollment Management Software

There are a few trends in the admissions management software category that have emerged in the past couple of years and will continue to impact product development and use within the education industry. The use of big data and analytics, real-time monitoring, and increased usage of mobile applications are three that warrant a look.

**Big Data —** Huge datasets compiled by admissions offices are often going unused, or at least they are not used as creatively as they could be. Admissions professionals have all sorts of specific goals, from overall enrollment to diversity. More admissions management applications are creating tools similar to those in our [big data analytics software](https://www.g2.com/categories/big-data-analytics) category that admissions officers can use to target those goals and leverage the structured big data to achieve them.

**Real-Time Monitoring** Admissions software contains a wide range of functionality and a correspondingly large amount of data. This data is difficult to sort through in an unstructured format, which is detrimental to the admissions process, as it is constantly changing when students drop out of the process, commit to other schools, fail to submit documents on time, and more. Real-time monitoring tools offering similar functionality to those in our [stream analytics software](https://www.g2.com/categories/stream-analytics) category allow schools to stay on top of everything and use the real-time updates to respond to inquiries and direct admissions officers’ efforts to those areas which require attention.

**Mobility —** The shift to mobile has been felt across industries, and the education space is no different. Admissions management solutions are developing and launching mobile versions of their applications to improve user experience on mobile devices and make the entire process easier for students and parents alike.

### Software and Services Related to Admissions and Enrollment Management Software

Admissions and enrollment management software is often used as part of a larger suite of education software tools. These may include [student information systems](https://www.g2.com/categories/student-information-systems-sis), [learning management systems](https://www.g2.com/categories/learning-management-system-lms), [assessment software](https://www.g2.com/categories/assessment), and [school management software](https://www.g2.com/categories/school-resource-management). Often, solutions in this category offer select integration via APIs with student information systems and learning management systems. In the absence of integration capabilities, admissions management software may offer data import and export tools.




