--- title: Tada Reviews meta_title: 'Tada Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 78 reviews by the users' company size, role or industry to find out how Tada works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 78 scale: '5' date_modified: '2026-08-07' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Tada Reviews **Vendor:** Tada **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 78 ## About Tada Tada (usetada.com) is an AI-powered Enterprise Loyalty & Rewards Platform that helps businesses acquire, engage, reward, and retain customers, channel partners, sales teams, and employees through scalable loyalty, incentive, and engagement programs. Trusted by 400+ leading brands across APAC, Tada helps enterprises digitalize customer loyalty, trade promotion, channel incentives, sales incentives, and employee engagement through a secure, enterprise-ready platform powered by AI and data. Our solutions help businesses increase customer retention, strengthen channel engagement, improve sales performance, maximize customer lifetime value, and drive sustainable growth. We offer a comprehensive suite of solutions, including: ✓ Customer Loyalty, ✓ B2B & Channel Partner Loyalty, ✓ Trade & Sales Incentives, ✓ WhatsApp Loyalty, ✓ Promoter Incentives, and ✓ Employee Engagement. Built with enterprise-grade security, Tada supports SaaS, Private Cloud, and On-Premise deployment, with seamless integration into existing business systems. Serving organizations across FMCG, Financial Services, Automotive, Agriculture, Construction, Consumer Electronics, Retail, F&B, Healthcare, and Beauty, Tada delivers measurable business impact through data-driven engagement and rewards. ## Tada Reviews ### 1. Profitable for customers, Simple, Useful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Tada?** system accuracy in sending rewards, reward reports that are detailed enough to make it easier for clients to track data, campaign features that in my opinion are quite in line with business goals, making it easier for clients to attract customers for their business **What do you dislike about Tada?** I hope the customer service is more responsive when providing solutions because the TADA application is the first line of defense for customers to experience shopping at the store. **What problems is Tada solving and how is that benefiting you?** From my experience implementing TADA, TADA solves problems when managing customers, TADA provides benefits with quite informative dashboards for clients in managing customers and establishing direct relationships with customers. ### 2. Service & Platform TADA **Rating:** 4.0/5.0 stars **Reviewed by:** M Naufal A. | Operations Team Member, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Tada?** Speed for CLT service & Completeness as well as speed of the platform/dashboard for data retrieval and also rarely experiencing disruptions for the dashboardusetada **What do you dislike about Tada?** The lengthy coordination with the Tada team when there is a campaign request and also the costs that were not informed at the beginning when there is a campaign. **What problems is Tada solving and how is that benefiting you?** The speed for data retrieval / data export through the usetada dashboard, and its comprehensive features. ### 3. Tada helps the CIMB loyalty program in real time **Rating:** 4.0/5.0 stars **Reviewed by:** Fellintia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Tada?** Innovatively adjust user needs because now it can be processed in real time **What do you dislike about Tada?** Improve the catalog options for airlines, hotels, and dining **What problems is Tada solving and how is that benefiting you?** In the process of exchanging loyalty points in real time ### 4. A fairly large company **Rating:** 4.0/5.0 stars **Reviewed by:** Alex G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Tada?** A large and experienced digital acquisition and retention platform. It creates a platform with various ease of access, and its security is also good. **What do you dislike about Tada?** There are still some minor issues that need to be fixed, and usually these issues take quite some time to resolve, possibly due to the number of vendors using this platform. **What problems is Tada solving and how is that benefiting you?** Meeting the promotional setting needs required for vendors, paying close attention to the needs of the end user, and the feedback from our members is quite good because the platform is user-friendly. ### 5. Simple yet Powerfull **Rating:** 4.0/5.0 stars **Reviewed by:** Glenn M. | Deputy General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Tada?** There is a section that help the loyal customer to gain more and more point by doing some action. and that section help the business to grow together with the perks and bonus that given to the user **What do you dislike about Tada?** Some section or promotion needs to run manual with the help from TADA's IT **What problems is Tada solving and how is that benefiting you?** Hook up with the user to get back to our website ### 6. its easy and you can get many **Rating:** 4.0/5.0 stars **Reviewed by:** asri s. | HC. Operation section head, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Tada?** i think tada team is fast respond and helpfull **What do you dislike about Tada?** sometime i cant get things that i need, i can buy when i buy a voucher like tokopedia or shopee **What problems is Tada solving and how is that benefiting you?** i dont need to ask people what they want, they can buy by them self ### 7. Tada has been a good partner for our business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Tada?** responsive team, very accommodating our needs **What do you dislike about Tada?** none - everything went well, the coordination so far is ok **What problems is Tada solving and how is that benefiting you?** Tada is our partner in procuring rewards for our customers' loyalt program ### 8. Good Apps **Rating:** 4.0/5.0 stars **Reviewed by:** Rio I. | Marketing Communication Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Tada?** helpful for CRM marketing and easier to use for user **What do you dislike about Tada?** sometime the dashboard not working well. **What problems is Tada solving and how is that benefiting you?** to compile our database ### 9. can accumulate points from loyal customers in real time and from these points can be redeemed **Rating:** 4.0/5.0 stars **Reviewed by:** Deasy A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Tada?** Points can be redeemed with various gifts various campaigns can be followed to get points apart from transactions **What do you dislike about Tada?** must have to wait for approval for each campaign that is followed **What problems is Tada solving and how is that benefiting you?** able to convert data prospects into loyal customers to advocate ### 10. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Indrika Ayu N. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Tada?** Tada dashboard help us to know loyal member and give best CRM **What do you dislike about Tada?** Actually TADA really helpful us to manage customer loyal and maybe need increase about the time when cust req otp **What problems is Tada solving and how is that benefiting you?** The RM very help and we can keep loyal customer ### 11. TADA support all our Loyalty Program needs **Rating:** 4.0/5.0 stars **Reviewed by:** Divo Ridla F. | Product Analyst / Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Tada?** TADA support all our Loyalty Program needs, from fulfilling our Reward Catalogue and handling shipment straight to our customers **What do you dislike about Tada?** everything good so far and no issue whatsoever **What problems is Tada solving and how is that benefiting you?** TADA help our Loyalty Program needs such as reward procurement, shipment support and reporting dashboard ### 12. easy to use & extra discount for purchasing something **Rating:** 4.0/5.0 stars **Reviewed by:** Siti N. | Customer Relationship Management Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Tada?** the promotion, very easy & handy apps. .. **What do you dislike about Tada?** people need to download the apps & there are min purchase for voucher **What problems is Tada solving and how is that benefiting you?** blasting promotion & perks promotion ### 13. Review untuk Tada **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Tada?** facilitate the exchange of loyalty points for e-vouchers or vouchers **What do you dislike about Tada?** There is no specific program from tada, for example, a certain additional program scheme, outside the scheme from the bank. **What problems is Tada solving and how is that benefiting you?** for the process of exchanging the type of evoucher ### 14. Tada helps us reach customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Tada?** The features are becoming more complete. Tada can help control customer loyalty points and assist with delivery. **What do you dislike about Tada?** To change the phone number, you still have to manually contact TADA's customer service. **What problems is Tada solving and how is that benefiting you?** buat toko virtual, voucher virtual, dan sistem pengiriman ### 15. TADA makes it easy to order various types of e-vouchers **Rating:** 4.0/5.0 stars **Reviewed by:** Dana Y. | Sales support, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Tada?** TADA makes ordering any e-voucher easy. Using TADA is very easy and there are many options. I have tried many options like Regalo, but TADA is the best! **What do you dislike about Tada?** The fee for each e-voucher is sometimes too expensive. But so far, it's still okay. **Recommendations to others considering Tada:** May it progress further. And may the e-voucher options increase even more. **What problems is Tada solving and how is that benefiting you?** When there were many requests regarding the vouchers to be given to contest winners, TADA was finally able to help through the TADA e-card, because they can choose the vouchers they want on the TADA app. ### 16. simple and have lots of options/custom **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Tada?** customized loyalty program easily used.. **What do you dislike about Tada?** so far i found no issue on the program.. **Recommendations to others considering Tada:** More consistent in providing support and consultancy service **What problems is Tada solving and how is that benefiting you?** I can easily create customer loyalty program ### 17. It helps our business grow by approaching the sales team **Rating:** 4.0/5.0 stars **Reviewed by:** Tri Radityo Y. | Shop Corner Manager And Technical Service, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Tada?** Simple apps, good service, and fast response from their team. **What do you dislike about Tada?** Some content displays can't zoom in/out and that includes additional paid features **What problems is Tada solving and how is that benefiting you?** Fraud cases that occur due to misuse of application links. Team TADA helps to save some losses and is willing to resolve those losses as a win-win solution. ### 18. Im reviewing this as a manager/TADA Client point of view **Rating:** 3.5/5.0 stars **Reviewed by:** Ardhana W. | General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Tada?** TADA personnel engagement and intense communication. one of the most active application in customer loyalty program **What do you dislike about Tada?** when TADA slowly reducing their promotion, the traffic slows down. means that TADA user were more loyal to the promotion. not the product. **What problems is Tada solving and how is that benefiting you?** No major problem found so far. only minor operational issue, solved right away Benefit were the restaurant traffic slightly increased during TADA promotion ### 19. So many options for reward redeem **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Tada?** Can redeem reward to grab, tokopedia and bukalapak voucher **What do you dislike about Tada?** Card acceptance onToko gunung agung only apply at resinda mall while there are so many gunung agung in Jakarta **Recommendations to others considering Tada:** TADA offers many choices of vouchers for reward redeem **What problems is Tada solving and how is that benefiting you?** Can gain tokopedia and bukalapak vouchers ### 20. My experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Tada?** reward like online market such : tokopedia, indomaret, alpha,grab and food beverages **What do you dislike about Tada?** I only have one account which will be calculated based on points. it should be with another account at another bank **Recommendations to others considering Tada:** easy to used **What problems is Tada solving and how is that benefiting you?** until today, I haven't redeemed my points for redeemable rewards ### 21. Tada is very helpful for customer needs related to eligible customer loyalty rewards. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Tada?** Many TADA merchants are popular, making it easy to redeem reward points. **What do you dislike about Tada?** Add back some popular Merchants **Recommendations to others considering Tada:** yes, highly recommended **What problems is Tada solving and how is that benefiting you?** can retain loyal customers, benefit from facilitating information gathering for customers who are loyal to the company ### 22. User friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Tada?** Summary dashboard on first login is really helpful **What do you dislike about Tada?** Less discount merchant promo, suggest to add more **Recommendations to others considering Tada:** Tada is user friendly and will make your life more fun **What problems is Tada solving and how is that benefiting you?** Finding merchant address are more easier ### 23. TADA loyalty rewards that make it easier for customers to redeem points **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Investment Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Tada?** Merchants that are attractive and make it easier for millennials to exchange points **What do you dislike about Tada?** Merchants that are less varied and still many that are unfamiliar **Recommendations to others considering Tada:** so that in the future the TADA user interface can facilitate customers & the retention process runs smoothly for clients **What problems is Tada solving and how is that benefiting you?** Add back popular merchants and enable point redemption for PLN, PAM payments, etc. ### 24. Great Solution for Early Stage Startup **Rating:** 4.0/5.0 stars **Reviewed by:** Fauzi . | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Tada?** TADA provides sufficient solution for reward catalogue feature on our mobile app. **What do you dislike about Tada?** TADA needs to provide more brand options as there are still other popular brands that are not available yet. **Recommendations to others considering Tada:** If you are looking for a customer loyalty program, especially for providing digital rewards for your customer, then you should try TADA. **What problems is Tada solving and how is that benefiting you?** Our mobile app has a reward catalogue feature that will let users to redeem their collected tickets with various rewards. By integrating TADA to our rewards catalogue, we don't have to source and curate all the rewards we needed by ourselves as most of the brands provided are sufficient enough for our customers. ### 25. review tada **Rating:** 4.0/5.0 stars **Reviewed by:** Jasson Putra L. | Local Marketing Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Tada?** campaign banner, push notification and perks category **What do you dislike about Tada?** there are some features that are not yet fully open, so sometimes you have to contact the personal assistant, and lately it has often been difficult to edit campaigns and there are errors uploading media **What problems is Tada solving and how is that benefiting you?** via personal assistant tada ### 26. Development process with tada **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle S. | Independent Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Tada?** The software facilities provide almost everything of marketing campaign support. Like one time software solution **What do you dislike about Tada?** The software is overall okay and it supports effectively. **What problems is Tada solving and how is that benefiting you?** Reaching customers become easier and controlling the customers money by membership also become more effective and efficient. ### 27. Amazing platform for your loyalty program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Tada?** The people and their insight system. It provide what we need to make a right decisions **What do you dislike about Tada?** Need more analytical review of our membership **Recommendations to others considering Tada:** Nice platform for the loyalty **What problems is Tada solving and how is that benefiting you?** I can decide the right program for our members, i can shot the right target. As i can select many options there (location, transaction, etc) **Official Response from Clara Alverina:** > Hi, We are so grateful for your kind words and thanks for sharing your review with us and the community. Your feedback helps us get better. ## Tada Discussions - [Yes](https://www.g2.com/discussions/49720-yes) - 1 comment, 1 upvote - [where the most popular place culinary?](https://www.g2.com/discussions/49716-where-the-most-popular-place-culinary) - 1 comment, 1 upvote - [How i can get TADA Points faster?](https://www.g2.com/discussions/49701-how-i-can-get-tada-points-faster) - 1 comment, 1 upvote - [What is the best way to get more TADA](https://www.g2.com/discussions/49483-what-is-the-best-way-to-get-more-tada) - 1 comment, 1 upvote - [What makes Tada the best](https://www.g2.com/discussions/48243-apa-yang-menjadikan-tada-menjadi-yang-terbaik) - 1 comment, 1 upvote - [View Tada pricing details and edition comparison](https://www.g2.com/products/tada/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+10%3A29%3A51+-0500&secure%5Bsession_id%5D=fd70c109-c376-49fc-8507-c69a4229b090&secure%5Btoken%5D=bfdfdc3ac2edaa5aa2e444fef2ef7a6450ec92c424f741aca4841a4d0e1321d7&format=llm_user) ## Tada Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - AI Copilot - Email Alerts - Customer Segmentation - Multi-Campaign - Email Marketing - Customizable Reports - Social Advertising - Widgets - Reporting & Statistics - API - Generative AI - Campaign Segmentation - Email Templates - Search/Filter - Pre-Approved Content Library - Surveys & Feedback - Customer Advocacy - Data Import/Export - Social Promotion - Employee Advocacy - Activity Dashboard - Alerts/Notifications - Filtering - Real-Time Updates - Social Media Monitoring - Customizable Fields - Customizable Branding - Email Distribution - Nonprofit Advocacy - A/B Testing - Customizable Templates - Content Library - CRM - Gamification - Activity Tracking - Discount Management - Customer Engagement - Campaign Management - Incentive Management - Campaign Analytics - Engagement Tracking - Real-Time Analytics - Customer Accounts - Communication Management - Community Management - Rewards Management - Gift Card Management - Multi-Channel Marketing - User Management - Visual Analytics - Feedback Management - Social Engagement - Event Triggered Actions - Loyalty Program - Campaign Planning - Rewards Program - Advocate Management - Lead Capture - Referral Tracking - Reporting/Analytics - Promotions Management - Pipeline Management - Reference Request Automation - Reminders - Nomination Tracking - Task Scheduling - Calendar Management - Reference Usage Tracking - Audio References - For Sales/Marketing - Workflow Management - Configurable Workflow - Video References - Survey/Poll Management - Program Notices - Contact Management - Lead Management - Customer Activity Tracking - Customer Database - ROI Tracking - Lead Generation - Conversion Tracking - Referral Templates - For Customer Referrals - For Employee Referrals - Lead Engagement - Fraud Detection - Performance Metrics **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Tada Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (615 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (610 reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (453 reviews)