--- title: Realize Reviews meta_title: 'Realize Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 68 reviews by the users' company size, role or industry to find out how Realize works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 68 scale: '5' date_modified: '2026-07-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Realize Reviews **Vendor:** Taboola **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 3.7/5.0 **Total Reviews:** 68 ## About Realize Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. ## Realize Pros & Cons **What users like:** - Users appreciate the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly. (1 reviews) - Users find Taboola to be an excellent option for **affordable high-volume traffic** , enhancing their online reach effectively. (1 reviews) - Users value the **AI writing assistance** for effortlessly generating impactful ads and creative headlines. (1 reviews) - Users find **high volume traffic** through Taboola to be an effective and cost-efficient solution for their needs. (1 reviews) - Users value how **Taboola effectively captures more leads** , enhancing their business promotion efforts significantly. (1 reviews) - Users value Taboola for its **effective client engagement** , enhancing lead capture and overall marketing success. (1 reviews) - Cost Efficiency (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Innovation (1 reviews) **What users dislike:** - Users report a **bug issue** that causes lead discrepancies, complicating lead counting and tracking effectiveness. (1 reviews) - Users report **data inaccuracy** , leading to challenges in accurately counting leads and tracking performance. (1 reviews) - Users face **inaccuracy in lead counting** due to discrepancies, causing challenges in managing their leads effectively. (1 reviews) - Users report significant **integration problems** with Realize, citing poor navigation and unresponsive customer support as major issues. (1 reviews) - Users express frustration over the **lack of innovation** in Realize, making campaign setup difficult and customer support ineffective. (1 reviews) - Limited Editing Features (1 reviews) - Limited Features (1 reviews) - Limited Functionality (1 reviews) - Users often face **navigation issues** with Taboola, making campaign setup frustrating and challenging. (1 reviews) - Users face challenges with **outdated technology** , leading to frustrating navigation and inadequate customer support experiences. (1 reviews) ## Realize Reviews ### 1. Taboola is great for bringing in traffic, but watch the quality! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Realize?** Taboola is easy to use and the user interface is fairly intuitive. For a low price, you can get a large number of clicks and traffic to your website, though the quality of that traffic can be suspect. The Taboola team is helpful and willing to put in the time and effort to explain the platform, and provide insight into recommendations. **What do you dislike about Realize?** There are some limitations with Taboola that aren't there with other vendors. For example, you can't really run your ads on a whitelist of sites, or only on sites within a certain vertical. You cannot use bid adjustments and their metrics don't include things like time on page or other on-site engagement metrics. Traffic is also of relatively low quality and your ads can show next to click-bait articles on rather low-end sites. **What problems is Realize solving and how is that benefiting you?** We're driving traffic to the site at a very low CPC. ### 2. A Decent Alternative to Native Traffic **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Realize?** We do like many of the publishers on Taboola. They allow you to tap into some premium Native Ad traffic. **What do you dislike about Realize?** We are not a fan of Taboola's dashboard, their approval system, or their user interface. We wish we could archive campaigns. We're also not a big fan of their approval team; they can sometimes be rude. Overall, Taboola is a good alternative to Native traffic, but we hope their merge with Outbrain will be better. **What problems is Realize solving and how is that benefiting you?** We use Taboola to purchase additional traffic via native publishers. ### 3. Native Platform with a great future **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea S. | Freelance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Realize?** Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market. Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target interests, or vocation or something else) **What do you dislike about Realize?** Ad creation is really painful Reporting is tedious Customer service is lacking (altough you can do most yourself with the self service tool - so does not really matter) **Recommendations to others considering Realize:** Definetly try out the retargeting and create campaigns distinguished by device as CPCs between vary a lot between mobile, tablet & desktop **What problems is Realize solving and how is that benefiting you?** Scaling lead gen business - getting more newslette signups - ### 4. Taboola - A Complete Waste of Money and Time **Rating:** 0.0/5.0 stars **Reviewed by:** Drew G. | CEO & Head Coach/Programmer of AggressorFit™, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2017 **What do you like best about Realize?** Nothing. It does nothing. It is completely useless and overpriced. **What do you dislike about Realize?** Everything. The platform itself is slow as a snail. Also, If you like getting lots of fake leads from Africa and India - try it. It is amazingly expensive, does nothing, and watch out - if you fill out a wrong box, or click 'accelerated' - even with a monthly spending limit of $250, it'll hit you up for $100 a day. Complete and utter waste of money - the leads are fake - and no refunds are available when they over-charge you to criminal proportions. USING THIS PLATFORM IS HIGHLY DISCOURAGED. The biggest mistake I've made in business in 5 years. **Recommendations to others considering Realize:** NEVER USE IT. **What problems is Realize solving and how is that benefiting you?** It did nothing. Used for 6 weeks with a highly successful funnel, and it brought nothing but fake leads and dead ends from the middle east and africa. ### 5. customer service not good - luckily mostly not needed - nice new features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Realize?** the new audience segments are something really nice and good. Possible to play around with them a lot **What do you dislike about Realize?** content creation - try A/B testing 5 creatives and 5 ad copies and handle a lot of uploading errors... you will waste a lot of time with that. They really need to implement the cross testing feature **Recommendations to others considering Realize:** do not rely solely on taboola - use other providers as well **What problems is Realize solving and how is that benefiting you?** scaling lead gen & app installs ### 6. Taboola Review **Rating:** 3.0/5.0 stars **Reviewed by:** Craig W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Realize?** The unique ad solution for publishers and the performance for DR advertisers. **What do you dislike about Realize?** Being over billed on our first campaign that we did not manage. The first one had to be managed by Taboola's internal team. On the publisher end, they wanted us to sign a year long agreement in the beginning. **What problems is Realize solving and how is that benefiting you?** We can run and manage our clients campaigns on a CPC basis. As a publisher, their solution adds additional and incremental revenue. ### 7. Easy and Succesful Native Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Javier J. H. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2017 **What do you like best about Realize?** I normally use taboola to analyze data and check how our campaigns are performing. As a Marketing Analyst I don't usually upload campaigns myself but Taboola has a really nice interface to check data quick and easy. **What do you dislike about Realize?** It is still a very simple website, to sign in the first time your rep needs to register you in, at least that's how it was in my case, and it took a while. Also, even that their simplicity does helps at time you wish you could have more data to analyze. **Recommendations to others considering Realize:** It will do probably every you want this platform to do. **What problems is Realize solving and how is that benefiting you?** Taboola offers certain ways to extract data that have been quite beneficial for my reporting. For example, and this is something you can do in many other advertising sites, you can export the image URL which works to extract the image while using a Google Sheet report. ### 8. Still Not Sold on the ROI **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Realize?** Wide exposure for our clients across relevant sites, ability to A/B test title and images. Use information and data to help drive other marketing initiatives. **What do you dislike about Realize?** The traffic that Taboola drives isn't the best. It really doesn't convert well and we've decided to slowly pull away from that platform in lieu of spending elsewhere. **Recommendations to others considering Realize:** Definitely review pricing **What problems is Realize solving and how is that benefiting you?** Trying to get more people to view our content, products, services, etc. ### 9. Horrible audience targeting **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Realize?** Its a great way to promote content across the web. **What do you dislike about Realize?** the sites that they choose were highly irrelevant and we were never credited for spending large amounts of our budgets on the sites they chose. **Recommendations to others considering Realize:** I would pay real close attention to the audiences and websites they're serving you on. Many of the sites they served us on made no sense whats so ever. We're a job recruitment site, and they were showing us on retirement websites. **What problems is Realize solving and how is that benefiting you?** trying to drive more awareness to our service. we got traffic, but most of it bounced ### 10. Great native advertiser, 2nd to Outbrain **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Realize?** I really enjoyed the interface at taboola and the available data. They had a handful of really great publishers I liked buying traffic from. **What do you dislike about Realize?** There were too many publishers that were very low quality so buying advertisements on their pages resulted in lost money. **What problems is Realize solving and how is that benefiting you?** Taboola helped increase traffic to our websites. ### 11. Taboola is great, if you have already exhausted all other digital efforts **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2017 **What do you like best about Realize?** I like that we can leverage taboolas vast network for for display and content marketing. **What do you dislike about Realize?** They are expensive, compared to other content distribution networks, and we struggled to justify the ROAS. **Recommendations to others considering Realize:** I think the quality of support and integration, especially for new enterprise customers, is lacking. I would suggest Taboola work on helping new clients navigate the nuances of account creation and setup. **What problems is Realize solving and how is that benefiting you?** We were able to expand our reach for potential new customers through content campaigns. ### 12. Very solid native ad platform - lacks a few simplification features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2017 **What do you like best about Realize?** The inventory (at least in Germany) is really great for our target audience **What do you dislike about Realize?** The dashboard and reporting features... daily exports of your campaign by day? It is tedious **Recommendations to others considering Realize:** Talk to customer representatives. They are really helpful. **What problems is Realize solving and how is that benefiting you?** Acquiring leads. Tapped new sources for leads. Works like a charm. ### 13. Used Taboola for our native advertising and saw great results. **Rating:** 3.5/5.0 stars **Reviewed by:** Patricia K. | Digital Content Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Realize?** Taboola picked the best relevant content to share on our blog and website. **What do you dislike about Realize?** Sometimes it came across as a little spammy and not 100% trustworthy news. **Recommendations to others considering Realize:** Taboola does a great job of sharing content that is related with our consumers. **What problems is Realize solving and how is that benefiting you?** Sharing content with our customers that can give them a better experience. ### 14. G2 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Realize?** What i like best was pretty much everything **What do you dislike about Realize?** Nothin was real to mybdislike and everything was nice **What problems is Realize solving and how is that benefiting you?** Media posting and research ### 15. You can tell they are promoted content **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Realize?** The ability to place your content on relevant pages **What do you dislike about Realize?** The click-bait nature of the content makes it not trustworthy **Recommendations to others considering Realize:** keep customer first **What problems is Realize solving and how is that benefiting you?** content distribution ### 16. One of the top two content distribution networks **Rating:** 3.5/5.0 stars **Reviewed by:** Mark C. | Digital Marketing Manager, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2016 **What do you like best about Realize?** - Scale of distribution. Some huge properties in the network (partic. Daily Mail group) and a large hinterland of regional and local news sites - Some high quality placements available such as Bloomberg, BusinessInsider, Huffington Post, CityAM, ThisIsMoney and about a dozen others - Best for video – originally built for it and still leads the pack - Well-designed management and reporting interface - Content gets up and running quickly - Technically excellent and rapid innovation - Great people and they take good care of advertisers **What do you dislike about Realize?** Has a higher tolerance for spammy content than its larger more established competitors – both in terms of content it allows to run, and placements where its widgets appear. (That said, some of the newer networks appear much worse in this regard, so it's all relative). Fortunately they report thoroughly on all placements and provide tools to exclude the ones that deliver low CTR or poorer traffic. There are some excellent placements on Taboola, you just have to be relentless if you want to exclude the poor ones. **Recommendations to others considering Realize:** Be ready for high traffic if your headlines are clickable and your budget is high enough. Be prepared to spend time filtering placements until you get the quality of traffic you're after. Make sure each headline/image combination uses unique tracking parameters so you can discover the sweetspot between what's clickable and what's valuable traffic for you. Finally do stay in touch with the Taboola account managers and support people (they're good in my view) and give feedback (they listen). **What problems is Realize solving and how is that benefiting you?** Getting distribution for video content; audience insight from seeing who watches what and how engaged they are; quickly testing different image and headline combinations. ### 17. Taboola has been a great partner in driving traffic to our site. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2016 **What do you like best about Realize?** Their dashboard and reporting is user friendly. It's easy to use to execute and report on. Also, can easily find historical data when needed. **What do you dislike about Realize?** Based on our site programming some button actions are captured twice in some cases. I can get the breakdown by month upon request, but it's limited to a certain amount of time I can have them pull the data. **Recommendations to others considering Realize:** In the past year and a half that we've used Taboola, it's been a good partnership. They've been responsive as needs arise. **What problems is Realize solving and how is that benefiting you?** We are using Taboola to drive traffic to our content articles which is in a sub-section of our site. It's also helped us understand what consumers find interesting in terms of content. ### 18. Not a Great Experience with Bulk Uploading **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2016 **What do you like best about Realize?** Ease of use when navigating the the platform. Easy access to information for reporting. **What do you dislike about Realize?** It takes forever to upload articles and headlines. It would be nice to be able to bulk upload to multiple campaigns. The images don't always sync and the system is frequently down. **What problems is Realize solving and how is that benefiting you?** Increasing traffic to clients websites. We see a significant drop in traffic when content discovery is not running. ## Realize Discussions - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [View Realize pricing details and edition comparison](https://www.g2.com/products/taboola-realize/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+18%3A59%3A24+-0500&secure%5Bsession_id%5D=e67e53c8-9a00-4b17-9e56-dfa1f922974f&secure%5Btoken%5D=b37c7ff99c8666b74db62ce912eca8e7028032ede273bfceb3b4d95c58b75618&format=llm_user) ## Realize Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hyros](https://www.g2.com/products/hyros/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Realize Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Realize Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - 3.4/5.0 (90 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (883 reviews)