Jordan D.
JD
Jordan D.
Senior Marketing Associate/Team Lead
Enterprise (> 1000 emp.)
"A nice robust intelligence tool, though somewhat lacking in UX"
3.5/5
What do you like best about Synthesio?

Synthesio offers unlimited data within defined "use cases." The ability to do full market research is useful. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

I find something left to be desired in terms of usability and user experience, an element with which their competition had a definite leg up. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
AT
Verified User in Transportation/Trucking/Railroad
Mid-Market (51-1000 emp.)
"Functional but has some drawbacks "
3.5/5
What do you like best about Synthesio?

Easy to create platform-specific filters Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

No way to track audio sentement. Also sentiment is assigned automatically and sometimes wrong. Review collected by and hosted on G2.com.

Maura H.
MH
Maura H.
Senior Associate
Public Relations and Communications
Small-Business (50 or fewer emp.)
"Great for Monitoring, Takes Time to Get Used To"
4/5
What do you like best about Synthesio?

It is very easy to setup monitoring report emails. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Some of the items it can do seems a bit repetitive. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Synthesio "
3/5
What do you like best about Synthesio?

The Profiler tool gives great audience insights, there's robust integrations, it searches the entire web, great competitive analysis. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Price, very expensive, steep learning curve. Review collected by and hosted on G2.com.

Traci H.
TH
Traci H.
Social Media Coordinator
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Reliable and Accurate Social Monitoring"
4.5/5
What do you like best about Synthesio?

With the new dashboard and user-friendly modules, the tool is easy to set up, use and optimize. The ability to update preferences and the interactive data charts make it a great tool for real-time listening, monitoring and reporting for clients. Support team is responsive and helpful with sudden needs or questions. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Pulling specific data from multiple social platforms would be ideal for a one-stop-monitoring-shop. This would include more personalized data from each of a client's specific social handles and how their activity has evolved. Review collected by and hosted on G2.com.

Samantha B.
SB
Samantha B.
Marketing Specialist
Enterprise (> 1000 emp.)
"Synthesio's social intelligence tool is helpful for measuring a brand's social image."
5/5
What do you like best about Synthesio?

Synthesio's social intelligence analysis tool is brilliant. With every project that measures my brand's social, Synthesio was there to help measure the data. Their employees were extremely helpful and I was able to successfully conquer projects at work, thanks to Synthesio! I had an overall positive experience with using their platform and their employees were always eager to help! Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Being that I am always on the go, I am always doing work from my mobile device. I am in hopes of Synthesio increasing their mobile capabilities. Review collected by and hosted on G2.com.

Alina N.
AN
Alina N.
Expert | Digital Acquisition & Social Media
Enterprise (> 1000 emp.)
"Amazing tool, easy to use, great insights"
4.5/5
What do you like best about Synthesio?

The tool is very easy adn intuitive to use with a very nice visualisation of data in charts and graphs. In addition you have always an option to either export ready to use image of a chart or a raw data for further manipullations in excel.

True discovery if you need a real time insights, crisis tracking or social monitoring. Great variety of media types being tracked increases the volume of mentions, and make probability of crawling every possible mention higher. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Current way system analyses the sentiment can be improved a little; also would be nice to have an option easily switch between work spaces to decrease the time for data extraction.

Adding an option to crawl data from a very specific media type on your own (e.g. one blog or forum or twitter account only).

Woudl be great to have an option to see directly in the tool for tweets some pure social metrics (retweets, favorites), to quickly understand performance of the post. Review collected by and hosted on G2.com.

Peter G.
PG
Peter G.
Associate Director of Analytics
Marketing and Advertising
Enterprise (> 1000 emp.)
"Associate Director, Analytics"
3.5/5
What do you like best about Synthesio?

Synthesio has flash reports that allows you to set-up reports for monitoring social intelligence for a short period of time. We find this useful for monitoring high volume conversations that need to be validated in a quick period of time. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

We have a cap on the overall volume of mentions, which limits us. It's not a terrible thing as it forces us to drill down further into queries. I would like to be able to set the stage though for overall volume and then drill-down into the specific conversations. Review collected by and hosted on G2.com.

Vicnan P.
VP
Vicnan P.
Data Strategist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Both flexibility and power enough to push your social listening programme"
5/5
What do you like best about Synthesio?

The system's modularity allows for set-ups that speak directly to the needs of business users, and hides all else. A technical user can diagnose and deliver a social listening dashboard, and non-technical ones find it easy and intuitive to use. A single onboarding is all that's required, unlike many other systems, and most importantly, NOT at the expense of insights. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

The system did run a little slow at scale; Synthesio has been rectifying that though, which is greatly appreciated. Filters are still not universal across all widgets/reports.

User management can be improved: it's a little tedious having to switch between accounts manually (which can occur if you're using multiple instances of Synthesio for different clients). Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Enterprise (> 1000 emp.)
"Reliable, user-friendly, efficient and essential to our reporting needs. "
4.5/5
What do you like best about Synthesio?

Synthesio is so easy to use. It doesn't take long to train a new team member and is very easy to see how it adds value. The support team respond quickly to queries and complaints and it's been invaluable in managing crisis situations and customer service issues. Review collected by and hosted on G2.com.

What do you dislike about Synthesio?

Overall we are very pleased with the product. One issue we have come up across recently is around how quickly the feed updates with mentions. Working in a fast-paced industry like travel means we need data asap and we have found certain searches are slow. In fairness to the team, they are looking into this now for us. Review collected by and hosted on G2.com.