--- title: Synthesio Reviews meta_title: 'Synthesio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 152 reviews by the users' company size, role or industry to find out how Synthesio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 152 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Synthesio Reviews **Vendor:** Ipsos Synthesio **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 152 ## About Synthesio Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers. Global consulting teams bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence. ## Synthesio Reviews ### 1. Discovery of new types of datas and social listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2016 **What do you like best about Synthesio?** The thing I like the most in Synthesio is the way they present datas, with graphic or other ways that allow you to have a simple and synthetic view of all the datas you want to analyze. As a beginner in social listening and e reputation, this platform helped me to understand and discover the environment of the company. **What do you dislike about Synthesio?** The mentions you have need to be cleaned : sentiments, mentions in which we are not concerned. You need to ajust the request. **What problems is Synthesio solving and how is that benefiting you?** We want to know how people talk about us on all topic : our products, partners, corporate ... In order to increase our brand awareness, it's important to have datas on it to ajust our communication and the way we communicate, lijke our messages In a other way, we want to present to our affiliates new tools and new ways to analyzed our awareness. ### 2. Excellent Service, Stellar Product **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea B. | Regional Marketing Specialist, Law Practice, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Synthesio?** Synthesio has a great client service and account management system, which has allowed an easy process when using the platform. Some other companies just hand us the software and give no direction, but Synthesio has clear lines of communication and direction. **What do you dislike about Synthesio?** I honestly don't have any real complaints about Synthesio. **What problems is Synthesio solving and how is that benefiting you?** We used Synthesio to learn more about social ROI and how it connects our social media efforts and business metrics. ### 3. Using Synthesio as one of our main tools for reporting has helped be more efficient and effective. **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle S. | Digital and Effectiveness Lead, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2016 **What do you like best about Synthesio?** The ease of designing the template and more importantly the widgets available for analyzing your data in depth. **What do you dislike about Synthesio?** The set-up of the template in terms of populating sources and keywords is time consuming. More importantly I dislike the amount of time it takes the system to process changes when you have a large volume. **What problems is Synthesio solving and how is that benefiting you?** We are helping our clients be more aware of market perception about their brands, products and competition. By using Synthesio functionality we are able to share with them these conversations and provide them with recommendations that help inform their comms. ### 4. Helping us manage Social Media Customer Service better. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike A. | CEO Team / Social Media, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2015 **What do you like best about Synthesio?** Synthesio provides us with a first line defense against potential risks to our brand, enabling us to highlight customer sentiment and react faster. The daily alerts are also really helpful for highlighting potential risks, these can be tailored to the individual requirements of the user, depending on the information that is most useful. Also they are a great bunch of people, who are always happy to help. **What do you dislike about Synthesio?** The auto sentiment tagging is sometimes a little off, it can sometimes mistake a neutral or positive comment as negative however, this doesn't cause any real issues. It can be a little difficult to navigate at times, but it may just take us some time to become comfortable locating all of the available data. We currently use Conversocial for all reporting (response times, AHT, root cause analysis, volumes, etc), Sythesio currently doesn't offer this type of data but this may change in the future with the new partnership between Synthesio & Conversocial. **What problems is Synthesio solving and how is that benefiting you?** We are very new to Synthesio but I have seen some real benefits already, I can see at a glance what customers are saying about a particular area of our business, this has really helped to identify pain points with the recent launch of a new brand. ### 5. DS review of Synthesio **Rating:** 4.0/5.0 stars **Reviewed by:** Benoit D. | Social Media Manager International, Automotive, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2016 **What do you like best about Synthesio?** Facility to use the tool and the ergonomy easy to find the right information **What do you dislike about Synthesio?** Ability to identify key informations and to spotlight them. **What problems is Synthesio solving and how is that benefiting you?** I analyse the e reputation for an automotive brand and the tool help me to see the share of voice of our brand in digital and our marketing impact ### 6. Flexible Product with Exemplary Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel L. | Senior Data Strategist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2015 **What do you like best about Synthesio?** Flexibility: dashboards are easily customized to fit your measurement needs. Query Development: The multiple topic structured approach to developing queries is a strong feature. AND (drum roll) the ability to preview query results when refining (especially for campaign queries!) is AWESOME. Customer Service: The account team at Synthesio is responsive, friendly and very helpful at quickly addressing items that come up - shout out to Jordan for all the help! **What do you dislike about Synthesio?** One gap I'd like to see filled is including native platform engagements by mention included in the export and in the dashboard to identify top engaged content. But back to customer service, I've mentioned this to the Synthesio team and they indicated it is something they will work on. **What problems is Synthesio solving and how is that benefiting you?** Synthesio allows for monitoring multiple campaigns simultaneously and alignment with campaign objectives. Campaign analytics and specifically being able to measure earned reach generated is always a client priority. Other campaign measurement needs: measurement by topic and channel are also important. ### 7. experienced **Rating:** 4.5/5.0 stars **Reviewed by:** Anders S. | system developer, Investment Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2016 **What do you like best about Synthesio?** easy to use and set up, and you can monitor almost all channels very quickly **What do you dislike about Synthesio?** We would very much have the possibility to monitor LinkedIn **Recommendations to others considering Synthesio:** easy to use , online alerts, very broad monitoring **What problems is Synthesio solving and how is that benefiting you?** We are now much better aware of our brand mentions on the Social Medias ### 8. Great listening tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Abigail M. | General Manager, Pharmaceuticals, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2016 **What do you like best about Synthesio?** The Synthesio tool provides us with all of the information that we need to provide actionable insights for our Clients. The team is also very responsive to our questions and needs. **What do you dislike about Synthesio?** We are unable to get author handles within the tool to analyze key individual influencers within a specific category. **What problems is Synthesio solving and how is that benefiting you?** The Synthesio tool allows us to examine large amounts of unaided discussion and provide strategic insights and action plans for our Clients based on this information. ### 9. One of the best social media listening tools available **Rating:** 5.0/5.0 stars **Reviewed by:** Carl H. | Senior Communications Consultant, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Synthesio?** The endless options and reporting abilities, which help you receive an easy overview of everything you need to know about how company is doing on social media. **What do you dislike about Synthesio?** Nothing in particular. I have not yet found anything substatial to dislike. **Recommendations to others considering Synthesio:** It might be one of the more expensive listening tools, but in my opinion it must be close to being best-in-class. Haven't tried anything as good as Synthesio. **What problems is Synthesio solving and how is that benefiting you?** The main benefits include getting the most comprehensive overview of our company's presence on social media. ### 10. Synthesio review - Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew P. | Vice President of Health Systems, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2015 **What do you like best about Synthesio?** Extremely easy to use. Global footprint is important to us. The API flexibility and easy reporting is also great. Also the client service team is critical to us and easy to work with. all in one solution to social analytics, campaign management. easy to uncover value driving insights from the tool. Tool is easy to use at every level within our company - from the associate to the C level. Works well across all platforms. I like the navigation, set up, and uncovering insights **What do you dislike about Synthesio?** industry standards around fb and linkedin. Don't like privacy policies which are very restrictive. **Recommendations to others considering Synthesio:** Synthesio is excellent. If you want to work with a great team and you want to have a great platform, Synthesio is the platform to go with! **What problems is Synthesio solving and how is that benefiting you?** found a way to link your marketing efforts to Roi. Much better way to review my data across all public platforms. crisis monitoring. ### 11. Publisher of mobile entertainment products, Synthesio user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2016 **What do you like best about Synthesio?** Social media intelligence, Data collected worldwide and multilingual Machine learning Sentiment ratings Realtime monitoring **What do you dislike about Synthesio?** Not much ! Maybe sometimes some noise for some key words that would need to be cleaned. But that could be cured with a sharper keyword definition. **Recommendations to others considering Synthesio:** Easy to use. Practical experience is gained quickly . Good value for money **What problems is Synthesio solving and how is that benefiting you?** We wish to catch and answer our client's needs, requests for information or claims. Manage our E reputation Anticipate crisis Watch out for new comers and listen to the competition ### 12. Great tool - Excellent Service **Rating:** 5.0/5.0 stars **Reviewed by:** James K. | Social Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Synthesio?** The updated look of Synthesio is really great. The ability to export to CSV or image files is also very handy for client reporting. **What do you dislike about Synthesio?** There are a lot of features in Synthesio so when you're on-boarding someone to the tool for the first time, it can appear cumbersome. **What problems is Synthesio solving and how is that benefiting you?** My clients rely on me for the ability to pull out important conversations and find out what people are saying/thinking about a particular topic and what, if any, business ramifications there are. ### 13. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2016 **What do you like best about Synthesio?** Easy-to-use interface for analyses. The flash dash is awesome - best when I need to pull quick data. The Dashboard is easy to read - aesthetically they did a great job with UI. The Synthesio team was also always very helpful when we had questions. **What do you dislike about Synthesio?** Fairly intricate Boolean query which works as a pro and con. You have a lot of power to do detailed queries with the Boolean function. The con could be that once everything's set up, pretty hard to go back and edit set up because Synthesio's dashboard-based. **What problems is Synthesio solving and how is that benefiting you?** Social listening tools like Synthesio's great when you need to dive into brand volume trend for earned mentions, sentiment analysis, topic anlaysis, influencer analysis etc. ### 14. Great platform, great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Diane H. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2015 **What do you like best about Synthesio?** Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence and the focus on social ROI helps provide information on how social media work ties back to business analytics, performance, etc. Synthesio’s client service managers and account managers have also made using the platform an easy process, as opposed to some competitors who just hand us their software and leave it to us to figure out how to use it. **What do you dislike about Synthesio?** The same limitations that apply to everyone: the websites that don’t allow themselves to be crawled. Overall, I’m very happy and don’t have any real complaints. **Recommendations to others considering Synthesio:** Great platform, highly recommended. **What problems is Synthesio solving and how is that benefiting you?** Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics. Scaling Social Media Throughout The Organization: Synthesio allows us to scale our social media throughout our entire organization in a way that can allow for it to be easily accessed and used by different departments at different levels. ### 15. Competitive intelligence for social medias **Rating:** 3.5/5.0 stars **Reviewed by:** Nathan V. | Vice President, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Synthesio?** The new design of the platform and the new features as the automatic calculation of shares while the evolution of verbatims between few brands. **What do you dislike about Synthesio?** The application of global filter does not work on every widgets like "Influencers" or "Community". It is now impossible to have datas for the influencer widget with the filter Human reviewed AND unreviewed. **What problems is Synthesio solving and how is that benefiting you?** I compare social medias datas for PMU. I analyse every mention link to gambling and poker from every french operators. ### 16. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2016 **What do you like best about Synthesio?** I'm still training on how to best use the tool, but all the dashboards are great, they help us see what happen on the web regarding our brands. **What do you dislike about Synthesio?** I didn't have the occasion to see how to monitor in real time some events (real time info about an event, twitter hashtags tracking, etc), but I'm sure there is a way. **Recommendations to others considering Synthesio:** Seems helpfull in e-reputation management (butt will need more use time to be able to fully exploit it) **What problems is Synthesio solving and how is that benefiting you?** I'm able to monitor our e-reputation on a global scale. I'm sure the insight tree will also make us able to detect opportunities than we wouldn't have been able to see otherwise ### 17. Good tool to understand voice of the costumer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about Synthesio?** There are a lot of useful & relevant charachteristics of the verbatim: - most ofthen correctly assigned sentiment, which allows analysis of the tone of voice - touch points (platform) - Synthesio rank (visibiility potential) helps to understand the verbatilm echo potential - relevant key word search **What do you dislike about Synthesio?** Due to thechnical/other obstacles there are some limitations to social listenning via Synthesio: - paid campaigns are not perfectly picked up - sometimes sentiment is not correclty assigned - mainly only Twitter is picked up (being the main public touch point) **What problems is Synthesio solving and how is that benefiting you?** Synthesio helps us to understand the voice of the costumer/their needs/ feedback & potentil interest in our clients' products. ### 18. A very ergonomic and user-friendly tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2013 **What do you like best about Synthesio?** What I like best about using synthesio is the well-designed platform and the flexibility of the tool. The team is reactive and efficient, which enables the queries to be set up very well. **What do you dislike about Synthesio?** I think that it is a very useful and practical platform so I don't have anything negative to say about it. **Recommendations to others considering Synthesio:** I recommend you use it as your tool for social media listening. **What problems is Synthesio solving and how is that benefiting you?** Measuring and following my clients satisfaction, understanding their feedback and identifying my influencers. It also provides me with a unified view of the ROI of my marketing actions on the Web. It's very user-friendly and allows me access easily the most important information. ### 19. Daily worldwide monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Synthesio?** What I like the most about Synthesio is the flexibility of the platform. I can easily find the data I am interested in and I can react to any reputation crisis really fast. **What do you dislike about Synthesio?** I would improve the switch between accounts. **Recommendations to others considering Synthesio:** It's a very complete tool for online monitoring: reporting, crisis management and human coding **What problems is Synthesio solving and how is that benefiting you?** Brand monitoring and Crisis Management ### 20. Flexible Social Listening Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2016 **What do you like best about Synthesio?** Ability to customize modules/widgets required to focus on different areas for listening. Different users can login and build their social listening experience with Synthesio easily, making it intuitive. Easy to use and very user-friendly. **What do you dislike about Synthesio?** There is no "save" allowed for the customized widgets. This makes it difficult to switch in between customized sets and existing templates. The platform also sometimes loads slowly. **What problems is Synthesio solving and how is that benefiting you?** Social Listening for customer pain points, conversations of our target audience be it in relation to the industry or business. Helps us zoom in on areas of interest for creating great, compelling content. ### 21. Userfriendly and comprehensive tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2016 **What do you like best about Synthesio?** totally userfriendly, constantly innovating, very large sourcing, comprehensive (several countries, languages, several usage and needs). Flashdash function is great. **What do you dislike about Synthesio?** Sometime, the access to the platform does not work or is slow (difficult to say if it is due to the platform or to my company). More support would be welcome on the requests creation. **Recommendations to others considering Synthesio:** Take some time to build your requests using the flashdash (powerful tool). Consider a regular data quality check process (as it would be true for any other product). **What problems is Synthesio solving and how is that benefiting you?** Measure potential risks of crisis, measure ereputation, benchmark against competitors, follow campaigns. ### 22. Great product / business changer **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas B. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Synthesio?** Identification of top trends on the shaving industry. Access to global data. Product launch tracking. **What do you dislike about Synthesio?** nothing specifically - maybe design could be a bit improve but it's not what makes it so efficient **What problems is Synthesio solving and how is that benefiting you?** Define content for our next campaigns based on customer feedback data, measure the impact of the campaigns, benchmark results year over year ### 23. Synthesio rocks my socks! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Synthesio?** Their global platform allows us to receive the most accurate global data in as many languages and places as we could possibly need. **What do you dislike about Synthesio?** Some websites don't allow themselves to be crawled, but that's the same for their competitors as well. **What problems is Synthesio solving and how is that benefiting you?** We used Synthesis's platform to measure how we compare against our top competitors. Their SRS tool was extremely helpful. ### 24. Lightweight and user-friendly footprint monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Max B. | Communications Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2015 **What do you like best about Synthesio?** Over the course of two years with Synthesio I came to value the sheer amount of time I saved conducting both my social media conversation monitoring and long-term social media trends with the same piece of software. The ability to easily customize and copy down charts of user demographics across social media platforms and specific topics made for attractive client reports that addressed client concerns without seeming overwhelming. **What do you dislike about Synthesio?** Social impact graphics for individual Twitter accounts were a bit simplistic, and there still exists no way to determine total percentages of followers who also share interests about other topics - useful for lateral marketing and discovering new avenues of approach for highlighting a product or client to an untapped base of social-savvy users. **Recommendations to others considering Synthesio:** Take advantage of online tutorials and seminars to get the most from the program. **What problems is Synthesio solving and how is that benefiting you?** Synthesio allowed me to provide clients with a quick-and-dirty first look at their digital footprint and the effect they were having on the social conversation - and whether they were even communicating with the right audiences. Though it lacks a bit in depth, Synthesio is fantastic for providing the fast take on where conversations are happening, who the most influential users are in a specific area, and how those users are geographically distributed around the world. It makes for much more efficient strategy planning when engaging in online marketing. ### 25. Best in Class Social Listening Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley R. | Social Media Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2015 **What do you like best about Synthesio?** I would highly recommend Synthesio for social listening and analytics. It has helped our team become more efficient in providing social monitoring for our clients and, more importantly, valuable insights in our reporting. Synthesio's strengths include an intuitive user interface, highly accurate data and excellent customer support. **What do you dislike about Synthesio?** Synthesio's weakness is owned channel analysis. While it does provide limited Facebook insights, Synthesio could improve by offering deeper analytics surrounding how brands' owned social channels are performing and which content is resonating best. **What problems is Synthesio solving and how is that benefiting you?** We use social listening to inform our client's marketing strategies. Insights surrounding brand perception, trends and preferences in consumer attitudes, product and service preferences and competitive intelligence are used to shape and improve social media strategies and overall marketing efforts. ### 26. Highly Recommended! **Rating:** 4.0/5.0 stars **Reviewed by:** Minal C. | Digital Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2016 **What do you like best about Synthesio?** The tool works very well with Arabic. Provides compelling insights that is used for media and content strategy **What do you dislike about Synthesio?** Covers mostly twitter with limited data from other platforms. Plus it requires some manual scrubbing of conversations to ensure the data is relevant **What problems is Synthesio solving and how is that benefiting you?** We use it regularly for social listening. ### 27. Insightful **Rating:** 4.0/5.0 stars **Reviewed by:** Ana M. G. | Assistant Account Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2015 **What do you like best about Synthesio?** The ability to tailor my search to specific content/location. I also love that it allows me to play with different widgets in order to get the best results possible. Aside from this, it helped me to count mentions of a hashtag throughout a campaign by consolidating all of it in one platform. **What do you dislike about Synthesio?** It can't pull in Facebook comments, but I realize that's a limitation Facebook places on Synthesio. **Recommendations to others considering Synthesio:** Really understand how the "build" portion of it works so that you can evaluate the source of the information and how to pull-in better numbers. **What problems is Synthesio solving and how is that benefiting you?** It's helping us to better-target our content, while also allowing us to see what our competitors are doing. ### 28. As an intern with MasterCard digital marketing, I use it for social listening. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea N. | Digital Marketing Intern, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2015 **What do you like best about Synthesio?** I like how simple the format is because it makes it very easy to use. I also appreciate how specifically you can filter the dashboards and save it without affecting anyone else viewing the dashboard, especially because we have each market using the platform. There is so much the platform has to offer, it's just a matter of sitting down and learning about all its services and providing specific enough information that will be most beneficial for not only our marketing department, but also the whole company. **What do you dislike about Synthesio?** I think there should be a better way to optimize the site that has less restrictions. As users, we have to provide very specific and thorough information (in the form of hashtags, keywords, sources, etc) to be able to receive valuable information from you guys. We only just learned that we have to include potential sources that would mention our project, otherwise we can't see their posts because their account isn't public. this limits us because there is no way for us to know every person who may say something related to our prroduct/brand/campaign. Though there are probably privacy restrictions, I think there should be a way to see all uses of a hashtag or keyword as you can directly on a platform like twitter. **Recommendations to others considering Synthesio:** Make sure to do thorough research when filling out the necessary intake form and go through training, where you should ask everything and anything. So far, everyone we've spoken to has been extremely helpful and willing to answer all questions which has been great because it's allowed us to learn so much about the platform that we had no idea existed. **What problems is Synthesio solving and how is that benefiting you?** Our team is using synthesio to improve our social listening and social presence. We hope to use it to move away from monologue and into conversations that address our consumers needs. Thus, we can solve many issues people have and are posting about on social media now that we can see them. this is a huge benefit as the use of social media to communicate not only with everyday people but also with brands has been increasing tremendously, so we can stay on top of the conversations and concerns related to MasterCard, and then address them appropriate;y. ### 29. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about Synthesio?** Way dashboards are organised and the analysis widgets, especially the share of voice. **What do you dislike about Synthesio?** Report system. Should allow customization of reports. **Recommendations to others considering Synthesio:** Excellento monitoring tool. **What problems is Synthesio solving and how is that benefiting you?** Reputation monitoring. Bring you a good view of your brand and also of your competitors. ### 30. Informative and insightful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2016 **What do you like best about Synthesio?** The best thing about Synthesio is its ease of use. As a user, I like that I can manually edit each dashboard with key words and terms. **What do you dislike about Synthesio?** I dislike the time it takes to load dashboards. Occasionally, I find that the dashboards will just not load and I need to reopen Synthesio again for them to load. **What problems is Synthesio solving and how is that benefiting you?** Through Synthesio, we are able to get a better understanding of customer needs in a large scale. ### 31. Great out of the box social listening product **Rating:** 4.5/5.0 stars **Reviewed by:** Kothandaram V. | Associate Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2015 **What do you like best about Synthesio?** Tool's out of the box features and a great team to work with **What do you dislike about Synthesio?** Not really a dislike but making flash dash exportable via .xls or .csv files will be of delight to Synthesio's trusted partners **Recommendations to others considering Synthesio:** If you have your social listening needs well defined, then, Synthesio is the best tool in the market **What problems is Synthesio solving and how is that benefiting you?** Out of the box solution that can be customized to well defined client's social listening needs within WUN. Benefits of such a product to an agency is enormous as it helps us focus on generating insights and analysis that tailors our communication strategy on social sphere ### 32. Professional, clear and useful **Rating:** 5.0/5.0 stars **Reviewed by:** Alina P. | Social Media Manager, Michelin Group, Automotive, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2016 **What do you like best about Synthesio?** the simplicity, intuitive tool team support **What do you dislike about Synthesio?** errors that could appear and the risk t misunderstanding the data the technical problems **What problems is Synthesio solving and how is that benefiting you?** To capture the noise around different topics To better control conversations around Michelin To measure Social Media performance ### 33. Satisfaction review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2016 **What do you like best about Synthesio?** The look&feel of the platform and its usabilitity and specifically, the functionality of the 'Insight tree' **What do you dislike about Synthesio?** Limitations in the export of data to 5000 posts Less boolean Operators & Filters in queries than other platforms Do not have the possibility to create categories based on rules like other platforms Not so rich backdata as other platforms **What problems is Synthesio solving and how is that benefiting you?** Campaign analysis Crisis monitoring Brand footprint ### 34. MS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2016 **What do you like best about Synthesio?** The platform is very cost effective. We are able to roll out globally while still being in budget. The employees are also very helpful. We've received email and phone support during setup. **What do you dislike about Synthesio?** I think the interface could be more graphical. It could pop more. **What problems is Synthesio solving and how is that benefiting you?** We've had meetings to implement Synthesio with our social media, compliance - legal, PR, and IT, and digital teams globally. ### 35. My Synthesio Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Synthesio?** My favorite feature of Synthesio is their Share of Voice feature. It helped me with so many projects I've been working on at work. **What do you dislike about Synthesio?** I dislike nothing about Synthesio. That is the truth. **What problems is Synthesio solving and how is that benefiting you?** Synthesio truly helped me explain how our social efforts contribute to our sales. By analyzing our efforts through Synthesio's platform, I now have a clearer understanding of how well our social media marketing efforts are working. ### 36. The Synthesio team has been accomodating, responsive and diligent about getting us the right results **Rating:** 5.0/5.0 stars **Reviewed by:** Jazmin S. | Associate Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2015 **What do you like best about Synthesio?** I like how responsive and hands on the team members are, whether it be for ad hoc requests or long term line items, they always make sure to fulfill our needs as soon as they can. **What do you dislike about Synthesio?** The platform could use some work to make it as opitmal as possible, however, whenever we give a suggestion, the team is more than happy to accomodate. **What problems is Synthesio solving and how is that benefiting you?** We are trying to standardize the way we do marketing across our global organization and Synthesio is helping us to showcase the value in gaining insights and acting upon them. ### 37. Used Synthesio for a HR student project **Rating:** 5.0/5.0 stars **Reviewed by:** Selma Y. | Chargée de reporting et pilotage RH, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2015 **What do you like best about Synthesio?** Synthesio’s global platform allows us to receive the most accurate global data in as many languages and places as we could possibly need. **What do you dislike about Synthesio?** Synthesio’s platform is not very mobile friendly. **What problems is Synthesio solving and how is that benefiting you?** Understand how a specific employment brand compares to another. Synthesio’s platform allows us to gain a clear understanding of how they compare. ### 38. Great product for social media listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Synthesio?** Variety of ways to monitor and track your brand. **What do you dislike about Synthesio?** Training wasn't as clear at first, but support team was more than willing to guide throughout your build. **What problems is Synthesio solving and how is that benefiting you?** Digging for insights for new business pitches. I learned that there are many different ways to go about monitoring, which Synthesio has helped with. ### 39. A decent social listening tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2015 **What do you like best about Synthesio?** I like the ability to use complex filters to get at just the data that I want to see. I really like the ability to bulk change sentiment. I also like that the taxonomy limits are quite high. **What do you dislike about Synthesio?** I dislike that I can't put all of the widgets I want to view on one page. Some of the visualizations, while interesting are not insightful or intuitive. (i.e. Psychographics, Ecosystem). Most importantly, it does not link news and blog content with what is trending on social media. **Recommendations to others considering Synthesio:** This tool will not have the largest volume of data, but the quality of it is good. **What problems is Synthesio solving and how is that benefiting you?** Trying to determine brand sentiment across various regions and what is causing changes to brand perception. ### 40. Trialed API for a proof-of-concept project comparing sentiment to in-store mobile device popularity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2015 **What do you like best about Synthesio?** There are a ton of "social sentiment" tools out there, but the vast majority seem to just offer simple natural-language processing capabilities, and want you to spoon feed them your data one tweet at a time in order to measure sentiment. Synthesio made the cut for our project because it goes several steps further and collects/interprets social data en mass, and offers a simple interface where I can say "this date, this topic, what were people saying?" and get some pre-cooked metrics quickly. This is the type of tool that is valuable for quick data analysis and hypothesis-testing. **What do you dislike about Synthesio?** My impression is that most emphasis from "the pitch" over several phone calls seemed to be on web interface and how it allowed manual exploration of data, which is fine if I'm a social media monitor, but as a developer and data scientist I need to be able to pull data down and run analysis against my own data sources. API access took a while but when we finally got it we had everything we needed. **What problems is Synthesio solving and how is that benefiting you?** We are testing a hypothesis that social sentiment can potentially be used as a predictor for in-store popularity of smartphones and tablets across a handful of major carriers in the U.S. Benefits still TBD, as analysis isn't complete. ### 41. Sandy's Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2015 **What do you like best about Synthesio?** My favorite aspect of Synthesio lies within its ability for intuitive interface navigation. From my early days as an analyst no other tool had the interactive dashboard I imagined in my mind. Synthesio's customizable dashes with drill down capability are particularly alluring. Also, the tools approach to keyword query and dash creation should be applauded. **What do you dislike about Synthesio?** My dislike for Synthesio stems from its query design. The tool pulls in a lot of noise ( though this can be curtailed with a manual search query). Segregation of dashboards can also be frustrating and disruptive to workflow. Unanticipated log outs from the tool are another pet peeve. **Recommendations to others considering Synthesio:** Definitely give the tool a try. All seem to have their quirks but Synthesio is pretty solid from an analytics perspective. **What problems is Synthesio solving and how is that benefiting you?** I seek to gain strategic insights to improve campaigns by analyzing fan discussion. This can be hampered by much of the noise Synthesio pulls in but again can be remedied with several searches. I believe further refinement of queries is needed. ### 42. Very good and satisfactory **Rating:** 4.0/5.0 stars **Reviewed by:** Erika A. | Digital Account Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2015 **What do you like best about Synthesio?** I like the availability and repsonsiveness of their team. I dinf the real time social listening very helpful, specfically when running a campaign. **What do you dislike about Synthesio?** I dislike that it's only extremely valuable for Twitter, and not for other platforms that provide our brand with ROI like Facebook & Instagram. **What problems is Synthesio solving and how is that benefiting you?** We're trying to solve problems such as missing on important trends on social media, data gathering and monitoring the conversation in our brand's existing social platform. Accurately measuring all data by our brand and comparing our social channels based on engagement. I've realized that Synthesio is helping us monitor the conversation, helps us by providing with measurable data for our campaign, help us block spam and diminish noise. ### 43. Compared to other social media, active listening tools I like that Synthesio is easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2015 **What do you like best about Synthesio?** I like that it is easy to filter data using Synthesio based on date, country and topic. One of my favourite components of Synthesio is the ability to open an exact Twitter post from a consumer, rather than just their Twitter page. This way I can avoid having to scroll through all their posts to get to the one I am looking for. **What do you dislike about Synthesio?** I have had several problems connecting to Synthesio using Chrome, however this could be a network problem. Otherwise, I have compared Synthesio to another social media, active listening tool and it is missing some data. After contacting a rep from Synthesio, I understand that these issues are currently being worked out. **What problems is Synthesio solving and how is that benefiting you?** Synthesio is a great tool that allows us to keep up to date with social media on a daily basis. I have realized that it is really beneficial to stay on top of consumer conversations and ensure we are answering any questions directed to MasterCard, even if we are not directly tagged. ### 44. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2016 **What do you like best about Synthesio?** - Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence - The platform is fast and easy to use **What do you dislike about Synthesio?** Seriously, i dont think I dislike anything at the moment **What problems is Synthesio solving and how is that benefiting you?** Using social media for lead generation and new business pitches. ### 45. Synthesio Review - Agency on Global Client License **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2015 **What do you like best about Synthesio?** I like the breadth of information that Synthesio provides on a well set up campaign. Additionally, I feel that lots of useful insight can be gained from the various filters by topic. This allows us to take a dashboard from global to Europe to UK in a matter of clicks, and means we're able to easily provide key comparisons to other regions. **What do you dislike about Synthesio?** There are a LOT of various graphs that can be pulled - this is by no means a bad thing, however makes it slightly difficult at times to create a succint dashboard that allows you to view only what's required from a highlights package (and then drill down into further depth on following pages). **What problems is Synthesio solving and how is that benefiting you?** We're able to see a significantly greater depth of information beyond what we receive from traditional analytics packages. The demographics, geotargeting heatmaps and breakdown by platform are particularly useful. ### 46. Lots of difficulties for not European Languages **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2016 **What do you like best about Synthesio?** The tool is quite simple and intuitive to use **What do you dislike about Synthesio?** Loading time, too many clicks for one action (exemple, to delete a post) **What problems is Synthesio solving and how is that benefiting you?** Doing social media monitoring for our clients, the tool helps to detect the buzz. ### 47. Easy to use and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas P. | External Communication Digital Manager, Oil & Energy, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2015 **What do you like best about Synthesio?** Interface and facility to find the most important figures. **What do you dislike about Synthesio?** Export might be better especcially and you use the fash dash **What problems is Synthesio solving and how is that benefiting you?** Indentification of topics discuss on digital reactivity and accessibility share information with affiliates ### 48. Perfect product for social media analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2015 **What do you like best about Synthesio?** User friendly UI. Easy to build dashboards and human review tab allows you to remove irrelevant mentions and perform sentiment adjustments. Different widgets are available to perform sentiment analysis, trend analysis & products comparison. **What do you dislike about Synthesio?** Would be great if certain settings which are only available under Analyze section for widgets can be made available in build mode. The settings like default topic selection can be made available for all the widgets in build mode can save users time in selecting the topic each time dashboard is loaded. **What problems is Synthesio solving and how is that benefiting you?** We are using this product in asset management firm across different sectors. Currently evaluating how we can correlate social media analytics with companies revenues/income/stock prices etc. ### 49. Great Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Synthesio?** Synthesio provides great data for research on new business pitches. They provided a detailed knowledge on the potential client’s online presence. **What do you dislike about Synthesio?** I would say Synthesio’s mobile capabilities **What problems is Synthesio solving and how is that benefiting you?** We used Synthesio to do a competitive analysis and see where we stand against some of our top competitors ### 50. exactly what I needed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2016 **What do you like best about Synthesio?** We like the SRS widget for competitive bench marking. **What do you dislike about Synthesio?** Nothing as yet. This is my go to tool for looking into any brands or campaigns. **What problems is Synthesio solving and how is that benefiting you?** I use it to see how is the brand doing against our competitors. ## Synthesio Discussions - [What is Synthesio used for?](https://www.g2.com/discussions/what-is-synthesio-used-for) - [Data Coverage in Sythesio](https://www.g2.com/discussions/37122-data-coverage-in-sythesio) - 1 upvote - [View Synthesio pricing details and edition comparison](https://www.g2.com/products/synthesio/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A08%3A59+-0500&secure%5Bsession_id%5D=613d6ca0-6d88-465f-a284-d83ef2536f32&secure%5Btoken%5D=640e9ee5f23eb737501d000bcc82970f07eee21820d6135205911c903303e75d&format=llm_user) ## Synthesio Integrations - [Facebook Groups](https://www.g2.com/products/facebook-groups/reviews) ## Synthesio Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API ## Top Synthesio Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,364 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,803 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews)