--- title: Synthesio Reviews meta\_title: 'Synthesio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 152 reviews by the users' company size, role or industry to find out how Synthesio works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 152 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Synthesio Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Synthesio but has limited features. Are you part of the Synthesio team? [Upgrade your plan](https://my.g2.com/synthesio/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers. Global consulting teams bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence. * * * Seller [Ipsos Synthesio](https://www.g2.com/sellers/ipsos-synthesio) Discussions [Synthesio Community](https://www.g2.com/products/synthesio/discuss) Languages Supported Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, Danish, Greek, English, Estonian, Basque, Finnish, French, Gujarati, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Latin, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Nepali, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified), Maltese Solution Type Best-of-Breed Overview by Anna Tolette (Content Marketing Associate at Synthesio) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/synthesio/pricing) ## Top-Rated Alternatives [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,871) ](https://www.g2.com/products/sprout-social/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ View All Alternatives ](https://www.g2.com/products/synthesio/competitors/alternatives) ## User Insights Average based on 152 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Synthesio Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook Groups ](https://www.g2.com/products/facebook-groups/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/14/2015 "Sandy's Review" 3.5/5 What do you like best about Synthesio? My favorite aspect of Synthesio lies within its ability for intuitive interface navigation. From my early days as an analyst no other tool had the interactive dashboard I imagined in my mind. Synthesio's customizable dashes with drill down capability are particularly alluring. Also, the tools approach to keyword query and dash creation should be applauded. Review collected by and hosted on G2.com. What do you dislike about Synthesio? My dislike for Synthesio stems from its query design. The tool pulls in a lot of noise ( though this can be curtailed with a manual search query). Segregation of dashboards can also be frustrating and disruptive to workflow. Unanticipated log outs from the tool are another pet peeve. Review collected by and hosted on G2.com. Recommendations to others considering Synthesio: Definitely give the tool a try. All seem to have their quirks but Synthesio is pretty solid from an analytics perspective. Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? I seek to gain strategic insights to improve campaigns by analyzing fan discussion. This can be hampered by much of the noise Synthesio pulls in but again can be remedied with several searches. I believe further refinement of queries is needed. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Erika A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika A.") EA Erika A. Digital Account Executive Marketing and Advertising Small-Business (50 or fewer emp.) 8/7/2015 "Very good and satisfactory" 4/5 What do you like best about Synthesio? I like the availability and repsonsiveness of their team. I dinf the real time social listening very helpful, specfically when running a campaign. Review collected by and hosted on G2.com. What do you dislike about Synthesio? I dislike that it's only extremely valuable for Twitter, and not for other platforms that provide our brand with ROI like Facebook & Instagram. Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? We're trying to solve problems such as missing on important trends on social media, data gathering and monitoring the conversation in our brand's existing social platform. Accurately measuring all data by our brand and comparing our social channels based on engagement. I've realized that Synthesio is helping us monitor the conversation, helps us by providing with measurable data for our campaign, help us block spam and diminish noise. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 8/11/2015 "Compared to other social media, active listening tools I like that Synthesio is easy to use. " 4/5 What do you like best about Synthesio? I like that it is easy to filter data using Synthesio based on date, country and topic. One of my favourite components of Synthesio is the ability to open an exact Twitter post from a consumer, rather than just their Twitter page. This way I can avoid having to scroll through all their posts to get to the one I am looking for. Review collected by and hosted on G2.com. What do you dislike about Synthesio? I have had several problems connecting to Synthesio using Chrome, however this could be a network problem. Otherwise, I have compared Synthesio to another social media, active listening tool and it is missing some data. After contacting a rep from Synthesio, I understand that these issues are currently being worked out. Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? Synthesio is a great tool that allows us to keep up to date with social media on a daily basis. I have realized that it is really beneficial to stay on top of consumer conversations and ensure we are answering any questions directed to MasterCard, even if we are not directly tagged. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") UC Verified User in Construction Enterprise (\> 1000 emp.) 3/2/2016 "Great" 5/5 What do you like best about Synthesio? - Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence - The platform is fast and easy to use Review collected by and hosted on G2.com. What do you dislike about Synthesio? Seriously, i dont think I dislike anything at the moment Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? Using social media for lead generation and new business pitches. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") AM Verified User in Media Production Mid-Market (51-1000 emp.) 8/12/2015 "Synthesio Review - Agency on Global Client License" 3.5/5 What do you like best about Synthesio? I like the breadth of information that Synthesio provides on a well set up campaign. Additionally, I feel that lots of useful insight can be gained from the various filters by topic. This allows us to take a dashboard from global to Europe to UK in a matter of clicks, and means we're able to easily provide key comparisons to other regions. Review collected by and hosted on G2.com. What do you dislike about Synthesio? There are a LOT of various graphs that can be pulled - this is by no means a bad thing, however makes it slightly difficult at times to create a succint dashboard that allows you to view only what's required from a highlights package (and then drill down into further depth on following pages). Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? We're able to see a significantly greater depth of information beyond what we receive from traditional analytics packages. The demographics, geotargeting heatmaps and breakdown by platform are particularly useful. Review collected by and hosted on G2.com. Show More 8/14/2015 Validated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 3/16/2016 "Lots of difficulties for not European Languages" 2.5/5 What do you like best about Synthesio? The tool is quite simple and intuitive to use Review collected by and hosted on G2.com. What do you dislike about Synthesio? Loading time, too many clicks for one action (exemple, to delete a post) Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? Doing social media monitoring for our clients, the tool helps to detect the buzz. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nicolas P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas P.") NP Nicolas P. External Communication Digital Manager Oil & Energy Enterprise (\> 1000 emp.) 10/14/2015 "Easy to use and user friendly" 5/5 What do you like best about Synthesio? Interface and facility to find the most important figures. Review collected by and hosted on G2.com. What do you dislike about Synthesio? Export might be better especcially and you use the fash dash Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? Indentification of topics discuss on digital reactivity and accessibility share information with affiliates Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 7/21/2015 Business partner of the seller or seller's competitor, not included in G2 scores. "Perfect product for social media analytics" 4.5/5 What do you like best about Synthesio? User friendly UI. Easy to build dashboards and human review tab allows you to remove irrelevant mentions and perform sentiment adjustments. Different widgets are available to perform sentiment analysis, trend analysis & products comparison. Review collected by and hosted on G2.com. What do you dislike about Synthesio? Would be great if certain settings which are only available under Analyze section for widgets can be made available in build mode. The settings like default topic selection can be made available for all the widgets in build mode can save users time in selecting the topic each time dashboard is loaded. Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? We are using this product in asset management firm across different sectors. Currently evaluating how we can correlate social media analytics with companies revenues/income/stock prices etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 2/12/2016 "Great Product!" 5/5 What do you like best about Synthesio? Synthesio provides great data for research on new business pitches. They provided a detailed knowledge on the potential client’s online presence. Review collected by and hosted on G2.com. What do you dislike about Synthesio? I would say Synthesio’s mobile capabilities Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? We used Synthesio to do a competitive analysis and see where we stand against some of our top competitors Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Security and Investigations](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Security and Investigations") US Verified User in Security and Investigations Small-Business (50 or fewer emp.) 2/25/2016 "exactly what I needed" 5/5 What do you like best about Synthesio? We like the SRS widget for competitive bench marking. Review collected by and hosted on G2.com. What do you dislike about Synthesio? Nothing as yet. This is my go to tool for looking into any brands or campaigns. Review collected by and hosted on G2.com. What problems is Synthesio solving and how is that benefiting you? I use it to see how is the brand doing against our competitors. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Synthesio? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Synthesio ](https://www.g2.com/products/synthesio/discussions/new) GU Guest User What is Synthesio used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-synthesio-used-for) [ View all Discussions ](https://www.g2.com/products/synthesio/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/synthesio/pricing) Synthesio Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image") Brandwatch Consumer... 4.4/5(728) [ Compare Now ](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-synthesio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5ae3f7feee52913542faf99c7575b663/quid-2023-10-05.png "Product Avatar Image") Quid 4.3/5(305) [ Compare Now ](https://www.g2.com/compare/quid-2023-10-05-vs-synthesio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0090f8871d311f7131f8422172f4eaa2/mention.png "Product Avatar Image") Mention 4.3/5(442) [ Compare Now ](https://www.g2.com/compare/mention-vs-synthesio) ##### ##### Synthesio Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance Monitoring & Listening Social Measurement Influencer Identification Data Management & Analysis Sentiment Analysis Social Reporting [ View More Features ](https://www.g2.com/products/synthesio/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) ##### Explore More [What are the highest rated insurance policy administration systems for managing complex policy operations at scale?](https://www.g2.com/discussions/what-are-the-highest-rated-insurance-policy-administration-systems-for-managing-complex-policy-operations-at-scale)[Which public records management platforms are most reliable based on reviews from FOIA officers?](https://www.g2.com/discussions/which-public-records-management-platforms-are-most-reliable-based-on-reviews-from-foia-officers)[IBM Consulting vs Capgemini vs HP Enterprise Consulting for enterprise mobility: which mobility consulting firm provides the best risk assessment and vendor selection support for regulated industries?](https://www.g2.com/discussions/ibm-consulting-vs-capgemini-vs-hp-enterprise-consulting-for-enterprise-mobility-which-mobility-consulting-firm-provides-the-best-risk-assessment-and-vendor-selection-support-for-regulated-industries) [Which low code mobile app builder solutions integrate most seamlessly with existing enterprise technology stacks?](https://www.g2.com/discussions/which-low-code-mobile-app-builder-solutions-integrate-most-seamlessly-with-existing-enterprise-technology-stacks)[What notification infrastructure services are best for global notification delivery across multiple regions and time zones?](https://www.g2.com/discussions/what-notification-infrastructure-services-are-best-for-global-notification-delivery-across-multiple-regions-and-time-zones)[Leading AP automation services](https://www.g2.com/discussions/leading-ap-automation-services) [Show MoreShow Less](javascript:void(0);)