---
title: Synthesio Reviews
meta_title: 'Synthesio Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 152 reviews by the users' company size, role or industry
  to find out how Synthesio works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 152
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# Synthesio Reviews
**Vendor:** Ipsos Synthesio  
**Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 152
## About Synthesio
Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers. Global consulting teams bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence.




## Synthesio Reviews
  ### 1. Synthesio User report

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2013

**What do you like best about Synthesio?**

Firstable, Synthesio is very reliable and user friendly monitoring solution. I also appreciate the devoted team in case of a problem. 

**What do you dislike about Synthesio?**

Nothing in particular, 

**Recommendations to others considering Synthesio:**

It's an affordable social monitoring tool, very 

  ### 2. Claim is the highest data quality, but what difference does it make?

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.)

**Reviewed Date:** April 26, 2013

**What do you like best about Synthesio?**

Data quality is excellent. Seriously. Also, the tool is quick, and can be integrated with CRM products (I did not evaluate this function).

**What do you dislike about Synthesio?**

The tool lacks visual appeal. In addition, the native dashboard really lacks any useful or interesting insights that set it apart from any of its competition.

**Recommendations to others considering Synthesio:**

This tool is worth considering if you are mostly interested in running global queries. Otherwise, you're just as well using any other tool.


## Synthesio Discussions
  - [What is Synthesio used for?](https://www.g2.com/discussions/what-is-synthesio-used-for)
  - [Data Coverage in Sythesio](https://www.g2.com/discussions/37122-data-coverage-in-sythesio) - 1 upvote

- [View Synthesio pricing details and edition comparison](https://www.g2.com/products/synthesio/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-09+06%3A15%3A15+-0500&secure%5Bsession_id%5D=ec86e9de-d01e-48f1-899c-27250390369f&secure%5Btoken%5D=080ecd2f8157b285e73b8f13c7e748c59c82f3d71e3cf3f794694ec5fdce4b64&format=llm_user)
## Synthesio Integrations
  - [Facebook Groups](https://www.g2.com/products/facebook-groups/reviews)

## Synthesio Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Hashtag Analytics
- Sentiment Analysis
- Lead Attribution
- Real-Time Analytics
- Visual Analytics
- Reporting/Analytics
- Campaign Analytics
- Keyword Tracking
- Influencer Tracking
- Activity Tracking
- Engagement Tracking
- Trend Analysis

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis
- Social Media Monitoring
- Competitor Monitoring
- Hashtag Tracking
- Engagement Tracking
- Activity Tracking
- Influencer Tracking
- Impact Measurement

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- Third-Party Integration
- Social Media Integration

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label
- Customizable Reports

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Additional Functionality**
- Negative Feedback Management
- Dashboard
- Audience Analytics
- Multi-Account Management
- API
- Collaboration Tools
- AI Copilot
- Data Import/Export
- Data Visualization
- Audience Engagement
- Content Publishing Options
- Content Discovery
- Generative AI
- Performance Metrics
- Natural Language Processing
- Optical Character Recognition
- Campaign Analytics
- Multi-Language
- Multi-Channel Data Collection
- Reporting/Analytics
- Audience Targeting
- Commenting/Notes
- Approval Process Control
- Content Library
- Reporting & Statistics
- Social Promotion
- Real-Time Analytics
- Customer Engagement
- Automated Publishing
- Benchmarking
- Boolean Search
- Tagging
- Visual Analytics
- Access Controls/Permissions
- Reputation Management
- Social Listening
- Social Advertising
- Customizable Reports
- Campaign Management
- Content Management
- Workflow Management

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Additional Functionality**
- Generative AI
- Benchmarking
- Content Library
- Charting
- Dashboard
- Multi-Channel Management
- Dashboard Creation
- AI Copilot
- Automated Scheduling
- Multi-Channel Data Collection
- Activity Dashboard
- Performance Metrics
- Calendar Management
- Commenting/Notes
- Social Media Monitoring
- Workflow Management
- Post Scheduling
- @mentions
- Multi-Channel Marketing
- Tagging
- Data Import/Export
- Data Visualization
- Monitoring
- Access Controls/Permissions
- Competitor Monitoring
- Search/Filter
- Customizable Branding
- Real-Time Data
- Real-Time Monitoring
- Social Promotion
- Social Advertising
- Content Management
- Reporting & Statistics
- Real-Time Reporting
- Campaign Scheduling
- Social Performance Management
- Campaign Management
- API

## Top Synthesio Alternatives
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,368 reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,806 reviews)
  - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,638 reviews)

