--- title: Syndigo Reviews meta\_title: 'Syndigo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 198 reviews by the users' company size, role or industry to find out how Syndigo works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 198 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Syndigo Reviews & Product Details Visit Website Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the leading commerce data pool, and automated recommendations that incorporate user-generated content. With Syndigo’s solutions, companies can reach more customers, dynamically optimize shopping experiences, and achieve more control of their commerce with trusted data, software, and connections. Syndigo serves over 18,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com. * * * Product Website Syndigo Seller [Syndigo](https://www.g2.com/sellers/syndigo) Discussions [Syndigo Community](https://www.g2.com/products/syndigo-syndigo/discuss) Solution Type All-in-One Overview by Jill Perry (Customer Advocacy Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/syndigo-syndigo/pricing) KM Kendall M. Small-Business (50 or fewer emp.) 4/10/2024 "Syndigo has upped our content game!" 4.5/5 What do you like best about Syndigo? After years in this industry and utilizing multiple imaging and syndication platforms (Gladson before Syndigo aquired it) IX-One, One World Sync, and more, Syndigo has made imagery and content syndication way less painful and frustrating than in the past. The support team feels like an extension of the marketing team, titles and bullets are easy to update and the enhanced content has helped our product pages at key retailers to help educate consumers about our product differentiation. The intake process is easier than other platforms and they do a way better job of photographing and correcting photos vs competition. We've also been able to add branded content to the platform, syndicating branded content to multiple retailers and creating a more cohesive omni-channel experience, no matter where consumers interact with the brand. Review collected by and hosted on G2.com. What do you dislike about Syndigo? There's not a lot of downsides to Syndigo that I can think of other than I wish ALL retailers used syndigo. Occasionally when retailers have updates, we may have to relink an API, but that's not a huge deal. Some times we do have syncing issues, particularly at Walmart, but the Syndigo customer service team is always helpful in helping us get to the bottom of the issue. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Syndigo makes the syndication of these images more seamless than other platforms. The automation of resizing images for our needs is very helpful. Review collected by and hosted on G2.com. Show More Response from Jill Perry of Syndigo [Editedit](https://www.g2.com/survey_responses/syndigo-review-9526372/official_response/edit) Hi Kendall! Thank you immensely for taking the time to share your detailed feedback on your experience with Syndigo. We are thrilled to hear about the positive impact our platform has had on your workflow and your ability to effectively manage your imagery and content syndication needs. It's incredibly rewarding to hear that Syndigo has succeeded in alleviating the pain points you've encountered with other platforms in the past. We take immense pride in providing a seamless and user-friendly experience, and it's truly heartening to know that our efforts have made a tangible difference for you. Building strong relationships with our clients and offering exceptional support is a top priority for us, so it's wonderful to hear that this has been reflected in your experience. Your comments regarding the ease of updating titles and bullets, as well as the positive impact of enhanced content on your product pages, are incredibly valuable to us. We are continuously striving to provide innovative solutions that empower our clients to showcase their products effectively and engage consumers across various channels. We are truly grateful for your partnership and the opportunity to serve you. If you ever have any further feedback or questions, please don't hesitate to reach out. We are here to support you every step of the way! Validated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 7/16/2024 "A little hand holding is required but is fairly simple after that" 3.5/5 What do you like best about Syndigo? The ease with which various widgets can be combined to make up an EMC page as well as the responsiveness of their support team. In addition to that, how easy it is to syndicate the created page to WM and doing it more than once certainly makes it very easy and intuitive. Review collected by and hosted on G2.com. What do you dislike about Syndigo? The initial start up process around adding a SKU for which an EMC page is needed, as well as the bulk import option of information that was difficult to understand. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? I needed to syndicate our client's SKUs EMC pages to WM and Syndigo certainly helped us in that regard! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DN Dan N. Quality Control Mid-Market (51-1000 emp.) 1/22/2024 "Syndigo: So Easy To Use and Account/Support Team is Second To None" 5/5 What do you like best about Syndigo? I was handed off setting up/managing the many data management synchronization platforms, including Syndigo. A lot of the other platforms (excluding Syndigo) were incredibly tedious to learn and continue to be time consuming to manage. Many of these other platforms (not Syndigo) require me to manually enter product data repeatedly. Thankfully with Syndigo, setting up new items and managing the product list are incredibly easy, straightforward, and rewarding. Within a little while of using the Syndigo platform (and with some help from my company’s Account Executive), I was publishing items, getting product set up, and interacting with the entire site with ease. Managing items and the entire data management process is such a relief when using Syndigo. Not only is the Syndigo platform a breeze to use, but their support/account team is immensely helpful and knowledgeable. The company I work for has a dedicated Account Executive who not only has helped me get up-and-running in no time, but has been there to bounce weird, one-off questions that have come up. Being able to check in on a regular basis is rare for most companies and has helped me become a real Syndigo believer. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Honestly, I haven't found one downside with Syndigo. I wish other stores and distributors would begin using Syndigo rather than competitors. The setup and management with Syndigo is second-to-none. To this point, since some stores/distributors choose to use other (and more tedious) platforms, I don't use Syndigo as much as I wish I could. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? One HUGE problem is the time saved by using Syndigo. With other data management platforms, I literally have to manually enter field after field of data. If my company only had a few items, this might not be as tedious. But once a company's catalog gets to be over a few dozen, the time needed to dedicate to product setup/manage is quite extensive. With Syndigo, actually being able to send in product to have imaged (and data retrieved) is such a timesaver (and lifesaver). Review collected by and hosted on G2.com. Show More Response from Jill Perry of Syndigo [Editedit](https://www.g2.com/survey_responses/syndigo-review-9137461/official_response/edit) Thank you so much for taking the time to share your experience with Syndigo! We're thrilled to hear that you find our platform easy to use and that our Customer Success team has been helpful and knowledgeable. We strive to provide a seamless experience for our customers, so it's great to know that you have found value in using Syndigo. We understand the frustration with other retailers and distributors not using Syndigo, which is why we're continuously working to expand our reach and onboard more partners. In the meantime, we appreciate your loyalty and are glad that Syndigo has been a time-saving and efficient solution for you. If there's anything else we can do to further assist you, please don't hesitate to reach out. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MW Michael W. Brand manager Furniture Mid-Market (51-1000 emp.) 1/17/2024 "Always Improving" 4/5 What do you like best about Syndigo? I like side-by-side review and accommodations for multi-language concerns for an item. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Contract management is unable to account for how live retail product lifecycle management really works. Lack of data consolidation and integration of existing data for all possible uses in the system creates more human interaction, data duplication, and overall unnecessary system bloat. IE: If i enter a model # for an item, it should be entered one time, and accessible / usable in any instance that requires a model # to be referenced. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Syndigo is currently required for providing retailer e-commerce information for Costco. Syndigo provides a vehicle to deliver branded e-commerce communications through the use of Enhanced Content. Core integration (where available) prevents duplication of data entry and puts the data back into the control of the manufacturer, and removes the responsibility of the retailer to directly maintain data that they shouldn't have to manage on their own. Review collected by and hosted on G2.com. Show More Response from Jill Perry of Syndigo [Editedit](https://www.g2.com/survey_responses/syndigo-review-9122701/official_response/edit) Thank you for your feedback! We're glad to hear that you appreciate the side-by-side review and multi-language accommodations for items. We understand your concerns about contract management and data consolidation. We are constantly working to improve our system to better account for the complexities of live retail product lifecycle management and to streamline data consolidation and integration. We appreciate your feedback on the need for a centralized model number reference, and we will take this into consideration for future enhancements. At Syndigo, we aim to solve the problem of providing accurate and up-to-date e-commerce information for retailers like Costco. Our platform allows manufacturers to deliver branded e-commerce communications through Enhanced Content, while also preventing duplication of data entry and giving manufacturers control over their own data. We appreciate your support and will continue to work towards improving our services. If you have any further concerns or suggestions, please don't hesitate to reach out to us. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ML Michelle L. Mid-Market (51-1000 emp.) 1/15/2024 "Syndigo Praised for Helping Meet Dashboard Goal of 100%" 5/5 What do you like best about Syndigo? Hello Syndigo Team! It is with great excitement that Sun-Maid® MDG would like to announce that we reached our goal of 100% on our Syndigo dashboard. This is a team effort not just here at Sun-Maid® & Plum Organics®, but also at Syndigo. We want to thank all of Syndigo, from our account representative, Spencer Wilson, our project coordinator, Joshua Jenkins, to all of the I.T staff for their support throughout our journey. Without your guidance and training this goal could not have been achieved. Sun-Maid MDG looks forward to working through our upcoming projects with the Syndigo team. Sun-Master Data Governance Department Michelle Landolt Jesse Ritua Amy Muhleck Shikha Dhar #Customer Support #Ease of Integration #Frequency of Use #Ease of Implementation #Ease of Use #Number of Features Review collected by and hosted on G2.com. What do you dislike about Syndigo? Being able to have all attributes data sync into Syndigo from other portals without issues. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Syndigo trained Sun-Maid on the whole CXH portal, including but not limited to spreadsheet download for Open Source Market Place, Linking Images and publishing to Verify My Product. The issues that Sun-Maid still has deals with when the items flow into Digital Complete then Market Place; the images do not automatically flow into Product Index. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") IC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 7/16/2024 "Syndigo, A Product Information center for Everyone" 4.5/5 What do you like best about Syndigo? Organization of product aspects top to bottom in one central place. Share with customers, easy to use once implemented and integrates well with our system of records. Use as often as you like! Review collected by and hosted on G2.com. What do you dislike about Syndigo? It takes time to learn the program and inputs, but that is with any new program. Worth the effort once completed. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? A one place shop all for our many customers. A perfect window to display our product and easy to answer all those increasingly complet product questions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Warehousing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Warehousing") UW Verified User in Warehousing Small-Business (50 or fewer emp.) 7/16/2024 "Easy to use, even for beginners" 4/5 What do you like best about Syndigo? It is very easy to use. I took over doing our Syndigo content for our products on Costco.com, and was able to easily pick up most aspects and what to do with ease. Review collected by and hosted on G2.com. What do you dislike about Syndigo? The only thing I do not like is navigating assets/pictures. Seems clunky, not well organized and slow. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Very easy to make our ecommerce pages for Costco.com. Responses from support on any questions is very fast as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 7/9/2024 "Helpful Tech Support" 4/5 What do you like best about Syndigo? Multiple customers use Syndigo for syndication so we went with them; their tech support is so helpful - and the user interface is very intuitive. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Some of the content requested is not explained and simply references back to other "unexplained" fields. If you don't know, you don't know. This makes you HAVE to call support to get things done. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? N/A - we selected syndigo because our customers required it Review collected by and hosted on G2.com. Show More Response from Jill Perry of Syndigo [Editedit](https://www.g2.com/survey_responses/syndigo-review-9876154/official_response/edit) Thank you for sharing your feedback! We're thrilled to hear that you find our tech support helpful and our user interface intuitive. Your positive experience with our syndication services is important to us. We also appreciate your constructive feedback regarding the clarity of content requests. We understand how frustrating it can be when fields are not adequately explained and we're continuously working on improving our documentation and user guidance to make the process smoother and more intuitive for you. Your insights will help us enhance our platform and reduce the need for support calls. Thank you for helping us improve! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 1/17/2024 "Syndigo Data Repository for Tracy Locke Clients" 3.5/5 What do you like best about Syndigo? It was fairly easy to learn the basics to get started. Customer support is very responsive and has been helpful at resolving issues. I've recently learned how to import data which is an enormous time saver when you have to make updates to multiple items. Similarly, the bulk update feature is helpful for updating multiple records at one time and viewing data for multiple items side by side. Review collected by and hosted on G2.com. What do you dislike about Syndigo? I don't like how it takes 24 hours upon publishing items to discover errors. For esample, something as basic as a period within a bullet, or an improperly formatted customer facing size will get an item rejected. I would think these types of "errors" would be caught in the verification step (which doesn't seem to have much funtion in my opinion). There is also no notification from publishing failures, so you have to remember to go back in and check every day. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? We primarily use Syndigo to publish to Kroger as it is the primary data tool for that retailer. We also use the enhanced content feature for another client. For Kroger, it is an efficient data warehouse and publishing tool. Review collected by and hosted on G2.com. Show More Response from Jill Perry of Syndigo [Editedit](https://www.g2.com/survey_responses/syndigo-review-9122465/official_response/edit) Thank you for your feedback on Syndigo! We're glad to hear that you found it fairly easy to learn and that our customer support has been responsive and helpful in resolving any issues you've encountered. We understand that the 24-hour delay in discovering errors upon publishing can be frustrating, especially for basic formatting issues and appreciate your suggestion about catching these errors during the verification step and will pass it along to our development team for consideration. Should you have any further suggestions or concerns, please don't hesitate to reach our amazing customer support team! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Dairy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Dairy") UD Verified User in Dairy Small-Business (50 or fewer emp.) 8/27/2024 "Syndigo enables us to easily manage and centralize all of our content in one central platform." 4/5 What do you like best about Syndigo? The ability to enables us to centralize and manage all of our products content in one central platform across so many touchpoints. Review collected by and hosted on G2.com. What do you dislike about Syndigo? At times the approval process can be inconsistent. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Having all of our content in one centralized platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Syndigo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Syndigo ](https://www.g2.com/products/syndigo-syndigo/discussions/new) GU Guest User • Last activity almost 3 years ago What is Syndigo, The Active Content Engine used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-syndigo-the-active-content-engine-used-for) [ View all Discussions ](https://www.g2.com/products/syndigo-syndigo/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/syndigo-syndigo/pricing) Syndigo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3930bb3593659e88985398cedabc7736/salsify-pxm.png "Product Avatar Image") Salsify PXM 4.4/5(129) [ Compare Now ](https://www.g2.com/compare/salsify-pxm-vs-syndigo-syndigo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_29b5767fa5f10fe59a5572a596a77f56/akeneo-pim.png "Product Avatar Image") Akeneo PIM 4.4/5(244) [ Compare Now ](https://www.g2.com/compare/akeneo-pim-vs-syndigo-syndigo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_441f252160359471b7c5684fa149de45/1worldsync.png "Product Avatar Image") 1WorldSync 4.6/5(149) [ Compare Now ](https://www.g2.com/compare/1worldsync-vs-syndigo-syndigo) ##### ##### Syndigo Features Interface and Performance Import/Export Organizational Interface Search Media Types Images Administration User, Role, and Access Management Analytics Performance [ View More Features ](https://www.g2.com/products/syndigo-syndigo/features) ## Top-Rated Alternatives [ ![Plytix Cloud PIM & DAM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Plytix Cloud PIM & DAM") Plytix Cloud PIM & DAM 4.7/5(434) ](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) [ ![Akeneo PIM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akeneo PIM") Akeneo PIM 4.4/5(244) ](https://www.g2.com/products/akeneo-pim/reviews) [ ![Inriver](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inriver") Inriver 4.2/5(161) ](https://www.g2.com/products/inriver/reviews) [ View All Alternatives ](https://www.g2.com/products/syndigo-syndigo/competitors/alternatives) ##### Categories on G2 [Experience Management](https://www.g2.com/categories/experience-management)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics) [Experience Management](https://www.g2.com/categories/experience-management)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Master Data Management (MDM)](https://www.g2.com/categories/master-data-management-mdm)[Product Information Management (PIM)](https://www.g2.com/categories/product-information-management-pim)[Catalog Management](https://www.g2.com/categories/catalog-management)[Retail Intelligence](https://www.g2.com/categories/retail-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top CPaaS providers for tech companies](https://www.g2.com/discussions/top-cpaas-providers-for-tech-companies-by-business-size)[Is a paid file recovery tool worth it, or is this a category where free tools are genuinely good enough for most people?](https://www.g2.com/discussions/is-a-paid-file-recovery-tool-worth-it-or-is-this-a-category-where-free-tools-are-genuinely-good-enough-for-most-people)[Which Blockchain as a Service platforms maintain predictable costs without hidden charges during peak traffic?](https://www.g2.com/discussions/which-blockchain-as-a-service-platforms-maintain-predictable-costs-without-hidden-charges-during-peak-traffic) [What are the best platforms for managing event sponsorships?](https://www.g2.com/discussions/what-are-the-best-platforms-for-managing-event-sponsorships)[Which PR CRM tools have the best pitch tracking and email open rate visibility for media outreach so teams know what is actually getting read?](https://www.g2.com/discussions/which-pr-crm-tools-have-the-best-pitch-tracking-and-email-open-rate-visibility-for-media-outreach-so-teams-know-what-is-actually-getting-read)[Pros and Cons Details](https://www.g2.com/products/syndigo-syndigo/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)