--- title: Syndigo Reviews meta\_title: 'Syndigo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 198 reviews by the users' company size, role or industry to find out how Syndigo works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 198 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Syndigo Reviews & Product Details Visit Website Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the leading commerce data pool, and automated recommendations that incorporate user-generated content. With Syndigo’s solutions, companies can reach more customers, dynamically optimize shopping experiences, and achieve more control of their commerce with trusted data, software, and connections. Syndigo serves over 18,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com. * * * Product Website Syndigo Seller [Syndigo](https://www.g2.com/sellers/syndigo) Discussions [Syndigo Community](https://www.g2.com/products/syndigo-syndigo/discuss) Solution Type All-in-One Overview by Jill Perry (Customer Advocacy Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/syndigo-syndigo/pricing) SD Steven D. Small-Business (50 or fewer emp.) 5/4/2023 "Working with Syndigo was easy and effective." 4/5 What do you like best about Syndigo? Simple to use features. Support was very helpful. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Nothing that I can think of was negative. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Platforming our digital assets for retail customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 7/9/2020 "The Syndigo Experience IS AWESOME" 5/5 What do you like best about Syndigo? The initial training was fantastic. During the process of creating the catalog content, I made several newbie blunders. The support staff was quick to respond and resolve any issues I encountered. They were also a great asset between our Retail Customers and us. They worked with all 3 parties (us, Retailer, product) to achieve success, never "passing the buck" or referring us back to the retailer. Amazing. Review collected by and hosted on G2.com. What do you dislike about Syndigo? The bulk CSV upload was initially overwhelming however, the technical team (Courtney Reilly) was awesome at explaining every aspect of the process and content. Once I understood this, the process was simple, easy to use, and effective. Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: Don't hesitate to reach out to their support if you need any help at all. They are amazing! Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? We are quickly solving several previously problematic situations as a result of using the Syndigo Hub. Adding new product images and attributes, updating SKU name changes, updating packaging and product corrections are now done with ease. Again, the Sydigo product AND the Syndigo team provide an excellent bridge between our marketing staff and our Retailers. Review collected by and hosted on G2.com. Show More 7/11/2022 Current UserValidated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Enterprise (\> 1000 emp.) 2/19/2022 "Great for pushing out enhanced content to retail sites" 3/5 What do you like best about Syndigo? Syndigo is great for building enhanced content for our retail partners. It is easy to use and fast to publish onsite. We are able to get multiple logins for our team and the breadth of retailers that accept this is great. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Sometimes the tool can be glitchy. It can take a few days for the content to show up onsite. The customer support is usually helpful to fix these issues. It would also be helpful if you could search by URL in the tool. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? We are able to syndicate enhanced content out to our retailer partners efficiently. The catalog is easy to manage and the tool is quick to learn. This helps with our conversion on pages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 5/17/2022 "Waste of time. Don’t go with them" 0.5/5 What do you like best about Syndigo? Ok under interface. Limitations with customization. Review collected by and hosted on G2.com. What do you dislike about Syndigo? We tried to sign on with Syndigo for their Amazon API. We signed the contract with them. We then spent a lot of time trying to get onboarded to find out they DONT have our product category integrated with Syndigo. After hours spent with their support team and account manager we got no where. We requested a refund and after saying there were going to refund us. After multiple attempts of following up they completely ghosted us. Bad business. Better off using a different software and company Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Easy way to push products but make sure they are the correct fit for you Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MT Matt T. Small-Business (50 or fewer emp.) 3/12/2020 "Good when GDSN is required" 3.5/5 What do you like best about Syndigo? I like the portal setup and ease of use. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Our product readiness score is 100%, but it also shows that we're "missing required taxonomy" for all of our items. Every time I look for the missing required taxonomy, I'm unable to see what's missing. I'm unable to determine if our recipients are not subscribing to our data because of this. We also think the price is a little much for what we need. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? Our recipient, Lowe's, requires a GDSN service and Syndigo was recommended. We decided to move forward with the service, and have accomplished what we need. Review collected by and hosted on G2.com. Show More 3/14/2022 Validated ReviewerSource: Organic AE Arnaud E. Managing Director Small-Business (50 or fewer emp.) 3/11/2022 "Awful Experience - Very High Costs - 24 months min." 0/5 What do you like best about Syndigo? They are good to sell it at an amazingly high price, especially vs. other platforms. Once installed, never works fine, some products never uploaded despite sending info numerous time and following it numerous times... VERY VERY BAD experience Contact retail directly - DON'T WORK WITH THEM Review collected by and hosted on G2.com. What do you dislike about Syndigo? Costs Awful technical follow-up - never worked as it should No flexibility and commercial sense from them Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: DON'T USE Organize directly with retailers, they will do it for free and it will work with them! Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? ZERO - only costs Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Pinny F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinny F.") PF Pinny F. Director of eCommerce Mid-Market (51-1000 emp.) 7/9/2020 "Fairly simple to get started, with tons of more advanced options available! Constantly improving!" 5/5 What do you like best about Syndigo? Our partnership with Riversand has been extremely productive. We were one of the earliest customers to buy the Ascend offering. We were blown away by the speed with which we were able to proceed. Instead of a prolonged implementation, we went live within one week of signing with the help of the out-of-the-box solution. We worked with Riversand to build the BigCommerce connector which is now available on the Riversand App Marketplace. With this app, we were the first Riversand customer to be onboarded on the BigCommerce marketplace. Review collected by and hosted on G2.com. What do you dislike about Syndigo? There is not much to dislike about Riversand. We’ve had a very productive relationship with them. Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: Fairly simple to get started, with tons of more advanced options available! Constantly improving! Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? We are able to implement a robust business process that helped us maintain and manage the product information with accuracy and consistency. We also integrated our eCommerce platform i.e. BigCommerce with Riversand with a quick turnaround time. Review collected by and hosted on G2.com. Show More 7/21/2021 Current UserValidated ReviewerSource: Organic HK Heather K. Channel Marketing Manager Mid-Market (51-1000 emp.) 7/16/2021 "Love It!" 5/5 What do you like best about Syndigo? I like feeling like there is an extension of my team within Syndigo. I like how easy it is to create enriched content and to set up items for retailers. Review collected by and hosted on G2.com. What do you dislike about Syndigo? N/A - I haven't found anything I dislike. Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: I recommend onboarding Syndigo. I started working with them in 2016 when they were formerly Edgenet so it has been a while and it's been fantastic to grow with them and help evolve our brand by giving consumers a great online, engaging experience. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? I am trying to tell a story to consumers through our enriched content displayed on our retailer product pages. I like looking at the analytics within the CXH platform because it helps me improve specific modules that consumers might not be engaging with on the product pages. Seeing how consumers engage with our content allows me to understand what marketing they gravitate towards the most. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CD Cathy D. Digital Merchandising Manager Small-Business (50 or fewer emp.) 9/14/2021 "Digital Merchandising Manager" 5/5 What do you like best about Syndigo? The support I receive when I need help with something Review collected by and hosted on G2.com. What do you dislike about Syndigo? I didn't know there was training available in the beginning, so I did a lot of exploring to figure out how to get products published Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: Take on-line training or attend a webinar to learn how to navigate through the different options. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? I'm currently only using Syndigo with one retailer. But after using it for a year, I now want to explore other retailers. Some of the retailers we already do business with but using different platforms. Syndigo makes it easy to have all of my base information in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Darrin E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darrin E.") DE Darrin E. Global Web and Digital Development Mgr. Enterprise (\> 1000 emp.) 7/13/2020 "Not just a provider, but a partner" 5/5 What do you like best about Syndigo? Ease of DataModel creation and modification. System configuration, hierarchy, entity relationships, etc. are all very easy to create. When changes are required, they are straight forward and easy to do, either in-house or with the assistance of Riversand Support. Recently upgraded to the latest version of Riversand MDM, and seeing vast improvements in the UI, data model and hierarchies. API calls much improved. Review collected by and hosted on G2.com. What do you dislike about Syndigo? Latest version has some limitations out of the box that require customization for attributes and nested attributes. Currently working with Riversand support however to resolve these. Review collected by and hosted on G2.com. Recommendations to others considering Syndigo: Riversand has many solutions to cover all scenarios in Product Information and Digital Asset Management. Review collected by and hosted on G2.com. What problems is Syndigo solving and how is that benefiting you? We are using Riversand as our Primary source of data storage for product information and integrated with our various web and digital marketing offerings. Review collected by and hosted on G2.com. Show More 7/16/2021 Current UserValidated ReviewerSource: Organic ## Questions about Syndigo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Syndigo ](https://www.g2.com/products/syndigo-syndigo/discussions/new) GU Guest User • Last activity almost 3 years ago What is Syndigo, The Active Content Engine used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-syndigo-the-active-content-engine-used-for) [ View all Discussions ](https://www.g2.com/products/syndigo-syndigo/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/syndigo-syndigo/pricing) Syndigo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3930bb3593659e88985398cedabc7736/salsify-pxm.png "Product Avatar Image") Salsify PXM 4.4/5(129) [ Compare Now ](https://www.g2.com/compare/salsify-pxm-vs-syndigo-syndigo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_29b5767fa5f10fe59a5572a596a77f56/akeneo-pim.png "Product Avatar Image") Akeneo PIM 4.4/5(245) [ Compare Now ](https://www.g2.com/compare/akeneo-pim-vs-syndigo-syndigo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_441f252160359471b7c5684fa149de45/1worldsync.png "Product Avatar Image") 1WorldSync 4.6/5(149) [ Compare Now ](https://www.g2.com/compare/1worldsync-vs-syndigo-syndigo) ##### ##### Syndigo Features Interface and Performance Import/Export Organizational Interface Search Media Types Images Administration User, Role, and Access Management Analytics Performance [ View More Features ](https://www.g2.com/products/syndigo-syndigo/features) ## Top-Rated Alternatives [ ![Plytix Cloud PIM & DAM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Plytix Cloud PIM & DAM") Plytix Cloud PIM & DAM 4.7/5(434) ](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) [ ![Akeneo PIM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akeneo PIM") Akeneo PIM 4.4/5(245) ](https://www.g2.com/products/akeneo-pim/reviews) [ ![Inriver](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inriver") Inriver 4.1/5(161) ](https://www.g2.com/products/inriver/reviews) [ View All Alternatives ](https://www.g2.com/products/syndigo-syndigo/competitors/alternatives) ##### Categories on G2 [Experience Management](https://www.g2.com/categories/experience-management)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics) [Experience Management](https://www.g2.com/categories/experience-management)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Master Data Management (MDM)](https://www.g2.com/categories/master-data-management-mdm)[Product Information Management (PIM)](https://www.g2.com/categories/product-information-management-pim)[Catalog Management](https://www.g2.com/categories/catalog-management)[Retail Intelligence](https://www.g2.com/categories/retail-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top tools for automating software deployment pipelines](https://www.g2.com/discussions/top-tools-for-automating-software-deployment-pipelines)[Is MasterControl worth it as an eTMF platform for automated revision tracking and approval routing, or does a lighter electronic trial master file tool handle the same workflows without the complexity?](https://www.g2.com/discussions/is-mastercontrol-worth-committing-to-long-term-as-an-etmf-platform-for-automated-revision-tracking-and-approval-routing-or-does-a-lighter-electronic-trial-master-file-tool-handle-the-same-workflows-without-the-complexity%20)[What platform provides analytics on payment cycle times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-payment-cycle-times) [What idea management tools and platforms exist and how do they compare for someone building a business case for adopting one?](https://www.g2.com/discussions/what-idea-management-tools-and-platforms-exist-and-how-do-they-compare-for-someone-building-a-business-case-for-adopting-one)[Which insurance policy administration software supports policy generation and billing in a single unified platform?](https://www.g2.com/discussions/which-insurance-policy-administration-software-supports-policy-generation-and-billing-in-a-single-unified-platform)[Pros and Cons Details](https://www.g2.com/products/syndigo-syndigo/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)