---
title: SyncForce Circular PIM Reviews
meta_title: 'SyncForce Circular PIM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 15 reviews by the users' company size, role or industry to
  find out how SyncForce Circular PIM works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 15
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# SyncForce Circular PIM Reviews
**Vendor:** SyncForce  
**Category:** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 15
## About SyncForce Circular PIM
SyncForce is a specialized software solution designed to assist Packaged Goods Manufacturers, including those in the Food, Pet Food, and Non-Food sectors, in achieving timely and complete digital product availability while alleviating the administrative burdens typically associated with product information management (PIM). By eliminating the reliance on cumbersome Excel sheets and manual updates, SyncForce streamlines the management of product and packaging data (PPWR, DoC, EPR), allowing manufacturers to focus on their core business activities. The SyncForce Circular PIM platform is tailored for manufacturers facing the complexities of modern product management. It automates and simplifies the flow of product data, ensuring compliance with industry regulations and standards. This is particularly beneficial for companies navigating the increasing demands of eCommerce, Environmental, Social, and Governance (ESG) criteria, and stringent regulatory requirements. By providing a centralized system for data management, SyncForce enhances operational efficiency and reduces the time spent on repetitive administrative tasks. One of the standout features of SyncForce is its advanced data model, which supports the intricate management of packaging components and regulated label information. This capability is essential in today&#39;s market, where sustainability and health considerations are paramount. Manufacturers can ensure that their products meet the necessary compliance standards while also appealing to environmentally conscious consumers. The platform&#39;s ability to manage complex data structures effectively makes it a valuable tool for companies looking to innovate and adapt in a rapidly changing landscape. SyncForce not only simplifies data management but also plays a crucial role in talent retention. By reducing the administrative workload associated with data tasks, it allows employees to focus on more strategic initiatives, fostering a more engaged and productive workforce. This, in turn, contributes to enhanced customer experiences and accelerated organic growth, as manufacturers can respond more swiftly to market demands and optimize their sales processes. The platform is trusted by a range of international A-Brand and Private Label manufacturers, including notable names such as Agristo, Brabantia, Tyson and Heristo. As a certified GS1-GDSN solution provider and a Microsoft Gold Partner, SyncForce stands out in its category by offering robust support and integration capabilities, ensuring that users can leverage the full potential of their product data management strategies.



## SyncForce Circular PIM Pros & Cons
**What users like:**

- Users value the **easy management of digital assets** in SyncForce, enhancing productivity and efficiency in their workflow. (2 reviews)
- Users love the **ease of use** of SyncForce Circular PIM, streamlining digital asset management effortlessly. (2 reviews)
- Users value the **easy management of digital assets** in SyncForce Circular PIM, streamlining their workflow and access. (1 reviews)
- Users value the **complete PIM solution** of SyncForce for its user-friendly interface and continuous improvements. (1 reviews)
- Users value the **easy management of digital assets** in SyncForce Circular PIM, streamlining their workflow efficiently. (1 reviews)
- Interface Design (1 reviews)
- Intuitive (1 reviews)
- Search Functionality (1 reviews)
- Sharing Features (1 reviews)
- Updates (1 reviews)

**What users dislike:**

- Users find the **limited customization options** frustrating, as changes require lengthy processes with SyncForce or partners. (1 reviews)
- Users find the **limited flexibility** frustrating as system tweaks require external assistance, leading to delays. (1 reviews)
- Users experience **slow performance** due to time-consuming configuration changes needing SyncForce or an implementation partner&#39;s involvement. (1 reviews)
- Users face **time delays** due to the need for SyncForce involvement in configuration changes, slowing down the process. (1 reviews)

## SyncForce Circular PIM Reviews
  ### 1. Ideal for managing Digital Assets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pim v. | Marketing Medewerker, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about SyncForce Circular PIM?**

In my job I have to work with a lot of digtal Assets. Images, lineart, videos, pdf files for printed matter etc. All these assets can be managed easy in Syncforce. For images different variants and filetypes are generated and for videos and printed matter localizations can be added. If one of our dealers is looking for an image I can easy send them the digital asset number so they can find what they are looking for.

**What do you dislike about SyncForce Circular PIM?**

The selection part is something I hardly use... easier to mail somebody with the digital asset number/

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

It is ppssible to link Digital Assets to a product and define who is able to see these assets. This system also the main database for our website.

  ### 2. Well structured PIM with lots of possibilities to showcase and/or share (product) content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Wouter v. | PIM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about SyncForce Circular PIM?**

Well structured platform which allows you to manage your product information in a simple and user friendly way.
Continiously improving the PIM environment, also based on input from the users via the e-community Club SyncForce.
Different modules (Product Portfolio, DAM, Brand Portal, Project Management, ...) to serve the customer needs.

**What do you dislike about SyncForce Circular PIM?**

The limited possibilities to do mass changes (bulk updates) yourself. There is a standard tool available, but it is very limited in its capabilites.
Categorizing products and/or Digital Assets to proposition(s) is not user friendly and very time consuming.
Due to limited available capacity within the SyncForce company improvements and/or requests take a lot of time before they are implemented.
Lacks (live) dashboards possibilities.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Having all the product information available in one program, single source of truth!
A user friendly platform to maintain product information with an audit trail so you can keep track at all the changes made.
Share our product information with dealers and employees via the Brand/Dealer Portal.

  ### 3. Complete PIM solution for our growing business and product assortment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marco R. | Product Data Specialist, Renewables & Environment, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about SyncForce Circular PIM?**

Complete PIM solution for creating, enriching and maintaining productdata and digital assets with a user friendly user interface. I use SyncForce on a daily basis and the platform is also continuesly being improved with new features (based on input from users, but also for example based on legislation regarding productdata).

**What do you dislike about SyncForce Circular PIM?**

The limited DIY possibilities regarding configuration and/or tweaking the system. These kind of changes must go through SyncForce and/or an implementation partner, which can be sometimes time consuming.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Having all the relevant Digital Assets and Product Data available in one system, which can be used internally and also externally (by connecting the available datapool to other data channels). Good traceability regarding changes in all the Product Data (audit trail).

  ### 4. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about SyncForce Circular PIM?**

We use SyncForce as our single version of the truth. All our products, specs, images, manuals etc are in the PIM. The programme is easy to use and looks very user friendly. The hardest part is collecting all the information you want in your system and connecting the images to the right product. I use it multiple times a week and our clients have access to the system and they can download images themselves.

**What do you dislike about SyncForce Circular PIM?**

The main downside of the PIM is that it is not possible to download the product information that is in the system. We get a lot of request from clients to sent them for example the logistical information. It's all in the system, but you can't download it or if a client is logged in, they can't download it themselves.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

We used to have multiple excel sheets with product information. Everybody was creating their own and nobody knew if the information was correct. Now we have everything in 1 place.

  ### 5. Packaged goods manufacturer PIM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maarten P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2024

**What do you like best about SyncForce Circular PIM?**

Dedication to Packaged Goods manufacturer with unique functionalities for Food industry (ingredients, label info, nutrients, allergens and food regulated claims) 
Full support of hierarchy entities; Trade, Consumer unit, Packaging components and (semifinished) food components.
Native integration with datapools & marketplaces for easy data syndication. 
Workflow & process capabilities supporting Product development and Product changes/renovations.

**What do you dislike about SyncForce Circular PIM?**

SyncForce rich and broad set of functionalities requires consultants to secure an optimized set-up / configuration.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Adressing Product Information management & syndication challenges and in the mean time supporing the full process that drives product (and its related information) development/changes. 
Product information is in this context on all dimensions of the product. The Consumer Unit is the central entity but stands in relation to its packaging components, trade items (outer carton, display, pallet,...)

  ### 6. Ideal for product and brand management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about SyncForce Circular PIM?**

It does not require a lot of training to use Syncforce.
Products and digital assets can be linked to eachother in multiple ways.
Automatic calculation of attribute values.
Bulk updates for attribute values.
Automatic generation of multiple digital asset file types.
Automatically generated campaign pages.
They work with a proactive and professional implementation partner (Acterus).

**What do you dislike about SyncForce Circular PIM?**

New attributes can nog be added by yourself.
Translatation possibilites for product data and meta data.
Joint customer development requests can take a long time before implemeted and sometimes require investment from the customer.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

It helps me to have technical & commercial data and digitals assets in one data base and use this date for other publications (website, specsheets, app. etc.)

**Official Response from Hans de Gier:**

> We're glad to hear that you find SyncForce Circular PIM easy to use and that it offers multiple linking and automatic calculation features. We appreciate your feedback on the areas for improvement, such as the ability to add new attributes. With release 312 (that went live on 23 July 2024) multiple features related to mass updating both metadata and product data have become available.

  ### 7. SyncForce is unique in supporting the entire product lifecycle, from design to retire.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about SyncForce Circular PIM?**

The SyncForce platform offers all functionality you would expect of a PIM platform and more. For instance it also includes a Digital Asset Management solution, Product Lifecycle management and various configurable workflow e.g. for artwork approvals. 
Because of the broad functionality, you can achieve more with less systems. Beneficial for both the business users, who work in a single platform as for the IT having to set-up fewer integrations.

**What do you dislike about SyncForce Circular PIM?**

SyncForce is a cloud platform, meaning that functionality is added and made available for all customers. In a situation where you are looking for a fully custimizable solution tailered for your specific needs this might not always fit. Obviously the platform keeps innovating and would cover the majority of processes and integrations expected from a PIM/DAM platform.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

SyncForce enabled our business to reduce the time to market and increase the online exposure. 
Supported by workflows, audit trail and a digital catalog for all artwork, photo's and brochures it's much easier to find and share digital content thru different channels.

  ### 8. Easy to use, user-friendly maintenance program for product information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about SyncForce Circular PIM?**

It is quite customizable if 3rd party implementor is used.

**What do you dislike about SyncForce Circular PIM?**

Some more filters on produc markets and partner markets coul help avoiding wrong publications.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Centralized storage of product data, and more responisiblty to the product managers in stead of centralized data manager,


## SyncForce Circular PIM Discussions
  - [What is Product Success Platform used for?](https://www.g2.com/discussions/what-is-product-success-platform-used-for) - 1 comment

- [View SyncForce Circular PIM pricing details and edition comparison](https://www.g2.com/products/syncforce-circular-pim/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A19%3A31+-0500&secure%5Bsession_id%5D=b0c1d904-f0b6-4df6-9413-5c9655bc08ea&secure%5Btoken%5D=7e14ed9091b6390da4241d190348f858d89ba16c35b87edfaf02eb048d493d82&format=llm_user)

## SyncForce Circular PIM Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics
- Reporting/Analytics

**Data Management**
- Collection
- Cleansing
- Classification
- Access Rights
- Versioning
- Publication
- Digital Assets

**Management**
- Hierarchy Management
- Reference Data Management
- Data Lineage
- Metadata Management
- Real-Time Data
- Workflow Management
- Process Management
- Catalog Management
- Compliance Management
- Multi-Channel Management

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Optimization**
- Data Quality
- Workflows
- Localization
- Data Quality Control
- Rules-Based Workflow

**Functionality **
- Relationship Mapping
- Data Mapping

**Security**
- Data Governance
- Data Masking

**Media Types**
- Video
- Audio
- Images

**Analytics**
- Compliance
- Data Mapping

**Additional Functionality**
- Documentation Management
- Catalog Management
- Content Library
- Multi-Channel Marketing
- Reporting & Statistics
- Categorization/Grouping
- Activity Tracking
- Content Creation
- Third-Party Integrations
- Generative AI
- Content Management
- Collaboration Tools
- Data Storage Management
- Version Control
- Master Record Management
- Multimedia Support
- Tagging
- eCommerce Management
- Data Modeling
- Online Catalog
- API
- Role-Based Permissions
- Data Import/Export
- AI Copilot
- Document Storage
- Document Management
- Workflow Management
- Access Controls/Permissions
- Image Library
- Customizable Branding
- Metadata Management
- Filtering
- Customizable Templates
- Multi-Channel Management
- Multi-Channel Distribution
- Order Management
- Customizable Categories
- Quality Control
- Product Catalog
- Product Data Management
- File Management
- Data Synchronization
- Search/Filter
- Activity Dashboard
- Video Management
- Document Templates
- Drag & Drop
- Multi-Language

**Additional Functionality**
- Reporting/Analytics
- Alerts/Notifications
- Multiple Data Sources
- Data Migration
- Third-Party Integrations
- Access Controls/Permissions
- Monitoring
- Data Quality Control
- Data Profiling
- Collaboration Tools
- AI Copilot
- Performance Metrics
- Role-Based Permissions
- Drag & Drop
- Data Connectors
- Audit Trail
- Data Verification
- Data Extraction
- Deduplication
- Visualization
- Data Capture and Transfer
- Data Import/Export
- API
- Generative AI
- Activity Tracking
- Data Visualization
- Activity Dashboard
- Version Control

**Administration**
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software
- CMS Integration
- Document Management
- Content Management
- User Management
- Metadata Management
- Video Management
- File Management
- Configurable Workflow

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Additional Functionality**
- Generative AI
- File Conversion
- Mobile App
- API
- Collaboration Tools
- Search/Filter
- Asset Sharing
- Automatic Transcription
- AI Copilot
- Asset Library
- Video Support
- File Transfer
- Asset Categorization
- Image Recognition
- Drag & Drop
- Customizable Templates
- Customizable Branding
- Tagging
- Watermarking
- Commenting/Notes
- Natural Language Processing
- Document Storage
- Access Controls/Permissions
- Version Control
- Image Library

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