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Switchboard CMS

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Switchboard CMS™ is an enterprise digital signage and digital menu board content management system built specifically for quick service restaurants (QSRs). It empowers organizations to create, manage, schedule and distribute content across indoor and outdoor digital menu boards, drive-thru displays and other customer-facing screens through a centralized, cloud-based platform. Designed to simplify complex content operations at scale, Switchboard enables marketing and content operations teams to deploy promotions, menu updates, pricing changes and localized content across hundreds or thousands of locations with speed and control. Advanced scheduling, dayparting, campaign management, content segmentation and location-based targeting help ensure the right content is delivered to the right customers at the right time. Unlike traditional digital signage software, Switchboard CMS supports dynamic, data-driven content experiences to support efficient restaurant operations. Through integrations with point-of-sale (POS) systems, loyalty platforms, product information systems, pricing databases, inventory and outage management tools, weather feeds and other business-critical applications, Switchboard helps to keep your restaurants running smoothly. These integrations help brands automate content updates, maintain accuracy, personalize customer experiences, and reduce operational burden. Switchboard CMS is built on a resilient two-layer architecture that combines centralized cloud management with local restaurant-level control. This approach helps maintain consistent content delivery and supports business continuity, even during connectivity disruptions. Features such as failover capabilities, digital asset management, video playback, content repositories, and enterprise-grade distribution controls provide the flexibility and reliability required by large restaurant networks. Beyond software, Switchboard CMS is backed by Coates’ expertise in content services, implementation and custom development. Organizations can leverage tailored content frameworks, custom integrations and managed services to support unique business requirements and accelerate digital transformation initiatives. By combining powerful content management, enterprise scalability, dynamic data integrations and operational reliability, Switchboard CMS helps brands improve menu and campaign agility, strengthen brand consistency and drive measurable business outcomes across every location, all while delivering engaging customer experiences.

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