[ SurveyCTO Reviews ](https://www.g2.com/products/surveycto/reviews) [ SurveyCTO Reviews ](https://www.g2.com/products/surveycto/reviews) # SurveyCTO Features ##### ## Data Integration (8) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Data Export Tools Able to extract data from the DMP in bulk through a structured file. Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Real-Time Data Receive data and information in real time Ad Network Integration connects advertisers to websites that want to host advertisements. Show More ##### ## Data Analysis & Optimization (3) Standard Dashboards Provides pre-built dashboards to aggregate and display data. Custom Reports Allows users to easily build customized reports and dashboards. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Show More ##### ## Platform (10) Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Advertising Management Manage advertising space and its sales within your network or publication Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Storage Management Manage and store data in a database Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Show More ##### ## Survey Management (6) Survey Builder Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor Question Types Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings Templates Offers pre-built templates for creating surveys with different audiences or use cases Survey Distribution Provides tools for distributing surveys through email, SMS, social media, etc. Mobile Survey Distribute a survey via mobile devices Site Intercept Survey Survey popup over a webpage to specific users based on their behavior Show More ##### ## Survey Customization (4) Branching/Skip Logic Helps create more intelligent surveys based on respondent's actions and answers Branding Allows users to customize survey colors, logos, and URLs to match company branding Multimedia Support Ability to embed videos, photos, or other rich media Multilingual Surveys Allows for creation of surveys in different languages and advanced survey translation Show More ##### ## Survey Insights (9) Reporting & Analytics Provides tools to visualize and analyze data BI Tools Integration Allows integration with third -party reporting and business intelligence applications Data Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file Permissions Allows administrators to set permissions on viewing, filtering, or sharing survey results Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Presentation Tools Share and present designs Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Real-Time Data Receive data and information in real time Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Agentic AI - Data Management Platform (DMP) (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Survey (4) Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Show More ##### ## Additional Functionality (78) Single Sign On Allow users to access multiple services after entering their login credentials once Phone Polling Survey or poll in which voice broadcast recipients can communicate responses via the phone Online Polling Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page Support Audio/Images/Video Allow media to be embedded in the question or answer options Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Question Library Pre-written repository of questions that can be reused within a course or for assessment or interviews Data Visualization Graphical representation of data Survey/Poll Management Create and administer polls and surveys Generative AI Use AI to generate content in the form of text, images, videos, etc. Word Clouds Visual representations of words that give greater prominence to words that appear more frequently Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Fields Customize data fields to support various needs and use cases Template Management Create, save, and re-purpose templates for emails, forms, etc. Email Management Manage, store and organize emails within the system or via third-party apps Interactive Content Allow the audience to interact or engage with the content Q&A Management Allow users to collaborate and ask questions regarding folders and/or documents within the system Surveys & Feedback Gauge satisfaction and receive information for improvement and success Activity Tracking Track and document all activities across devices, networks, and other systems Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service API Application programming interface that allows for integration with other systems/databases Data Cleansing Removes data that is incomplete, inaccurate, or irrelevant from a dataset Email Marketing Create and send email blasts/campaigns Data Security Protect sensitive data for digital privacy Anonymous Feedback Allow reviewers to provide anonymous feedback to encourage honest conversations URL Customization Modifying a website's URL to enhance readability, branding, or campaign alignment Question Piping Integration of respondents' answers from previous survey questions into subsequent questions or text Offline Response Collection Practice of collecting data and responses for market research/surveys without an internet connection Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities NPS Survey Structure Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Data Import/Export Import and export data to and from software applications Response Validation Ensure the answer provided fits set parameters (numerical, positive number, etc.) Customer Segmentation Process of dividing customers into groups based on common characteristics Response Quotas Limit the number of participants with certain characteristics you want to complete the survey Multi-Language Manage and support multiple languages Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Email Reminders Reminders sent via email Gamification Games or game-like elements to track progress and reward accomplishments Randomization Randomize the displayed order of questions and answer options Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Migration Move from one database to another, or upgrade the version of database software being used Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Data Visualization Graphical representation of data Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Data Capture and Transfer Import, collect, and capture data from multiple sources Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Generative AI Use AI to generate content in the form of text, images, videos, etc. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Content Library Centralized repository to store content and assets Data Mapping Track the management and flow of data throughout the organization Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels API Application programming interface that allows for integration with other systems/databases SMS Marketing Send promotional campaigns or transactional messages via text messages Data Recovery Ability to restore deleted, hidden, or lost data from an email server/system Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Email Marketing Create and send email blasts/campaigns Data Profiling Examines, analyzes, and organizes data to create relevant summaries or graphs. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Analytics Analyze and gain insights into data in real-time Click Tracking Track the amount of clicks on individual products to measure campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Reporting Active reporting of data and metrics Data Transformation Translate EDI formats into data suitable for use with company applications. Multi-Campaign Manage multiple campaigns in one system A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics Track and interpret campaign performance metrics Data Verification Process of checking different types of data for accuracy to avoid errors or inconsistencies Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Behavioral Analytics Track and analyse user behavior within a system or network Multiple Data Sources Allows users to manage data from a number of sources Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Predictive Analytics Predict future data based on historical data sets Show More ## Top-Rated Alternatives [ ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") SurveyMonkey 4.4/5(23,890) ](https://www.g2.com/products/surveymonkey/reviews) [ ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") Alchemer Survey 4.4/5(956) ](https://www.g2.com/products/alchemer-survey/reviews) [ View All Alternatives ](https://www.g2.com/products/surveycto/competitors/alternatives) SurveyCTO Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image") SurveyMonkey 4.4/5(23,890) [ Compare Now ](https://www.g2.com/compare/surveycto-vs-surveymonkey) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image") Qualtrics Market Research 4.4/5(3,018) [ Compare Now ](https://www.g2.com/compare/qualtrics-market-research-vs-surveycto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a15c569377490b264a25ebf2db4cd56/alchemer-survey.png "Product Avatar Image") Alchemer Survey 4.4/5(956) [ Compare Now ](https://www.g2.com/compare/alchemer-survey-vs-surveycto) ##### Categories on G2 [ Survey ](https://www.g2.com/categories/survey)[ Data Management Platform (DMP) ](https://www.g2.com/categories/data-management-platform-dmp) ##### Explore More [ What are the highest rated managed mobility services platforms for organisations transitioning from legacy systems and infrastructure? ](https://www.g2.com/discussions/what-are-the-highest-rated-managed-mobility-services-platforms-for-organisations-transitioning-from-legacy-systems-and-infrastructure%20)[ Best User Research Software ](https://www.g2.com/discussions/what-are-the-best-user-research-tools-worth-sticking-with-long-term)[ What PLM software works for a small engineering firm that needs proper product data management without buying a tool built for a 10,000-person manufacturer? ](https://www.g2.com/discussions/what-plm-software-works-for-a-small-engineering-firm-that-needs-proper-product-data-management-without-buying-a-tool-built-for-a-10-000-person-manufacturer) [ Which technology review platforms offer the strongest industry-specific filtering and comparison tools for vertical sector evaluations? ](https://www.g2.com/discussions/which-technology-review-platforms-offer-the-strongest-industry-specific-filtering-and-comparison-tools-for-vertical-sector-evaluations)[ Which Contact Center AI Observability platforms combine real-time alerts with historical trend analysis for detecting model drift over time? ](https://www.g2.com/discussions/which-contact-center-ai-observability-platforms-combine-real-time-alerts-with-historical-trend-analysis-for-detecting-model-drift-over-time)[ Pros and Cons Details ](https://www.g2.com/products/surveycto/reviews?qs=pros-and-cons) Show More [ What are the highest rated managed mobility services platforms for organisations transitioning from legacy systems and infrastructure? ](https://www.g2.com/discussions/what-are-the-highest-rated-managed-mobility-services-platforms-for-organisations-transitioning-from-legacy-systems-and-infrastructure%20)[ Best User Research Software ](https://www.g2.com/discussions/what-are-the-best-user-research-tools-worth-sticking-with-long-term)[ What PLM software works for a small engineering firm that needs proper product data management without buying a tool built for a 10,000-person manufacturer? ](https://www.g2.com/discussions/what-plm-software-works-for-a-small-engineering-firm-that-needs-proper-product-data-management-without-buying-a-tool-built-for-a-10-000-person-manufacturer) [ Which technology review platforms offer the strongest industry-specific filtering and comparison tools for vertical sector evaluations? ](https://www.g2.com/discussions/which-technology-review-platforms-offer-the-strongest-industry-specific-filtering-and-comparison-tools-for-vertical-sector-evaluations)[ Which Contact Center AI Observability platforms combine real-time alerts with historical trend analysis for detecting model drift over time? ](https://www.g2.com/discussions/which-contact-center-ai-observability-platforms-combine-real-time-alerts-with-historical-trend-analysis-for-detecting-model-drift-over-time)[ Pros and Cons Details ](https://www.g2.com/products/surveycto/reviews?qs=pros-and-cons)