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LS

Lindsay S.

Marketing Coordinator

Small-Business (50 or fewer emp.)

1/14/2022

"Super Simple and Streamlined Platform for Data Reporting"

5/5

What do you like best about Supermetrics?

Nothing new, it's still our go-to way of displaying complex marketing data without having to go to all the different platforms. Very easy to see performance at a quick glance. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Add organic TikTok reporting. Go back to being able to paste text into a report from out-of-platform. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

INSTAGRAM REELS AND ORGANIC TIKTOK DATA!!!!!!!! Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to to streamline our reporting so we can get more time back in the day to actually analyze the data and find ways to move our business forward. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/14/2026

"All My Channel Metrics in One Place"

5/5

What do you like best about Supermetrics?

That it helps me to combine all the metrics I need from all the channels I need. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I would say the pricing, and I would say the lack of elasticity in subscription Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics gives me an edge point of view that without this kind of tool wouldn't be able to see. For me, this is an upgrade in reporting and concluding the results based on the data, and it seems that it's not only me, there are other specialties in my company that benefits from using Supermetrics. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/13/2022

"Great software to help with data visualization BUT semi-frequent issues"

3.5/5

What do you like best about Supermetrics?

Supermetrics is extremely easy to use. Being able to migrate data from multiple sources into one report is life-saving for agency life where there are 5+ digital channels per client. Supermetrics has truly taken our reporting capabilities to the next level. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes there are glitches with Supermetrics where the data is not reusable when I duplicate reports. I had difficulty with this multiple times, but support was also easy to get a hold of when I needed some extra assistance. Each month, it seems the data disconnects and I have to go into Supermetrics to reconnect the social media accounts. It is frustrating that the report process is no longer that streamlined. It's also extremely expensive as an agency that only needs 1 data source, but has to pay almost $3K for the tool every year. Review collected by and hosted on G2.com.

Response from William Burden of Supermetrics

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Thank you for your kind words about Supermetrics, and for taking the time to write this review. We're glad to hear that our software has helped you save time and simplify data visualization in your agency work.

We appreciate your feedback on glitches with duplication--this is something we're constantly working to improve with the help of Google. Glad that support was able to help you in these cases, and please don't hesitate to reach out with ways we can improve the experience for yourself and others.

Thanks again for choosing Supermetrics, and we hope you'll continue finding it helpful in your work.

PD

Pascal D.

12/16/2025

"Simple data management through Supermetrics"

5/5

What do you like best about Supermetrics?

I appreciate the simple setup and full flexibility that Supermetrics offers through its implementation in Google Sheets. I can create my own dashboards just the way I need them, and that helps me a lot. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Partially many connectors and metrics that are not always 100% clear. I would appreciate it if it were described more precisely what exactly the metrics actually represent. Review collected by and hosted on G2.com.

JW

Jorge W.

12/16/2025

"Efficient Connectors, Easy Integration"

4.5/5

What do you like best about Supermetrics?

I like how easy it is to use and implement new connectors on platforms like Looker Studio. The connectors make it much easier to set up dashboards. Additionally, the initial setup of Supermetrics was very easy, especially because I had already tried the trial version. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It would be good to have the option to enable AI analysis of the reports. Review collected by and hosted on G2.com.

AR

Aatish R.

Lead Analyst

Small-Business (50 or fewer emp.)

12/16/2025

"Effortless Setup and ETL-Free Experience"

5/5

What do you like best about Supermetrics?

Easy setup and avoidance for ETL team. The connectors and fields are great and don't additional manipulation Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Limit of 10 accounts per authentication. This limits use of single license for a large network of stores Review collected by and hosted on G2.com.

JM

Joao Victor M.

12/16/2025

"Facilitate Data Integration with Intuitive Interface"

5/5

What do you like best about Supermetrics?

I like that Supermetrics is user-friendly and agile, which greatly facilitates understanding and the learning curve, especially for some novice users. Additionally, I like that it has many connectors, which helps in the integration of media campaign data. The initial setup was also very easy, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

More connectors in the package included with subscription Review collected by and hosted on G2.com.

JP

John P.

Digital Strategist

Mid-Market (51-1000 emp.)

12/18/2025

"Time-Saving Data Integration with Exceptional Support"

4.5/5

What do you like best about Supermetrics?

I love that Supermetrics just works well, especially with Google Sheets. It saves me a lot of time compared to logging into and looking for over 100 KPIs from a big list of clients. The support is personal, quick, and excellent. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Reporting templates could be more versatile for multi-channel reporting. Review collected by and hosted on G2.com.

IN

Ibragim N.

Marketing Analyst

Small-Business (50 or fewer emp.)

4/30/2024

"Easy to use solution"

5/5

What do you like best about Supermetrics?

No need to develop your own API connections and monitor API documentation and changes of different platforms. new connecters regularly added. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing in particular stands out in terms of cons. Any issues I had were swiftly looked into by the team. Review collected by and hosted on G2.com.

UH

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

12/16/2025

"Effortless Data Consolidation with Looker Studio Integration"

4/5

What do you like best about Supermetrics?

Quite easy to use and plugs into Looker Studio so I can consolidate my data. Customer support was good at answering my questions. The actual integration was easy too as I was able to link Google Ads, Bing etc into Supermetrics easier. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Issues with product feeds and shopping ads which means I can't see that data in Looker Studio. I had to use other integrations instead. Review collected by and hosted on G2.com.