--- title: Supermetrics Reviews meta_title: 'Supermetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 823 reviews by the users' company size, role or industry to find out how Supermetrics works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 823 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Supermetrics Reviews **Vendor:** Supermetrics **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 823 ## About Supermetrics Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions. ## Supermetrics Pros & Cons **What users like:** - Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms. (29 reviews) - Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting. (27 reviews) - Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency. (17 reviews) - Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency. (16 reviews) - Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently. (15 reviews) - Users love the **easy-to-use connectors** of Supermetrics, which simplify data integration and enhance efficiency for analysis. (14 reviews) - Time-Saving (13 reviews) - Features (12 reviews) - Insights (12 reviews) - Helpful (11 reviews) **What users dislike:** - Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use. (14 reviews) - Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio. (10 reviews) - Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value. (8 reviews) - Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds. (7 reviews) - Users feel restricted by **data limitations** and find support inadequate when facing source connection issues. (7 reviews) - Users experience **connector issues** with Supermetrics, including syncing problems and difficult server setups, affecting usability. (5 reviews) - Users experience a notable **learning curve** with Supermetrics, as initial configuration and documentation are confusing for beginners. (5 reviews) - Users face **poor customer support** , struggling with integration issues and bugs that remain unresolved due to limited assistance. (5 reviews) - API Limitations (4 reviews) - Data Management Issues (4 reviews) ## Supermetrics Reviews ### 1. Rich collections of data sources and tools, with great customer care and relatively ease of use **Rating:** 4.5/5.0 stars **Reviewed by:** Miikka-Markus L. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** The versatility, relative ease-of-use, and the rich collection of tools, data sources and templates. **What do you dislike about Supermetrics?** It takes months to release new, trending features or make necessary updates with changes in the marketing APIs. **What problems is Supermetrics solving and how is that benefiting you?** We use Supermetrics to gather, store and analyze marketing data from multiple channels in selected locations. Without Supermetrics we would have to rely on platform-specific reporting views, there would be now way of fetching data outside certain platforms and would have to manually copy and paste metrics and dimensions. ### 2. Effortless Analysis and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** The ease and speed of use are impressive, and the customer service and technical support are fantastic. I really appreciate that I can perform a thorough analysis of an issue in just a few minutes, something that would have previously taken me hours. **What do you dislike about Supermetrics?** The main challenge I encounter is with the filters, as I occasionally need to search for particular commands. **What problems is Supermetrics solving and how is that benefiting you?** Thanks to Supermetrics, we have been able to produce more precise analytical reports, which has made it possible to cross-reference data, build multi-channel paths, and analyze a greater volume of information. As a result, we can now provide analytical dashboards not just for our internal teams, but also for our clients. ### 3. Great software to help with data visualization BUT semi-frequent issues **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Supermetrics?** Supermetrics is extremely easy to use. Being able to migrate data from multiple sources into one report is life-saving for agency life where there are 5+ digital channels per client. Supermetrics has truly taken our reporting capabilities to the next level. **What do you dislike about Supermetrics?** Sometimes there are glitches with Supermetrics where the data is not reusable when I duplicate reports. I had difficulty with this multiple times, but support was also easy to get a hold of when I needed some extra assistance. Each month, it seems the data disconnects and I have to go into Supermetrics to reconnect the social media accounts. It is frustrating that the report process is no longer that streamlined. It's also extremely expensive as an agency that only needs 1 data source, but has to pay almost $3K for the tool every year. **What problems is Supermetrics solving and how is that benefiting you?** Prior to using Supermetrics, our agency would create over five separate reports for each client since we could not combine multiple data sources in one report. It enables us to expand our reporting capabilities while also simplifying the data in the reports. **Official Response from William Burden:** > Thank you for your kind words about Supermetrics, and for taking the time to write this review. We're glad to hear that our software has helped you save time and simplify data visualization in your agency work. We appreciate your feedback on glitches with duplication--this is something we're constantly working to improve with the help of Google. Glad that support was able to help you in these cases, and please don't hesitate to reach out with ways we can improve the experience for yourself and others. Thanks again for choosing Supermetrics, and we hope you'll continue finding it helpful in your work. ### 4. Time-Saving Data Integration with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** John P. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Supermetrics?** I love that Supermetrics just works well, especially with Google Sheets. It saves me a lot of time compared to logging into and looking for over 100 KPIs from a big list of clients. The support is personal, quick, and excellent. Additionally, the initial setup was very easy. **What do you dislike about Supermetrics?** Reporting templates could be more versatile for multi-channel reporting. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics saves me a lot of time by letting me collect data from numerous sources for clients without logging into multiple accounts. ### 5. Effortless Data Consolidation with Looker Studio Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** Quite easy to use and plugs into Looker Studio so I can consolidate my data. Customer support was good at answering my questions. The actual integration was easy too as I was able to link Google Ads, Bing etc into Supermetrics easier. **What do you dislike about Supermetrics?** Issues with product feeds and shopping ads which means I can't see that data in Looker Studio. I had to use other integrations instead. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics helps me consolidate my data. ### 6. Effortless Reporting Automation and Seamless Google Sheets Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Valeriia K. **Reviewed Date:** August 07, 2025 **What do you like best about Supermetrics?** I love how easy it was to install Supermetrics and connect it to all our social platforms. The automated reporting feature saves us hours daily by eliminating manual data pulls, making our workflow incredibly efficient. Additionally, the integration with Google Sheets is seamless, requiring no additional apps, which simplifies report management and significantly reduces time spent on tasks. **What do you dislike about Supermetrics?** I initially had some difficulties with attribution settings in Supermetrics because I couldn't find the setting at first. Additionally, I faced challenges understanding how to automatically update the reports, but eventually figured out the frequency update options. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to automate report pulls, saving hours compared to manual reporting. The Google Sheets integration simplifies workflows by centralizing reports and ensuring timely updates. ### 7. Excellent UX and Speed, Accurate Data Every Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Supermetrics?** Great UX, easy to use, accuracy of data, fast, no crashes... **What do you dislike about Supermetrics?** no dislikes. what i am missing are funnels events from GA4, which supermetrics is missing when pulling data from GA4 **What problems is Supermetrics solving and how is that benefiting you?** essentially daily monitoring of ad spend and user behaviour, fully automatisation ### 8. Supermetrics: The standard connector platform for most reporting needs **Rating:** 4.5/5.0 stars **Reviewed by:** Sebastian C. | Director of Digital Innovation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Supermetrics?** Easy to use, connects in real time to a lot of different platforms, flexible pricing. **What do you dislike about Supermetrics?** In some platforms, there are a few fields that are available in similar connector services, but not in Supermetrics **What problems is Supermetrics solving and how is that benefiting you?** For me, it is the fastest and easiest way to get metrics from a lot of platforms and accounts into a Looker Studio dashboard or report. ### 9. User of multiple SM products **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Supermetrics?** The number of connectors provided in my industry. It is ahead of what we immediately require **What do you dislike about Supermetrics?** Certain connectors and products work better than others. Updates that are pushed live are not actively or comprehensively communicated. **What problems is Supermetrics solving and how is that benefiting you?** It provides access to many platforms and allows us to aggregate our data. ### 10. Easy Data Connector of Google Sheets and Looker Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan B. | Director of Digital Media & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Supermetrics?** The ease of connecting data to looker and google sheets. Connections take no time at all. Sometimes we get very quick turn requests for client dashboards or analysis, and Supermetrics allows us to accomplisht those. We have truly advanced our team and reporting processes with the use of Supermetrics, and use the dashbaords it connects to on a daily basis. **What do you dislike about Supermetrics?** Loading time for large amounts of data can take some time. I feel like that is more of a looker issue than a Supermetrics issue mostly. In addition, I wish there were more Google conversion fields to pull in! **What problems is Supermetrics solving and how is that benefiting you?** Time to create dashboards for internal and external use. No need to use a data warehouse. Any marketer can go in and create their own view or dashboard if needed. **Official Response from Dylan Caraker:** > So glad to hear that connections take no time at all for you! For the loading time, maybe a data warehouse is next on the docket? Either way, to learn more, join our Community to get in that discussion: https://community.supermetrics.com/ ## Supermetrics Discussions - [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) - 1 comment, 1 upvote - [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) - 2 comments, 1 upvote - [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) - 1 comment, 1 upvote - [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) - 2 comments, 1 upvote - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment - [View Supermetrics pricing details and edition comparison](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457586&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+21%3A21%3A51+-0500&secure%5Bsession_id%5D=d91397ba-9fd9-497a-b2e0-c58aa2e068ed&secure%5Btoken%5D=a14a81b1572abd86fa6c4709b8ccbfca6572a28e509293e2a9139692648a7db0&format=llm_user) ## Supermetrics Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Adthena](https://www.g2.com/products/adthena/reviews) - [Affluent](https://www.g2.com/products/affluent/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [Amazon Seller Central Consulting](https://www.g2.com/products/amazon-seller-central-consulting/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Bright Data](https://www.g2.com/products/bright-data/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [CoPilot](https://www.g2.com/products/college-forward-copilot/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gemini Enterprise](https://www.g2.com/products/google-gemini-enterprise/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Lazada Magento 2 Integration](https://www.g2.com/products/lazada-magento-2-integration/reviews) - [LinkedIn Ads Tracker](https://www.g2.com/products/linkedin-ads-tracker/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) ## Supermetrics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Functionality** - Extraction - Transformation - Loading - Automation - Non-Relational Transformations - Data Extraction **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Supermetrics Alternatives - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (316 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (308 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - 4.5/5.0 (163 reviews)