--- title: Sumo Reviews meta\_title: 'Sumo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 55 reviews by the users' company size, role or industry to find out how Sumo works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 55 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sumo Reviews & Product Details Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow. * * * Seller [Sumo](https://www.g2.com/sellers/sumo) Discussions [Sumo Community](https://www.g2.com/products/sumo-sumo/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Anastasia Show More ## Pricing Pricing provided by Sumo. ### JUST STARTING FREE ### PROFESSIONAL $24 per month [ View More Pricing Information ](https://www.g2.com/products/sumo-sumo/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Unbounce Landing Pages](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Unbounce Landing Pages") Unbounce Landing Pages 4.3/5(386) ](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) [ ![Elementor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elementor") Elementor 4.4/5(421) ](https://www.g2.com/products/elementor/reviews) [ View All Alternatives ](https://www.g2.com/products/sumo-sumo/competitors/alternatives) ## User Insights Average based on 55 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 2/2/2018 "Great Concept" 4/5 What do you like best about Sumo? I love the chat feature. I think it's great that you can hook it up to your already existing website and be able to engage with clients from there. Review collected by and hosted on G2.com. What do you dislike about Sumo? I don't like that you can only have it running on one computer (we have a team of about 6, 2 full time secretaries with access so we needed a bit more flexibility in this feature). Also they recently did some updates we weren't able to fully explore without upgrading to a hire price. Review collected by and hosted on G2.com. Recommendations to others considering Sumo: Sumo is a little pricey but the chat feature was really great. There probably were even better features in the more expensive packages but we were using the lowest package to get a feel for the software and what it could do. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? We were using Sumo to track website usage and chat with our clients. We really enjoyed both of these features and wanted to implement them in our daily routine. We found they would be a good way to not drop the ball on clients who aren't as keen on phone calls, and to have an "always available" presence. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/30/2018 "SumoMe is like a hero app" 3/5 What do you like best about Sumo? I can create pop ups and capture leads, sharing content on social media, and track the users view through head maps. Review collected by and hosted on G2.com. What do you dislike about Sumo? I can't say I don't like something in that app, but maybe it should improving and adding more funcionalities Review collected by and hosted on G2.com. Recommendations to others considering Sumo: I highly recommend Sumo me if you are a digital marketer because it's easy to use and it will bring you a lot of new leads and will refresh your marketing actions! Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? capturing leads, simplify tasks (social media, pop ups in the right place) and so on. Review collected by and hosted on G2.com. Show More Response from Anastasia of Sumo [Editedit](https://www.g2.com/survey_responses/sumo-review-695024/official_response/edit) Thank you for your review. We are currently adding new features to Sumo that will be available for you in the nearest future. Stay tuned and keep checking Sumo for updates. Validated ReviewerIncentivizedSource: G2 invite ![Rachel K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel K.") RK Rachel K. Creator E-Learning Small-Business (50 or fewer emp.) 7/24/2017 "Sumo Me SUCKS! Please Use Something Else" 0/5 What do you like best about Sumo? Their interface on the back end is clean. They have a lot of tools you could use on your site (if you want to risk your site looking like it is broken for many of your users). The help material is detailed and well organized. Review collected by and hosted on G2.com. What do you dislike about Sumo? The main parts that I dislike are 1) Some of their tools ONLY work on the latest browsers and operating systems (unlike all of their major competitors). Their pop ups will actually BREAK YOUR WEBSITE if a user doesn't have the latest technology. For example, if there is a new version of iOS and ALL OF YOUR USERS don't upgrade, when they view your website on their Iphone or Ipad or Mac without the latest operating system and version of Safari, it won't work. It would be kind of annoying if the pop ups just didn't show for these users. But it actually greys out your website content so your site looks broken. Talk about making a REALLY BAD impression with your potential customers. Here's what it did to my website when it was supposed to display a pop up with exit intent: https://www.screencast.com/t/LPjTbOb3. See how it greys out the website and locks everything when you try to leave the site. If you think your target customers may be using Apple devices or a Mac without the latest operating system, you should look for a different service provider. I highly recommend Thrive Leads or OptinMonster. 2) When I requested a refund from them because their tools don't work for me, they were extremely unhelpful and condescending. They said they only give refunds after 3 days. So unless you are able to design and create all of your opt ins and test them in multiple browsers/devices/etc. in 3 days, you are out of luck and lose your money. I asked to speak to a manager three times and they REFUSED. Can you believe that? They wouldn't even let me talk to someone else who would listen to the details of my situation and offer a reasonable solution. 3) Their marketing is misleading. They advertise a tool to include a buy button anywhere on your website: https://sumo.com/app/buy-button. The problem is the tool doesn't actually work. They decided to archive this tool with no notice and won't fix any of the problems with it. I contacted their support team and they suggested I build my entire store using the old version that isn't updated or supported. I can't imagine why any business owner would take this kind of risk when there are so many alternatives that actually work. 4) The way you enter their dashboard is a little slide in box at the top left of your website. If you don't add custom CSS to your site, your website users can easily click on their box and are asked to log in to Sumo. It also pops up on mobile devices and takes up a big amount of the screen if accidentally clicked (which is easy to do because it it located so prominently). Why would they design something that so easily confuses your website users? Why not just have the log in where only admins can see it? Review collected by and hosted on G2.com. Recommendations to others considering Sumo: I highly recommend you use one of their competitors like Thrive Leads or OptinMonster. They have a lot more benefits like 1) Their popups work on older Macs, Iphones and Ipads 2) You can have people opt in to multiple email lists depending on which pop up offer they saw. This allows you to send targeted emails to people in different lists. Sumo only lets you pick one email list for ALL of your pop ups. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? The point of the software is to help you build your email list. I have not had that benefit myself since their popups don't work on my website. Their customer service team recommended this to me as a solution to their tools breaking my website, "I would suggest reaching out to your users and advising them to upgrade to the latest version of Safari." Wow, really? Who would actually upgrade their browser or operating system just so they could opt in to an email list? Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jenna C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenna C.") JC Jenna C. Digital Strategist Marketing and Advertising Small-Business (50 or fewer emp.) 11/3/2017 "Pop-up marketing does work - if done correctly" 4/5 What do you like best about Sumo? How easy it is to get set up - you don't need any technical experience, only need someone who can embed the code on your website. Review collected by and hosted on G2.com. What do you dislike about Sumo? Their latest increase in pricing. Even as an agency, we use the grandfathered free pricing but I know it's increased sharply. Review collected by and hosted on G2.com. Recommendations to others considering Sumo: Before jumping on the bandwagon, ensure that your other marketing tools such as Mailchimp don't also offer pop-up functionality. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? Capturing new leads and subscribers. Not having to disrupt our technical or design resources to generate a pop-up for our site. I also recommend SumoMe to our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") AM Verified User in Media Production Small-Business (50 or fewer emp.) 12/6/2017 "Easy tool to implament " 4/5 What do you like best about Sumo? This is an easy tool to use for any website. We saw an immediate return from this product because of how our customers were able to engage the content provided by this product. Another area that has been amazing is the heat bar, which shows where customers go and what they click on. As well as showing how much of the content they are reading, vs when they start to get turned off and disconnect from the material. Review collected by and hosted on G2.com. What do you dislike about Sumo? The main issue is that they do need to improve their AB testing ability. You can test the same pop up against one another but not two different different types of pop ups. Also when building out the pop up adds, their software is not as simple as I would want it to be. There are a lot of settings that you needs to make sure you have nailed down or it will come off weird on your site. Review collected by and hosted on G2.com. Recommendations to others considering Sumo: If you need a simple and easy pop up add tool this is a great one to use. It is easy to implement and also provides additional tools than just pop ups. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? For any popup or sidebar adds this has been great to use. As a nonprofit, this is very useful for end of year appeals. People are more likely to interact with the pop up than for simple CTA's. So if you are a nonprofit, I would recommend this product. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dave A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave A.") DA Dave A. Founder Small-Business (50 or fewer emp.) 1/11/2018 "Great way to get email signups" 4/5 What do you like best about Sumo? I use the free version and it has a lot of functionality, wth many different features and when used with a WordPress Site is quite easy to implement. It’s also effective. Review collected by and hosted on G2.com. What do you dislike about Sumo? It can get a little complicated understanding what all the features are. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? Catching email signups.m Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael K.") MK Michael K. President Small-Business (50 or fewer emp.) 12/21/2017 "Great Software That Will Increase Your Marketing Success" 3/5 What do you like best about Sumo? SumoMe is a great software that allows you to more effectively get leads at a reasonable price. Review collected by and hosted on G2.com. What do you dislike about Sumo? Sometimes features can be temporarily unavailable as I have had trouble accessing the heatmaps at times. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? I am trying to more effectively get social media followers, and email addresses Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Edward T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edward T.") ET Edward T. Digital Marketer Small-Business (50 or fewer emp.) 10/20/2017 "great for email capturing" 5/5 What do you like best about Sumo? email capture technology, i find it is a suite of free tools that can be used to grow your website's traffic. The Sumo tools are easy to install and work on any website. Review collected by and hosted on G2.com. What do you dislike about Sumo? branding (but it's free, so understandable :)) Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? so far no, sometimes it slows the WordPress site is all Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rebecca D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca D.") RD Rebecca D. Owner Marketing and Advertising Small-Business (50 or fewer emp.) 10/18/2017 "SumoMe is Now Me Favorite!" 4.5/5 What do you like best about Sumo? I was skeptical at first, but am now a believer! So easy to use and get pop-ups, modules, and landing pages up on your site. Review collected by and hosted on G2.com. What do you dislike about Sumo? I don't like that there are no monthly pricing options --- only annual. Review collected by and hosted on G2.com. Recommendations to others considering Sumo: It's great for small business users as it gives you tons of amazing functionality. Really a good buy! Love it! Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? Creating sign-ups, funnels, and pop-ups to gather user information and get them into a nurture campaign on a small business budget. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/22/2017 "Sumo leaves you satisfied as a Conversion Rate Optimization tool" 4/5 What do you like best about Sumo? I like that it's got multiple types of widgets that you can deploy on your website with relative ease. Also, by combining content analytics and heat maps into the main product, it eliminates the need to purchase an additional service for that kind of analytics. In addition to that, it features a nice dashboard which you can access right from your website, so there's no need leaving your property to get the information you need. Review collected by and hosted on G2.com. What do you dislike about Sumo? I don't like Sumo lead analytics. It's really hard to see who converted on a given day and get a list of contact details captured at once. You have to download a CSV file and manually look up the information you need. I think it lacks a bit of a CRM functionality. This would also allow for more personalized targeting. If they added this to the product, they would become unbeatable. Also, I'd like to see some chat lead generation widgets. Review collected by and hosted on G2.com. Recommendations to others considering Sumo: Implement Sumo through Google Tag Manager, so you can add it on any website. Definitely, go for the paid plan, and don't forget to activate the Content analytics and Heat map analytics so they can automatically start tracking every new page on the website. Review collected by and hosted on G2.com. What problems is Sumo solving and how is that benefiting you? Not all website visitors convert to users/paying customers from their first visit. Sumo allows you to display attractive calls to action that allow you to turn visitors into Marketing Qualified Leads (MQLs) and start nurturing them. It's a relatively complete solution on this field. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by Sumo. ### JUST STARTING FREE ### PROFESSIONAL $24 per month ### SMALL BUSINESS $59 per month [ View More Pricing Information ](https://www.g2.com/products/sumo-sumo/pricing) Sumo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sumo-sumo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-sumo-sumo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb583dae168f8abd92a4152bbc4a9e17/ninite.png "Product Avatar Image") Ninite 4.8/5(42) [ Compare Now ](https://www.g2.com/compare/ninite-vs-sumo-sumo) ##### ##### Sumo Features Tools Contact Collection Audience Insights Social Sharing Metrics Entry and Exit Pages Sessions Engagement [ View More Features ](https://www.g2.com/products/sumo-sumo/features) ##### Categories on G2 [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Content Analytics](https://www.g2.com/categories/content-analytics) ##### Explore More [Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface)[What are the highest rated public records management platforms for agencies processing over 1,000 FOIA requests monthly?](https://www.g2.com/discussions/what-are-the-highest-rated-public-records-management-platforms-for-agencies-processing-over-1-000-foia-requests-monthly)[Top-rated software for employee training programs](https://www.g2.com/discussions/top-rated-software-for-employee-training-programs) [Which vendor offers AI-assisted website design features?](https://www.g2.com/discussions/which-vendor-offers-ai-assisted-website-design-features)[Top desk booking platforms for large corporate offices](https://www.g2.com/discussions/what-are-the-top-desk-booking-platforms-for-large-corporate-offices)[Which productivity bot software has the largest pre-built integration library for connecting business apps so teams spend less time building custom connectors?](https://www.g2.com/discussions/which-productivity-bot-software-has-the-largest-pre-built-integration-library-for-connecting-business-apps-so-teams-spend-less-time-building-custom-connectors) [Show MoreShow Less](javascript:void(0);)