--- title: Suger Reviews meta\_title: 'Suger Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Suger works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 73 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Partnerships Management url: https://www.g2.com/categories/partnerships-management ---

### Suger Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Suger to have a **super easy to use** interface that enhances efficiency and integrates seamlessly with other systems. [(23 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487512&qs=pros-and-cons#reviews)

Users appreciate the **responsive customer support** from Suger, enhancing their experience and simplifying onboarding. [(17 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487470&qs=pros-and-cons#reviews)

Users praise the **easy setup** of Suger, highlighting its intuitive design and seamless integration capabilities. [(15 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243621&qs=pros-and-cons#reviews)

Users value the **easy integrations** of Suger with CRM and cloud marketplaces, enhancing collaboration and efficiency. [(14 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243615&qs=pros-and-cons#reviews)

Users love the **seamless integrations** of Suger with HubSpot, enhancing efficiency and simplifying marketplace transactions. [(13 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487445&qs=pros-and-cons#reviews)

Users note **dashboard issues** , requesting enhanced customization options for better meeting of diverse reporting needs. [(2 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2283852&qs=pros-and-cons#reviews)

Users find the **difficult setup** of Suger challenging without assistance, highlighting the need for more self-service documentation. [(1 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243686&qs=pros-and-cons#reviews)

Users find **insufficient training** challenging, indicating a need for better self-service documentation and support assistance. [(1 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243640&qs=pros-and-cons#reviews)

Users note the need for more **customization options** in Suger, particularly for reporting and dashboards. [(1 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2283829&qs=pros-and-cons#reviews)

Users note the **limited marketplace features** of Suger, though the team is responsive to improvements. [(1 mentions)](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2346056&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Suger

##### 1. Ease of Use

Users find Suger to have a **super easy to use** interface that enhances efficiency and integrates seamlessly with other systems.
[
See 23 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487512&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Taylor T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor T.")
TT

Taylor T.

Enterprise (\> 1000 emp.)

5.0/5

"Suger has been fantastic"

What do you like about Suger?

The people at Suger are a true pleasure to work with. Suger's support team as been awesome. They have been super helpful and knowledgeable across

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The best co-selling platform out there"

What do you like about Suger?

It's crazy how integrated Suger is with our HubSpot CRM. In no time we can co-sell with our cloud partners right from where we're working. Super e

##### 2. Customer Support

Users appreciate the **responsive customer support** from Suger, enhancing their experience and simplifying onboarding.
[
See 17 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487470&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Taylor T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor T.")
TT

Taylor T.

Enterprise (\> 1000 emp.)

5.0/5

"Suger has been fantastic"

What do you like about Suger?

The people at Suger are a true pleasure to work with. Suger's support team as been awesome. They have been super helpful and knowledgeable across

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The best co-selling platform out there"

What do you like about Suger?

It's crazy how integrated Suger is with our HubSpot CRM. In no time we can co-sell with our cloud partners right from where we're working. Super e

##### 3. Easy Setup

Users praise the **easy setup** of Suger, highlighting its intuitive design and seamless integration capabilities.
[
See 15 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243621&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Taylor T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor T.")
TT

Taylor T.

Enterprise (\> 1000 emp.)

5.0/5

"Suger has been fantastic"

What do you like about Suger?

The people at Suger are a true pleasure to work with. Suger's support team as been awesome. They have been super helpful and knowledgeable across

 ![Dwight A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dwight A.")
DA

Dwight A.

Mid-Market (51-1000 emp.)

5.0/5

"A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners"

What do you like about Suger?

Suger.io has become an indispensable tool for our co-sell and marketplace transaction processes with both AWS and Google. The platform's ease of use a

##### 4. Easy Integrations

Users value the **easy integrations** of Suger with CRM and cloud marketplaces, enhancing collaboration and efficiency.
[
See 14 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243615&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Taylor T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor T.")
TT

Taylor T.

Enterprise (\> 1000 emp.)

5.0/5

"Suger has been fantastic"

What do you like about Suger?

The people at Suger are a true pleasure to work with. Suger's support team as been awesome. They have been super helpful and knowledgeable across

 ![Adam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam S.")
AS

Adam S.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Integration, UI Improving Steadily"

What do you like about Suger?

Ease of integration to our CRM and Cloud Marketplaces. Customer Success team always helpful.

##### 5. Integrations

Users love the **seamless integrations** of Suger with HubSpot, enhancing efficiency and simplifying marketplace transactions.
[
See 13 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=1487445&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The best co-selling platform out there"

What do you like about Suger?

It's crazy how integrated Suger is with our HubSpot CRM. In no time we can co-sell with our cloud partners right from where we're working. Super e

 ![Johan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johan D.")
JD

Johan D.

Mid-Market (51-1000 emp.)

4.5/5

"Solid tool for marketplace GTM — team listens, delivers, and keeps improving"

What do you like about Suger?

Clean, intuitive UX Excellent Slack-based support Team listens and acts on feedback Strong coverage for AWS & Azure Marketplace GTM Integratio

### 5 Cons or Disadvantages of Suger

##### 1. Dashboard Issues

Users note **dashboard issues** , requesting enhanced customization options for better meeting of diverse reporting needs.
[
See 2 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2283852&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Johan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johan D.")
JD

Johan D.

Mid-Market (51-1000 emp.)

4.5/5

"Solid tool for marketplace GTM — team listens, delivers, and keeps improving"

What do you dislike about Suger?

Still maturing on analytics depth and marketplace feature parity, but team is listening and acting fast. Mobile consult of reporting could be improved

ZP

Zahra P.

Mid-Market (51-1000 emp.)

5.0/5

"Streamlined pipeline management with seamless HubSpot integration"

What do you dislike about Suger?

So far, we have had a very positive experience with Suger. If anything, I would say that the platform could benefit from adding more customization opt

##### 2. Difficult Setup

Users find the **difficult setup** of Suger challenging without assistance, highlighting the need for more self-service documentation.
[
See 1 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243686&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great Support Team - Seamless HubSpot Integration"

What do you dislike about Suger?

Setup required support assistance - would be difficult to implement without their help. More self-service documentation would be usefu but I continue

##### 3. Insufficient Training

Users find **insufficient training** challenging, indicating a need for better self-service documentation and support assistance.
[
See 1 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2243640&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great Support Team - Seamless HubSpot Integration"

What do you dislike about Suger?

Setup required support assistance - would be difficult to implement without their help. More self-service documentation would be usefu but I continue

##### 4. Limited Customization

Users note the need for more **customization options** in Suger, particularly for reporting and dashboards.
[
See 1 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2283829&qs=pros-and-cons#reviews)

See Related User Reviews

ZP

Zahra P.

Mid-Market (51-1000 emp.)

5.0/5

"Streamlined pipeline management with seamless HubSpot integration"

What do you dislike about Suger?

So far, we have had a very positive experience with Suger. If anything, I would say that the platform could benefit from adding more customization opt

##### 5. Limited Marketplaces

Users note the **limited marketplace features** of Suger, though the team is responsive to improvements.
[
See 1 mentions
](https://www.g2.com/products/suger/reviews?filters%5Bsentiment_snippet%5D=2346056&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Johan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johan D.")
JD

Johan D.

Mid-Market (51-1000 emp.)

4.5/5

"Solid tool for marketplace GTM — team listens, delivers, and keeps improving"

What do you dislike about Suger?

Still maturing on analytics depth and marketplace feature parity, but team is listening and acting fast. Mobile consult of reporting could be improved

 ![Dwight A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dwight A.")
DA

Dwight A.

Sr. Director - Global Strategic Alliances

Mid-Market (51-1000 emp.)

7/29/2024

"A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners"

5/5

What do you like best about Suger?

Suger.io has become an indispensable tool for our co-sell and marketplace transaction processes with both AWS and Google. The platform's ease of use and intuitive interface stand out immediately, making it incredibly simple to both integrate with and use. From navigating transactions to tracking co-sell opportunities, the application platform excels and is highly efficient, significantly streamlining our workflow.

What truly sets Suger.io apart, however, is the remarkable engagement and responsiveness of their team. They are genuinely committed to the platform's continuous improvement, consistently taking our feedback into account. It’s clear that our suggestions are not just heard—they are acted upon. This proactive approach to continuous enhancements and their dedication to evolving the platform's capabilities have made a significant positive impact on our daily operations.

Suger.io was incredibly easy to deploy in just a matter of hours and several meetings where were up and running with a transfer of all our existing data. Review collected by and hosted on G2.com.

What do you dislike about Suger?

The platform continues to mature to reach edge cases, which are being identified and embraced quickly Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Suger.io keeps us fully engaged with AWS & Google on both co-sell engagements and marketplace transactions. The team continues to identity new ways to work with Google and the limited automated tools that Google supports. Review collected by and hosted on G2.com.

Show More

9/26/2025
Validated ReviewerSource: Organic

 ![Trevor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trevor B.")
TB

Trevor B.

Partner Manager

Mid-Market (51-1000 emp.)

7/8/2025

"Streamlined private offers and fantastic customer service"

5/5

What do you like best about Suger?

The platform is incredibly easy to use. Sending AWS private offers through the Marketplace portal is a chore and complicated. Suger makes it so simple, and you can even use a widget in SFDC to send offers directly from the opportunity. This integration is game changing.

Suger also makes co-selling a breeze, and basically any feature can be automated through mapping.

Our experience with our customer success team is always the best. We have direct slacks with the team, as well as weekly check ins. Anything we ask for (from bugs to product requests) are handled quickly and correctly. I cannot say enough good things about the team at Suger as well as the product.

I use this platform every day, multiple times a day. I could not be happier with that. Review collected by and hosted on G2.com.

What do you dislike about Suger?

This is very nitpicky, but like any fast moving software company you can have situations where one thing gets fixed and that breaks another thing. This is just growing pains, and they always get fixed. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Streamlining our private offer process. We transact a ton of business through AWS marketplace and it makes it quick and simple to close new sales and renewals. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Amin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amin M.")
AM

Amin M.

Sr. Manager Strategic Alliances

Mid-Market (51-1000 emp.)

7/12/2025

"Indispensable Tool For Marketplace Mastery"

4.5/5

What do you like best about Suger?

Suger is absolutely mission-critical for anyone aiming to build a sustainable go-to-market (GTM) strategy with AWS, Google, or Microsoft. The application itself is undeniably secure, stable, and feature-rich – these are fundamental requirements. However, what truly differentiates Suger is its exceptional human support.

Individuals like Jon, Chengjun, and Gabriel are incredibly accessible; they feel like an extension of our team. Their expertise ranges from the tactical to the strategic, providing invaluable guidance. We're consistently expanding our use of Suger, aligning it with changes in partner programs and our evolving business needs. Furthermore, our feedback has been directly incorporated into product enhancements, which not only simplifies our work but also strengthens our alliance GTM efforts Review collected by and hosted on G2.com.

What do you dislike about Suger?

There are no major dislikes to speak of at this time. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

End to End management starting with the co-sell and concluding with entitlement tracking and billing. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![JK K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JK K.")
JK

JK K.

Staff software engineer

Mid-Market (51-1000 emp.)

7/16/2025

"Single unified cloud marketplace interface for across various cloud solutions"

4.5/5

What do you like best about Suger?

Suger provides a single, unified interface for cloud marketplaces, eliminating the need to manage the disparate rules and data models of multiple platforms. This approach greatly simplifies our billing systems and integration workflows, easy to setup, and quick to implement. The value proposition is compelling: Suger significantly reduces our operational complexity and paid for itself quickly all the while simultaneously expanding our reach to new customers.

We have been a using Suger since their early stages and it feels like a partnership with them and they are crucial part of our billing system. Review collected by and hosted on G2.com.

What do you dislike about Suger?

- renewal or upsale of the entitlement with entitlement term is still not smooth. Entitlement term feature in general needs more flexibilities

- UI information density can be increased Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Single unified interface across various cloud marketplace APIs Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Vinícius d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinícius d.")
VD

Vinícius d.

Billing Operations Analyst

Enterprise (\> 1000 emp.)

7/22/2025

"Workflow Champion: Suger's user-friendly Interface and superior support make the difference"

4.5/5

What do you like best about Suger?

From my personal experience, the Suger website is a game changer when it comes to user interface. It's remarkably user-friendly, with all tools clearly displayed on the website. The order creation process is clean and easy to navigate. What makes all the difference is the ability to set up even complex processes. The customer support is equally impressive - communication is clear, and I receive guidance for any issues or questions within a very short period of time. Review collected by and hosted on G2.com.

What do you dislike about Suger?

Currently, no. All the enhancements I highlighted have been addressed. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

The integration with other tools makes it easier to identify the status of your orders without navigating to the website. Reminders are sent for every status change, helping you stay aware of any necessary modifications. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/11/2025

"Easiest Marketplace Platform to Use"

5/5

What do you like best about Suger?

Suger is incredibly easy to use. The team had us up and running in an matter of minutes and we can create private offers for customers in half the time of our previous vendor's platform.

The revenue reporting in Suger is excellent - making it easy to identify which transactions were bundled into a single payment from a cloud partner.

Finally, their customer support team is fantastic: issues are resolved quickly compared to weeklong wait times with our previous vendor.

In all, these capabilities add up to a tremendous value for any SaaS company that needs to transact via cloud marketplaces. Review collected by and hosted on G2.com.

What do you dislike about Suger?

Would love to see Suger integrate with more marketplaces so we could extend our use of their platform to more transactions. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

We needed an easy way to transact across all three major cloud marketplaces (AWS Marketplace, Azure Marketplace, Google Cloud Marketplace). Beyond that, we required good reporting to make sense of revenue derived from each platform and each transaction as these payments are often bundled. Finally, we needed a support team that could help us quickly address issues - particularly for customers with complex needs.

Their combination of ease of use, built-in analytics and reporting and excellent customer service made it easy for our team to adopt Suger and scale our transaction volume by 10x. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Will H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will H.")
WH

Will H.

CEO

Small-Business (50 or fewer emp.)

8/11/2025

"Driving AWS Co-Sell Efficiency and Partner Alignment with Suger"

5/5

What do you like best about Suger?

Suger has completely streamlined how we manage AWS Marketplace listings, co-sell, and HubSpot in one place. It eliminates manual duplication, accelerates opportunity acceptance, and keeps our partner alignment crystal clear. The integration is seamless, reliable, and a huge boost to our AWS sales motion. Review collected by and hosted on G2.com.

What do you dislike about Suger?

There’s honestly very little to dislike about Suger. The pace of updates and feature enhancements is impressive, and every release seems to add more value. The platform keeps getting better, so my only “complaint” is that it’s hard to imagine running our AWS co-sell and Marketplace workflows without it now. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Suger centralizes AWS co-sell, MPPO management, and HubSpot integration into a single, highly efficient platform. This allows us to accelerate AWS Marketplace listings, maximize partner alignment, and maintain real-time visibility into every stage of the co-sell process. The result is faster deal cycles, stronger AWS collaboration, and a measurable boost in sales velocity. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

KS

Kathy S.

Head of Finance

Mid-Market (51-1000 emp.)

7/17/2025

"High ROI, Suger.io is a game-changer"

5/5

What do you like best about Suger?

What I like best about Suger is how easy it is to use, with an intuitive interface that requires minimal training. The product is constantly improving, with new features every month and a strong roadmap that shows they listen to users. It delivers measurable results quickly, helping us save time, reduce costs, and boost productivity. The ROI was clear within weeks, and the value continues to exceed expectations. Most importantly, the team is responsive, collaborative, and truly feels like a partner. Review collected by and hosted on G2.com.

What do you dislike about Suger?

We haven’t encountered any major drawbacks so far. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Suger is our centralized platform for viewing all marketplace offers along with their usage, revenue, and contract details in one place. It significantly saves time and enhances our operational efficiency. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Connor G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor G.")
CG

Connor G.

Operations

Small-Business (50 or fewer emp.)

7/22/2025

"Highly responsive team has addressed our needs"

4.5/5

What do you like best about Suger?

- Responsiveness: Suger is highly responsive to all service requests, regardless of their scope. When we don't know how to do something in the product, or with the marketplaces overall, Suger is always there to help

- Time Savings: We've saved significant time deploying two products and two different clouds. I don't have to think about engineering complexity at all, since it just works. Review collected by and hosted on G2.com.

What do you dislike about Suger?

- Financial Reporting: Some uncertainty still remains with our accountants on how best to use the marketplaces and Suger for financial reporting, including cost of sales. Some ease of use could be improved here. Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Direct integration with cloud providers for marketplace listings and offers. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/12/2025

"Suger is the must-have tool if your organisation is serious about Cloud partnerships"

4.5/5

What do you like best about Suger?

1 - End-to-End Co-Sell Automation in Salesforce

With Suger, Fireblocks eliminated the need to register opportunities directly in Cloud CRM portals. Sellers now create co-sell records directly in Salesforce, and Suger automatically syncs them with Cloud CRM portals—no duplicate entry, errors, or delay.

2- One-Click Private Offers and Workflow Handoff

Suger turned a multi-step process into a 1-click Salesforce action. Private offers are now created from CRM data with predefined rules, synced automatically with the appropriate marketplace, and tracked across stages. Slack notifications update stakeholders on entitlement, approval, and disbursement.

Crucially, the deployment of Suger has supported a strategic shift of marketplace operations from Alliances to Deal Desk, freeing up capacity in the former to focus on co-sell.

3 - Slack Alerts and Financial Signal Sync

Suger introduced Slack-based alerts triggered by disbursements and entitlement changes. It also syncs marketplace status back into Salesforce, giving Finance and RevOps a unified and consistent view of this data.

In summary, Suger has transformed how we run our Cloud partnerships. It has eliminated manual overhead, unlocked new channels and helped to ensure our back office processes will be fit for the future. Review collected by and hosted on G2.com.

What do you dislike about Suger?

The ability to build your own automations and field mapping logic is quite difficult unless you are an expert in scripting, which means you will typically need support from the Suger team (which they always provide). Review collected by and hosted on G2.com.

What problems is Suger solving and how is that benefiting you?

Cloud partnerships are a critical pillar of Fireblocks’ GTM strategy. However, scaling these collaborations had traditionally been hindered by the administrative burden associated with opportunity sharing, co-selling coordination and Marketplace contracting. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

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4.9/5(85)

](https://www.g2.com/products/clazar-cloud-sales-platform/reviews)

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 ![Tackle Cloud GTM Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tackle Cloud GTM Platform")

Tackle Cloud GTM Platform

4.7/5(77)

](https://www.g2.com/products/tackle-cloud-gtm-platform/reviews)

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 ![Labra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Labra")

Labra

4.9/5(64)

](https://www.g2.com/products/labra-io-labra/reviews)

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