--- title: Sugar Sell Reviews meta\_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 776 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Sugar Sell Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Sugar Sell but has limited features.  
  
Are you part of the Sugar Sell team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way.

* * *

Seller
[SugarAI](https://www.g2.com/sellers/sugarai)
Discussions
[Sugar Sell Community](https://www.g2.com/products/sugar-sell/discuss)
Languages Supported

Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Solution Type

All-in-One

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## Pricing

Pricing provided by Sugar Sell.

### Sell Essentials

$19.00

Per Month

### Sell Standard

$59.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/sugar-sell/pricing)

## Top-Rated Alternatives

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](https://www.g2.com/products/sugar-sell/competitors/alternatives)

## User Insights

Average based on 776 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Month

[Log in to unlock pricing and user insights](/login)

 ![David-Alexandre K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David-Alexandre K.")
DK

David-Alexandre K.

Sales Excellence Manager

Enterprise (\> 1000 emp.)

2/19/2021

"An amazing CRM system"

4.5/5

What do you like best about Sugar Sell?

We migrated to the cloud-based Sell Premier version last year (from an on-premise Enterprise version) and it is day and night. Sugar Sell Premier offers new, state-of-the-art features such as enhanced forecasting and geo-mapping, which make our sales people's lives easier. We also gained visibility on new KPIs such as "days in stage" for opportunities, which allows for more targeted actions, in particular when onboarding new clients. Best move ever. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar Discover offers a new world of possibilities but is a bit complex to use, and we would like some of its features directly included in our Sugar instance, so that we don't need to run reports from 2 different tools. Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

Not all benefits are visible at once. Adoption from users is key. Train them well and give them time to learn how to make the best out of it, and you will be rewarded. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell helps us have a 360 view of our business activity. We have 17 subsidiaries around the world and thanks to the CRM, we have been able to implement aligned sales processes everywhere. We have gained better visibility on our business pipeline, our forecasts and above all we have greatly improved the quality of our customer database. Sugar Sell has become an invaluable daily tool for all our sales and marketing teams around the world. Review collected by and hosted on G2.com.

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Response from Aleighjean (AJ) Traver of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-4608771/official_response/edit)

Hi David-Alexandre,

It seems like a lifetime has come and gone since I had the chance to speak with you at SugarConnection in Paris; I hope you're well. I enjoyed your virtual session with Stuart for SugarConnected EMEA immensely!

Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback!

By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case.

Stay well,

AJ Traver

Sr. Customer Marketing Manager, SugarCRM

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

6/19/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Luke R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luke R.")
LR

Luke R.

CRM Architect

Electrical/Electronic Manufacturing

Mid-Market (51-1000 emp.)

1/24/2024

"More than a CRM packed full of features and great to admin. Extremely well supported and comes with a community of awesome people!"

5/5

What do you like best about Sugar Sell?

I have since had to work with support for a few cases where we needed help related to storage reduction and the support team are fantastic. I got really great responses for what was quite an odd request related to one of our custom modules. So you can rest assured that if you adopt Sugar: its way more than what you traditionally think of as a CRM - hence their change to SugarAI! From an admin perspective you can do a huge amount of things to tweak the system to your bespoke prcesses, though from my experience I'd try to bend what you do now to match the system - later, you will thank yourself!

Then after all that you can be assured of world class support whenever you need it, and whatever you need it for. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

We have had one case where our internal developer was fixing a bug in the UI that support told us was our customisations... but he discoevered a core file changed that broke not onlu customisations but also standard out of the box fields. So it was actaully an easy fix, just very hard to identify that cause. They have since updated their documentation related to TinyMCE and the files to be referenced. While I do clearly highly rate their support team I would like to see bug fixes fixed faster, especially where its a standard feature. So that more of a dev resource and priorities improvement I would like to see. Nothing show stopping, just those littel things that make you go 'grrr, when is that gonna actually be fixed'. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

It eneables us to have Sales, Support, Product and User data IN ONE PLACE.

The API also enables integration to other systems and websites.

- single source of truth - Review collected by and hosted on G2.com.

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Response from Aleighjean (AJ) Traver of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-9147226/official_response/edit)

Hi Luke, I just wanted to jump in to thank you for taking the time to write such a thoughtful review. While I haven't had a chance to introduce myself, I'm very familiar with you thanks to the quote you provided for us regarding your SugarClub community experience a few months back. The thought that went into this review brought a lot of smiles to the faces at Sugar. It means a lot to the entire team at Sugar that you are so willing to share your experience. I hope I personally get the opportunity to meet you this year, and learn more about your business. Wishing all the best to you!

6/17/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Angel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angel R.")
AR

Angel R.

Ingeniero de soluciones

Small-Business (50 or fewer emp.)

12/27/2022

"The perfect blend of total customization, no-code automation, and AI-powered sales"

5/5

What do you like best about Sugar Sell?

In addition to the exceptional no-code automation and deep customization that originally won me over, the integration of SugarAI has been a game-changer. Having generative AI embedded directly into our sales workflows allows us to analyze data faster, predict customer needs, and automate complex report generation with zero friction. It has truly transformed our CRM from a system of record into a system of intelligence. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Given the massive amount of features and the recent addition of powerful AI capabilities, the learning curve for new users can still be a bit steep during the initial rollouts. It still requires a well-structured, multi-stage implementation plan to fully absorb everything the platform offers without overwhelming the team. However, as I mentioned before, having "too many great features" is still the best kind of problem an organization can face. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We have total control of the commercial efforts, follow-ups, cash flow, forecast and interactions between executives and our team.

Also, we use it as a reporting motor, having all the dashboards we need in and between departments. Review collected by and hosted on G2.com.

Show More

6/16/2026
Current UserValidated ReviewerIncentivizedSource: Organic

 ![Lalit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lalit K.")
LK

Lalit K.

Telecom

Automotive

Small-Business (50 or fewer emp.)

4/17/2026

"Transforms Sales Efficiency with Automation"

4/5

What do you like best about Sugar Sell?

I like how Sugar Sell automates repetitive tasks like follow-ups, reminders, and data entry, allowing sales reps to spend more time on actual selling instead of admin work. The sales automation is great for taking care of call recording, email tracking, and sending reminder notifications, which lets sales reps focus on customer interactions. The integration of Sugar Sell is seamless with ERPs, invoices, marketing solutions, and email systems, reducing duplication of effort and ensuring that everyone works with the same information. I appreciate that it consolidates all sales records in one place, updates automatically, and removes the possibility of manual errors. Sugar Sell also provides superior forecasting and integration compared to the tools we used previously. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Installing Sugar Sell through an ERP, invoice, or marketing application requires a high level of technical knowledge to integrate into those products. Large local businesses or schools typically have access to some advanced features (e.g., AI Forecasting) only if they are on a higher level than the minimum daily usage allowed for their plan type. Many times, teams feel they are paying for additional services to use the best features on the platform as well. The initial setup is simple, but implementing it fully requires careful planning and proper technical support; this is especially true when attempting to gain access to the benefits of using AI for insights and deeper integrations. The overall setup process can feel more cumbersome than using simpler or lightweight solutions such as Zoho or Pipedrive for smaller organizations and smaller teams. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell automates repetitive tasks like follow-ups and data entry, freeing sales reps to focus on selling. It consolidates sales records, reducing manual errors, and provides advanced forecasting and AI-based lead prioritization, unlike our previous use of Zoho and spreadsheets. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Jason B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason B.")
JB

Jason B.

H

Small-Business (50 or fewer emp.)

8/20/2021

"Improving Our Customer Experience - Creating a Fully Digital Business Cycle"

4.5/5

What do you like best about Sugar Sell?

Many improvements in both features and the UI means SugarAI continues to deliver. More automation has allowed us to speed up our processes and focus on teh customer experience. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Still awaiting for logical grouping on dashboards to be introduced. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Very flexible dashboard and report creation tools are fantastic, these enable me to surface data and keep my finger on the pulse. Sharing of dashboards now enables business-critical information to be available to those that need it. Review collected by and hosted on G2.com.

Show More

Response from Aleighjean (AJ) Traver of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-4955144/official_response/edit)

Hello Jason,

Wow! What a delightful testament to your experience. Everyone at Sugar loves when a customer takes the time to write such a thoughtful review, and we are so pleased to hear how you're achieving a high-definition customer experience. Just a note, I've shared your feedback regarding the mobile app with our product team.

If you haven't yet joined us in SugarClub, our user community, we'd love to have you (and at our user conference in two weeks, ClubZone.) I've shared a link below for reference.

We can't thank you enough for sharing your feedback.

Sincerely,

Aleighjean Traver

Sr. Customer Marketing Manager

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

6/16/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Diego P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego P.")
DP

Diego P.

Business Performance Coordinator

Enterprise (\> 1000 emp.)

8/1/2023

"Flexibility is Key for Our Digital Transformation"

4.5/5

What do you like best about Sugar Sell?

We can develop anything in response of new needs. Thankfuly this tool evolves while the business evolves. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar AI as marketed is not as it seems, it needs to be more down to earth and functional. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We can now call our customers by name, this helps us to improve customer satisfaction and fully map our customer journey. Review collected by and hosted on G2.com.

Show More

6/16/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

EH

Elmo H.

2/12/2026

"Robust Marketing Hub with a Learning Curve"

4/5

What do you like best about Sugar Sell?

I use Sugar Sell as our central hub for coordinating all our cross-channel promotional efforts, and it's essentially where we manage the life cycle of our customer interactions. I love that it gives us a unified view of every touchpoint, so my team knows exactly what a prospect has seen before we hit them with another campaign. I appreciate that Sugar Sell fixed our fragmented marketing by pulling everything into one place, solving the productivity lag we were facing. The automated triggers are fantastic as they show us real-time brand performance, making us more efficient and improving our conversion rates. I'm a huge fan of the hint feature and the Sugar BPM automation, which automatically pulls in social and corporate data for new contacts, saving my team a ton of manual research time. The automation engine is the real winner, allowing us to set up multistep workflows for lead routing and follow-ups without lifting a finger. Being able to see the entire history of a customer in one single pane of glass is what enables us to run a multichannel strategy effectively. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

If I'm being honest, the user experience can be a bit of a hurdle for new hires. The interface feels a little busy and dated compared to some of the modern, minimalist apps out there. I also think the flexibility in integrations could be improved, sometimes getting it to play nice with more niche third party marketing tools requires a bit too much API tinkering for my liking. Performance can also take a hit when we're running mass reports. You definitely have time to go grab a coffee while some of the deeper data queries are loading. It's a powerful tool, but it definitely requires some patience and a bit of a learning curve to get the most out of the UI. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

I use Sugar Sell as our central hub to coordinate cross-channel promotions, giving us a unified view of customer interactions. It solved our fragmented marketing by integrating tools, automating reports, improving efficiency, and boosting business conversion rates by targeting customers with the right message. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

SP

Scott P.

2/2/2026

"Unmatched Customization for Complex Enterprise Pipelines"

4/5

What do you like best about Sugar Sell?

I absolutely love Sugar Sell's unlimited, no-code customization feature for our hyper-specialized US enterprise compliance pipeline. It allows us to build a CRM that precisely aligns with our non-linear sales process, which is crucial for our niche business. This feature supports our need for granular stage tracking and caters to specific US milestones like Big 4 audit firm validation and procurement approvals. The fact that it requires no IT support makes it incredibly user-friendly and essential for maintaining organized deal tracking. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Our compliance contract management tool has no native integration with Sugar Sell—we have to manually upload contract redlining status, procurement SOW approvals, and audit firm validation docs to Sugar Sell, and manually update deal stages when contracts are signed. This delays deal stage tracking and creates a disconnect between contract progress and sales pipeline data. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

I use Sugar Sell for its unlimited, no-code customization, allowing me to create a non-linear US enterprise compliance sales pipeline tailored to our niche process, solving HubSpot’s customization limits. It organizes deal tracking with hyper-specific milestones, avoiding chaos and ensuring all steps are aligned. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Raghavendra Visweswara Jagapathi Rao C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghavendra Visweswara Jagapathi Rao C.")
RC

Raghavendra Visweswara Jagapathi Rao C.

Manager, Professional Services

Small-Business (50 or fewer emp.)

1/29/2026

"Simplifies the Selling Process with Room for Growth"

4.5/5

What do you like best about Sugar Sell?

I like how simple yet powerful Sugar Sell is. It removes friction from the selling process; setting up offers is quick, and the flow is intuitive. I appreciate that I don’t need to depend on multiple tools, and I enjoy the clean interface and the speed at which things can be launched. Sugar Sell brings structure to what is otherwise a very fragmented process. The interface is clean and simple, reducing mistakes, speeding up execution, and making adoption easier. Quick setup means I can respond faster to opportunities, launch offers, experiment, and adjust without technical bottlenecks. This agility is a big part of the value for me. The initial setup was very easy, with quick onboarding and minimal configuration, allowing us to be up and running fast. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Because it focuses on simplicity, there are moments where I wish for a little more depth. For example in analytics and workflow customization. It’s not a blocker, but it would elevate the platform. Stronger analytics around conversions, drop-offs, and performance by offer/channel would help drive better decisions. On workflows, conditional paths, automated actions, and deeper customization would support more complex sales motions and team usage. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

I use Sugar Sell to create and manage sales pages efficiently. It structures the selling process, turning interest into revenue by improving visibility and capturing payments and customer details. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Tarun K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tarun K.")
TK

Tarun K.

IT Consultant

Information Technology and Services

Small-Business (50 or fewer emp.)

9/11/2025

"A unified CRM that keeps teams connected"

3.5/5

What do you like best about SugarCRM Solution Suite?

I used SugarCRM Solution Suite for a client project where we needed one platform to manage sales, marketing and service without juggling multiple tools. What stood out early was how the system pulls everything into a unified customer view. Having a clear customer 360 view made it much easier to see sales history, marketing interactions and open support cases in one place instead of searching across tabs or tools. Setting it up took some time because SugarCRM Solution Suite is highly flexible. We configured custom workflows, automations and a few sales processes and once everything clicked, the daily use became smooth. I liked that the interface stays consistent across modules, so learning new parts of the Suite didn’t feel difficult.

On the sales side, Sugar Sell helped the team prioritize opportunities better and manage the pipeline more effectively. The forecasting tools and insights came in handy, especially when we needed clarity on which deals were actually moving. The Revenue Intelligence features were useful because It pulls data from connected systems and shows upsell opportunities or customers at risk of churning without extra manual effort. For marketing, Sugar Market made it easier to create campaigns and track engagement. Lead scoring worked well for identifying warm prospects and being able to tie those leads back into the unified view helped a lot with handoffs to sales. The service team used Sugar Serve for case management. Features like routing, SLA configuration and multi-channel support (email, chat, voice) helped them respond faster. Centralizing customer interactions improved the accuracy of service conversations, giving agents full visibility into each customer’s history.

We also configured the Microsoft Connector in SugarCRM Solution Suite, which uses OAuth2 to connect to Microsoft API services. This setup allowed us to sync emails through Exchange online and access OneDrive and SharePoint via the Cloud Drive dashlet feature. Once the connector and permissions were properly set, attaching or retrieving files directly inside SugarCRM Solution Suite became much easier. The customer support team was helpful whenever we needed guidance and the documentation made the integration straightforward to follow.

One thing I appreciated was how easily SugarCRM Solution Suite connected with other systems. The open API and ERP integration options were helpful since the client had a few legacy systems that still needed to be part of the workflow. Overall, SugarCRM Solution Suite felt like a flexible platform that could scale with different teams. It took effort to configure everything the way we wanted, but once the workflows, automations and integrations were in place, it became a solid day-to-day system. The combination of automation, AI-driven insights and the unified customer view made work across sales, marketing and service feel more connected and organized. Review collected by and hosted on G2.com.

What do you dislike about SugarCRM Solution Suite?

The main challenge for me was the initial setup. SugarCRM Solution Suite gives a lot of flexibility, but that also means the configuration screens can feel a bit overwhelming at first. Getting workflows, automations and the Microsoft integration fully set up took more time than expected. Once everything was configured, it worked well, but the early learning curve was definitely there. Review collected by and hosted on G2.com.

What problems is SugarCRM Solution Suite solving and how is that benefiting you?

SugarCRM Solution Suite helped us bring everything into one place instead of using separate tools for sales, marketing and service. Having a unified view of each customer made a big difference, we could see opportunities, campaign activity and support history together, which improved coordination between teams. The Customer 360 approach also helped us avoid missed follow-ups because everyone was looking at the same information. Sales team got clearer pipeline visibility and more accurate forecasting. Marketing team had an easier time managing campaigns and scoring leads. The service team benefited from automated case routing and SLA tracking, which helped them respond faster. The Microsoft integration also helped by keeping emails and files in SugarCRM Solution Suite instead of switching between different apps. Overall, it reduced manual work and made our daily processes more organized and connected. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
11/28/2025
Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Sugar Sell? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Sugar Sell
](https://www.g2.com/products/sugar-sell/discussions/new)

GU

Guest User

What is Sugar Sell (formerly SugarCRM) used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-sugar-sell-formerly-sugarcrm-used-for)

BS

Ben Singer
•
Last activity over 6 years ago

Why did you choose Sugar over something like Salesforce? what benefits do you see?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see)

[
View all Discussions
](https://www.g2.com/products/sugar-sell/discuss)

## Pricing Options

Pricing provided by Sugar Sell.

### Sell Essentials

$19.00

Per Month

### Sell Standard

$59.00

Per Month

### Sell Advanced

$85.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/sugar-sell/pricing)

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##### 
##### Sugar Sell Features

Sales Force Automation

Contact & Account Management

Opportunity & Pipeline Mgmt.

Task / Activity Management

Marketing Automation

Email Marketing

Campaign Management

Lead Management

Customer Support

Case Management

Customer Support Portal

Knowledge Base

Reporting & Analytics

Reporting

Dashboards

Forecasting

[
View More Features
](https://www.g2.com/products/sugar-sell/features)

##### Categories on G2

[CRM](https://www.g2.com/categories/crm)

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