--- title: Sugar Market Reviews meta\_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 219 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 219 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Market but has limited features. Are you part of the Sugar Market team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Market Community](https://www.g2.com/products/sugar-market/discuss) Languages Supported English Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-market/competitors/alternatives) ## User Insights Average based on 219 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Sugar Market Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Job Search ](https://www.g2.com/products/linkedin-job-search/reviews) Show More ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") AM Verified User in Management Consulting Small-Business (50 or fewer emp.) 4/15/2021 "Complex, Not Intuitive, Difficult to Use and Navigate" 0/5 What do you like best about Sugar Market? Advanced analytics are included in the platform at no additional cost. They have a feature that allows you to format the first name field inserted into emails. It allows you to preview emails in different email clients Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Sugar Market pricing is based upon the size of your database vs. the number of contacts you email each month. There are too many email/template creation options and they are not clearly labeled. Sugar has pieced together an old legacy system with a new system, which creates confusion and impacts usability. If you go to Create\>Template\>Email, you are creating a template with the legacy email builder and it cannot be accessed later for use in a Nurture 2.0. If you create a template using email builder 2.0, you can never delete or edit the template once you save it as a template. It will clutter your system forever. If you create an email template with email builder 2.0, you do not have the option to allow sales to use that template within the CRM iframe. You can only edit emails created in email builder 2.0 via code if you add the code widget, and then you can only work with code. There is no email signature widget. You cannot upload a suppression list because of a defect that has been documented since December 1, 2020 and has not been fixed as of April 15, 2021. Until the defect is fixed, you need to individually enter each email domain you'd like to suppress. To email a list you have to create a report that requires training to understand. The more I use Sugar Market, the more issues I run into. Overall, Sugar Market is complex and not intuitive. For me, any benefits of Sugar Market do not come close to making up for how difficult the system is to use. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? So far, I have not seen any benefits. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4686539/official_response/edit) Hello, Thank you for taking the time to share your honest experience. We're very sorry to hear of the challenges you're experiencing. I shared your feedback with our Product and Leadership team, and they did share that they are aware of these items and actively working towards fixes. We are in a state of transition to newer content builders, but we know it takes a lot of work for marketers to create their content. We are keeping that in mind and not forcing customers to move immediately – the unfortunate downside is that there are duplicates of some functionality as we help our customers make this transition to the newer builders. If you're interested in getting help transitioning, you can contact support@sugarcrm.com or your CSM and they can get you connected with someone to help solve your use cases. While we are fixing bugs, there are often workarounds that our support and service team would be happy to share with you. I've made note of a few things from our Product team below: - Email builder 2.0 templates management is currently being worked on, as well as the exposure to the CRM. - We have an email signature merge tag. Here is the documentation to add a signature: https://support.sugarcrm.com/Documentation/Market/Sugar\_Market\_User\_Guide/Email\_Builder\_and\_Campaigns/Merge\_Fields/#Owner\_Merge\_Fields - Suppression lists – I’m not sure how you're using suppression lists, but you're able to import a distribution list and use that as an exclude on campaigns. We are fixing the .csv suppression list import issue, but if you want to use it to restrict form completions, it’s on our product roadmap. We'd really like to have a meeting with you to discuss your feedback in more detail, and see if we can identify any solutions and share the product roadmap. Are you available to meet with our Product GM, Christian? Thank you again for your feedback, and I hope we can arrange a call to help you have a better experience. Sincerely, Aleighjean Traver Sr. Customer Marketing Manager Validated ReviewerSource: Organic ![Jason H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason H.") JH Jason H. CTO & Digital Marketing Specialist Small-Business (50 or fewer emp.) 2/16/2021 "Sugar Market is a great add on for Sugar CRM." 4/5 What do you like best about Sugar Market? Sugar Market is a great add on for Sugar CRM, it provides seamless integration for e-mail marketing lists and enables single mailshots or advanced drip campaigns. While Sugar Market was not natively written for Sugar CRM, integration is quite advanced and improving all the time. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Not all of the terminologies between the two systems is perfectly aligned, but it is getting better. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Sugar Market allows us to ensure we are reaching our customer base regularly and we are able to segment our customers on various categories very quickly for targeted campaigns. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4603434/official_response/edit) Hi Jason, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback! We're so pleased to hear you're seeing value leveraging Sugar to drive a customer-centric strategy. Also, I've passed along your feedback regarding nomenclature to the product team. By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Market improved](https://sugarclub.sugarcrm.com/) Current UserValidated ReviewerIncentivizedSource: Seller invite RS R S. President Small-Business (50 or fewer emp.) 2/24/2021 "Very Helpful Marketing Tool" 4/5 What do you like best about Sugar Market? Sugar Market enables us to market to our prospects/customers. We have a form on our site to capture prospect info. We get informed if a prospect returns to the site. Prospects can send us requests for info. We can market to prospects and customers as large or targeted groups. And it sends lead info to our instance of Salesforce.com so we can track their activity further... from prospect to customer. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? It is a powerful tool, so it is a bit complex and it can be a little hard to know/remember how to use all of the features. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Capturing prospect lead info, responding to requests for info, marketing to prospects, tracking them to becoming customers, staying in touch with customers, up-selling/penetrating into other business units. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4618159/official_response/edit) Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback! We're pleased to hear you are managing customer and prospect engagement from end to end with Sugar. By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Market improved](https://sugarclub.sugarcrm.com/) Validated ReviewerSource: Organic ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 9/6/2021 "Highly Recommended CRM Tool" 5/5 What do you like best about Sugar Market? Sugar Market is a user-friendly tool that helps our email marketing and designing in a super-efficient manner. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Some features of Sugar Market were a bit unorganized, like the way the lists were laid out. But I believed that there's always room for improvement. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Previously we had issues with consistency and time delays over the data size moving between the two platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 8/17/2021 "Not good experience" 1.5/5 What do you like best about Sugar Market? WHEN it works, I like the Customer Journey and Event Management Section showing events they register for and if they attend, Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Synch issues are horrendous between SugarSell and Sugar Markets. No progressive profiling for forms, no ability to block domains, drip programs are not flexible for marketers, not compatible with Go To Meeting so stats have to be manually updated in Markets. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Scoring when there isn't a bug. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4945772/official_response/edit) Hello, Thank you for taking the time to share your honest experience. We're very sorry to hear of the challenges you're experiencing. I shared your feedback with our Product and Leadership team. We'd really like to have a meeting with you to discuss your feedback in more detail, and see if we can identify any solutions. Are you available to meet with our Product GM, Christian? Thank you again for your feedback, and we hope we can arrange a call to help you have a better experience. Sincerely, Aleighjean Traver Sr. Customer Marketing Manager 11/20/2024 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nathan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan F.") NF Nathan F. Marketing Manager Mechanical or Industrial Engineering Mid-Market (51-1000 emp.) 11/12/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Promising Platform For Sugar But Room For Improvement" 3.5/5 What do you like best about Sugar Market? It offers great potential for Sugar CRM integration since it's owned by Sugar. Many of the automation platforms don't offer great integration with Sugar CRM, or some features are only available for Sales Force. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? While it offers a lot of potential for better integration a lot of that is not there yet. For example, custom module integration. The setup and initial launch has been a little buggy, but the support has been good and I think we're getting some of the issues resolved. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Sugar Market handles all of our outbound emails. Plus we are integrating more and more nurture campaigns that have worked really well so far. Lead scores have been super helpful in the past for our sales team and we almost have that up and working. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Enterprise (\> 1000 emp.) 7/24/2021 "Confusing but worth buying." 4.5/5 What do you like best about Sugar Market? SugarMarket helps you in creating landing pages, designing emails and taking care of forms and customer data. It is quite easy to use and manage. Analytics are also provided for free. It is time-saving and extremely helpful. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Otherwise it is worth buying except for the confusing structure and features. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We are using this software for managing and designing emails and landing pages and meeting and keeping in check with our customer sales requirements. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4888379/official_response/edit) Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback, and we're so pleased to hear you're enjoying Sugar Market. I'd encourage you to contact your CSM or our Support team (support@sugarcrm.com), and they can help get you in contact with folks that can organize some additional training if it's needed. We are also more than happy to arrange a call to get your feedback to help us improve our product, if you're willing. We've recently rolled out our artificial intelligence capabilities through Sugar Predict into Sugar Market. Marketer to Marketer...it's a dream come true. Take a look: https://support.sugarcrm.com/Documentation/SugarCloud\_Services/SugarPredict/Market/#Using\_SugarPredict\_for\_Market Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Traver Sr. Customer Marketing Manager [See how Sugar Market improved](https://sugarclub.sugarcrm.com/) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Small-Business (50 or fewer emp.) 8/23/2021 "SUGAR CRM the sales and marketing gesture" 4/5 What do you like best about Sugar Market? The experience in the administration of a good CRM to manage your marketing and sales. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Does not have an analytical detail of the interpretation of sales Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Sugar Market is a good CRM platform that allows you to effectively manage your analytics in sales and digital marketing. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? I am managing my interaction with my clients with a professional CRM Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials") EB Verified User in Building Materials Mid-Market (51-1000 emp.) 11/17/2020 "Satisfied Customer" 5/5 What do you like best about Sugar Market? The training, UX, template creation is very easy to use for any marketer. You don't need code background. Everything is WYSIWYG. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? This biggest disconnect is not having the emails in the campaign folder. You have to create the individual emails for each campaign separately and then link them in a higher level campaign folder. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Do you research! There are a number of systems out there. Ensure the ones you look at fit your business need and will allow growth/scalability. This is why SugarMarket was the clear choice for us. The entire experience has been a pleasure and I look forward to getting the system implemented so we can have data at our fingertips. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We are creating a way to capture leads, nurture leads, score them and hand to sales when qualified. This system will take the place of constant contact for us. It is also giving us the ability to post, listen and monitor our social media accounts. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4475317/official_response/edit) Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback! I wanted to let you know that I've passed along your comments regarding folder structure to our core Sugar Market team. Have you created a login on SugarClub yet? There are lots of fellow users out there that are constantly sharing tips, hints and advice! Here's a quick link: https://sugarclub.sugarcrm.com/explore/market/ As an avid Sugar Market user myself, it's great to hear how you are using Sugar as a true customer engagement center, and I agree that the flexibility to switch between drag-and-drop and code-your-own is amazing! Thank you again for your support and for taking the time to write a review on G2. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kaitlyn H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaitlyn H.") KH Kaitlyn H. Market Analyst Mid-Market (51-1000 emp.) 8/20/2020 "New Sugar Market User" 3.5/5 What do you like best about Sugar Market? I like how user friendly the system is and how easy it is to build and link campaigns. I love that you can embed forms onto your website or within an email. I also appreciate the training when joining and how helpful both the Sugar Market implementation team and support team are! Review collected by and hosted on G2.com. What do you dislike about Sugar Market? I dislike how some things seem to be unorganized like the way lists, campaigns, etc. are laid out. I also think this is still in a new development stage so there is a lot of room for improvement. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Make sure you go in with an open-mind, willing to work with a newer program that still may have some kinks but is headed in a great direction. Know that your processes will become more automated which is great. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We are solving numerous problems by switching to Sugar Market. 1) We use Sugar CRM so having two systems that are ran by the same company make their connection much better than using another automation system. 2) We are an international company so we have to send emails out to customers and prospects world wide, this system has made it much easier to get our emails out to countries in the APAC and EMEA region. 3) Lastly, but there is much more, we needed something that could make our marketing and sales transition much more automated! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Sugar Market? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Market ](https://www.g2.com/products/sugar-market/discussions/new) GU Guest User What is Sugar Market used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-market-used-for) ![Donnalyn N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Donnalyn N.") DN Donnalyn Nazareno • Last activity over 4 years ago hi how are you doing ? I find Sugar Market very HELPFUL an 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) [ View all Discussions ](https://www.g2.com/products/sugar-market/discuss) ## Pricing Options Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) Sugar Market Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-sugar-market) ##### ##### Sugar Market Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/sugar-market/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Lead-to-Account Matching and Routing](https://www.g2.com/categories/lead-to-account-matching-and-routing) ##### Explore More [What civil engineering design platforms are compliant with standard project delivery requirements like BIM mandates so firms can meet government contract specifications?](https://www.g2.com/discussions/what-civil-engineering-design-platforms-are-compliant-with-standard-project-delivery-requirements-like-bim-mandates-so-firms-can-meet-government-contract-specifications)[What web font marketplace is most trusted by creative directors based on user reviews?](https://www.g2.com/discussions/what-web-font-marketplace-is-most-trusted-by-creative-directors-based-on-user-reviews%20)[Leading QMS solutions for software industry](https://www.g2.com/discussions/leading-qms-solutions-for-the-software-industry) [What are the best theater venue management strategies for capacity utilization from performing arts organizations?](https://www.g2.com/discussions/what-are-the-best-theater-venue-management-strategies-for-capacity-utilization-from-performing-arts-organizations)[Semrush vs SpyFu for paid search intelligence: which gives a performance marketer more to work with?](https://www.g2.com/discussions/semrush-vs-spyfu-for-paid-search-intelligence-which-gives-a-performance-marketer-more-to-work-with)[Pros and Cons Details](https://www.g2.com/products/sugar-market/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)