--- title: Sugar Market Reviews meta\_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 219 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 219 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Market but has limited features. Are you part of the Sugar Market team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Market Community](https://www.g2.com/products/sugar-market/discuss) Languages Supported English Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-market/competitors/alternatives) ## User Insights Average based on 219 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Sugar Market Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Job Search ](https://www.g2.com/products/linkedin-job-search/reviews) Show More AC Adam C. Systems Administrator Mid-Market (51-1000 emp.) 8/5/2020 "Review" 3/5 What do you like best about Sugar Market? This platform has proved to be a valuable asset. It seamlessly syncs our CRM data with our email marketing in a way we have been unable to previously. This provides a faster response than we had previously, making our touchpoints much more effective. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Navigation can take a minute to get used to, and while it grows on you bringing new users onboard takes some time. Support can take a day or two to get back to us when we have unorthodox requests. Thankfully both are minor, negligible issues. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: If you're already using SugarCRM (or Sugar Sell) then this is a no-brainer for a trial run. It's really pretty seamless. The onboarding process is in-depth and really worth the time investment. I'd also suggest bringing in at least two user for that training to help absorb everything and get the most out of the process. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? The sync with our CRM is the most important issue. Previously we had time delays, issues with consistency, and hurdles over the size of the data moving between the two platforms. Bringing everything under the same flag seems to make things work nice and smooth. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Small-Business (50 or fewer emp.) 8/20/2020 "Recently transitioned to this platform. Have had a mostly positive experience so far." 3.5/5 What do you like best about Sugar Market? I love the simplicity of the mergre tags Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Email builder 2.0 has had some issues so Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: They seem to still be working out some mostly minor bugs and it might be worth waiting a little before switching if possible. One of my main trouble areas is with the email 2.0 builder. I like the way this builder is set up (the functionality is more user friendly than the original builder) but there have been minor problems such as the emails not appearing properly for some platforms —specifically Outlook— The organization of emails and lists has also been a minor inconvenience as it is not quite as straightforward as the organization in Act-On. Despite some issues Sugar Market is still an effective tool overall, as it currently stands. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Bounce rate on emails has improved. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/5/2016 "new client" 4/5 What do you like best about Sugar Market? The marketing dashboards and ease of use. The ability to see all of our campaigns and drill down and compare them to see which ones were successful and which ones weren't. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The tool works well for lead generation for sales for a company. We use it for multi marketing strategies with additional tracking and it can sometimes get challenging to have multiple users involved with leads / campaigns. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Take advantage of all of the training and early set up instructions. Become very familiar with the training and user guide available on line. Think about investing to attending the Salefusion Universities. They are indepth and provide individualized training that is specific to your needs and use. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Management and tracking of our marketing campaigns. We have realized tracking we have never had before. Review collected by and hosted on G2.com. Show More 7/29/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kev M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kev M.") KM Kev M. Marketing & Demand Generation Consultant Mid-Market (51-1000 emp.) 8/20/2020 "Run all demand gen through SugarMarket" 3.5/5 What do you like best about Sugar Market? Running the nurture marketing programs through the system is the best part. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The reporting is a bit dated and can be cumbersome to use. The email designer needs to handle images better from a responsive standpoint. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Make sure to do ALL training and onboarding Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Mostly we are solving sales and marketing alignment related issues. We are sending more qualified leads to sales and running more impactful email campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/12/2020 "Solid Interface, with Functionality Challenges" 3/5 What do you like best about Sugar Market? The user interface is clean and fairly simple. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The inability to delete things just seems like such an odd feature. You end up with multiple things labeled "do not use" if it wasn't set up correctly the first time because you can't go back and delete them. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Make sure you know exactly what you're getting during training/implementation Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Marketing automation, email campaigns, landing pages Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4468600/official_response/edit) Hi there, Everyone at Sugar appreciates when a customer takes extra time to write such a thoughtful review. We're sorry to hear you're facing challenges, and I've gone ahead and shared this feedback with our product team. I wonder if you've taken a look at SugarClub? There are tons of fellow Sugar Market users around the world that may have some advice and tips to share. If you're interested, I've included a link below. Thank you again for your feedback! Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Market improved](https://sugarclub.sugarcrm.com/explore/market/) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Mid-Market (51-1000 emp.) 5/12/2020 "A robust marketing automation tool" 4.5/5 What do you like best about Sugar Market? Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? I prefer telephone support for quick questions rather than sending an email and waiting on responses. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: If you have over 1,000 contacts and want a tool where you can simultaneously set up an automated, segmented nurture for new contacts coming in and be able to send one-off email campaigns, as well as landing pages and forms and trigger emails, then this is a tool to consider. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Danny H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danny H.") DH Danny H. Senior Marketing Executive Small-Business (50 or fewer emp.) 2/4/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Terrible Support, Bad Acquisition, Broken and Won't Take Responsbility" 0.5/5 What do you like best about Sugar Market? Sugar as a core idea is the only full automation system compatible with Sage CRM. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Probably the worst support I have ever experienced. I have wasted countless hours explaining my issues to the support team, they don't seem to actually listen to what I am saying before sending back the most brainless response possible and sending links to the documentation. Then they try to close the cases. They fall back by blaming Sage CRM and keep telling us that our Sage CRM is "not standard", however our Sage CRM is 100% standard. The system is absolutely full of bugs - for any one thinking of signing up you should know that there are over 1 thousand open bugs on the portal. During the implementation process, we have been trying to get the system up and running for over 12 weeks and every time we move forward something else that is critical goes wrong and we spend hours of time trying to get Sugar Market to take responsibility. The email manager/system works well, but the rest of the system is unstable. Salesfusion was recently acquired by Sugar and the whole transition process has been awful and you can tell that they haven't thought a plan through thoroughly. Really regret signing up with Sugar market. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: Don't. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Major sync issues with external CRM, bad support, buggy system, doesn't work as expected Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Correy F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Correy F.") CF Correy F. Small Business Consultant | Strategic Marketing Mid-Market (51-1000 emp.) 5/12/2020 "Great product with solutions for every digital marketing and sales need!" 5/5 What do you like best about Sugar Market? The ease of use and the customer support make this a great company to help with many different projects. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? There is nothing about SugarCRM that could be considered a negative. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? This software has helped us organize and schedule our email marketing efforts and simplify our process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Electrical/Electronic Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Electrical/Electronic Manufacturing") AE Verified User in Electrical/Electronic Manufacturing Mid-Market (51-1000 emp.) 9/25/2020 "Salefusion is...." 2.5/5 What do you like best about Sugar Market? It integrates with Saleslogix. Is much better than the older version. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Hard to use. Email editor is not robust - very basic and a bit cumbersome to manage. Metrics are basic unless you license additional features. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We email marketing executed and that's it. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-4401153/official_response/edit) Hi there, Everyone at Sugar appreciates when a customer takes extra time to leave such a thoughtful review. We take feedback very seriously, as it helps us continuously improve our platform to meet our customers' needs. We're sorry to hear you're having a less than desirable experience, and I'd like to see how we can help address these challenges with you. For example, I wonder if you've taken advantage of the developments made to the email builder and nurture builder within the last few months? I'd be happy to connect you with someone that can work with you to make your experience more valuable. If you're interested, please feel free to email me at atraver@sugarcrm.com. If you haven't had a chance to check out SugarClub, I've included a link below. There are tons of fellow Sugar Market users from all over the world sharing tips and best practices. Thank you again for your feedback! Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Market improved](https://sugarclub.sugarcrm.com/explore/market/) Validated ReviewerIncentivizedSource: G2 invite JP John P. Enterprise (\> 1000 emp.) 12/8/2019 "Easy Marketing Platform To Use." 5/5 What do you like best about Sugar Market? The support team is outstanding-they answer questions easily and I appreciate how they go beyond answering questions. The software is simple to use-the interface is user-friendly and particularly the e-mail developer is easy to drag and drop for e-mail promotions. This year, I have used your Advanced Analytics software and the reporting features are nice to connect our CRM sales data with our leading data and processes. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Some minor features, such as failure to exclude certain e-mail domains from completing applications, are not provided. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Market: The brand has many features so do not try to do too many things at a time and go a little bit relaxed. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We have moved to Salefusion from a different marketing platform because Sugar, our CRM program, is directly incorporated into it. The synchronization is highly reliable, Salesfusion service is outstanding and the features provided suit our needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Sugar Market? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Market ](https://www.g2.com/products/sugar-market/discussions/new) ![Donnalyn N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Donnalyn N.") DN Donnalyn Nazareno • Last activity over 4 years ago hi how are you doing ? I find Sugar Market very HELPFUL an 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) GU Guest User What is Sugar Market used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-market-used-for) [ View all Discussions ](https://www.g2.com/products/sugar-market/discuss) ## Pricing Options Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) Sugar Market Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-sugar-market) ##### ##### Sugar Market Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/sugar-market/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Lead-to-Account Matching and Routing](https://www.g2.com/categories/lead-to-account-matching-and-routing) ##### Explore More [What's the leading global payroll solution for businesses](https://www.g2.com/discussions/what-s-the-leading-global-payroll-solution-for-businesses)[What Java Development Kit distributions have the most reliable long-term support and frequent security patch cycles?](https://www.g2.com/discussions/what-java-development-kit-distributions-have-the-most-reliable-long-term-support-and-frequent-security-patch-cycles)[Best-rated RPA service for IT consulting firms](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms) [Best AI agents for reducing manual workload in operations](https://www.g2.com/discussions/what-are-the-best-ai-agents-for-reducing-manual-workload-in-operations)[Which anti-money laundering tool is best for small businesses](https://www.g2.com/discussions/which-anti-money-laundering-tool-is-best-for-small-businesses)[Pros and Cons Details](https://www.g2.com/products/sugar-market/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)