--- title: Subtext Reviews meta\_title: 'Subtext Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 15 reviews by the users' company size, role or industry to find out how Subtext works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 15 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Advertising Agencies url: https://www.g2.com/categories/advertising-agencies --- # Subtext Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Subtext but has limited features. Are you part of the Subtext team? [Upgrade your plan](https://my.g2.com/subtext/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Subtext is a text messaging platform that connects media companies, newsrooms, entertainers, creators, brands, and thought leaders with their audiences - free from the chaos of social media and the clutter of email. Subtext allows users to engage in two-way conversations with their audience, at scale. Subtext is the fourth product spinout from the Alpha Group, a successful incubator for new technology and media properties inside Advance Local. Advance Local is a unit of Advance, whose portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, American City Business Journals, Leaders Group, Turnitin, 1010data, and Pop. Join companies like The New York Times, NBC Universal, Hearst, Punchbowl News, Sony Music, Pitchfork & more. * * * Seller [Subtext](https://www.g2.com/sellers/subtext) Discussions [Subtext Community](https://www.g2.com/products/subtext/discuss) Services Offered SMS Marketing, SMS API, A/B Testing, Audience Segmentation, 10DLC Registration Locations Serviced Australia, Canada, United Kingdom, United States Overview by Sarah Schmidt Show More ## Top-Rated Alternatives [ ![KlientBoost](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "KlientBoost") KlientBoost 4.8/5(403) ](https://www.g2.com/products/klientboost/reviews) [ ![memoryBlue](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "memoryBlue") memoryBlue 4.6/5(326) ](https://www.g2.com/products/memoryblue/reviews) [ ![INFUSE](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "INFUSE") INFUSE 4.5/5(294) ](https://www.g2.com/products/infusemedia-infuse/reviews) [ View All Alternatives ](https://www.g2.com/products/subtext/competitors/alternatives) ## User Insights Average based on 15 real user reviews. [Log in to unlock pricing and user insights](/login) ![Zoey G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoey G.") ZG Zoey G. Performance Lab Director Enterprise (\> 1000 emp.) 5/6/2026 "User-Friendly Way to Reach Staff Nationwide" 4.5/5 What do you like best about Subtext? My favorite aspect of Subtext is the accessibility to reach all of our sales reps nationwide, right at their fingertips! It allows making announcements, shouting staff out, and communicating messages easier than ever. We send anywhere from 1 to 5 messages a day, and the platform can definitely handle a lot more than that. Another bonus is that the interface is extremely user-friendly and easy to navigate, even for less tech-savvy people! Review collected by and hosted on G2.com. What do you dislike about Subtext? Occasionally, I wish the interface itself were a little more sophisticated. I like that it's easy to use, but it could use a minor facelift! I also wish that video previews automatically loaded instead of the user having to click "load preview". I think we would see our engagement increase if it auto-loaded! Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? We have sales reps across the country and have always struggled with ensuring everyone knows about updates/memos/announcements/contests/etc. Subtext has helped bridge that gap significantly, as we all know everyone has their phone in their hands all day and is more likely to acknowledge a text message rather than an email! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Dillon D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dillon D.") DD Dillon D. Mid-Market (51-1000 emp.) 6/10/2026 "A key platform for audience engagement and event marketing" 5/5 What do you like best about Subtext? The biggest benefit is the level of audience engagement. Text messaging feels more immediate and conversational than traditional channels, which has led to higher interaction rates and more meaningful feedback from our audience. The team has also been a strong partner, helping us think strategically about how to use the platform and identify new opportunities for both audience growth and sponsorship integration. Review collected by and hosted on G2.com. What do you dislike about Subtext? I'd love to see more robust reporting and analytics, particularly around measuring business impact. Some advanced features can also take time to learn and implement. Review collected by and hosted on G2.com. Recommendations to others considering Subtext: Go into the partnership with a clear strategy for how text messaging fits into your audience engagement goals. The platform works best when you treat it as a two-way communication channel rather than simply another distribution tool. Take advantage of the Subtext team's expertise as they are collaborative partners and can help identify creative ways to drive engagement, gather audience insights, and create value for sponsors. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? Subtext helps us create a more direct and engaged relationship with our event audience. For Marketing Brew Summit, it's given us a channel to communicate with attendees in a more personal way than email, driving stronger engagement before, during, and after the event. It has also helped us gather audience insights, promote content and sessions, and create sponsorship opportunities that feel more authentic and interactive. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mike P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike P.") MP Mike P. Owner Mid-Market (51-1000 emp.) 11/8/2025 "Efficient SMS Marketing, Cost-Effective and Easy Setup" 5/5 What do you like best about Subtext? I love the fact that text messaging through Subtext has a 90 plus percent open rate compared to email or any other type of marketing we've used, allowing us to directly get in front of the people we need to speak to with exactly the message we want them to hear. It's also more affordable than just about every other form of marketing that we've done. Our team had a really easy time getting things set up, and working with Subtext, they were able to clean up the phone numbers we had in our system to differentiate home phone numbers from mobile devices. From there on, it just got easier every time we created a campaign. Review collected by and hosted on G2.com. What do you dislike about Subtext? Applying emojis or imagery to some of our messaging does cause a bit of a hang-up, and the flow is not quite as smooth. So we've just avoided doing that at all. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? I use Subtext to effectively communicate sales, promotions, and events directly to customers, which solves our previous communication challenges. It allows us to reach our audience with messages they'll open, making it affordable compared to other marketing forms. Review collected by and hosted on G2.com. Show More 5/7/2026 Validated ReviewerSource: Organic ![Tracy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tracy W.") TW Tracy W. Senior Community Manager Mid-Market (51-1000 emp.) 2/14/2025 "Fantastic service" 5/5 What do you like best about Subtext? The ease of some of the features, and the ability to give multiple logins. Review collected by and hosted on G2.com. What do you dislike about Subtext? I wish there were a way to remove people from tags while still keeping them on the platform. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? We were looking for more features for our community, along with a reliable way to share breaking news as it happens. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerSource: Organic JM Jessica M. Automotive Implementation Manager Mid-Market (51-1000 emp.) 10/13/2025 "Easy to use service to reach Auto Customers" 5/5 What do you like best about Subtext? Subtext is easy to use and manage with multiple accounts. The customer service is great their team is incredibly responsive. I love the metrics available and the preview the platform provides for each message. Its great to be able to set up and schedule the texts to go out at any desired time. Review collected by and hosted on G2.com. What do you dislike about Subtext? I would like to be able to see the account name within the draft section of Subtext. I would also like to be able to see the number of subscribers when the text is scheduled, prior to it sending. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? We love that Subtext gives us an immediate and guaranteed monthly touch point for our clients to connect with their customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Allison B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison B.") AB Allison B. Audience Engagement Lead Mid-Market (51-1000 emp.) 10/7/2025 "User-friendly SMS solution with quick implementation" 5/5 What do you like best about Subtext? Our rep has been nothing but great. She is quick and thorough with her responses. Implementation on site, work flows, and creating forms are easy. I've trained multiple newsrooms staff on Subtext all within 10 minutes. Review collected by and hosted on G2.com. What do you dislike about Subtext? We haven't run into any negatives thus far. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? We can now connect with our subscribers via a new medium and allow our reporters' personalities and voices to shine in a new, personable way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Theodore K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Theodore K.") TK Theodore K. Frayser Connector Small-Business (50 or fewer emp.) 10/1/2025 "Subtext has been a great tool to connect the residents of Frayser with community resources." 4.5/5 What do you like best about Subtext? The texting service is straightforward and user-friendly, making it easy for people to sign up. Review collected by and hosted on G2.com. What do you dislike about Subtext? At this moment, I have no cons to mention. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? Communication is an issue within our community. Subtext allows us to connect with residents and share information about all the great things that are happening within our community. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris Q.") CQ Chris Q. Mid-Market (51-1000 emp.) 3/17/2025 "Hands down the best form of engagement we've ever used" 5/5 What do you like best about Subtext? The ease of response for subscribers, who engage in good faith. Review collected by and hosted on G2.com. What do you dislike about Subtext? I have no complaints. This thing works. About the only improvement I can suggest is allowing hyperlinks to be attched to text instead of standing alone, using up precious characters. Review collected by and hosted on G2.com. Recommendations to others considering Subtext: Take the time to make your messages nutritious for te subscribers. Writing short is always harder than writing long, but making sure to convey complex thoughts within the character limit of the text is what the subscribers appreciate. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? For years we tried option after option for engaging with our audience without being overwhelmed by trolls. Nothing worked well. No matter what we did, we'd be overrun by people spouting venom, drowning out the thoughts of those seeking to engage in good faith. Subtext changed everything. The subscribers to Subtext are helpful, coureous and fully engaged. Maybe it's because the format is what they use to converse with friends and family, but whatever it is, Subtext brings genuine, useful and troll-free engagement. One of the best ideas we ever had was to use Subtext to build a long-running conversation with our most loyal audience members. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alana A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alana A.") AA Alana A. Education Program Specialist Small-Business (50 or fewer emp.) 3/27/2025 "Great product!" 4.5/5 What do you like best about Subtext? I like the ability to schedule broadcasts to send in the future. I like being able to track the CTR on the links I send. My contact at Subtext is very responsive. Review collected by and hosted on G2.com. What do you dislike about Subtext? I wish you could rearrange the scheduled broadcasts. I would like to sort them by date to be sent, not by date of creation. I would like the ability to personalize the shortened links so our subscribers are more likely to click on them. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? Connecting with a wide range of people easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 2/12/2025 "Incredible team and easy to use product" 4.5/5 What do you like best about Subtext? Subtext's platform is incredibly user friendly and easy to get off the ground. Our Subtext reps have been incredible advocates for meeting our goals. The platform has a variety of features including automation that are easy to implement. It also can intigrate easily with existing tools. Review collected by and hosted on G2.com. What do you dislike about Subtext? The one area I'd like improvement in is the in-platform analytics tool. While not everything we'd like to see is in there, the Subtext folks are always very responsive in getting us requested data. Review collected by and hosted on G2.com. What problems is Subtext solving and how is that benefiting you? Subtext is helping build an owned-platform opportunity for us. In a time of constant changes on off-platform social sites, it's important to have direct connections with readers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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