Advancement in artificial intelligence has allowed for a new form of social analysis of consumers' behaviours, emotions and most importantly their authority during virtual negotiations. This state of the art technology provides insights that allow me to understand what my clients are really thinking and how to manipulate the discussion around objections and win more business long-term. Review collected by and hosted on G2.com.

When integrating with some of the popular email/calendar programs, it can be somewhat cumbersome at first, however mastering the more advanced features can make it easier to filter out irrelevant data for quick event-pitching purposes. If not filtered in the proper way, there is an overwhelming amount of data available. Review collected by and hosted on G2.com.

Substrata takes conversation analysis to a whole new level by uncovering hidden intent and nonverbal cues, which I think can be a total game-changer when it comes to making informed decisions - you'll get a much deeper understanding of what's really going on, and that's incredibly powerful. Review collected by and hosted on G2.com.

At first, insights can be pretty overwhelming and it's not always easy to make sense of them right away. Honestly, it often takes some time to really wrap your head around what they're telling you. Review collected by and hosted on G2.com.

The thing I enjoy most about Substrata is how it allows me to analyze data within my organization while simultaneously tracking KPIs, generating reports, and finding trends. The speed at which Substrata generates insight for me allows me to automate my analysis and make faster and smarter decisions consistently on a daily basis. Review collected by and hosted on G2.com.

There are times when it feels like Substrata is slow to sync data, and the level of customization is somewhat limited, which adds a slight amount of difficulty when I am performing a set of complex analyses and can cause my workflow to be less flexible. Review collected by and hosted on G2.com.

What I like best about substrata is that it provides me, as a manager of customer service teams, all of the tools I need to stay on top of the feedback of our customers, the conversations our customers are having, coaching my customer service agents, and tracking customer satisfaction metrics all in one platform. Review collected by and hosted on G2.com.

What I dislike about substrata is that it takes a while for some of the more advanced dashboards to be set up or customized and at times, during particularly busy times of the day, notification delays and lag times can sometimes slow down my ability to follow-up with customers immediately. Review collected by and hosted on G2.com.

I utilize Substrata to gain insight into the mood of my partners, their interests, and their hidden fears prior to our meetings. By doing so, I can create more effective strategies for preparing for them, delivering messages that resonate with them, and develop stronger partnerships. Using these insights allows me to make more efficient use of time, reduce the amount of time spent guessing about my partner's position, and give me the confidence needed to negotiate successfully and develop lasting collaborative partnerships. Review collected by and hosted on G2.com.

Sometimes the insights are too granular and therefore take time to filter through them for what is essential to make timely partnership decisions. Review collected by and hosted on G2.com.

The AI Sales Assistant is quite useful for determining lead quality and recognizing upsell opportunities. The Revenue Operations & Intelligence functionalities are amazing, as they allow us to foresee and leverage trends and improve our campaign optimization.” Review collected by and hosted on G2.com.

The setup process is rather complex, and the integration with our CRM system does not happen as easily as expected. We needed to do much more configuring manually. Review collected by and hosted on G2.com.

I analyze customer engagement, optimize customer journeys, and refine messaging every day. Substrata allows me to understand buyer intent, emotional signals of interest, and decision triggers at a personal level; resulting in a higher conversion rate; allowing me to personalize communications, increase engagement, and increase conversions consistently. Review collected by and hosted on G2.com.

Substrata’s capabilities are incredibly powerful; however, sometimes I feel overwhelmed when navigating its user interface, and the initial setup is of significant effort to configure properly to existing workflows. Review collected by and hosted on G2.com.

It catches the small stuff in long email threads like when someone is hesitating or actually getting interested. The suggestions for what to reply feel pretty on point and the dashboard keeps my deals from getting lost in the mess. After a week or so it started saving me time on follow-ups. Review collected by and hosted on G2.com.

At first there were so many signals popping up that it felt overwhelming. I had to figure out which ones really mattered for my deals. Review collected by and hosted on G2.com.

I need to leverage data for all of my business decisions. Substrata allows me to have greater visibility into deal activity. This means I can identify risks sooner, better understand buyer behavior, and quickly change my sales strategies, all of which create higher levels of accuracy in my forecasting/planning. Review collected by and hosted on G2.com.

At times, the insights are overwhelming when you are juggling multiple deals. Simplified summaries or prioritizations of the top signals would really benefit me. Review collected by and hosted on G2.com.

Substrata's really good at decoding those subtle social cues and figuring out what buyers are thinking from calls and emails, which honestly gives us a big advantage when we're navigating tricky recruitment deals. Review collected by and hosted on G2.com.

The interface can be a bit overwhelming at first, but you'll get the hang of it with time. Honestly, it takes a little while to fully figure it out. Review collected by and hosted on G2.com.