# Best E-Merchandising Software - Page 6 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* E-merchandising, or e-commerce or digital merchandising, is the process of choosing the right product or service in the right placement with the right content in a way to increase sales. In the same way that brick-and-mortar businesses strategically display products, e-merchandising software works to strategically display products on a website to best promote them to buyers (who will, hopefully, become repeat customers). Successful e-merchandising will ensure high customer engagement, low site or shopping cart abandonment, and quality customer conversions. E-merchandising takes cues from traditional product marketing and merchandising. E-merchandising depends on analytics from various touchpoints to deliver a personalized, individualized experience in order to increase engagement, sales, and customer satisfaction. E-merchandising software typically integrates with e-commerce platforms, web content management, inventory management, point of sale (POS), and customer relationship management (CRM) systems. To qualify for inclusion in the E-Merchandising category, a product must: - Collect data on customers for future alignment of products/services to customer preferences - Apply real-time data to recommend other purchases complementary to the current product the buyer is perusing - Have a functional search bar/option - Facilitate collaboration between different departments or teams within the e-commerce business - Integrate with payment gateways ## How Many E-Merchandising Software Products Does G2 Track? **Total Products under this Category:** 132 ## How Does G2 Rank E-Merchandising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 5,700+ Authentic Reviews - 132+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which E-Merchandising Software Is Best for Your Use Case? - **Leader:** [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - **Highest Performer:** [Tagalys](https://www.g2.com/products/tagalys/reviews) - **Easiest to Use:** [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) - **Top Trending:** [Constructor](https://www.g2.com/products/constructor-io-constructor/reviews) - **Best Free Software:** [Algolia](https://www.g2.com/products/algolia/reviews) --- **Sponsored** ### LupaSearch LupaSearch – AI-Powered eCommerce Search & Discovery About LupaSearch: Headquartered in Europe and founded by a team of veteran search engineers and data scientists, LupaSearch is a fast-growing technology company dedicated to solving the complexities of eCommerce findability. We specialize in serving mid-to-enterprise level online retailers who manage large, complex catalogs. Our mission is to bridge the gap between human intent and machine results, helping businesses globally turn their site search into a high-performing sales assistant. Key Features & Functionality: LupaSearch offers a sophisticated Hybrid Search Engine that combines vector-based semantic search with advanced keyword matching and Large Language Models (LLMs). This ensures the platform understands the "why" behind a query, handling typos, long-tail searches, and multilingual nuances with ease. Key functionalities include AI-driven personalization, dynamic faceted navigation that adapts to search context, and automated product recommendations. Designed for developers and business users alike, our seamless API allows for custom ranking based on business priorities like margins, stock levels, or active promotions. Primary Value & Problem Solved We solve the "zero-results" problem and eliminate the friction that causes high-intent customers to bounce. By providing highly relevant, personalized results in milliseconds, LupaSearch significantly boosts search conversion rates (CR) and revenue per session. We turn site search from a basic utility into a strategic revenue-driving channel, giving eCommerce teams the data-driven insights they need to understand customer demand and optimize their assortment. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=566&secure%5Bdisplayable_resource_id%5D=566&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=566&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1216468&secure%5Bresource_id%5D=566&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-merchandising&secure%5Btoken%5D=2d2f5a0b50e8f64035aa7815564128d0ae9e6b268179cffcd475289f5265990b&secure%5Burl%5D=https%3A%2F%2Fwww.lupasearch.com%2Fdemo-call%2F&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated E-Merchandising Software Products in 2026? ### 1. [Story Points](https://www.g2.com/products/story-points/reviews) Story Points allow brands to call out key features on their products hero image, providing a showroom experience where consumers are most likely to see it. **Who Is the Company Behind Story Points?** - **Seller:** [Sellpoints](https://www.g2.com/sellers/sellpoints) - **Year Founded:** 2000 - **HQ Location:** Emeryville, US - **Twitter:** @sellpointsinc (481 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sellpoints/ (15 employees on LinkedIn®) ### 2. [Strands Retail](https://www.g2.com/products/strands-retail/reviews) Driving the businesses of hundreds of online retailers worldwide with industry-leading personalization, recommendation and customer segmentation solutions. **Who Is the Company Behind Strands Retail?** - **Seller:** [Strands](https://www.g2.com/sellers/strands) - **Year Founded:** 2004 - **HQ Location:** Barcelona, ES - **LinkedIn® Page:** https://www.linkedin.com/company/strandslabs/ (118 employees on LinkedIn®) ### 3. [sweft](https://www.g2.com/products/sweft/reviews) Product launch platform **Who Is the Company Behind sweft?** - **Seller:** [Sweft](https://www.g2.com/sellers/sweft) - **Year Founded:** 2018 - **HQ Location:** Philladelphia, US - **LinkedIn® Page:** https://www.linkedin.com/company/sweft/ (12 employees on LinkedIn®) ### 4. [Trellis](https://www.g2.com/products/gotrellis/reviews) Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertising profitability and growth, continuously optimizes content for organic growth and conversion rates, and grows profit margins with fully automated dynamic pricing functionality. By integrating vital merchandising tactics, they deliver integrated campaign management to profitably grow on Amazon and Walmart. **Average Rating:** 4.1/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Trellis?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Trellis?** - **Seller:** [Trellis](https://www.g2.com/sellers/trellis-c3456d8d-7a19-45ad-bdaf-391f0c14ecd2) - **Year Founded:** 2019 - **HQ Location:** Ottawa, CA - **Twitter:** @go_trellis (100 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gotrellis/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 64% Small-Business, 21% Mid-Market ### 5. [Twiga](https://www.g2.com/products/twiga/reviews) Twiga is a cloud-based solution designed to help marketers and merchandisers increase conversion rate and user experience through data analytics. **Who Is the Company Behind Twiga?** - **Seller:** [Twiga.io](https://www.g2.com/sellers/twiga-io) - **Year Founded:** 2017 - **HQ Location:** Montpellier, FR - **LinkedIn® Page:** http://www.linkedin.com/company/twiga.io (3 employees on LinkedIn®) ### 6. [Venditan Commerce](https://www.g2.com/products/venditan-commerce/reviews) Venditan Commerce is a unified eCommerce and retail platform designed to help merchants manage and grow their online and in-store businesses. It comprises a series of powerful modules to facilitate online and offline sales, integrated business management and sustained growth. Venditan Commerce is trusted by many independent merchants, leveraging the value of a single platform that manages physical and digital sales channels. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Venditan Commerce?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Venditan Commerce?** - **Seller:** [Venditan](https://www.g2.com/sellers/venditan) - **Year Founded:** 2001 - **HQ Location:** Manchester, GB - **LinkedIn® Page:** https://www.linkedin.com/company/venditan-commerce (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Venditan Commerce's Pros and Cons? **Pros:** - Customer Service (2 reviews) - Customer Support (2 reviews) - Customizability (2 reviews) - Customization (2 reviews) - Features (2 reviews) **Cons:** - Feature Limitations (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) - Limited Flexibility (1 reviews) - Limited Functionality (1 reviews) ### 7. [XPO Product Configurator](https://www.g2.com/products/xpo-product-configurator/reviews) XPO Product Configurator is the back end of the engine and can be used as a webshop database, Digital Asset Management (DAM) solution or as instant online design tool. Lees meer op: https://www.picario.com/en/home/ **Who Is the Company Behind XPO Product Configurator?** - **Seller:** [Picario](https://www.g2.com/sellers/picario) - **Year Founded:** 2001 - **HQ Location:** Hendrik Ido Ambacht, NL - **Twitter:** @picario_visual (42 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5064007 (3 employees on LinkedIn®) ## What Is E-Merchandising Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to E-Merchandising Software? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Software](https://www.g2.com/categories/personalization) - [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search) --- ## How Do You Choose the Right E-Merchandising Software? ### What You Should Know About E-Merchandising Software ### What is E-Merchandising Software? E-merchandising software provides various optimization tools for e-commerce businesses to maximize profits for their online store. These tools can organize product displays, optimize searches, and provide personalized recommendations. The goal of e-merchandising software is to increase customer conversion and reduce cart abandonment while also encouraging a customer to purchase more during each transaction. Artificial intelligence plays a large role in e-merchandising, providing the tools to leverage past customer data and behavior to predict and influence future behavior. Much like retail merchandising strategies that package and place items to encourage customers to purchase more or purchase certain items together, e-merchandising tools take those principles and apply them to an e-commerce setting. By also making it easier for customers to find exactly what they are looking for in an online store, customers are more likely to make a purchase. Key Benefits of E-Merchandising Software - Increased customer conversion - Reduced cart abandonment - Easier site navigation for customers - Personalized recommendations to encourage additional purchases ### Why Use E-Merchandising Software? E-merchandising software will make your store’s content both easier to navigate and more attractive to potential customers. **Increased customer conversion —** Customers who can easily find what they want are more likely to make a purchase, and so are customers who receive personalized recommendations. With e-merchandising software, your products can be presented in a way that encourages customers to buy more, in an expedited manner. **Reduced cart abandonment —** A major problem that e-commerce businesses face is customers who place items in their cart but leave the site before purchasing them. With e-merchandising software, products can be presented in a way that makes them more attractive to customers (using data to determine what increases conversion) to reduce cart abandonment. The tool can also leverage data collected from customers and site visitors to improve the store over time. **Increased loyalty —** Customers appreciate simple shopping experiences and personalized suggestions, so e-merchandising software can improve customer loyalty when used well. Some e-merchandising tools may even have built-in loyalty features such as accumulating points for an eventual discount or special gifts for subscribing to a newsletter that can encourage customers to return. ### Who Uses E-Merchandising Software? **E-commerce business owners —** This is the obvious application: those running an e-commerce business seeking to increase growth and improve sales. E-merchandising tools can certainly help with this when used correctly and expectations are tempered. **Marketers —** Marketers can use e-merchandising tools to improve the presentation of their company’s or clients’ products online. By testing different approaches, they can determine which strategies work well with certain demographics and roll those changes out on a larger scale. ### E-Merchandising Software Features **Product recommendations —** Prominently featuring product recommendations is an effective approach to converting browsers into buyers. This can also be a good way to boost underperforming products or test display or visualization strategies. **Visual merchandising —** When shopping online, how the product is represented in pictures and other visual means is all the customer has to go on when making a choice. E-merchandising tools may help adjust and test visual merchandising strategies to find the method that works best for your business and your customers. **Personalization —** Every shopper appreciates personalized recommendations, and e-merchandising software provides the tools for online stores to offer product recommendations based on purchasing history and viewing history. This can increase conversion and loyalty, helping customers discover products they might not have found on their own. **Shopping cart recommendations —** Much like personalized product recommendations, additional recommendations within a customer’s shopping cart can make for a quick and easy upsell as they are about to check out. **Data collection —** Data is any business’ strongest tool, and e-merchandising can help your business collect data on customer shopping behavior as well as which merchandising strategies are beneficial. **Artificial intelligence —** Artificial intelligence powers a variety of software, but e-merchandising can particularly benefit because of the technology's ability to create personalized recommendations. Using artificial intelligence, e-merchandising software can recommend products shoppers are likely to buy based on a variety of data collected by the tool. And as it continuously learns, the predictions will improve. ### Trends Related to E-Merchandising Software **Machine learning —** Similar to artificial intelligence, machine learning enables software to learn how to perform a specific task as it is provided more and more data. Using machine learning and artificial intelligence, e-merchandising software can provide more and more personalized recommendations. **Personalization —** Personalized shopping experiences are attractive to many demographics, and e-merchandising allows online stores to personalize the experience with minimal work on the part of the business. Using data and artificial intelligence, each visitor to the store can receive recommendations that are updated as they make purchases and view items. ### Software and Services Related to E-Merchandising Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms are the platform upon which most e-merchandising software is implemented or integrated. E-commerce businesses create their online store using an e-commerce platform, and the e-merchandising solution adjusts that store accordingly. In many cases, without an e-commerce platform, e-merchandising cannot be used. [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-personalization) **—** E-commerce personalization software focuses primarily on creating tailored shopping experiences. Rather than focus on the presentation of the products, e-commerce personalization provides personal messaging and product recommendations based on their history on the site. Many e-merchandising tools contain e-personalization features. [**Product information management (PIM)**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management software centralizes product information, which can then be adjusted by the e-merchandising tool to maximise effectiveness. While PIM software maintains the integrity of product information, e-merchandising packages that information in the most attractive way possible.