# Best Augmented Reality (AR) SDK Software

## How Many Augmented Reality (AR) SDK Software Products Does G2 Track?

**Total Products under this Category:** 56

### Category Stats (Jul 2026)

- **Average Rating:** 4.35/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: July 02, 2026_

## How Does G2 Rank Augmented Reality (AR) SDK Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 800+ Authentic Reviews
- 56+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Augmented Reality (AR) SDK Software
 ![G2 Grid® for Augmented Reality (AR) SDK Software plotting products by satisfaction and market presence](https://www.g2.com/categories/ar-sdk/grids.png?focus%5B%5D=39647&focus%5B%5D=40490&focus%5B%5D=54641&focus%5B%5D=34403&focus%5B%5D=37729&focus%5B%5D=120778&focus%5B%5D=52122&focus%5B%5D=54632)

Highlighted products: ARKit, ARCore, Vuforia Engine, ARToolKit, Zapworks, Vuforia Expert Capture, Amazon Sumerian, and EON 9 Studio.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ar-sdk/grids.json?focus%5B%5D=arkit&focus%5B%5D=arcore&focus%5B%5D=vuforia-engine&focus%5B%5D=artoolkit&focus%5B%5D=zapworks&focus%5B%5D=vuforia-expert-capture&focus%5B%5D=amazon-sumerian&focus%5B%5D=eon-9-studio)

### [ARKit](https://www.g2.com/products/arkit/reviews)

ARKit is Apple's augmented reality (AR) framework that enables developers to create immersive AR experiences for iOS and iPadOS devices. By integrating device motion tracking, advanced scene processing, and camera image analysis, ARKit allows apps to blend digital content seamlessly with the physical world. Key Features and Functionality: - Motion Tracking: Utilizes device sensors to accurately track the position and orientation of the device in real-time, ensuring stable and realistic AR interactions. - Scene Understanding: Recognizes and maps the environment, identifying surfaces like floors and walls, which facilitates the placement of virtual objects in a contextually relevant manner. - Light Estimation: Analyzes ambient lighting conditions to adjust the appearance of virtual objects, making them blend naturally with the real-world environment. - People Occlusion: Allows virtual content to realistically pass behind or in front of people in the scene, enhancing the sense of depth and immersion. - Depth API: Leverages LiDAR scanners on supported devices to obtain precise depth information, enabling instant placement of virtual objects and improved object occlusion. - 4K Video Recording: Supports capturing high-resolution 4K videos during AR sessions, ideal for professional content creation and sharing. Primary Value and User Solutions: ARKit empowers developers to craft engaging and interactive AR applications that enhance user experiences across various domains, including gaming, education, retail, and design. By providing tools to seamlessly integrate virtual content into the real world, ARKit enables users to visualize products in their environment, learn through interactive simulations, and enjoy immersive entertainment, thereby bridging the gap between digital and physical realities.

**Average Rating:** 4.3/5.0

**Total Reviews:** 73

#### How Do G2 Users Rate ARKit?

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ARKit?

- **Seller:** [Apple](https://www.g2.com/sellers/apple)
- **Year Founded:** 1976
- **HQ Location:** Cupertino, CA
- **Twitter:** @Apple  
9,935,357 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a7decfeea75a4dfc2a4de9fbc597b9cc98e1ac72d3991017b367fd8a38f156b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162479%2F&secure%5Burl_type%5D=linkedin_company_website)  
187,339 employees on LinkedIn®
- **Ownership:** NASDAQ:AAPL

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 36% Medium

#### What Are Recent G2 Reviews of ARKit?

**["Amazing results with an easy interface"](https://www.g2.com/survey_responses/arkit-review-8556963)**

**Rating:** 5.0/5.0 stars

_— F. Javier P._

[Read full review](https://www.g2.com/survey_responses/arkit-review-8556963)

**["Powerful AR Framework with Room for Broader Device Support"](https://www.g2.com/survey_responses/arkit-review-11804025)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/arkit-review-11804025)

#### What Are G2 Users Discussing About ARKit?

- [What is ARKit used for?](https://www.g2.com/discussions/what-is-arkit-used-for)
- [What does ARKit do?](https://www.g2.com/discussions/what-does-arkit-do)
- [What is an AR enabled device?](https://www.g2.com/discussions/what-is-an-ar-enabled-device)
- [How do I enable ARKit on my iPhone?](https://www.g2.com/discussions/how-do-i-enable-arkit-on-my-iphone) - 1 comment
- [How much does ARKit cost?](https://www.g2.com/discussions/how-much-does-arkit-cost)

### [ARCore](https://www.g2.com/products/arcore/reviews)

With ARCore, shape brand new experiences that seamlessly blend the digital and physical worlds. Transform the future of work and play at Android scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate ARCore?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ARCore?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 70% Small, 19% Medium

#### What Are Recent G2 Reviews of ARCore?

**["ARCore"](https://www.g2.com/survey_responses/arcore-review-8189698)**

**Rating:** 5.0/5.0 stars

_— Anestis K._

[Read full review](https://www.g2.com/survey_responses/arcore-review-8189698)

**["AR Core is a best option for AR developers"](https://www.g2.com/survey_responses/arcore-review-4373774)**

**Rating:** 5.0/5.0 stars

_— Vinaye A._

[Read full review](https://www.g2.com/survey_responses/arcore-review-4373774)

#### What Are G2 Users Discussing About ARCore?

- [What is ARCore used for?](https://www.g2.com/discussions/what-is-arcore-used-for)

### [Vuforia Engine](https://www.g2.com/products/vuforia-engine/reviews)

Vuforia Engine is the leading augmented reality software solution that's been chosen by over half a million registered developers worldwide. By bringing together powerful computer vision, dynamic features and easy-to-use software tools we enable developers to create sophisticated, branded AR experiences. With the widest range of supported devices on the market Vuforia ensures your application will reach the broadest audience possible. This leadership has been achieved through almost a decade of innovative technology development. Our agnostic technology paired with support for leading development platforms like Unity empowers users with complete creative freedom when designing an AR application.

**Average Rating:** 4.3/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Vuforia Engine?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Vuforia Engine?

- **Seller:** [PTC](https://www.g2.com/sellers/ptc)
- **Year Founded:** 1985
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @PTC  
37,560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2562b24957155b8473247eb4a4b81fe707ca04fac9fc006da5825ec0a8c5e255&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1935%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,145 employees on LinkedIn®
- **Ownership:** NASDAQ: PTC

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 80% Small, 11% Large

#### What Are Recent G2 Reviews of Vuforia Engine?

**["great augmented reality tool for unity 3d"](https://www.g2.com/survey_responses/vuforia-engine-review-7701425)**

**Rating:** 5.0/5.0 stars

_— German N._

[Read full review](https://www.g2.com/survey_responses/vuforia-engine-review-7701425)

**["Perfect tool for creating Augmented Reality based applications"](https://www.g2.com/survey_responses/vuforia-engine-review-9232954)**

**Rating:** 5.0/5.0 stars

_— Atharva V._

[Read full review](https://www.g2.com/survey_responses/vuforia-engine-review-9232954)

#### What Are G2 Users Discussing About Vuforia Engine?

- [What is Vuforia Engine used for?](https://www.g2.com/discussions/what-is-vuforia-engine-used-for)
- [Does vuforia use ARKit?](https://www.g2.com/discussions/does-vuforia-use-arkit)
- [How much does vuforia Studio cost?](https://www.g2.com/discussions/how-much-does-vuforia-studio-cost)
- [Is vuforia free?](https://www.g2.com/discussions/is-vuforia-free)
- [What is vuforia engine?](https://www.g2.com/discussions/what-is-vuforia-engine)

### [ARToolKit](https://www.g2.com/products/artoolkit/reviews)

ARToolKit is a tracking library for augmented reality and 100% open source.

**Average Rating:** 4.2/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate ARToolKit?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ARToolKit?

- **Seller:** [Daqri](https://www.g2.com/sellers/daqri)
- **Year Founded:** 2010
- **HQ Location:** Los Angeles, US
- **Twitter:** @DAQRI  
30,272 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b77611f7767f8dc266f616894a56fd99d1e0ce4da7f7d33e047707b9663068b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1958425%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 54% Small, 31% Medium

#### What Are Recent G2 Reviews of ARToolKit?

**["Lead Unity3D Developer"](https://www.g2.com/survey_responses/artoolkit-review-6595142)**

**Rating:** 4.0/5.0 stars

_— Naveen S._

[Read full review](https://www.g2.com/survey_responses/artoolkit-review-6595142)

**["AR"](https://www.g2.com/survey_responses/artoolkit-review-6664493)**

**Rating:** 5.0/5.0 stars

_— Asmohammad K._

[Read full review](https://www.g2.com/survey_responses/artoolkit-review-6664493)

#### What Are G2 Users Discussing About ARToolKit?

- [What is AR JS?](https://www.g2.com/discussions/what-is-ar-js)
- [How do you use ARToolKit?](https://www.g2.com/discussions/how-do-you-use-artoolkit)
- [What can ARCore do?](https://www.g2.com/discussions/what-can-arcore-do)
- [What software is used for augmented reality?](https://www.g2.com/discussions/what-software-is-used-for-augmented-reality)

### [Zapworks](https://www.g2.com/products/zapworks/reviews)

Zapworks is an award-winning WebXR platform. Create, manage and publish impactful WebXR experiences using our suite of creative tools, SDKs, custom branding & hosting solutions and powerful CMS. With no-code, low-code or custom code solutions, Zapworks empowers your designers, developers and marketers to create immersive WebXR experiences, no matter their skill set or business objectives. World-leading computer vision built for WebXR Our core tracking types are built on 10+ years of experience in computer vision and are optimised for browsers across a wide range of devices, from the lowest spec up. Use our tools to rapidly prototype products, drive internal innovation and increase the impact of your sales and marketing efforts.

**Average Rating:** 4.5/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Zapworks?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Zapworks?

- **Seller:** [Zappar](https://www.g2.com/sellers/zappar)
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @ZapparApp  
5,434 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a6b62fc458bacfceee2381cff1f042b6cec5f48d80c42f29addff6a728a8745&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3290097%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 67% Small, 23% Medium

#### What Are Recent G2 Reviews of Zapworks?

**["Zapworks Honest Review"](https://www.g2.com/survey_responses/zapworks-review-8309292)**

**Rating:** 5.0/5.0 stars

_— Mihir M._

[Read full review](https://www.g2.com/survey_responses/zapworks-review-8309292)

**["Using ZapWorks has been a pivotal point in transitioning our digital marketing"](https://www.g2.com/survey_responses/zapworks-review-6745768)**

**Rating:** 4.5/5.0 stars

_— Kari S._

[Read full review](https://www.g2.com/survey_responses/zapworks-review-6745768)

#### What Are G2 Users Discussing About Zapworks?

- [Does Zap work for free?](https://www.g2.com/discussions/does-zap-work-for-free)
- [What is the Zappar app?](https://www.g2.com/discussions/what-is-the-zappar-app)
- [How do you use ZapWorks?](https://www.g2.com/discussions/how-do-you-use-zapworks)
- [What is ZapWorks?](https://www.g2.com/discussions/what-is-zapworks)

### [Vuforia Expert Capture](https://www.g2.com/products/vuforia-expert-capture/reviews)

Vuforia Expert Capture is the fastest, easiest way to create powerful step-by-step instructions that help front-line workers get their jobs done quickly and accurately. This out-of-the-box solution features effortless AR content creation for industrial enterprises looking to rapidly document expert knowledge and then easily scale that knowledge to new or redeployed workers as hands-on training or task guidance.

**Average Rating:** 4.3/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Vuforia Expert Capture?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Vuforia Expert Capture?

- **Seller:** [PTC](https://www.g2.com/sellers/ptc)
- **Year Founded:** 1985
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @PTC  
37,560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2562b24957155b8473247eb4a4b81fe707ca04fac9fc006da5825ec0a8c5e255&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1935%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,145 employees on LinkedIn®
- **Ownership:** NASDAQ: PTC

#### Who Uses This Product?

- **Who Uses This:** Unity Developer
- **Top Industries:** Computer Games, Computer Software
- **Company Size:** 91% Small, 9% Medium

#### What Are Recent G2 Reviews of Vuforia Expert Capture?

**["Great Experience, Good documentation and easy implementation"](https://www.g2.com/survey_responses/vuforia-expert-capture-review-5021229)**

**Rating:** 4.0/5.0 stars

_— Mihir M._

[Read full review](https://www.g2.com/survey_responses/vuforia-expert-capture-review-5021229)

**["Amazing Augmented Reality SDK"](https://www.g2.com/survey_responses/vuforia-expert-capture-review-5042005)**

**Rating:** 5.0/5.0 stars

_— Dennisse P._

[Read full review](https://www.g2.com/survey_responses/vuforia-expert-capture-review-5042005)

#### What Are G2 Users Discussing About Vuforia Expert Capture?

- [What is vuforia studio?](https://www.g2.com/discussions/what-is-vuforia-studio)
- [How much does vuforia Studio cost?](https://www.g2.com/discussions/vuforia-expert-capture-how-much-does-vuforia-studio-cost)
- [What is Expert Capture?](https://www.g2.com/discussions/what-is-expert-capture)
- [What is Vuforia Expert Capture?](https://www.g2.com/discussions/what-is-vuforia-expert-capture)

### [Amazon Sumerian](https://www.g2.com/products/amazon-sumerian/reviews)

Amazon Sumerian is a web-based platform that enables developers to create and run virtual reality (VR), augmented reality (AR), and 3D applications without requiring specialized programming or 3D graphics expertise. With Sumerian, users can build immersive and interactive scenes that operate on various hardware, including Oculus Rift, HTC Vive, and iOS devices. The platform offers a user-friendly interface for designing realistic virtual environments, incorporating 3D objects and animated characters, and scripting interactions within the scenes. Key Features and Functionality: - Web-Based Editor: A browser-accessible editor that allows for the construction of 3D scenes, importing assets, and scripting interactions without the need for software installation. - Object Library: A collection of pre-built objects and templates to expedite the development process. - Asset Import: Support for importing 3D assets in formats such as FBX and OBJ, with plans to include Unity project support. - Scripting Library: A JavaScript library that provides advanced scripting capabilities for customizing scene behaviors. - Hosts: Customizable, lifelike 3D characters that can be tailored in terms of gender, appearance, and speech to enhance user engagement. - AWS Services Integration: Seamless integration with AWS services like Amazon Polly for text-to-speech and Amazon Lex for natural language understanding, enabling the creation of interactive and conversational experiences. Primary Value and User Solutions: Amazon Sumerian democratizes the development of VR, AR, and 3D applications by eliminating the need for specialized skills, thereby reducing the barriers to entry for developers and businesses. It facilitates the rapid creation of immersive experiences for various applications, including employee training simulations, virtual customer service agents, enhanced online shopping environments, and virtual tours of real estate properties. By providing an accessible and integrated platform, Sumerian empowers users to innovate and deploy interactive 3D content efficiently.

**Average Rating:** 3.9/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Amazon Sumerian?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Amazon Sumerian?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 63% Small, 21% Medium

#### What Do G2 Reviewers Say About Amazon Sumerian?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **supportive community** of Amazon Sumerian, enhancing learning and personal development through shared expertise.
- Users value the **excellent customer support** of Amazon Sumerian, enhancing community engagement and learning experiences.
- Users value the **ease of setup** with Amazon Sumerian, facilitating effective teaching and learning of new skills.

#### What Are Recent G2 Reviews of Amazon Sumerian?

**["User-Friendly Tool for Creating Interactive 3D, AR, and VR"](https://www.g2.com/survey_responses/amazon-sumerian-review-7624089)**

**Rating:** 4.5/5.0 stars

_— Priyanka A._

[Read full review](https://www.g2.com/survey_responses/amazon-sumerian-review-7624089)

**["Educational Boost with Room for Payment Improvement"](https://www.g2.com/survey_responses/amazon-sumerian-review-11605450)**

**Rating:** 5.0/5.0 stars

_— roslin l._

[Read full review](https://www.g2.com/survey_responses/amazon-sumerian-review-11605450)

### [EON 9 Studio](https://www.g2.com/products/eon-9-studio/reviews)

EON Studio is our flagship 3D authoring software for developing interactive 3D applications. With EON Studio, users of all experience levels can build complex, high-quality interactive 3D content with little to no programming experience.

**Average Rating:** 4.0/5.0

**Total Reviews:** 10

#### Who Is the Company Behind EON 9 Studio?

- **Seller:** [EON Reality](https://www.g2.com/sellers/eon-reality)
- **Year Founded:** 1999
- **HQ Location:** Irvine, CA
- **Twitter:** @EONRealityInc  
5,831 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e552f5c40b8f20efbd9b546026b85980a2b7ba46c64d72851163ff8ffc619cfd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37410&secure%5Burl_type%5D=linkedin_company_website)  
208 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 40% Medium

#### What Are Recent G2 Reviews of EON 9 Studio?

**["Make your own 3D world with EON"](https://www.g2.com/survey_responses/eon-9-studio-review-8976269)**

**Rating:** 5.0/5.0 stars

_— Dhawlandra S._

[Read full review](https://www.g2.com/survey_responses/eon-9-studio-review-8976269)

**["Most Reliable tool for Augmented Reality"](https://www.g2.com/survey_responses/eon-9-studio-review-8553710)**

**Rating:** 4.0/5.0 stars

_— Haritima D._

[Read full review](https://www.g2.com/survey_responses/eon-9-studio-review-8553710)

### [Augment](https://www.g2.com/products/augment/reviews)

Augment is an augmented reality platform that allows user to visualize products in 3D in real environment and in real-time through tablet or smartphone.

**Average Rating:** 4.3/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Augment?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Augment?

- **Seller:** [Augment](https://www.g2.com/sellers/augment)
- **Year Founded:** 2011
- **HQ Location:** Paris, France
- **Twitter:** @AugmenteDev  
3,392 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f99e29f2c4ecfd43dd9db76722a8a2063c586d78abf70afe850ddee61b4976d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faugmentedev%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 43% Small, 36% Medium

#### What Are Recent G2 Reviews of Augment?

**["Smart Tool for Smart Lifestyle"](https://www.g2.com/survey_responses/augment-review-5416444)**

**Rating:** 5.0/5.0 stars

_— Abhilash S._

[Read full review](https://www.g2.com/survey_responses/augment-review-5416444)

**["This AR solution gives a great Hi-Tech look to your app"](https://www.g2.com/survey_responses/augment-review-5441678)**

**Rating:** 4.5/5.0 stars

_— Ashaysingh S._

[Read full review](https://www.g2.com/survey_responses/augment-review-5441678)

#### What Are G2 Users Discussing About Augment?

- [Is augment good?](https://www.g2.com/discussions/is-augment-good)
- [What is the use of Augment?](https://www.g2.com/discussions/what-is-the-use-of-augment)
- [What is augmented software?](https://www.g2.com/discussions/what-is-augmented-software)
- [What are the features of augmented reality?](https://www.g2.com/discussions/what-are-the-features-of-augmented-reality)

### [Augmented Reality SDK](https://www.g2.com/products/augmented-reality-sdk/reviews)

Wikitude’s cross-platform Augmented Reality SDK combines 3D Markerless Tracking technology (SLAM), Object Recognition and Tracking, Image Recognition and Tracking, support for ARKit and ARCore (SMART), as well as Geo-location AR for apps.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Augmented Reality SDK?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Augmented Reality SDK?

- **Seller:** [Wikitude](https://www.g2.com/sellers/wikitude-50f39430-8ef9-4ea2-8b47-b5557eb50e2c)
- **Year Founded:** 2008
- **HQ Location:** Salzburg, AT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71bfda9561f20661c919020c1d80f56bd7030a79406c324ad293a069afe1523e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwikitude-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 27% Large

#### What Are Recent G2 Reviews of Augmented Reality SDK?

**[""Real Time Analysis like never before""](https://www.g2.com/survey_responses/augmented-reality-sdk-review-8000629)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/augmented-reality-sdk-review-8000629)

**["Reimagine the AR Experiences"](https://www.g2.com/survey_responses/augmented-reality-sdk-review-8512971)**

**Rating:** 4.5/5.0 stars

_— Yajur G._

[Read full review](https://www.g2.com/survey_responses/augmented-reality-sdk-review-8512971)

#### What Are G2 Users Discussing About Augmented Reality SDK?

- [What does Augmented Reality Sdk do?](https://www.g2.com/discussions/what-does-augmented-reality-sdk-do)
- [What are AR SDKs?](https://www.g2.com/discussions/what-are-ar-sdks)
- [What are the features of augmented reality?](https://www.g2.com/discussions/augmented-reality-sdk-what-are-the-features-of-augmented-reality)
- [What is SDK in augmented reality?](https://www.g2.com/discussions/what-is-sdk-in-augmented-reality)

### [OpenSpace3D](https://www.g2.com/products/openspace3d/reviews)

OpenSpace3D is “Free software” for Virtual and Augmented Reality projects development.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate OpenSpace3D?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind OpenSpace3D?

- **Seller:** [OpenSpace 3D](https://www.g2.com/sellers/openspace-3d)
- **HQ Location:** Nantes, FR
- **Twitter:** @OpenSpace3D  
544 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b249cf758a602cd1491440b41110dc15cba0b2b4bfd99c7b41351e921d295aa3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10479478&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 27% Medium

#### What Are Recent G2 Reviews of OpenSpace3D?

**["Unlocking Creativity with OpenSpace3D"](https://www.g2.com/survey_responses/openspace3d-review-9740382)**

**Rating:** 5.0/5.0 stars

_— ARVIND KUMAR S._

[Read full review](https://www.g2.com/survey_responses/openspace3d-review-9740382)

**["Reviewing Virtual Reality app"](https://www.g2.com/survey_responses/openspace3d-review-9352428)**

**Rating:** 4.5/5.0 stars

_— Aishee B._

[Read full review](https://www.g2.com/survey_responses/openspace3d-review-9352428)

#### What Are G2 Users Discussing About OpenSpace3D?

- [What is OpenSpace3D used for?](https://www.g2.com/discussions/what-is-openspace3d-used-for)

### [EasyAR SDK](https://www.g2.com/products/easyar-sdk/reviews)

EasyAR SDK is an Augmented Reality Engine, making AR easier and possible everywhere!

**Average Rating:** 3.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate EasyAR SDK?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EasyAR SDK?

- **Seller:** [VisionStar Information Technology](https://www.g2.com/sellers/visionstar-information-technology)
- **Year Founded:** 2012
- **HQ Location:** Shanghai, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44011c3ce404e17e536ed6be1004a8223a6596ed7f79f18ee2f7e353060f42bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvisionstar-information-technology-shanghai-co.-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 82% Small, 9% Large

#### What Are Recent G2 Reviews of EasyAR SDK?

**["Its a good sdk to achieve Ar in your project."](https://www.g2.com/survey_responses/easyar-sdk-review-7635095)**

**Rating:** 4.5/5.0 stars

_— Ankush T._

[Read full review](https://www.g2.com/survey_responses/easyar-sdk-review-7635095)

**["Reviewing Easy AR Sdk"](https://www.g2.com/survey_responses/easyar-sdk-review-7521264)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/easyar-sdk-review-7521264)

### [VISCOPIC Pins](https://www.g2.com/products/viscopic-pins/reviews)

VISCOPIC Pins allows you to create Augmented Reality Step-by-Step manuals in the areas of production, maintenance, installation or training. With Augmented Reality, the right information will be pinpointed at the right time onto the right position of the real object.

**Average Rating:** 4.1/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate VISCOPIC Pins?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind VISCOPIC Pins?

- **Seller:** [Viscopic](https://www.g2.com/sellers/viscopic)
- **Year Founded:** 2015
- **HQ Location:** Munich, Bavaria
- **Twitter:** @teamviewer  
48,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d01dd725acf6798e1020a682a5f1e9ba123834cad7a2b5a420b0527ccd0c215c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviscopic%2F%3ForiginalSubdomain%3Dde&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 25% Medium

#### What Are Recent G2 Reviews of VISCOPIC Pins?

**["VISCOPIC Pins"](https://www.g2.com/survey_responses/viscopic-pins-review-7864354)**

**Rating:** 5.0/5.0 stars

_— Harish A._

[Read full review](https://www.g2.com/survey_responses/viscopic-pins-review-7864354)

**["VISCOPIC Pins - software where you ca upload and showcase your 3d model and creativity"](https://www.g2.com/survey_responses/viscopic-pins-review-7864126)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/viscopic-pins-review-7864126)

### [Streem](https://www.g2.com/products/streem/reviews)

StreemCore® is an enterprise-class, remote visual assistance tool using out-of-the-box augmented reality (AR) capabilities. By adding an interactive, no-download video collaboration tool, companies can quickly see and solve remotely - accelerating diagnosis and support resolution times. With Streem's APIs or SDK, remote AR-enabled video tools can embed and/or integrate into native apps and existing workflows

**Average Rating:** 4.5/5.0

**Total Reviews:** 73

#### How Do G2 Users Rate Streem?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Streem?

- **Seller:** [Streem](https://www.g2.com/sellers/streem)
- **Year Founded:** 2017
- **HQ Location:** Portland, Oregon
- **Twitter:** @streem\_pro  
470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=acf6df1a36d5c5589661bfed524bf1a31c83f26b851a9c3c60efe4fdfc5d5899&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18149056%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Services, Oil & Energy
- **Company Size:** 44% Medium, 19% Small

#### What Do G2 Reviewers Say About Streem?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Streem, enabling quick setup and intuitive collaboration without extensive training.
- Users commend the **easy setup** of Streem, enabling quick access to its powerful streaming and collaboration features.
- Users appreciate the **seamless real-time collaboration** features of Streem, enhancing communication and efficiency in remote tasks.
- Users appreciate the **easy access** provided by Streem, enabling quick streaming and seamless remote collaboration without hassle.
- Users value Streem for its **time-saving capabilities** , simplifying collaboration and swiftly resolving issues without delays.

##### Cons

- Users experience **connectivity issues** with Streem, causing disruptions and affecting functionality, especially in low-signal environments.
- Users find the customization options for Streem to be **limited** , hindering personalization and overall user experience.
- Users frequently face **delays** in connection stability and performance, impacting the effectiveness of live sessions.
- Users note a **steep learning curve** for beginners, making it challenging to fully utilize Streem's features.
- Users criticize the **poor quality** of Streem, experiencing issues with video clarity and document capture precision.

#### What Are Recent G2 Reviews of Streem?

**["Essential Tool for GDPR-Compliant Remote IT Support"](https://www.g2.com/survey_responses/streem-review-13042653)**

**Rating:** 4.0/5.0 stars

_— Budzinski F._

[Read full review](https://www.g2.com/survey_responses/streem-review-13042653)

**["Real-Time Collaboration Made Easy with Streem"](https://www.g2.com/survey_responses/streem-review-13152946)**

**Rating:** 4.5/5.0 stars

_— Quennette A._

[Read full review](https://www.g2.com/survey_responses/streem-review-13152946)

#### What Are G2 Users Discussing About Streem?

- [What is stream used for?](https://www.g2.com/discussions/streem-what-is-stream-used-for) - 1 comment
- [Which streaming software is best?](https://www.g2.com/discussions/which-streaming-software-is-best)
- [What is a stream software?](https://www.g2.com/discussions/what-is-a-stream-software)
- [What are features of streaming?](https://www.g2.com/discussions/streem-what-are-features-of-streaming)

### [BLUairspace](https://www.g2.com/products/bluairspace/reviews)

BLUairspace is a production environment that enables the creation of Augmented Reality experiences to enhance your existing media, transforming your customer's device into a window opening to a new world.

**Average Rating:** 3.7/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate BLUairspace?

- **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BLUairspace?

- **Seller:** [RealityBLU](https://www.g2.com/sellers/realityblu)
- **Year Founded:** 2017
- **HQ Location:** Beloit, Wisconsin
- **Twitter:** @realityblu  
122 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29159b3249c288385599bbb4e733017e087381013f67f4898e7b72fba2994c62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16256935&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 22% Large

#### What Are Recent G2 Reviews of BLUairspace?

**["saves time and better then manual"](https://www.g2.com/survey_responses/bluairspace-review-10347398)**

**Rating:** 4.0/5.0 stars

_— Vivek s._

[Read full review](https://www.g2.com/survey_responses/bluairspace-review-10347398)

**["Great AR experience"](https://www.g2.com/survey_responses/bluairspace-review-8695798)**

**Rating:** 5.0/5.0 stars

_— Harshwardhan A._

[Read full review](https://www.g2.com/survey_responses/bluairspace-review-8695798)

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 ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello")
AC

Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)

Updated October 3, 2024

An augmented reality software development kit, or AR SDK, allows developers to build digital objects that appear to blend into the real world. An AR SDK is crucial to any business that creates AR experiences. These tools offer functions such as 3D object tracking, [image recognition](https://www.g2.com/categories/image-recognition), visual SLAM (simultaneous localization and mapping), multi-tracking, and more, which allow developers to produce digital images. AR engineers can utilize these SDKs to develop mobile apps, various CAD platforms, marketing experiences, and more. These SDKs are typically intended for specific frameworks and hardware; however, some AR SDKs can be supported across multiple systems, creating more flexibility.

While some AR SDKs also have the functionality to generate VR experiences, these tools should not be confused with [VR SDKs](https://www.g2.com/categories/virtual-reality-sdk), which give developers the tools to create and test virtual reality apps. In addition, these tools are often able to be customized through the use of an API.

To qualify for inclusion in the AR SDK category, a product must:

- Offer the functionality to create custom AR experiences
- Allow for the editing of existing AR experiences 
- Integrate with operating systems and hardware that can display AR

Show More

* * *

## How Do You Choose the Right Augmented Reality (AR) SDK Software?

### Learn More About Augmented Reality (AR) SDK Software

### What are AR SDKs?

An AR SDK, or an augmented reality software development kit, arms developers with all the necessary tools to create their own augmented reality apps or platforms. Some AR SDK platforms do not require any expertise in programming or 3D graphics, while others offer numerous advanced features. In this sense, AR SDK can be well-suited for beginners who have limited to no expertise—while still catering to experienced developers who are looking for a detailed software development tool. By the same token, some AR SDKs are free with limited features, while others are paid offerings that offer a more robust set of functionalities.

AR SDKs are responsible for all the features and components that make up a typical AR application. This includes AR tracking, which represents the visual effects of the program; content rendering, which relates to how effectively 3D objects can be overlaid in the real world; and scene recognition, which makes it possible to recognize, track, and augment feature-rich rooms, scenes, and larger objects.

### What are the common features of AR SDKs?

- **Plane tracking:** Plane tracking, also known as plane detection, allows users to develop an AR product that detects horizontal planes such as floors, tables, and ceilings.
- **SLAM:** Simultaneous localization and mapping (SLAM) allows users to place a 3D object into the camera and hold it at a point in space, no matter how much the camera moves. Users can then map an environment and track their own movements in it, helping create maps for indoor navigation.
- **Face tracking:** Face tracking features allow users to create an AR experience that identifies and verifies a human face from a digital image or live video frame. Game creators sometimes use face tracking to allow players to become avatars.
- **Object recognition:** [Object recognition features](https://www.g2.com/articles/object-recognition) allow users to develop AR systems that can identify objects in the real world. This allows developers to overlay digital information about the object into the field of view.
- **Cloud recognition:** Cloud recognition and storage is an online storage solution for large-scale AR projects. AR SDK platforms that have cloud recognition are capable of recognizing lots of different markers since the markers are stored in the cloud, which requires less space.
- **Geolocation:** Geolocation features aid users in creating location-based AR apps. They allow users to add virtual points of interest, such as the nearest restaurants or movie theaters.
- **Wearables support:** While most AR applications are built to function through smartphones, some are built with the intention to use smart glasses.

### What types of AR SDK software exist?

- **Supported platforms:** While most AR SDK platforms are compatible with Android and iOS, some users need to develop desktop apps for operating systems such as Windows or macOS. It is, therefore crucial to confirm an AR SDK's compatibility supports delivery to its intended audience.
- **Marker-based AR platform:** Marker-based augmented reality platforms are based on image recognition, which can recognize objects in the real world. The most advanced AR SDK platforms can handle the recognition of real-life objects and 3D markers.
- **Location-based AR:** Location-based AR is geo-based and does not require special markers to identify where to place a virtual object in the real world. Some AR SDK platforms include mapping and support for horizontal and vertical environments.
- **Free vs. paid solutions:** Many vendors that offer AR SDK platforms give the option of either a free or paid version. Free versions, which are beneficial to casual users, often do not include the more robust features that paid versions offer. For example, free versions don’t offer as many object targets; paid versions may offer upwards of a thousand object targets.

### What are the benefits of AR SDK

- **Accelerated development time:** AR SDKs significantly streamline the development process by providing a ready-made framework for creating AR applications. Developers can avoid the time-consuming task of writing extensive code from scratch, as SDKs come equipped with a rich set of libraries and development tools that facilitate faster application building and testing.
- **Cross-platform integration:** These SDKs offer compatibility with various operating systems, allowing developers to create applications that function seamlessly across multiple platforms.
- **User-friendly interfaces for beginners:** AR SDKs are designed to be accessible, making it easier for newcomers to familiarize themselves with AR development through intuitive development interfaces.
- **Simulation capabilities:** With built-in simulation tools, AR SDKs enable developers to visualize how an AR app will function before it’s fully developed. This early testing helps identify and resolve potential issues in the design phase, ultimately saving time and resources.
- **Accelerated learning opportunities:** Many AR SDK providers offer extensive resources, including guides, tutorials, and community forums. These tools help new users navigate the learning curve, providing answers to common questions and fostering a supportive learning environment.
- **Seamless integrations:** AR SDKs often integrate smoothly with other essential development tools, enhancing the overall functionality and robustness of AR applications.

### Who uses AR SDKs?

The main audience for AR SDK software is software developers. AR SDKs provide developers with the necessary framework to customize code, essentially supplying the skeleton for developers to fill the application with their ideas. While augmented reality was once primarily used to develop games, the technology is now finding its way into a variety of industries.

For example, developers can use AR SDK software to aid architects with building design. Through technology, architects can experience entire building designs before they are actually built. Manufacturers, warehouse workers, and retail workers are now being trained with augmented reality software for faster onboarding. The health care industry is utilizing AR-enabled devices to train doctors on surgical techniques and observe a patient’s vitals.

In this sense, AR SDK software is not truly limited to just developers. Any industry with a use case for AR should be familiar with the various kinds of AR SDK software and how it can help users fulfill their vision.

### AR SDK pricing

- **Freemium model:** Many AR SDKs offer a freemium model where basic features are available for free, allowing developers to start building AR applications without initial costs. However, access to advanced features, tools, or higher usage limits often require a subscription or one-time payment.
- **Subscription-based pricing:** This model charges users a recurring fee (monthly or annually) for access to the SDK and its updates. Subscription tiers may vary based on the level of support, the number of users, or access to premium features. This model is popular because it provides predictable costs and continuous access to new features.
- **Usage-based pricing:** In this model, costs are based on the actual usage of the SDK, such as the number of AR sessions, API calls, or data processed. This pricing can be beneficial for applications with variable usage patterns, as developers only pay for what they use.

### Software and services related to AR SDK

- [AR game engine software](https://www.g2.com/categories/ar-game-engine)provides game developers with the framework for creating AR video game experiences. AR game engines often contain an augmented reality SDK, which allows developers to design, build, and test their games.
- [Augmented reality development platforms](https://www.g2.com/categories/ar-development) provide comprehensive tools and frameworks for developing augmented reality applications. They often include features such as 3D modeling, animation, and integration with various hardware devices.

### Challenges with AR SDK

- **Limited device compatibility:** AR SDKs may not be fully compatible with all devices or operating systems, which can limit the accessibility of AR applications. 
- **Performance and resource constraints:** AR applications often demand significant processing power and resources, which can be a challenge, especially on mobile devices. High-quality graphics, real-time tracking, and complex interactions can lead to performance issues such as lag or crashes. 
- **Creating a seamless and intuitive user experience.** Designing a high-quality user interface (UI) in AR applications can be difficult. Factors such as UI design, interaction methods, and spatial awareness must be carefully considered. Poor user experiences can lead to frustration and decreased adoption of AR applications.

### How to choose AR SDK

#### Define your project requirements

Before selecting an AR SDK, clearly outline your project’s objectives, target audience, and specific features you need. Consider factors such as the type of AR experience you want to create (marker-based, location-based, etc.), the devices you plan to support, and the integration requirements with other tools or platforms.

#### Evaluate compatibility

Ensure that the AR SDK is compatible with the devices and operating systems you intend to target. Check if it supports major platforms like Android and iOS, as well as any specific hardware, such as smart glasses or AR headsets. Compatibility is crucial for reaching a broader audience and ensuring a seamless user experience.

#### Assess performance and scalability

Analyze the performance capabilities of the AR SDK, especially in terms of rendering graphics, tracking accuracy, and response time. Look for an SDK that can handle high-quality visuals and real-time interactions without significant lag. Additionally, consider whether the SDK can scale with your project as it grows, accommodating more complex features and a larger user base.

#### Review documentation and community support

Examine the quality of the SDK’s documentation, tutorials, and community support. Comprehensive and well-organized documentation can greatly ease the development process, especially for beginners. A strong developer community can provide valuable resources, troubleshooting tips, and best practices, enhancing your learning experience and project development.

#### Consider pricing and licensing options

Evaluate the pricing structure and licensing terms of the AR SDK. Some SDKs offer free versions with limited features, while others may require a subscription or a one-time fee. Consider your budget and whether the SDK provides good value for the features it offers. Be sure to check for any hidden costs associated with scaling, support, or additional services that may arise as your project develops.

### AR SDK trends

Of the trends included below, some are occurring in the AR SDK market while others are seen across the [AR market as a whole](https://research.g2.com/insights/declining-interest-in-ar-vr). It’s important to note both, since changes in the AR market may influence the core features and functionality of AR SDK software in the coming years.

- **AR for digital retail:** AR is currently being used by various vendors in the retail market, and we should expect that trend to continue in the near future. Retail companies use AR to show how clothes would look before they’re purchased or how different shades of lipstick might appear. With the growing popularity of AR in retail, it’s possible that we see more AR SDK products pop up that cater to this use case.
- **AR for navigation:** Another growing trend in AR is AR for navigation. An example of this is Google’s current work on its Maps application, in which users can superimpose directions through the camera of their phone. Instead of following a 2D map, this will be 3D and more interactive and easy to follow.
- **Environmental lighting:** Some AR SDK vendors are working toward using machine learning to analyze input camera images and estimate environmental lighting. This allows users to render more realistic directional light shadows, ambient lighting, and reflections on virtual objects. For example, users can now see the shadow that an AR object will cast.