[ StorySt... Reviews ](https://www.g2.com/products/storystream/reviews) [ StorySt... Reviews ](https://www.g2.com/products/storystream/reviews) # StoryStream Features ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (15) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Platform (25) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Show More ##### ## Interface and Performance (6) Import/Export Import and export large media files or folders into or from the database quickly and efficiently. Organizational Interface Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. Search Able to search and filter assets by keywords and metadata. File Preview Able to easily preview large image files and video storyboards. Analytics Provides insights into the performance of digital content across its entire lifecycle. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Show More ##### ## Asset Management (8) File Types Software supports a wide range of file types. Metadata Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. File Transformation Automatically or manually convert files into different sizes or file types within the DAM system. Versioning Keep track of incrementally changing versions of the same asset. Expiration Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. Watermark Apply visual watermarks to images and video. Digital Rights Management Manage the licensing and copyright information for assets within the DAM system. Brand Guidelines Houses an organization's brand guidelines in a centralized location within the digital asset management platform Show More ##### ## Media Types (3) Video The software is optimized to load, preview, search and edit video media files. Audio The software is optimized to load, preview, search and edit audio media files. Images The software is optimized to load, preview, search and edit image media files. Show More ##### ## Administration (13) Workflow Management Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Brand Portal Publish media or media collections to your website or share externally via temporary hyperlink. Integration with Creative Software Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. Integration with Marketing Software Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. CMS Integration Integration with content management software Document Management Store, manage, and track all electronic documents in a centralized location Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Metadata Management Collect and maintain structured information that describes data or content Video Management Store and manage online video content File Management Create, save, and store files Configurable Workflow Configure existing workflows to meet your organization's needs Show More ##### ## Content Discovery (4) Query Builder Allows users to identify topics and build search queries to find relevant content Content Sources Curates content from multiple channels and sources Content Suggestions Suggests relevant content and adapts to user's preferences Multimedia Support Supports various content formats, such as text, images, video, and audio. Show More ##### ## Content Curation (4) Collaboration Offers tools for team collaboration such as shared feeds, annotations, or approvals Content Management Provides features for organizing, tagging, and filtering content Customization Enables users to personalize curated content (e.g. captions, calls-to-action) Analytics and Reporting Provides insights into content performance and tracks effectiveness of content curation efforts. Show More ##### ## Content Distribution (5) Social Media Provides features for sharing curated content on social media Email Marketing Provides features for distributing curated content through newsletters Blogs/Websites Provides features for sharing curated content on blogs on websites Integrations Integrates with other marketing tools to facilitate curation, collaboration, or distribution of content SEO Offers tools to optimize curated content for search enginges. Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Planning (2) Collaborative Editorial Calendars / Scheduling Content Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. Scheduling Integration Create content plans or calendars for multiple users and schedule content in advance. Show More ##### ## Content Creation (1) Content Management Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey. Show More ##### ## Optimization (1) ROI Reporting Ability to measure the revenue influence and ROI of every piece of content. Show More ##### ## Engagement (7) Live streaming Allow users to broadcast live video and audio content for audience Live chat discussions Allow users to answer customer's queries in live chat discussions Social media Enable users to host a live stream directly on social media and sell products there One-to-one call scheduling Create meaningful interactions by allowing user to host one-to-one product demonstration Omnichannel livestreaming Support engagement on multiple channels such as email, phone, YouTube, the product's website, and social media Stream sharing Allow audience to invite others to the stream by sharing on social media Product demonstrations Enable users to host product demos using live video and audio Show More ##### ## Integration (7) Shopping cart Allow anyone watching a live stream to easily add items to a shopping cart Social media Support live commerce platform to easily integrate with company's social media Video analytics tools Provide specific insights to measure sales and brand marketing performance during live streaming Campaign management tool Support integration with campaign management tool to create, deploy and optimize performance marketing campaigns through live commerce platforms CRM & Data Platform Integration Allow integration with clients CRMs & Data Platforms for CRM marketing, Performance marketing automation etc. Smartphone and DSLR Allow live stream in high-resolution using a professional DSLR or a smartphone to shoot and record live videos presented by presenters or influencers API Allow customization of live selling experience with flexible APIs Show More ##### ## Live selling (4) Social media Utilize social media live-streaming capabilities and shoppable features to live sell products Marketplaces Allow brands to integrate livestreaming experiences within marketplaces Lead capturing and distribution Acquire and distribute qualified leads during live video/chat to sales agents in real-time E-commerce platform Support hosting live selling broadcast on brand's own e-commerce platform Show More ##### ## Analytics (4) Data Capture Collect user data, such as a name and a phone number from your online customers in real-time Reporting Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health Campaign performance Enable tracking and enhancing the effectiveness of performance marketing campaigns to drive targeted traffic to relevant streams Product Insights Analyze sales through live commerce to determine which products sell better Show More ##### ## Visual UGC (4) Campaign Customization Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc. Widget Customization Allows users to customize the UGC widget with their own logo and branding Widget Allows users to display a UGC gallery on their website Media Library Gives users a central place to store and manage UGC through folders, tags, etc. Show More ##### ## Integrations (11) Social Media Integrates with social media platforms to collect customer posts that mention or display a particular brand Content Creation Integrates with content creation tools to allow users to edit and customize content Marketing Automation Integrates with marketing automation software to feed content into existing marketing workflows Rights Management Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content UGC Request Automation Set up automation to request user-generated content from creators/influencers Influencer Relationship Management Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Contest Management Organize and manage interactive contests or challenges Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Workflow Management Create, design and manage workflows for repetitive tasks Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Support (2) Onboarding Provides personalized onboarding sessions to help brands get started 24/7 Client Support Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video Show More ##### ## Performance (2) UGC Analytics Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments Lazy-Loading Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance Show More ##### ## Publishing (1) Execute Content Publication Ability to publish content either from the source it was created or through a third party. Show More ##### ## Social Media (1) Social Media Integration Create and publication of content for social media platforms. Show More ##### ## Generative AI (6) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text-to-Video Provides the ability to generate video from a text prompt. AI Text-to-3D Provides the ability to generate 3D renderings from a text prompt. Show More ##### ## Agentic AI - Digital Asset Management (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Creation (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Curation (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Experience Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Distribution (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (57) Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Mobile Access Access software remotely via mobile devices Access Controls/Permissions Define levels of authorization for access to specific files or systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together For Creative Agencies For creative teams and agencies For eCommerce Intended to be used by online stores ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Segmentation Group leads or contacts based on their specific characteristics Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Marketing Calendar See past and upcoming campaigns and communications in a calendar view Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Hashtag Tracking Track the usage of certain hashtags Influencer Discovery Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Referral Tracking Log and store the source of contacts/leads Online Payments Accept and process online payment transactions Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Customer Surveys Tool to send questionnaires to customers to gauge feedback Ratings/Reviews Ratings/Reviews Content Delivery Distributing content through various platforms or channels AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Personalization Adjust communications based on previous interactions or personal preferences Keyword Tracking Track and monitor a specific set of keywords Approval Process Control Manage the process of evaluating documents or requests submitted for approval UGC Collection Collect user-generated content in the form of videos, photos, text reviews, and more Generative AI Use AI to generate content in the form of text, images, videos, etc. Loyalty Program Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Customer Advocacy Encourage your customers to promote your company by providing materials, tools, and reward programs Video Editing Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions Generative AI Use AI to generate content in the form of text, images, videos, etc. File Conversion Convert files to a different format Mobile App Access the system via a mobile application API Application programming interface that allows for integration with other systems/databases Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Asset Sharing Share access to files and assets with individuals Automatic Transcription Use AI to convert voice into text automatically AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Asset Library Collection of all assets in the system Video Support Supports various video file formats File Transfer Move files across different systems or networks Asset Categorization Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Image Recognition Ability of software to identify an image among other data Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Customizable Branding Add customized logos and colors to align with company branding Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Watermarking Add a digital mark to show ownership of an image, video, document, etc. Commenting/Notes Leave comments and notes on documents for others to view Natural Language Processing Process and analyze human language in text or audio form Document Storage Store and organize documents in a centralized system Access Controls/Permissions Define levels of authorization for access to specific files or 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