Carolin R.
CR
Carolin R.
Frontend Developer
Mid-Market (51-1000 emp.)
"Stable system, must prepare for more complex requirements."
4/5
What do you like best about Storyblok?

I like the new History-Compare feature. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

Handling global elements and internationalization: Storyblok is increasingly being sold to customers with high demands. Customers primarily choose Storyblok because of its intuitive user interface, which is an excellent development. The problem is: Storyblok is extremely strong for simple pages, creating folder-based pages and filling them with content. Intuitive and simple. For this type of customer, Storyblok is becoming too expensive, as there are often very tight budgets behind it. Other customers with high budgets bring other challenges: creating and managing content centrally in one place, translating it based on field level, but otherwise continuing to maintain pages on a folder basis. We can build solutions for this, no question.

1. In the long term, I would like to see a more visible difference in the user interface between globally reusable content and page-based content.

2. Abolish the "default" locale. If no translation is maintained in a field, no content should be displayed. Field level translation is therefore almost unusable.

3. Introduce translations for block elements to be able to maintain different blocks (compare Contentful).

4. Create a simple history feature for the Growth Plus Plan as well. It doesn't have to be with comparison options right away, but for example, for campaigns - quickly restore the state of a page from day XY without maintaining the same content.

5. Feature request: Page versions, the aforementioned campaign example: The season is regularly changed on a page (Easter, summer, winter), the assets and settings are always the same. Currently, this is only possible with annoying copying of pages into archive folders. Review collected by and hosted on G2.com.

Chloe R.
CR
Chloe R.
Midweight Designer
Small-Business (50 or fewer emp.)
"Fast, Client-Friendly Editing with a Truly Helpful AI Assistant"
4.5/5
What do you like best about Storyblok?

Storyblok is easy for our clients to use, which reduces the need for intervention from our developers and frees up time internally. The site is fast, and that speed makes editing feel quick and smooth. The built-in AI assistant is incredibly useful and helps make our processes even easier. I also love the visual editor. The team at Storyblok have also being excellent with initial support and onboarding of new clients, making the partnership seamless. We've also being able to automate workflows and live previews with the Netlify integration. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

Billing needs to be more transparent and the constant rising in costs can cause friction when delivering to the client. Review collected by and hosted on G2.com.

Chloé C.
CC
Chloé C.
Digital Account Manager
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Flexible CMS That Empowers Clients to Manage Their Own Websites"
5/5
What do you like best about Storyblok?

I like that Storyblok is flexible for our clients. We’re there to assist with setting up the website, but afterward it can be fully handed over so the client can manage it themselves. Our clients prefer having control of their own website, and it gives them confidence. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

I don’t like Storyblok’s pricing, because it tends to put my clients off. Review collected by and hosted on G2.com.

Verified User in Program Development
AP
Verified User in Program Development
Small-Business (50 or fewer emp.)
"Storyblok Makes Content Management Easy for Developers and Editors"
5/5
What do you like best about Storyblok?

Storyblok is that it just makes building and managing content easier for everyone. As a developer, I like how flexible it is and how well it works with modern frameworks, so I can structure content the way I want without feeling restricted.

The Visual Editor is also a huge plus because content teams can see their changes as they make them, which cuts down on back-and-forth.

Overall, it has a really nice balance between giving developers the tools they need and making things simple for editors. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

Overall I’ve had a really positive experience with Storyblok, so there isn’t much I dislike. If I had to pick something, it’s that there can be a bit of a learning curve when you're first setting up content models or getting familiar with all the features. Once everything is configured it does become much more intuitive and the flexibility is well worth that initial time to setup. Review collected by and hosted on G2.com.

Danielle v.
DV
Danielle v.
Manager Web Operations
Enterprise (> 1000 emp.)
"Storyblok stands out in a crowded CMS landscape"
5/5
What do you like best about Storyblok?

I’ve worked with many CMSs over the years, and Storyblok truly stands out. It’s exceptionally user‑friendly especially for non‑technical stakeholders — without sacrificing flexibility for developers. The visual editor makes content updates intuitive and incredibly fluid.

What makes Storyblok unique is that you can feel its origin story in the product: it was created by people who understand both web content management and development. That dual perspective is embedded in the entire experience. It breathes both disciplines, and that balance is exceptional.

Their customer focus is another major strength. Even as the company grows, their support team remains responsive and genuinely invested in customer feedback. You feel heard and taken seriously, which is rare in the SaaS world. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

Nothing major overall. However, for us as a global team managing all markets, some of the more advanced configurations still require developer support. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Indispensable for User-Friendly Content Creation"
4.5/5
What do you like best about Storyblok?

Our developers really enjoy working with Storyblok. The platform offers a clear and user-friendly UI, strong live preview functionality, and a solid underlying infrastructure. Additionally, Storyblok perfectly aligns with our component-based development strategy, allowing us to develop digital platforms quickly and efficiently. The available tools make developing for Storyblok pleasant and accessible, which directly contributes to a short time-to-market. The live editor, in particular, is especially valuable: content changes are immediately visible, allowing teams to work faster and be less dependent on development. The AI layer also adds a lot of value for our customers. Think of support in content creation, automated translations in the right tone of voice, automations via, for example, n8n, and vector-based search. This allows customers to create, manage, and distribute their content more easily, for example by automatically generating social media posts or automating publication flows. Additionally, the initial setup, configuration, and working with multiple spaces, localization, and new AI capabilities are very well organized. For us, Storyblok is therefore the CMS of choice: modern, flexible, scalable, and pleasant to work with. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

Storyblok requires a good setup. Due to the flexibility of components, spaces, and localization, it is important to properly align and maintain the structure, governance, and content models. Review collected by and hosted on G2.com.

Benedikt G.
BG
Benedikt G.
Head of Technology
Mid-Market (51-1000 emp.)
"The Best Headless CMS for Developers and Editors"
5/5
What do you like best about Storyblok?

What I appreciate most about Storyblok is the Visual Editor, which allows me to immediately see what I'm editing. This is especially helpful for multilingual projects, as you can easily switch between different display sizes. The accessible Developer Experience and the top editorial UX make using it really pleasant. Storyblok's powerful APIs replace manual development efforts and significantly simplify processes in content operations. I also find the setup super easy, especially with the helpful blueprints and excellent documentation. Additionally, there are now additional ways to easily set up a space via the API. I have already successfully transitioned from other products like PIMCore to Storyblok and highly recommend it. Particularly noteworthy is that Storyblok AI thinks correctly. Not just as an on-top feature but as an integral part, where it really helps. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

The possibilities for expansion are currently limited. Space, Tool, and Field plugins already allow quite a lot. However, if I want to add functions in the interface itself, for example in the content overview, that is currently not possible. This is both a strength and a weakness. Review collected by and hosted on G2.com.

Edvinas J.
EJ
Edvinas J.
Engineering Team Lead
Enterprise (> 1000 emp.)
"Storyblok empowers editors and developers with a fast, flexible CMS experience"
5/5
What do you like best about Storyblok?

Storyblok CMS solved our biggest challenge: completely decoupling development from content editing. This separation empowers our editors to make updates swiftly and independently. Best of all, as we continue to extend the system, designers and content editors can build new pages and launch campaigns with little to no developer intervention. This frees our engineering team to focus on technical research, performance optimizations, and experimental features.

For our content team, the biggest wins have been Storyblok’s intuitive, web-centric structure - which organizes pages in folders matching the URL slug path - and its real-time visual editor.

From an engineering standpoint, Storyblok's versatile delivery and management APIs allow for extensive customization through custom field, tool, and space plugins. Leveraging the Storyblok CLI to execute local commands enabled us to build and run highly sophisticated, bulk content migrations tailored to our exact requirements. Furthermore, the ability to easily pull and push schemas has streamlined our CI/CD pipelines, keeping our entire configuration version-controlled in Git. Ultimately, Storyblok provides a vastly superior developer experience and superior performance compared to traditional, legacy CMS solutions.

Excelent long-term choice for growing companies and large enterprises. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

One drawback is GraphQL performance, which averages around 2.5 seconds per request compared to the much faster REST API (500–700ms). Nevertheless, by leveraging a strong custom caching layer in our application design, we ensure our platform remains incredibly fast.

A notable limitation of Storyblok’s internationalization is the lack of native, per-page language gating, as all configured locales are globally applied to every story. To resolve this at scale, we developed an schema-level (in page content) configuration allowing editors to toggle available locales per page, rendering a fallback notice on the frontend for excluded languages. However, since the delivery API has no intrinsic awareness of this custom routing logic, managing referential integrity across localized hyperlinks is highly complex, making advanced SEO and cross-linking difficult to scale.

The Rich Text Editor uses a specific JSON format to save structured data. While this is great for clean data delivery, mapping this custom JSON format to custom elements or styling on the frontend can sometimes be tedious for developers compared to standard markdown. Review collected by and hosted on G2.com.

Response from Maria Baumgartner of Storyblok

Thank you so much for your great review, Edvinas! We've taken your feedback on-board and forwarded it to product leadership.

Robyn D.
RD
Robyn D.
Junior Account Executive
Small-Business (50 or fewer emp.)
"Efficient Content Management with Remarkable Flexibility"
5/5
What do you like best about Storyblok?

I love using Storyblok for fast content updates without needing to interrupt developers for small changes. The visual editor is brilliant, and the flexibility within blocks gives my clients full control over how their sites can look. It also allows us to design sites for our clients effectively. These features make our work more efficient and help us impress our clients. The initial setup was very smooth, making the transition easy for both my team and clients. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

The limit on assets is something that crops up from time to time with clients. Review collected by and hosted on G2.com.

Response from Maria Baumgartner of Storyblok

Thank you so much for the lovely review, Robyn!

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Enterprise CMS solution that is intuitive, scalable, and cost-effective"
5/5
What do you like best about Storyblok?

I really like working with Storyblok as they are very solution-minded and people-minded, which shows in their interactions with our agency and our clients. The solution is innovative and scales well, staying on top of the newest trends. They strike a good price-quality balance, especially compared to other large-scale platform solutions which can be prohibitively expensive. Storyblok provides a lot of value for the cost. The setup is incredibly easy, practically out-of-the-box, with an intuitive interface. It's fast, well-documented, and straightforward to work with. Review collected by and hosted on G2.com.

What do you dislike about Storyblok?

So for us, maybe it's more of a positioning perspective. It's not necessarily the most known solution for enterprise. Even though I believe that it is most definitely scalable and applicable to enterprise complexity. Review collected by and hosted on G2.com.

Response from Maria Baumgartner of Storyblok

Thank you so much for the kind words!