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# sticky.io Discussions

Sticky.io is an intelligent revenue optimization platform built for mid-market and enterprise DTC ecommerce brands. We help businesses optimize revenue across the customer lifecycle by bringing checkout, subscriptions, payments, retention, and revenue recovery together in one flexible platform. Merchants can build and manage straight-sale, subscription, free-trial, and hybrid offers; optimize checkout experiences; increase AOV with intelligent upsells; manage recurring billing and subscriptions; and recover failed payments with AI-powered technology. Built-in analytics provide visibility into transaction, subscription, and customer performance, while fraud prevention and retention capabilities help businesses protect revenue and build stronger customer relationships. Designed for brands with complex commerce needs, Sticky.io supports flexible ecommerce architectures and integrates with the technologies businesses already use. The result is greater control over the revenue lifecycle without relying on a growing collection of disconnected point solutions. From conversion and AOV to recurring revenue and retention, Sticky.io gives growing DTC brands the flexibility and intelligence to get more value from every customer and transaction.

 ![sticky.io](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_00440c4bc4ac77270dee0496fb7e1564/sticky-io.png "sticky.io")

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## What is sticky.io used for?
](/discussions/what-is-sticky-io-used-for)
What is sticky.io used for?

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Subscription Revenue Management Software

](https://www.g2.com/tags/subscription-revenue-management-software)[

Subscription Management Software

](https://www.g2.com/tags/subscription-management-software)[

Subscription Billing Software

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