The bredth of data and the ability to integrate into our system. Review collected by and hosted on G2.com.

Some of the data discrepancies between the query builder and the reporting. Some data is only available in one or the other. Review collected by and hosted on G2.com.

StatSocial is great when you need to get creative about audience targeting because targeting in platforms is limited. I like using StatSocial to build competitor audiences and am excited to start using their new TikTok features. The firmographic B2B audiences are also a great selling point to clients in order to expand your holistic media strategy to publishers where you wouldn't historically target B2B audiences. The reps are also extremely helpful. Review collected by and hosted on G2.com.

StatSocial isn't self explanatory so it requires some training of the platform. Review collected by and hosted on G2.com.

StatSocial is easy to use and has a ton of audience demographic and psychographic information to help consult our teams and clients on our target. I appreciate how fast Laura is at responding to emails and questions. She has been a wonderful support across all of our client requests. Review collected by and hosted on G2.com.

It can take some time to get the full audience data and report, depending on the size of the audience. Limitation on the type of psychographic information. Review collected by and hosted on G2.com.

Ability to match users across platforms. Review collected by and hosted on G2.com.

Influencers occassionally seem stale and same accounts show up for very different demos. Review collected by and hosted on G2.com.

Being able to target specific job roles and companies of interst is an immense help to understanding B2B audiences. Additionally, StatSocial is able to provide various communities that make up a defined audience and provide some insights on how their behaviors differ. Their customer teams are very helpful if you want to work together to find the right insights. Review collected by and hosted on G2.com.

It is hard to sift through the pyschographic information as there is a lot included for affinities and the analyst doesn't always know which is the best ones to pick without doing more research. Review collected by and hosted on G2.com.

StatSocial offers super awesome opportunities to target very specific audiences and to target compettitors. One of my favorite things about StatSocial is that you can use the lists to target on platforms that can't get as specific with interests. Review collected by and hosted on G2.com.

I don't love that the audiences are never large enough. We have to majorly increase and multiply the lists which causes it to be less specific. Review collected by and hosted on G2.com.

StatSocial proves to be an exceptionally potent tool for uncovering valuable insights about any audience, regardless of how particular or specialized they may be. Review collected by and hosted on G2.com.

I wish there were more attributes to define the audience better. Review collected by and hosted on G2.com.

Automated Insights reports help provide a quick look into an audience segment for planning and strategy Review collected by and hosted on G2.com.

Some categories, like influencers for example, end up as very broad with the same macro influencers for every time. This requires extra time to dig for more relevant, niche, surprising option. Review collected by and hosted on G2.com.

We love not only the various available targeting parameters, but especially the opportunity to then target that unique audience across social networks and DSPs. Review collected by and hosted on G2.com.

Additional databases would always be useful. Review collected by and hosted on G2.com.

Insuring alignement between influencers' audiences and programmes' personas. Review collected by and hosted on G2.com.

The user experience can be slightly clunky. Review collected by and hosted on G2.com.