The multitude of uses, StatSocial's extensive and growing taxonomy, its integration with other tools, and its evolving interface allow users to profile by personality vs. pure data points and filter more easily. Stat Social's customer support is also very helpful and timely. Review collected by and hosted on G2.com.

Sometimes when I am profiling audiences top data points can feel repetitive/too broad and need to dig deeper to discover points specific to that audience. This would be my main complaint. Review collected by and hosted on G2.com.

StatSocial is an incredibly powerful tool for discovering insights on any audience, no matter how specific or niche. Review collected by and hosted on G2.com.

It is sometimes a little difficult to know if you are building your audience correctly, sometimes I do find myself needing hands-on assistance from our managed services. Review collected by and hosted on G2.com.

Usefule tool to understand how you desired audience spends time across social media platorms. Also love that you can import customized audiences into specific advertising platofrms for targeting. Review collected by and hosted on G2.com.

The UI needs much improvement as its not really user friendly or easy to use. Review collected by and hosted on G2.com.

I love the amount of interests & insights available in the reports. What is also very nice is that the report summarizes the top insights for a quick and user friendly experience. Review collected by and hosted on G2.com.

With any data source, there are sometimes roadblocks for certain creators out there and not having enough data on those creators yet, but StatSocial provides a good solution to when this comes up, and is almost always there to support. Review collected by and hosted on G2.com.

fast, easy to use. The summary graphicc page is a big improvement. I like the audience cluster visualization as well Review collected by and hosted on G2.com.

would like more differentiation between audiences. For example, almost all audience profiles include the same influencers. Ideally, I would like to a filter or easy way to refine influencers. For example, for an oncologist audience, I'm not interested in Obama as an influencer, I want to know who are the other oncologists or researchers influencing my audience Review collected by and hosted on G2.com.

I most enjoy the process of creating a target audience -- being able to toggle audience characteristics in and out of targeting can be really helpful just to understand the feasibility of a recruit, and even to discover targeting possibilities that I hadn't considered before. Review collected by and hosted on G2.com.

Downsides are few and far between -- I would say that at first, after creating an audience, it can be a little confusing what to do with it, given all of the options. Perhaps more explanation could be helpful. Review collected by and hosted on G2.com.

Stat Social is fairly easy to navigate and a reliable source of detailed information. Review collected by and hosted on G2.com.

Sometimes audiences can be a little big. However, with options to upload custom audiences or integrate with other platforms, this really isn't an issue. Review collected by and hosted on G2.com.

This is an incredible tool. Very intuitive and easy to use. The data is the most accurate of all the vendors we've tested. Our trafficking team uses it to create 1P audiences that we push into all platforms. Our planning team uses it to better understand who our target audience is and which platforms they use most. Our sales team uses it to create beautiful visuals about a prospect's audience. I reccomend this for any company that can benefit from accurate audience data. Review collected by and hosted on G2.com.

The navigation between projects, folders, and audiences isn't the most intuitive. That's the only gripe I have. Review collected by and hosted on G2.com.

The ability to understand our audience demographics. Review collected by and hosted on G2.com.

Inconsistency across platforms. Understand this is hard for statsocial to solve but in an ideal world we would need the same inof across all platforms. Review collected by and hosted on G2.com.

depth of data and user interface is excellent Review collected by and hosted on G2.com.

There is an opacity in how the data is constructed, but the performance validates it. Review collected by and hosted on G2.com.