I can't express enough how impressed I am with StatSocial! The platform's robust analytics and user-friendly interface have made navigating and interpreting complex social data a breeze. The depth of insights provided has been invaluable for our marketing strategies, allowing us to understand our audience on a whole new level. The customer support is exceptional, always ready to assist and ensure a smooth experience. StatSocial has truly elevated our understanding of social media demographics and audiences. I don't think we'd be able to do what we do without it. I've used it a bunch times for projects ranging from Celebrity deep dives to Brand deep dives. Not only is it easy to use, it's easy to understand. Review collected by and hosted on G2.com.

One thing that I found to be slighly inconvenient is the constant logging in and logging out of the platform. Needing to frequently refresh to stay logged in. But I understanding this is done for safety purposes, so it's really not that big of a deal! Review collected by and hosted on G2.com.

The audiences are the main value add with stat Review collected by and hosted on G2.com.

The audience load into ad platforms isn't very intuitive Review collected by and hosted on G2.com.

I love that there are so many affinities to choose from when building an audience, or that you can look at specific influencers directly. It allows users to get pretty granular with what they are looking for. I also appreciate the ability to share projects as other builds have been very handy for me overtime. The platform overall is very easy to use and get integrated into after using a couple times. It has become one of my go-to tools to use on a weekly basis. Review collected by and hosted on G2.com.

Only a few things come to mind as dislikes. It can take awhile for an audience to builld, and pending the audience, there can be almost too much data to sift through when identifying top media. Review collected by and hosted on G2.com.

The team I work with at StatSocial is amazing! I use the platform frequently for projects and the team is always extremely responsive when I have any questions or need something added to the taxonomy. The updates to the audience insights make it even easier to analyze, and it's easy to build audiences. Review collected by and hosted on G2.com.

I think when we are using it to build audience profiles, I wish there were more psychographics available and attitudes on spending habits, etc. Review collected by and hosted on G2.com.

StatSocial takes the guesswork out of social audience insights for me. Before using their platform, it was hard to understand the behavioral side to our audience so that we could truly leverage the data for campaign building.

Now, we truly know our target audience and our competitors' audience. We understand what matters most to them and what drives their purchase decisions. It's been a gamechanger in terms of building powerful marketing campaigns that convert. Review collected by and hosted on G2.com.

I don't have anything negative to say... Review collected by and hosted on G2.com.

I like that I can get a true sense of what my audience likes and the people they will engage with, even personalities I hadn't considered previously. I also enjoy the different outlets and websites that are available because they allow my team to create targeted media lists. Review collected by and hosted on G2.com.

Sometimes the audience sizes are small and the formula creation process is not always super intuitive so it takes some time to get acquainted with the platform. Review collected by and hosted on G2.com.

Love the ability to take a deep dive into potential creators on social channels we want to work with. Seeing into their audience allows us to find the best audience for our needs. We have had great support from the StatSocial team with questions and issues along the way and appreciate their willingness to assist and help us meet our goals. Review collected by and hosted on G2.com.

We can't always find all of the creators we search for, but have found we can pull insights on most of the creators we look at. Review collected by and hosted on G2.com.

The tool works in a way that allows for incredible custom audience building. You can generate an audience based on more than just a taxonomy, and customise until you have the exact audience you want.

I find this approach means the tool stands out above all other audience research tools. Review collected by and hosted on G2.com.

Some UX niggles with navigation can be annoying. Often "easier" to navigate from audience to audience by starting at the start, rather than using the back button or breadcrumbs. Review collected by and hosted on G2.com.

Our whole team loves their platform, it's the only way we can get that type of data. We love the ease of audience creation. The insights report is highly informational and useful for campaign strategy. The client services and leadership teams are super helpful, easy to work with, and available. Review collected by and hosted on G2.com.

I wish there were a way we could get you better numbers for billing purposes. Review collected by and hosted on G2.com.

There are only positives about Stat Social. It is one tool I now think I could not live without. There are so many ways to use the platform. The Stat Social team guides you through all new implementations to the platform and ensures you have a deep understanding of it. They offer great customer service. Review collected by and hosted on G2.com.

There may be a slight learning curve for some using the platform, but Stat Social's team makes it a quick and in-depth learning process. Review collected by and hosted on G2.com.