I love how StatSocial is super easy to use and flexible. I can customize the inputs to match my client needs or the information available, which is really helpful. Plus, the team is so responsive if we can't figure something out. The initial setup was very easy too, making the whole process seamless. Review collected by and hosted on G2.com.

I'm eager to see social platforms expand as the tool evolves. Updating for recency is needed—Ellen Degeneres isn't a recent influencer for every single audience! Review collected by and hosted on G2.com.

I really appreciate that StatSocial offers various demographics, interests, and other filters for targeting audiences. The output is very fast, which is great. The clusters are also helpful for my analysis. Additionally, I find it easy to filter down to very specific audiences and build reports quickly. The initial setup was very easy too. Review collected by and hosted on G2.com.

I think adding an ethnic demographic would be great. Some audiences are specific to ethnicities, and having the capability of adding that as a filter would be good. Review collected by and hosted on G2.com.

I like StatSocial for its ease of use and how it seamlessly aids in persona building by understanding social behaviors and capturing device IDs based on social engagement. I also appreciate that they're always on the lookout for new partnerships, which helps to bring in more users across various social platforms. The initial setup was very easy, making the start-up process smooth. Review collected by and hosted on G2.com.

I would say delivery time. Audience delivery specifically, it takes much longer for an audience to deploy to our DSP, sometimes 2 weeks. Review collected by and hosted on G2.com.

I like StatSocial for providing access to actual social behaviors, which is valuable because I don't have access to this data in other audience tools. This feature helps me by allowing me to provide recommendations for publications, podcasts, and influencers that we could partner with. Review collected by and hosted on G2.com.

I find it challenging that there are limited seats, which makes it hard to navigate staffing. Only certain people have access to build audiences and export data. Review collected by and hosted on G2.com.

I like all of the features and the specific targeting that allows me to build unique audiences! And their staff are very helpful whenever we reach out for their insights or hop on a call to discuss projects! Review collected by and hosted on G2.com.

I think from a UX perspective it is hard to understand all of the features right off the bat and requires asking for help. Review collected by and hosted on G2.com.

I find StatSocial invaluable for quick work, as it's quick and easy to execute across a surprising number of interests. I also like that the initial setup was very simple. Review collected by and hosted on G2.com.

More interests would always be helpful. Review collected by and hosted on G2.com.

I like StatSocial because it offers very specific companies, jobs, brands, and demographic-related filters. This helps me in understanding the nuances of very specific audiences or their followers. I also appreciate that the initial setup was very easy with a great learning curve. Review collected by and hosted on G2.com.

The clusters sometimes don't make sense to me always - that can be improved. Review collected by and hosted on G2.com.

I use StatSocial for research and audience validation for our social media audiences and potential partners and influencers. I love the accessibility in the reporting; it's easy to navigate and gives wonderful insights. The clusters feature is helpful to compare groups within an audience to understand the full dimension. The initial setup was so easy, and the team we work with is outstanding and very helpful from onboarding to analysis. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

The variety in sourcing makes it a dynamic tool with lots of different outputs/focus areas. Review collected by and hosted on G2.com.

I think the UI can be a little laggy and slow. Or changes don't always seem to take.. I also wish you could combine your audience parameters differently. The "include" "exclude" with arrows can be confusing - I feel like a boolean type setup would come across better. Review collected by and hosted on G2.com.

StatSocial stands out for its powerful and intuitive audience clustering capabilities. The platform makes it easy to build custom audiences quickly, whether you’re starting with a topic, an influencer, or a set of behaviours. I particularly value the flexibility to build different types of audiences based on the specific insights I’m after—be it psychographics, influencer affinity, or brand interests.

The automatic insights generation is another strong point. The way the platform surfaces relevant interests, brands, and influencers followed by an audience is both fast and well-formatted, making it easy to extract value without excessive manual analysis. The interface itself is clean and user-friendly, which makes the entire experience feel quite seamless. Review collected by and hosted on G2.com.

First, I’d like to see more granularity in audience building, particularly with demographics. Currently, the available filters feel somewhat limited for creating highly tailored audiences.

Second, there’s occasionally a lack of clarity around the logic being applied during audience creation. It's not always obvious whether a condition is being treated as a filter (narrowing the audience) or an inclusion (adding to it). A more transparent logic builder or visual indicator would help.

Lastly, when analysing followers of multiple creators, adding them individually can be a bit of a chore. It’s a minor gripe, since bulk analysis isn’t something we do often, but having a bulk upload feature would save time when needed. Review collected by and hosted on G2.com.