I love the insights and everything we are able to gather from StatSocial. The insights help us identify and understand more about our personas and gain great insights into people for brands and certain influencers. I really appreciate the Expansion feature, which allows us to expand to the amount we want, making audience scaling effective, especially when running things in a DSP. The ability to play around with different segments and send our segments to The Trade Desk is also very beneficial. Additionally, the team we work with at StatSocial is great and very supportive, making the initial setup pretty easy. Review collected by and hosted on G2.com.

I think the insights via the API would be great. We would love to show more of that data to our customers. Review collected by and hosted on G2.com.

I like the detailed insights from StatSocial. The clusters always help in understanding audience attributes and comparing them with another group. The brand data is great, and I love how we can drill into specific brands across a plethora of categories and delve into the podcast and influencer data. The initial setup was also very easy for my team. Review collected by and hosted on G2.com.

The index data is a bit hard to interpret, especially when used with other audience platforms like MRI Simmons. The exports can be challenging to navigate, and I wish there were more options for customizing the export format. The index data has a vast range, such as 1.1K similarity, which can be difficult to explain to stakeholders and often raises questions. Review collected by and hosted on G2.com.

It has a very user friendly interface and offers the ability for users to harness their creativity and build audiences in a truly custom way. The ability to pull in users across a broad variety of social platforms to maximise reach while being able to resolve and deduplicate those users effectively is another great feature. The Insights Reports contain a rich variety of data, the Excel export function is very useful and the dashboards are easy to navigate and pull insights from. Review collected by and hosted on G2.com.

The Taxonomy could be broader - especially in terms of brands and influencers beyond the US market, so I hope this continues to develop over time so that "reach" for certain interest areas and brand categories can be more meaningful in markets outside of the US, UK etc. Offering a wider variety of custom baselines to benchmark audiences against in Insights Reports would be great too because currently there is only a limited set of market baseline audiences available in dashboards to compare your audiences to in an Insights Report. The keying in of a list of handles when building social parameters into audiences could be better too. Often a significant % of handles fail to populate properly and have to be manually re-keyed which can be time consuming and inefficient for a user. Review collected by and hosted on G2.com.

I love the accuracy of StatSocial's brand insights and talent demographics. StatSocial is valuable to me, specifically the brand insights and talent demographics, by allowing me to understand which brands my influencers index the highest against so I can help get these influencers brand deals. StatSocial's data is way better, and the time it takes to make an audience is way faster. The initial setup was a breeze! Review collected by and hosted on G2.com.

There can be better loading times and performance issues and a lot of irrelevant brands. The loading times add more friction to my experience when on the platform and make my tasks take longer. Just makes my day to day longer. Review collected by and hosted on G2.com.

I use StatSocial for audience building on social platforms and I really like how customizable it is. It allows us to understand more about consumers beyond just their gender, age, and location, and helps us understand them as people. This feature makes it possible to make more informed content strategies. I also like the ability to pull from existing and competitor audiences, which helps us understand how we can stand out from competitors and build niche communities. Additionally, the initial setup of StatSocial was very easy. Review collected by and hosted on G2.com.

I would love to be able to pull in audiences for specific platforms based on interests. Review collected by and hosted on G2.com.

The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience behaviors. Review collected by and hosted on G2.com.

You need to upload a large number of influencers to the platform in order to collect data, but the processing time is much too long. Review collected by and hosted on G2.com.

I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of interests and preferences is incredibly helpful. And, the insights from the AI-generated Audience personas and quick summaries as well as the ability to download data make the platform quick and easy to use. We use the platform constantly for better understanding an audience and who/what influencers them. Review collected by and hosted on G2.com.

While the taxonomy is incredibly robust, sometimes we find the topics we need are still missing (though you can request their addition!). Review collected by and hosted on G2.com.

I typically use StatSocial for audience analysis, and it helps me understand which interests to focus on. The filters, such as demographics and brands, are very helpful for understanding the complexities of certain audiences. These features allow me to break down large complex audiences into smaller, more specific ones, which is very valuable in terms of narrowing down. Review collected by and hosted on G2.com.

The clusters are slightly confusing. It would be better if there were clearer explanations or tooltips on how the clusters are created. Review collected by and hosted on G2.com.

StatSocial is easy to use and set up. Their support team is quick to help when we have questions. We use it often to find specific business audiences for our surveys, and it works well with our email campaigns. The platform helps us reach the right professional groups and consistently gets good response rates. It's become a go-to tool for our research projects. Review collected by and hosted on G2.com.

The main challenge is that highly specific audience segments can sometimes be smaller than expected, which occasionally requires adjusting our targeting criteria. Review collected by and hosted on G2.com.

It's perfect for a quick insights report that I can share cross-functionally AND a deep dive into audiences for my most senior analyst. Review collected by and hosted on G2.com.

Sometimes I have trouble downloading because of the way I have to check a box and move a slider. It errors on me quite a bit. Review collected by and hosted on G2.com.