Platform is very user-friendly and customer service is top-notch. Ability to create custom segments and uploads to match against database. Audience intel like you can't get anywhere else, deep data to inform programming. Review collected by and hosted on G2.com.

Would be great to have more influencer features to map audiences to key influencers across channels. Review collected by and hosted on G2.com.

All the different data points - lots of good variety; I like how often updates are made to improve the platform; Easy to use interface; Customizable audiences are great; Pre-built audiences are also great Review collected by and hosted on G2.com.

The influencer data seems limited often and I haven't always found it to be helpful for identifying influencers that our audiences actually follow; and the influencer percentages seem very very low sometimes. To me, the influencer section is the biggest limitation of the tool and I usually take it with a grain of salt. Review collected by and hosted on G2.com.

StatSocial is an excellent tool for gathering interesting insights on different social audiences. It is easy to use and the results are laid out in an easily digestible format allowing you to understand audiences on a deeper level. The team is very responsive and great about doing training, releasing new features and even jumping in to help craft audiences if you're looking to do something complex. Review collected by and hosted on G2.com.

large audiences can take a while to generate and I wish there was LinkedIn data as well. Review collected by and hosted on G2.com.

- The clustering feature is nice to work on the fly

- Generally straightforward UI to navigate screens

- Omni compatibility Review collected by and hosted on G2.com.

- Sometimes audience creation can take a bit long Review collected by and hosted on G2.com.

StatSocial is constantly improving their core product while also testing the waters. Its great to see new features that we never thought of needing come to life and realize how useful/ helpful they are. Review collected by and hosted on G2.com.

Not much to dislike so far, the team is great to work with. If there is something to dislike is the use of their API. I wish it was easier to use. Review collected by and hosted on G2.com.

It's easy to build audiences, and to refine them in specific ways. The size of the taxonomy and breadth of affinities is great. The insights report is easy to navigate. Review collected by and hosted on G2.com.

It would be helpful to be able to see custom audience clusters or to define clusters yourself to compare audiences to. There's also some duplicate or outdated affinities in the taxonomy that slow me down. Review collected by and hosted on G2.com.

Stat social is super helpful in learning about social audiences, as well as influencer identification based on actual data. Review collected by and hosted on G2.com.

Talent with younger insights do not have big trackable audiences in stat social. Review collected by and hosted on G2.com.

I like the end output of StatSocial and the available variables. Review collected by and hosted on G2.com.

The variables for the audience creator isn't always straight forward although the function does allow to search. The outputs sometime stall and take a while. The And/Or function is sometimes confusing. Review collected by and hosted on G2.com.

I love the new setup of StatSocial and how easy it is to navigate. Review collected by and hosted on G2.com.

Sometime I have trouble believing the audience results Review collected by and hosted on G2.com.

Speed of audience creation and ability to find insights across platforms (not just 1 platform). It's a fantastic tool and its audience analysis findings are essential to so many of my deliverables for clients. Review collected by and hosted on G2.com.

The search UX on platform is inconsistent at times. It's not a huge deal since my team and I almost always work in the Excel exports, but it is a bit frustrating when looking for something specific very quickly. Review collected by and hosted on G2.com.