--- title: StatSocial Reviews meta_title: 'StatSocial Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 126 reviews by the users' company size, role or industry to find out how StatSocial works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 126 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # StatSocial Reviews **Vendor:** StatSocial **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 126 ## About StatSocial StatSocial is a social audience intelligence platform founded in 2014 and headquartered in New York City. Our patented PeopleGraph connects billions of cross-platform social signals to verified individuals. Brands, agencies, and research teams use StatSocial to understand who their audiences actually are: what they care about, who they trust, where they spend attention, and what drives their decisions. The platform delivers audience insights across interests, brand affinities, media preferences, trusted influencers, and demographics, all built on observed behavior rather than stale panels or surface-level social listening. With StatSocial gain: Sharper strategy. Build campaigns on real audience understanding instead of intuition, and uncover the insights traditional tools can't drill down to. Faster answers. Leverage Digital Twins and Focus Groups to test creative, validate concepts, and predict lift in minutes with research grounded in the behaviors of 150M+ U.S. adults, about 2x more accurate than online panels. Better partnerships. Choose influencers based on who your customers actually follow, so every collaboration reaches the right people. Media that works harder. Activate any audience across your existing stack and prove what your campaigns actually moved. StatSocial is trusted by the world's most innovative brands and agencies and ranked #1 in user satisfaction by G2. ## StatSocial Pros & Cons **What users like:** - Users praise StatSocial for its **ease of use** , enjoying its simple interface and seamless integration with other platforms. (44 reviews) - Users value the **excellent customer service** and seamless integration capabilities of StatSocial for audience analysis. (41 reviews) - Users appreciate the **easy-to-use audience builder** in StatSocial, enhancing their planning and strategy efforts effortlessly. (35 reviews) - Users appreciate the **in-depth and impactful insights** from StatSocial, making audience analysis easy and effective. (26 reviews) - Users value the **rich and easy-to-understand brand insights** offered by StatSocial for effective planning and strategy. (26 reviews) - Helpful (21 reviews) - Detailed Information (19 reviews) - Users commend the **excellent customer support** of StatSocial, noting prompt assistance and valuable insights for their strategies. (16 reviews) - Setup Ease (15 reviews) - Customer Engagement (13 reviews) **What users dislike:** - Users note a **limited audience reach** , as specific segments can be smaller than anticipated and filters feel inadequate. (16 reviews) - Users note **limited audience diversity** , as some large creators are often missing, affecting target engagement opportunities. (13 reviews) - Users find the **time-consuming processes** of StatSocial cumbersome, requiring multiple steps for audience and report creation. (11 reviews) - Users find the **audience recompilation process cumbersome** , which can lead to delays and a learning curve. (9 reviews) - Users find the **complexity of setup** to be challenging, leading to a laggy and confusing experience. (9 reviews) - Users note **data limitations** with missing topics and challenging exports, impacting interpretation and research effectiveness. (9 reviews) - Inaccuracy (9 reviews) - Users find the **missing features** in StatSocial limiting, particularly with influencer data and audience building capabilities. (9 reviews) - Lack of Clarity (8 reviews) - Users find the **learning curve steep** , struggling with the complicated interface and audience creation process. (8 reviews) ## StatSocial Reviews ### 1. Always evolving! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** Stat Social is always thinking ahead to add new features. Also, the customer service at Stat Social is outstanding. The follow up is timely, and the team is willing to go the extra mile when I need support. **What do you dislike about StatSocial?** I don't spend much time in the UI, so I am not as adept at navigating it. It is not as intuitive for me to use, but I hope to improve as I use it more frquently. **What problems is StatSocial solving and how is that benefiting you?** We use Stat Social for many analytics projects across our organization. ### 2. The platform is helpful in accomplishing our goals. **Rating:** 4.0/5.0 stars **Reviewed by:** Jim C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about StatSocial?** global data gives us access to provide insights for many clients **What do you dislike about StatSocial?** the user interface is quite complicated and not intuitive **What problems is StatSocial solving and how is that benefiting you?** We are working to build a well rounded view of consumers and StatSocial has a lot of valuable data on them. **Official Response from Marlee Gauthier:** > Hi Jim, Thank you for your feedback! We're happy to hear you've had an overall positive experience with Silhouette! We will be launching a updated version of Silhouette this fall that is more user friendly, making it easier to understand the data and insights within an audience report. ### 3. Stat Social has extremely boosted our demographic and persona reporting capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Travis C. | Director of Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2023 **What do you like best about StatSocial?** The customer service and support throughout integration setup with StatSocial has been second to none. The StatSocial team has been very helpful, they have excellent documentation and even better data. The data we get from them has boosted our client offerings by providing significant audience insights than they had before. **What do you dislike about StatSocial?** So far nothing. The API was straightforward, the data is clean and user friendly and the customer service has been awesome. This is exactly the type of partner we look for. **What problems is StatSocial solving and how is that benefiting you?** StatSocial is solving the problem of restricted audience insights in DSP and other advertising networks. By matching StatSocial data to our audiences through household data graphs we are able to provide a new level of audience insight data than ever before. **Official Response from Marlee Gauthier:** > Hi Travis! Thank you so much for leaving a review! We're so happy to hear you've had a positive experience in the platform and with the support provided by our StatSocial success team. ### 4. Great Data and Great Team! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about StatSocial?** The access to unique social data and the possibility to understand and take action of the data. Also the team supporting to give high level support as well as a senior mgmt team that helps you make the most of the offering tailored to your business. **What do you dislike about StatSocial?** Does not work for all use cases which is natural. **What problems is StatSocial solving and how is that benefiting you?** To enrich the understanding of your audience to target the right individuals based on social behavior ### 5. Great Data Partner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2023 **What do you like best about StatSocial?** Very comprehensive data covering a ton of social platforms. Awesome for open internet advertising **What do you dislike about StatSocial?** The UI from the home page to creating a project could be simpler. **What problems is StatSocial solving and how is that benefiting you?** Creating audiences which are usually unavailable in most instances ### 6. StatSocial is a Great Audience Insights Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Danae C. | Research Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about StatSocial?** StatSocial is very intuitive and easy to use. We use it as part of our suite of tools for analyzing a brand's current audience / social following. The StatSocial customer service team is also incredibly helpful any time we have a question. **What do you dislike about StatSocial?** I haven't encountered any frustrations or problems with StatSocial. **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps us to identify who our clients' current audience / social followers are, which helps us with content creation strategy. ### 7. I enjoy StatSocial **Rating:** 4.5/5.0 stars **Reviewed by:** Julianna C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** I love how intuitive it is to look at the reports. I also feel like it's super easy to contact our rep. **What do you dislike about StatSocial?** The length it takes to generate audiences **What problems is StatSocial solving and how is that benefiting you?** Relatability to our desired audiences (index) ### 8. Great Support Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about StatSocial?** I love being able to compare a variety of different brands an influencers based on demographics, top media, and top interests. The reports are standardized and easy to understand, **What do you dislike about StatSocial?** Sometimes it can take a while for an audience or report to be generated. **What problems is StatSocial solving and how is that benefiting you?** We typically want to see the kinds of audiences that follow influencers or brands we are interested in. We also want to see if there are any influencers with an audience we should be concerned about. We look for any other brands that may be popping up from audiences interests. **Official Response from Marlee Gauthier:** > Thank you for your review and positive feedback! We actually have a few tips for generating a report more quickly. Feel free to reach out to your Customer Success Manager or support@statsocial.com and we'd be happy to share them! ### 9. The best audience intelligence product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** StatSocial's core capability to deliver insights on audiences across social platforms is incredible in it's own right. It has a clean UI that is easy to use. **What do you dislike about StatSocial?** Sometimes the platform is glitchy, but the customer support is helpful and resolves quickly with good communication **What problems is StatSocial solving and how is that benefiting you?** StatSocial improves our audience research with behavioral data. It gives us great insights on ways in with target audiences and competitive intel. ### 10. New Perspective on Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about StatSocial?** What jumps out at me the most is the reverse engineering at how we look at anayltics, specifically focused on audience based data. **What do you dislike about StatSocial?** Interface to be more intuitive so that users who are not familiar with statstics could easily navigate, create reports, etc. **What problems is StatSocial solving and how is that benefiting you?** Collecting metrics in which can be utlized for strategic marketing decisions. ### 11. I used Statsocial to create an audience for an event using the social following feature **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about StatSocial?** The different audience menus and Statsocial team offering to create seed audiences for us to build upon them. **What do you dislike about StatSocial?** More audience targeting capabilities can be added, especially for B2B audiences such as industries, job titles, etc. **What problems is StatSocial solving and how is that benefiting you?** Creating more custom audiences and testing to performing audiences for future campaigns ### 12. Crucial audience data for more informed decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** The integration with our platform has allowed for crucial audience data we would not have otherwise had access to **What do you dislike about StatSocial?** Wish the integration with our platform could be automated / updating in real-time **What problems is StatSocial solving and how is that benefiting you?** StatSocial grants us access to improved audience insights for a more informed decision-making process finding the right creators for our influencer campaigns. ### 13. Started slow but have picked it up in the past couple of months. **Rating:** 4.5/5.0 stars **Reviewed by:** Peter F. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about StatSocial?** Large social media following so it works well with specific association twitter accounts. **What do you dislike about StatSocial?** Could use a few more features when using the parameters. **What problems is StatSocial solving and how is that benefiting you?** We are provided with great social media reach using it. ### 14. Statsocial is a great partner for our company! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about StatSocial?** I like the ease of the platform and the service that our account team provides **What do you dislike about StatSocial?** I do wish that the audiences were able to be auto refreshed and exported at regular intervals **What problems is StatSocial solving and how is that benefiting you?** Reaching users relevant to our campaigns in a cookieless way ### 15. Great Audience Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon B. | Manager, Digital Media, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about StatSocial?** The ability to target linkedin job titles to use in Facebook **What do you dislike about StatSocial?** The process of getting audiences exported into the platform can take a while **What problems is StatSocial solving and how is that benefiting you?** Targeting job titles in facebook ### 16. Easy to use with a lot of insights **Rating:** 4.0/5.0 stars **Reviewed by:** Robert K. | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about StatSocial?** Easy to use and navigate. Lots of influencers and news media **What do you dislike about StatSocial?** Would like there to be features and more way to split data **What problems is StatSocial solving and how is that benefiting you?** Influencer identification, media consumption ### 17. Promising! **Rating:** 3.5/5.0 stars **Reviewed by:** Grieg S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2023 **What do you like best about StatSocial?** Customer Support is great data is robust. **What do you dislike about StatSocial?** Tend to struggle with layout + complexity of set up. **What problems is StatSocial solving and how is that benefiting you?** Deeper insights on audience tribes. Influencer selectoin ### 18. Director **Rating:** 3.5/5.0 stars **Reviewed by:** Liz F. | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** It's hard to gather insights at times from the platform **What do you dislike about StatSocial?** hard to navigate and can be challenge to use at times. **What problems is StatSocial solving and how is that benefiting you?** Identifiying audience insights on social ### 19. Great insights through audience comparison. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about StatSocial?** The comparison between Audience and Baseline. **What do you dislike about StatSocial?** Income breakdown. The highest is $100K+. It could have more ranges. **What problems is StatSocial solving and how is that benefiting you?** Choosing the right influencer/brand for partnership. ### 20. StatSocial Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** The representative were very courteous and quick to respond. **What do you dislike about StatSocial?** The StatSocial audiences did not perform as strongly compared to other third-party audiences or custom audiences within the campaign. **What problems is StatSocial solving and how is that benefiting you?** Solving the walled garden of audience analytics and how to xonnect audiences across different platforms. ### 21. Great to use for influencer identification! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about StatSocial?** It's very easy to use and provides great insights. **What do you dislike about StatSocial?** Occasionally, I need to run results twice, but only rarely. **What problems is StatSocial solving and how is that benefiting you?** It helps use find influencers to utilize and get better information on social statistics. ### 22. A versatile in-depth trend forecasting platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2023 **What do you like best about StatSocial?** the deep dive into audiences, the trend clusters **What do you dislike about StatSocial?** the time it takes to generate reports, having to plan ahead **What problems is StatSocial solving and how is that benefiting you?** audience analysis, brand/demo research ### 23. UNDERSTAND YOUR AUDIENCE AND CREATE A REAL NETWORK **Rating:** 3.0/5.0 stars **Reviewed by:** Adriano C. | Art Director, Graphic Designer, Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2016 **What do you like best about StatSocial?** User experience is one of the most perfect I've ever seen. Very easy to use and user-friendly. StaSocial is a very powerful tool that can help you get out there and build a real network of real people that could be very interested in your company / projects. **What do you dislike about StatSocial?** It's only available in English, so you don't have a good knowledge of the technical words in English you will find some difficulties while using it. **Recommendations to others considering StatSocial:** If you are looking for a more detailed stat you must ask the team to give you a quote. They will find the right pack for your goals. **What problems is StatSocial solving and how is that benefiting you?** Building a network for a music project. I understood where is my audience and learnt what they do on the internet and what they want. I'm still analyzing it to understand more about my network habits. ### 24. A big dump of data... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2015 **What do you like best about StatSocial?** Statsocial has the potential to be great given the fact that they have the ability to provide deep demographics on social. The product hasn't changed much in years and the team is very junior. Including the sales person who is not at all in tune with marketing needs. I would say the tool is easy to pull data out and do data dumps. They are working on their APIs which help to get massive datasets in. **What do you dislike about StatSocial?** Clunky interface, lack of flexibility, inability to validate data sources and where they are getting this information. We had a test scenario where we took sample data and ran it against our models. Most of the data sets they provided were incomplete or we couldn't cross validate their data. They claim they use Acxiom and other data sources which we found to be inaccurate. **Recommendations to others considering StatSocial:** Psychographics are difficult to filter within Social but just because they are providing something doesn't mean it is accurate and true. Be careful of how much of this data you take as gospel and how much you use as directional. **What problems is StatSocial solving and how is that benefiting you?** trying to curtail demographics within social. It is impossible to find age, income, education with public social profile information. StatSocial has the promise to provide much more in-depth demographics. The benefit, if the solution could be trusted, would be demo targeting through social campaigns. ### 25. Good, effective and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2015 **What do you like best about StatSocial?** great targeting capabilities and reporting. Easy to use and easy to understand. Tools like this one make our life easier and maximize the dollar value for either paid or organic. Also it let us learn a lot about the market and what is happening around our brand. **What do you dislike about StatSocial?** Sometimes the data can get confusing if you're not familiar with the tool **Recommendations to others considering StatSocial:** Give it a chance. There are some good things that can come up using it. You must be open and try to submerge yourself and use everything to the max. There are pretty great features within the tool that may work for your company/client **What problems is StatSocial solving and how is that benefiting you?** Targeting. Paid media is very important to us so we want to effectively shoot our message and creative ### 26. Helps me to understand Twitter followers **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2015 **What do you like best about StatSocial?** I like how detailed the reports are- it shows if followers are in certain industries or have certain hobbies. **What do you dislike about StatSocial?** I'm not sure what I dislike about this product. I guess an issue is that it is limited to Twitter. **What problems is StatSocial solving and how is that benefiting you?** I've realized that I can run reports on my competitors to understand the differences between their followers and my own. ## StatSocial Discussions - [What is StatSocial used for?](https://www.g2.com/discussions/what-is-statsocial-used-for) - [View StatSocial pricing details and edition comparison](https://www.g2.com/products/statsocial/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+09%3A12%3A48+-0500&secure%5Bsession_id%5D=66b3a151-afe6-4fc5-9836-19b2b2eb2646&secure%5Btoken%5D=5e9cb50d95195abe0ec220dce10d76c474d5318bcd1a72541e45546f396d1efb&format=llm_user) ## StatSocial Features **Social Analytics** - Competitor Analysis - Follower Analysis - Paid Campaign Tracking - Attribution - Sentiment Analysis **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Brand Signals** - Comparison - AI - Brand Health **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Brand Analytics** - Trend Analysis - Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top StatSocial Alternatives - [Audiense](https://www.g2.com/products/audiense/reviews) - 4.5/5.0 (242 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,348 reviews)