--- title: StatSocial Reviews meta_title: 'StatSocial Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 126 reviews by the users' company size, role or industry to find out how StatSocial works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 126 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # StatSocial Reviews **Vendor:** StatSocial **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 126 ## About StatSocial StatSocial is a social audience intelligence platform founded in 2014 and headquartered in New York City. Our patented PeopleGraph connects billions of cross-platform social signals to verified individuals. Brands, agencies, and research teams use StatSocial to understand who their audiences actually are: what they care about, who they trust, where they spend attention, and what drives their decisions. The platform delivers audience insights across interests, brand affinities, media preferences, trusted influencers, and demographics, all built on observed behavior rather than stale panels or surface-level social listening. With StatSocial gain: Sharper strategy. Build campaigns on real audience understanding instead of intuition, and uncover the insights traditional tools can't drill down to. Faster answers. Leverage Digital Twins and Focus Groups to test creative, validate concepts, and predict lift in minutes with research grounded in the behaviors of 150M+ U.S. adults, about 2x more accurate than online panels. Better partnerships. Choose influencers based on who your customers actually follow, so every collaboration reaches the right people. Media that works harder. Activate any audience across your existing stack and prove what your campaigns actually moved. StatSocial is trusted by the world's most innovative brands and agencies and ranked #1 in user satisfaction by G2. ## StatSocial Pros & Cons **What users like:** - Users praise StatSocial for its **ease of use** , enjoying its simple interface and seamless integration with other platforms. (44 reviews) - Users value the **excellent customer service** and seamless integration capabilities of StatSocial for audience analysis. (41 reviews) - Users appreciate the **easy-to-use audience builder** in StatSocial, enhancing their planning and strategy efforts effortlessly. (35 reviews) - Users appreciate the **in-depth and impactful insights** from StatSocial, making audience analysis easy and effective. (26 reviews) - Users value the **rich and easy-to-understand brand insights** offered by StatSocial for effective planning and strategy. (26 reviews) - Helpful (21 reviews) - Detailed Information (19 reviews) - Users commend the **excellent customer support** of StatSocial, noting prompt assistance and valuable insights for their strategies. (16 reviews) - Setup Ease (15 reviews) - Customer Engagement (13 reviews) **What users dislike:** - Users note a **limited audience reach** , as specific segments can be smaller than anticipated and filters feel inadequate. (16 reviews) - Users note **limited audience diversity** , as some large creators are often missing, affecting target engagement opportunities. (13 reviews) - Users find the **time-consuming processes** of StatSocial cumbersome, requiring multiple steps for audience and report creation. (11 reviews) - Users find the **audience recompilation process cumbersome** , which can lead to delays and a learning curve. (9 reviews) - Users find the **complexity of setup** to be challenging, leading to a laggy and confusing experience. (9 reviews) - Users note **data limitations** with missing topics and challenging exports, impacting interpretation and research effectiveness. (9 reviews) - Inaccuracy (9 reviews) - Users find the **missing features** in StatSocial limiting, particularly with influencer data and audience building capabilities. (9 reviews) - Lack of Clarity (8 reviews) - Users find the **learning curve steep** , struggling with the complicated interface and audience creation process. (8 reviews) ## StatSocial Reviews ### 1. Statsocial is a great tool for a comprehensive audience analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about StatSocial?** The platform is very user friendly and easy to navigate. I use the tool quite often for work. Creating an audience is simple and the insights give me a good basis to paint a picture of the audience that I want to analyze. **What do you dislike about StatSocial?** I would like to see definitions for the personas and personality insights that the platform provides. Sometimes I can get a general understanding of what the terms could mean, but sometimes they are vague and difficult to decipher (e.g. "Infinite Monkeys and a Typewriter"). **What problems is StatSocial solving and how is that benefiting you?** It helps me understand the interests, demographics, and media habits of the target audiences of my clients ### 2. Unique Tool for Audience Building **Rating:** 3.5/5.0 stars **Reviewed by:** McKenna S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** I really liked the unique functionality that StatSocial offers like the detailed reporting and information on audiences. The support team has also been really helpful with answering questions and staying in consistent communication with our team. **What do you dislike about StatSocial?** I feel like the platform is still young in some ways. It can be a little frustrating when the platform doesn't reflect accurate numbers at times and needs to be refreshed. My only other issue is their FAQ and partner integration with Live Ramp. My experience with this wasn't great, and I feel like there should be more documentation on which partners integrate and how to do integrate for a seamless customer experience. **What problems is StatSocial solving and how is that benefiting you?** StatSocial offers the opportunity to build audience based off social media followings and specifc affinity groups, an incredibly unique tool in the market. We have also been able to learn more about our customers YoY and how they've changed or stayed the same which helps us stay familiar with our target audience. ### 3. Thorough Audience Insights at your fingertips **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about StatSocial?** StatSocial provides users with many ways / definitions to build custom audiences. **What do you dislike about StatSocial?** Being able to understand and digest audience insights does take a bit of time to load. **What problems is StatSocial solving and how is that benefiting you?** There are many ways to build the custom audiences -- this gives us a fighting chance to build based on the requirements outlined by the client. ### 4. Managing Director **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about StatSocial?** Allows us to create custom audience segments for example from Swoop, important then into the platform to obtain bespoke insights **What do you dislike about StatSocial?** I wish there were more opportunities to drill down and profile individuals or caregivers with rare health conditions **What problems is StatSocial solving and how is that benefiting you?** Audience insights for media channel and tactic selection ### 5. Powerful audience intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about StatSocial?** StatSocial offers powerful audience intelligence. The audience recipe options are extensive and, in the rare instances where I don't find what I need, the customer service team is always available for a quick workaround. The AI summaries and audiences clusters are also incredibly useful and make my job much easier. **What do you dislike about StatSocial?** Would be nice to have a direct API connection to social listening tools. **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps me understand an audience interested in a topic or brand. I'm quickly able to pull audience personas and preferences. ### 6. Unique offering that allows us target hyper-specific audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Tom H. | Insights Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about StatSocial?** They're easy to work with and their platform is even easier to use. Silhouette provides useful insights on custom audiences that you can't get anywhere else and we're able to create hyper-specific cohorts for surveying. **What do you dislike about StatSocial?** There is a bit of mystry around how StatSocial's proprietary technology works that dappers the usefulness of their data. Their costing model also can be rather limiting as there is a high-cost of entry to useing their services, which limits our ability to scale our services to new clients — particularly those with more modests research budgets (Which I understand, but it limits what we're able to do with them). **What problems is StatSocial solving and how is that benefiting you?** They allow us to survey audiences of people who engage with our influencers across social w/o using forced exposure techniques ### 7. Fantastic Tool and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about StatSocial?** Gives us really great data to lead our strategy. influencer selection and creative ideas. When approached with nuanced asks from our clients, the customer service team is very helpful and prompt. **What do you dislike about StatSocial?** Takes a little while to generate audience and insight reports. **What problems is StatSocial solving and how is that benefiting you?** Allowing us to truly understand brand's target audience and what interests them. ### 8. Great Tool for Insightful Data Collection **Rating:** 4.0/5.0 stars **Reviewed by:** Frances W. | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about StatSocial?** StatSocial offers a substantial amount of data to pull from that can be customized or categorized on a project-to-project basis. Especially once a report has been generated, the platform is easy to navigate with searchable functions and tool descriptors. **What do you dislike about StatSocial?** There are multiple steps and stages required to create a report, from creating folders to audiences to audience sub groups - it seems this process could be streamlined. Additionally, our team largely uses this platform to search for creator audience insights, and there have been a number of times when creators with a large following still do not appear within the system. For reports that are successful, it would be great to have a "Refresh" functionality button to click and get a refreshed report with all the same parameters included vs. having to pull an entirely new report. **What problems is StatSocial solving and how is that benefiting you?** As we frequently pitch usage of influencers in our proposal work, the inclusion of creator audience insights further justifies not only the WHY behind using influencers, but showcases particular examples that are best fit, backed by data. ### 9. Handy tool for audience profiling **Rating:** 4.0/5.0 stars **Reviewed by:** Katarzyna E. | Associate Managing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about StatSocial?** I like the ability to compare audiences to baseline using the index-based approach, allowing me to identify interests and preferences where audiences overindex compared to chosen base **What do you dislike about StatSocial?** Lots of brands are still missing so it can be pretty time-consuming to add them in manually/through a rep **What problems is StatSocial solving and how is that benefiting you?** Stat Social helps me map out preferences and characteristics of specific target audiences, allowing me to identify best channels and strategies to reach and appeal to these audiences. ### 10. Valuable data and insights which are integral for our proposals **Rating:** 4.0/5.0 stars **Reviewed by:** Cory S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about StatSocial?** Thanks to StatSocial's data, we have upped our game with proposals and our ability to tailor influencer insights specifically to our client's needs, and more recently using the data for targeting in our campaigns. The platform itself is very user-friendly and my team can easily get up to speed on learning how to navigate it. They have great customer service and are very responsive to our questions, jumping in immediately to help. **What do you dislike about StatSocial?** Sometimes for micro or newer influencers, we don't get enough engagers to pull a report that is large enough to be accurate. There are some great examples of influencers we'd love to present in proposals but due to not being able to pull a report, we have to pick another. Also, with larger companies, I would love for there to be an easy way to search all the reports everyone else generated, perhaps there's a way to tag each report. It would be a huge time savings. **What problems is StatSocial solving and how is that benefiting you?** With StatSocial, we can show our clients our expertise in influencer selection. The ability to use data & insights to determine the best fit influencer based on our client, rather than relying on category, reach and engagements is instrumental. StatSocial also helps us expand our data pool we use to target which differentiates us from competitors. ### 11. A seamless experience using a user-friendly, efficient platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Rina B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2023 **What do you like best about StatSocial?** I can't express enough how impressed I am with StatSocial! The platform's robust analytics and user-friendly interface have made navigating and interpreting complex social data a breeze. The depth of insights provided has been invaluable for our marketing strategies, allowing us to understand our audience on a whole new level. The customer support is exceptional, always ready to assist and ensure a smooth experience. StatSocial has truly elevated our understanding of social media demographics and audiences. I don't think we'd be able to do what we do without it. I've used it a bunch times for projects ranging from Celebrity deep dives to Brand deep dives. Not only is it easy to use, it's easy to understand. **What do you dislike about StatSocial?** One thing that I found to be slighly inconvenient is the constant logging in and logging out of the platform. Needing to frequently refresh to stay logged in. But I understanding this is done for safety purposes, so it's really not that big of a deal! **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps us keep our clients happy. We use your audience intelligence tools to dive deep into audience demographics and psychodemographics. We help our clients understand who their audience is, and we help them find consumers they don't even think exist. With the help of Stat, we take this data and walk clients through the endless potential business they're missing out on. ### 12. Great for unique audiences, we have some in use from stat we can’t get anywhere else. **Rating:** 3.0/5.0 stars **Reviewed by:** Scott C. | Senior Manager, Digital Media, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about StatSocial?** The audiences are the main value add with stat **What do you dislike about StatSocial?** The audience load into ad platforms isn't very intuitive **What problems is StatSocial solving and how is that benefiting you?** Unique audiences for ads that I can't access anywhere else ### 13. Access to Data You Can't Get Anywhere Else! **Rating:** 4.5/5.0 stars **Reviewed by:** Sara H. | Research Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** I love that there are so many affinities to choose from when building an audience, or that you can look at specific influencers directly. It allows users to get pretty granular with what they are looking for. I also appreciate the ability to share projects as other builds have been very handy for me overtime. The platform overall is very easy to use and get integrated into after using a couple times. It has become one of my go-to tools to use on a weekly basis. **What do you dislike about StatSocial?** Only a few things come to mind as dislikes. It can take awhile for an audience to builld, and pending the audience, there can be almost too much data to sift through when identifying top media. **What problems is StatSocial solving and how is that benefiting you?** As businesses are zeroing in on wanting more and more data and research on target audiences, StatSocial has become our go-to tool in providing robust and trustful insights and data to our clients. It's beneficial as it allows us to quickly gather data without always having to conduct primary research for the content that's available in SS. ### 14. Team at StatSocial is amazing to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Amber N. | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** The team I work with at StatSocial is amazing! I use the platform frequently for projects and the team is always extremely responsive when I have any questions or need something added to the taxonomy. The updates to the audience insights make it even easier to analyze, and it's easy to build audiences. **What do you dislike about StatSocial?** I think when we are using it to build audience profiles, I wish there were more psychographics available and attitudes on spending habits, etc. **What problems is StatSocial solving and how is that benefiting you?** We do a lot of audience profiling and use audiences built in StatSocial to inform campaigns, pulling how certain brands/influencers/media/etc. resonate with our specific audiences. We also use these when identifying influencers for campaigns, the audiences are super helpful to have and we use them quite often to help inform strategy. We also use the platform to ensure our content is reaching our target audiences. ### 15. StatSocial has been a game-changer for our marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Justina P. | SaaS Content Creator + Strategist (ContentByJustina.com), Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about StatSocial?** StatSocial takes the guesswork out of social audience insights for me. Before using their platform, it was hard to understand the behavioral side to our audience so that we could truly leverage the data for campaign building. Now, we truly know our target audience and our competitors' audience. We understand what matters most to them and what drives their purchase decisions. It's been a gamechanger in terms of building powerful marketing campaigns that convert. **What do you dislike about StatSocial?** I don't have anything negative to say... **What problems is StatSocial solving and how is that benefiting you?** It solves the issue of easily understanding key behavioral insights about our target audience and being able to take action on them. We understand our audience on a deeper level that goes beyond just basic demographics. It's really helped us refine our overall marketing strategy and create campaigns that convert. Before using StatSocial, it was hard to get a complete picture of our audience, as the data was siloed and difficult to obtain. ### 16. Great for identifying influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about StatSocial?** I like that I can get a true sense of what my audience likes and the people they will engage with, even personalities I hadn't considered previously. I also enjoy the different outlets and websites that are available because they allow my team to create targeted media lists. **What do you dislike about StatSocial?** Sometimes the audience sizes are small and the formula creation process is not always super intuitive so it takes some time to get acquainted with the platform. **What problems is StatSocial solving and how is that benefiting you?** The main thing I use the platform for is creating audience profiles for my clients to identify top outlets for us to reach. Statsocial allows my team to identify the perfect outlets that align with our ideal audiences. Since we started using the platform our impressions have increased and our strategy is more pointed. ### 17. Great insights for hitting our target markets **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea K. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about StatSocial?** Love the ability to take a deep dive into potential creators on social channels we want to work with. Seeing into their audience allows us to find the best audience for our needs. We have had great support from the StatSocial team with questions and issues along the way and appreciate their willingness to assist and help us meet our goals. **What do you dislike about StatSocial?** We can't always find all of the creators we search for, but have found we can pull insights on most of the creators we look at. **What problems is StatSocial solving and how is that benefiting you?** StatSocial has allowed us to look at the creator's audience and see beyond their content. We can dive into the audience's interests to see if they would be engaged in our campaign and featured product. ### 18. Incredible Customisable Tool for Insight **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Senior Vice President/Associate Director, Porter Novelli, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about StatSocial?** The tool works in a way that allows for incredible custom audience building. You can generate an audience based on more than just a taxonomy, and customise until you have the exact audience you want. I find this approach means the tool stands out above all other audience research tools. **What do you dislike about StatSocial?** Some UX niggles with navigation can be annoying. Often "easier" to navigate from audience to audience by starting at the start, rather than using the back button or breadcrumbs. **What problems is StatSocial solving and how is that benefiting you?** Speedy persona building and audience insight ### 19. Sophisticated Solution, Great Platform and Top Notch Service **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney R. | Head of Precision Advertising Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about StatSocial?** Our whole team loves their platform, it's the only way we can get that type of data. We love the ease of audience creation. The insights report is highly informational and useful for campaign strategy. The client services and leadership teams are super helpful, easy to work with, and available. **What do you dislike about StatSocial?** I wish there were a way we could get you better numbers for billing purposes. **What problems is StatSocial solving and how is that benefiting you?** Unique ways to reach potential customers for our clients, insights for persona research. ### 20. Incredible Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2023 **What do you like best about StatSocial?** There are only positives about Stat Social. It is one tool I now think I could not live without. There are so many ways to use the platform. The Stat Social team guides you through all new implementations to the platform and ensures you have a deep understanding of it. They offer great customer service. **What do you dislike about StatSocial?** There may be a slight learning curve for some using the platform, but Stat Social's team makes it a quick and in-depth learning process. **What problems is StatSocial solving and how is that benefiting you?** Influencer and brand partnership selection. It's been beneficial to verify that the selections we make align with our goals, also known as audiences. The platform has also helped us learn more about our audience. ### 21. A tool that drives analyses for a variety of needs, including earned, paid and influencer media. **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2023 **What do you like best about StatSocial?** The multitude of uses, StatSocial's extensive and growing taxonomy, its integration with other tools, and its evolving interface allow users to profile by personality vs. pure data points and filter more easily. Stat Social's customer support is also very helpful and timely. **What do you dislike about StatSocial?** Sometimes when I am profiling audiences top data points can feel repetitive/too broad and need to dig deeper to discover points specific to that audience. This would be my main complaint. **What problems is StatSocial solving and how is that benefiting you?** Helping brands understand who their audiences are & how/where they can meet them. I also use for I&C issues to understand if an issue being talked about on social or earned media is being discussed by the brand's audience. ### 22. Incredible resource for audience insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Phillip K. | Director of Media, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about StatSocial?** StatSocial is an incredibly powerful tool for discovering insights on any audience, no matter how specific or niche. **What do you dislike about StatSocial?** It is sometimes a little difficult to know if you are building your audience correctly, sometimes I do find myself needing hands-on assistance from our managed services. **What problems is StatSocial solving and how is that benefiting you?** I use the platform to understand the interests and media preferences for B2B target audiences. By creating audiences in the platform, I am able to create personas that tell a larger story about who these audiences are, and what media channels and vehicles they gravitate to when seeking out information. This allows me to build smarter go-to-market plans in my role as a Media Director at a B2B ad agency. ### 23. Useful audience research and targeting tool **Rating:** 3.5/5.0 stars **Reviewed by:** Joél (Joe-EL) M. | Channel Director, Digital Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** Usefule tool to understand how you desired audience spends time across social media platorms. Also love that you can import customized audiences into specific advertising platofrms for targeting. **What do you dislike about StatSocial?** The UI needs much improvement as its not really user friendly or easy to use. **What problems is StatSocial solving and how is that benefiting you?** Helps us understand where we should prioritize our time and budget investment based on where our desired audience spends more time on social media platforms. ### 24. StatSocial has upped our insights game **Rating:** 4.0/5.0 stars **Reviewed by:** Clare D. | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** I love the amount of interests & insights available in the reports. What is also very nice is that the report summarizes the top insights for a quick and user friendly experience. **What do you dislike about StatSocial?** With any data source, there are sometimes roadblocks for certain creators out there and not having enough data on those creators yet, but StatSocial provides a good solution to when this comes up, and is almost always there to support. **What problems is StatSocial solving and how is that benefiting you?** StatSocial is showing our clients that we go above and beyond when we recruit creators, to ensure not only they are a perfect brand fit, but that the people who follow them are as well. ### 25. Stat is a great platform to get a fast read on audience digital behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Phil O. | Sr Vice President Customer Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** fast, easy to use. The summary graphicc page is a big improvement. I like the audience cluster visualization as well **What do you dislike about StatSocial?** would like more differentiation between audiences. For example, almost all audience profiles include the same influencers. Ideally, I would like to a filter or easy way to refine influencers. For example, for an oncologist audience, I'm not interested in Obama as an influencer, I want to know who are the other oncologists or researchers influencing my audience **What problems is StatSocial solving and how is that benefiting you?** stat provides a fast overview of a target audience, their intertests and most importantly for my role, their media consumption habits ### 26. StatSocial is an intuitive platform that delivers consistent and reliable results! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** I most enjoy the process of creating a target audience -- being able to toggle audience characteristics in and out of targeting can be really helpful just to understand the feasibility of a recruit, and even to discover targeting possibilities that I hadn't considered before. **What do you dislike about StatSocial?** Downsides are few and far between -- I would say that at first, after creating an audience, it can be a little confusing what to do with it, given all of the options. Perhaps more explanation could be helpful. **What problems is StatSocial solving and how is that benefiting you?** Stat Social allows my market research recruitment team to skip several steps in the targeting and recruitment process and run ads that are far more directly targeted to the people we need to reach. This allows us to offer solutions to clients for cheaper and on shorter timelines. ### 27. Great Insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about StatSocial?** Stat Social is fairly easy to navigate and a reliable source of detailed information. **What do you dislike about StatSocial?** Sometimes audiences can be a little big. However, with options to upload custom audiences or integrate with other platforms, this really isn't an issue. **What problems is StatSocial solving and how is that benefiting you?** Stat Social helps us better understand the audiences we care about most. ### 28. Accurate, Useful Data For Sales, Planning, and Trafficking Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about StatSocial?** This is an incredible tool. Very intuitive and easy to use. The data is the most accurate of all the vendors we've tested. Our trafficking team uses it to create 1P audiences that we push into all platforms. Our planning team uses it to better understand who our target audience is and which platforms they use most. Our sales team uses it to create beautiful visuals about a prospect's audience. I reccomend this for any company that can benefit from accurate audience data. **What do you dislike about StatSocial?** The navigation between projects, folders, and audiences isn't the most intuitive. That's the only gripe I have. **What problems is StatSocial solving and how is that benefiting you?** Through StatSocial we fully understand our clients' audience(s), and we can build one audience that we can advertise to across all platforms. ### 29. Incredibly valuable tool for understating audiences. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about StatSocial?** The ability to understand our audience demographics. **What do you dislike about StatSocial?** Inconsistency across platforms. Understand this is hard for statsocial to solve but in an ideal world we would need the same inof across all platforms. **What problems is StatSocial solving and how is that benefiting you?** Helping us understand our social audiences. ### 30. Excellent audience platform. Recommend it to peers often. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about StatSocial?** depth of data and user interface is excellent **What do you dislike about StatSocial?** There is an opacity in how the data is constructed, but the performance validates it. **What problems is StatSocial solving and how is that benefiting you?** Building discreet audiences for advertising and developing deeper insights into first party data and audiences exposed to certain media. ### 31. Integration StatSocial into our platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Jim C. | CIO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about StatSocial?** The bredth of data and the ability to integrate into our system. **What do you dislike about StatSocial?** Some of the data discrepancies between the query builder and the reporting. Some data is only available in one or the other. **What problems is StatSocial solving and how is that benefiting you?** Identifying real-world consumer trends and behaviors. ### 32. Great option to get creative when targeting in platforms is limited **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about StatSocial?** StatSocial is great when you need to get creative about audience targeting because targeting in platforms is limited. I like using StatSocial to build competitor audiences and am excited to start using their new TikTok features. The firmographic B2B audiences are also a great selling point to clients in order to expand your holistic media strategy to publishers where you wouldn't historically target B2B audiences. The reps are also extremely helpful. **What do you dislike about StatSocial?** StatSocial isn't self explanatory so it requires some training of the platform. **What problems is StatSocial solving and how is that benefiting you?** It is helping us to diversify audiences and is a nice selling point to clients to show that we have options to target audiences on platforms where targeting is historically limited. ### 33. StatSocial client support is wonderful and the audience data is in depth **Rating:** 4.5/5.0 stars **Reviewed by:** Ann O. | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** StatSocial is easy to use and has a ton of audience demographic and psychographic information to help consult our teams and clients on our target. I appreciate how fast Laura is at responding to emails and questions. She has been a wonderful support across all of our client requests. **What do you dislike about StatSocial?** It can take some time to get the full audience data and report, depending on the size of the audience. Limitation on the type of psychographic information. **What problems is StatSocial solving and how is that benefiting you?** Helping us with audience profiling and if we are reaching target audiences ### 34. StatSocail **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about StatSocial?** Ability to match users across platforms. **What do you dislike about StatSocial?** Influencers occassionally seem stale and same accounts show up for very different demos. **What problems is StatSocial solving and how is that benefiting you?** Understanding the demographics and interests of target audiences. ### 35. Great for understanding B2B social audiences **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2023 **What do you like best about StatSocial?** Being able to target specific job roles and companies of interst is an immense help to understanding B2B audiences. Additionally, StatSocial is able to provide various communities that make up a defined audience and provide some insights on how their behaviors differ. Their customer teams are very helpful if you want to work together to find the right insights. **What do you dislike about StatSocial?** It is hard to sift through the pyschographic information as there is a lot included for affinities and the analyst doesn't always know which is the best ones to pick without doing more research. **What problems is StatSocial solving and how is that benefiting you?** What do our b2b audiences care about (interests) and what is their media consumption. ### 36. Great data & great opportunities—audience sizes are always too small to use **Rating:** 3.5/5.0 stars **Reviewed by:** Grace M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** StatSocial offers super awesome opportunities to target very specific audiences and to target compettitors. One of my favorite things about StatSocial is that you can use the lists to target on platforms that can't get as specific with interests. **What do you dislike about StatSocial?** I don't love that the audiences are never large enough. We have to majorly increase and multiply the lists which causes it to be less specific. **What problems is StatSocial solving and how is that benefiting you?** It is very helpful for compettitor conquesting and for targeting specific audiences ### 37. Amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nello R. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about StatSocial?** StatSocial proves to be an exceptionally potent tool for uncovering valuable insights about any audience, regardless of how particular or specialized they may be. **What do you dislike about StatSocial?** I wish there were more attributes to define the audience better. **What problems is StatSocial solving and how is that benefiting you?** StatSocial has proven invaluable in broadening our outreach within the Meta platform through enhanced affinity targeting. Its capabilities have not only allowed us to extend our reach but have also revolutionized the way we approach targeting, opening up innovative avenues to connect with our desired audience. The platform's robust features have empowered us to explore and engage with a wider spectrum of users, providing deeper insights into their preferences, behaviors, and interests. ### 38. Supercharging social strategy with audience content + channel insights **Rating:** 5.0/5.0 stars **Reviewed by:** bryan s. | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about StatSocial?** Automated Insights reports help provide a quick look into an audience segment for planning and strategy **What do you dislike about StatSocial?** Some categories, like influencers for example, end up as very broad with the same macro influencers for every time. This requires extra time to dig for more relevant, niche, surprising option. **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps us make data-drive. Decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data ### 39. Reaching Audiences Across Medias **Rating:** 5.0/5.0 stars **Reviewed by:** Nils T. | Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** We love not only the various available targeting parameters, but especially the opportunity to then target that unique audience across social networks and DSPs. **What do you dislike about StatSocial?** Additional databases would always be useful. **What problems is StatSocial solving and how is that benefiting you?** Targeting cohesively across platforms. ### 40. Great to measure against project personas **Rating:** 4.0/5.0 stars **Reviewed by:** Claire D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** Insuring alignement between influencers' audiences and programmes' personas. **What do you dislike about StatSocial?** The user experience can be slightly clunky. **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps us make sure that the content creators we select for campaigns have the right audiences. ### 41. Audience Intelligence **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about StatSocial?** Platform is very user-friendly and customer service is top-notch. Ability to create custom segments and uploads to match against database. Audience intel like you can't get anywhere else, deep data to inform programming. **What do you dislike about StatSocial?** Would be great to have more influencer features to map audiences to key influencers across channels. **What problems is StatSocial solving and how is that benefiting you?** Using primarily for audience intelligence to understand interests and behaviors by target. Also helpful for seeing brand preference and comparisons. ### 42. A quickly evolving tool to understand consumers' online behaviros **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about StatSocial?** All the different data points - lots of good variety; I like how often updates are made to improve the platform; Easy to use interface; Customizable audiences are great; Pre-built audiences are also great **What do you dislike about StatSocial?** The influencer data seems limited often and I haven't always found it to be helpful for identifying influencers that our audiences actually follow; and the influencer percentages seem very very low sometimes. To me, the influencer section is the biggest limitation of the tool and I usually take it with a grain of salt. **What problems is StatSocial solving and how is that benefiting you?** It helps us understand target audiences better -- what they care about, what they do on social, what competitor brands they engage with, etc. ### 43. Great Platform for Social Audience Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Mya T. | Data Analyst, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** StatSocial is an excellent tool for gathering interesting insights on different social audiences. It is easy to use and the results are laid out in an easily digestible format allowing you to understand audiences on a deeper level. The team is very responsive and great about doing training, releasing new features and even jumping in to help craft audiences if you're looking to do something complex. **What do you dislike about StatSocial?** large audiences can take a while to generate and I wish there was LinkedIn data as well. **What problems is StatSocial solving and how is that benefiting you?** Stat social helps us better target appropriate audiences and makes sure that audiences are actually interested in what we want them to be. ### 44. A super helpful tool to understand and dig into social audiences and followings **Rating:** 4.0/5.0 stars **Reviewed by:** Arman S. | Research Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about StatSocial?** - The clustering feature is nice to work on the fly - Generally straightforward UI to navigate screens - Omni compatibility **What do you dislike about StatSocial?** - Sometimes audience creation can take a bit long **What problems is StatSocial solving and how is that benefiting you?** - Understanding overlap or gaps in certain audiences to help inform communications strategies - Finding the best fit influencers that my brand's audiences would benefit from ### 45. Great data and great experience with the product **Rating:** 4.5/5.0 stars **Reviewed by:** Gustavo D. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** StatSocial is constantly improving their core product while also testing the waters. Its great to see new features that we never thought of needing come to life and realize how useful/ helpful they are. **What do you dislike about StatSocial?** Not much to dislike so far, the team is great to work with. If there is something to dislike is the use of their API. I wish it was easier to use. **What problems is StatSocial solving and how is that benefiting you?** We are using StatSocial to get audience data on creators to help our clients/ agencies better find the right fit based on audience targetting for a campaign. ### 46. Powerful audience insights platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about StatSocial?** It's easy to build audiences, and to refine them in specific ways. The size of the taxonomy and breadth of affinities is great. The insights report is easy to navigate. **What do you dislike about StatSocial?** It would be helpful to be able to see custom audience clusters or to define clusters yourself to compare audiences to. There's also some duplicate or outdated affinities in the taxonomy that slow me down. **What problems is StatSocial solving and how is that benefiting you?** StatSocial helps me identify audiences, giving clients an idea of their existing customers or helping find new growth. I've also used Stat to help brands identify media, influencer, and partnership opportunities. **Official Response from Marlee Gauthier:** > Thank you for leaving a review and providing feedback! I've shared this feedback with our product team for continual improvements of Silhouette. I am excited to share that on October 3, you will have access to newly added persona clusters! ### 47. Great insights **Rating:** 4.0/5.0 stars **Reviewed by:** Michele K. | Head of Media Strategy & Activation, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about StatSocial?** Stat social is super helpful in learning about social audiences, as well as influencer identification based on actual data. **What do you dislike about StatSocial?** Talent with younger insights do not have big trackable audiences in stat social. **What problems is StatSocial solving and how is that benefiting you?** Influencer identification to help choose influencers for brands that will drive the best business outcomes ### 48. Easy to use but sometimes stalls **Rating:** 4.0/5.0 stars **Reviewed by:** Rachna M. | Research Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about StatSocial?** I like the end output of StatSocial and the available variables. **What do you dislike about StatSocial?** The variables for the audience creator isn't always straight forward although the function does allow to search. The outputs sometime stall and take a while. The And/Or function is sometimes confusing. **What problems is StatSocial solving and how is that benefiting you?** Addressing client needs with audience targets, identifiying influncers, brand channels. ### 49. Endless amount of data to ensure you're being smart about business decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about StatSocial?** I love the new setup of StatSocial and how easy it is to navigate. **What do you dislike about StatSocial?** Sometime I have trouble believing the audience results **What problems is StatSocial solving and how is that benefiting you?** We used to not use audience data as much for influencer work. Now it's a requirement for us to use StatSocial. It makes us smarter. ### 50. StatSocial is an essential audience profiling tool that should be part of an analytics tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about StatSocial?** Speed of audience creation and ability to find insights across platforms (not just 1 platform). It's a fantastic tool and its audience analysis findings are essential to so many of my deliverables for clients. **What do you dislike about StatSocial?** The search UX on platform is inconsistent at times. It's not a huge deal since my team and I almost always work in the Excel exports, but it is a bit frustrating when looking for something specific very quickly. **What problems is StatSocial solving and how is that benefiting you?** My team and I can analyze the audience interests, demos, influences (those who are likely to shape their attitudes), and general media habits. Having these audience insights empowers better data-driven recommendations for clients and PR strategy/tactics. **Official Response from Marlee Gauthier:** > Thank you for the feedback! We're so happy to hear the value that Silhouette brings to you and your team! We have a few helpful tips and video tutorial that makes filtering and analyzing the data even easier. Feel free to reach out to your customer success manager or email us at support@statsocial.com and we'd be happy to provide! ## StatSocial Discussions - [What is StatSocial used for?](https://www.g2.com/discussions/what-is-statsocial-used-for) - [View StatSocial pricing details and edition comparison](https://www.g2.com/products/statsocial/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A56%3A07+-0500&secure%5Bsession_id%5D=537e0603-0a3d-40c7-807e-a886355e05a2&secure%5Btoken%5D=832c21f901b891c2fa4dfb222b858fcb5ef8df9c9355ddcb59c5cb68bb0560f8&format=llm_user) ## StatSocial Features **Social Analytics** - Competitor Analysis - Follower Analysis - Paid Campaign Tracking - Attribution - Sentiment Analysis **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Brand Signals** - Comparison - AI - Brand Health **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Brand Analytics** - Trend Analysis - Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top StatSocial Alternatives - [Audiense](https://www.g2.com/products/audiense/reviews) - 4.5/5.0 (242 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,342 reviews)