--- title: StatCounter Reviews meta\_title: 'StatCounter Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how StatCounter works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 114 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # StatCounter Reviews & Product Details StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. * * * Seller [StatCounter](https://www.g2.com/sellers/statcounter) Discussions [StatCounter Community](https://www.g2.com/products/statcounter/discuss) Solution Type Best-of-Breed Show More ## Pricing Pricing provided by StatCounter. ### From $5/month $0-$399 per month [ View More Pricing Information ](https://www.g2.com/products/statcounter/pricing) ## Top-Rated Alternatives [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Adobe Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Analytics") Adobe Analytics 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ View All Alternatives ](https://www.g2.com/products/statcounter/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DC Damian C. Marketing Manager Mid-Market (51-1000 emp.) 4/24/2019 "Fantastic web metrics tool with extensive options" 4.5/5 What do you like best about StatCounter? The amount of data we get from StatCounter is almost more than we can ask for. The price is incredibly low and the data we get makes it a super value. I like how straightforward the installation process is. We don't need an IT person or any other web or computer staff member to jump in to help. We can easily apply the code to any page in just a few steps. I like being able to pull up the data I'm interested in and create custom reports with them. The amount of detail we get about user visits is very thorough. Review collected by and hosted on G2.com. What do you dislike about StatCounter? I think if I really had to complain, I think the layout and general design of StatCounter can use some updating. The look of the website has been the same for a while and it doesn't really go along with the current web style I see in many top business software these days. If it can follow the general structure of Google software pages, that could be a good start. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: StatCounter is one of several top web metrics tools, but it's one that I've used for a while and am comfortable with. I'd suggest trying out a few since they are generally low cost, and see which one your most comfortable with using. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? By using StatCounter, we get a wealth of valuable metrics on website visitors that we can use to gain insight on ad campaign and page design effectiveness. It helps us to get an immediate look at interactions taking place so that, if needed, we can make updates as soon as possible. I often use much of the data obtained through StatCounter in reports that I can go over with clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LG Lucas G. Account Manager Mid-Market (51-1000 emp.) 4/21/2019 "StatCounter has incredibly detailed web visitor stats" 4/5 What do you like best about StatCounter? The best things about StatCounter are it's ease of installation, quality and breadth of website visitor data, and reporting capabilities. It doesn't take a programming professional to get StatCounter linked up with your website. We simply have to apply a piece of code to a section in our web pages and we're good to go. StatCounter has clear instructions on how to do this, so there's little need to worry about getting confused or installing it correctly. We're also given instructions on how to test that it's working. Review collected by and hosted on G2.com. What do you dislike about StatCounter? The user interface is nice, but I think it could be more modern and user-friendly. I like the look of the Google Analytics user interface. StatCounter can probably do a better job at organizing their data in a more streamlined way so I can select the metrics I want to show more precisely. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: I think the two best web analytics tools are StatCounter and Google Analytics. You should start your analytics tool search by checking out both of those to see which one works best for your needs. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? With StatCounter, I'm able to have substantial insight into the website visitor activity of websites and specific web pages. I can learn about pages that have high or low traffic and see where traffic is coming from in terms of linking from other pages and websites. I can also see where traffic is coming from in terms of a visitor's geographic location, which is great for analyzing targeted marketing campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 10/16/2019 "works great!" 5/5 What do you like best about StatCounter? This application was super helpful and effective. It helped save a bunch of time and was a great resource. This website makes hard tasks so much easier. I love how simple the website design is. The website is designed to have an easy ease of use. Review collected by and hosted on G2.com. What do you dislike about StatCounter? It was hard to collaborate with others and work in a big group using the program Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: It is a great tool to use and my team loves it. It helps make challenging tasks easier especially for analysis Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? This program as helped to analyze and interpret data that we have collected and email reporting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite KM Kyle M. Web Producer Mid-Market (51-1000 emp.) 4/16/2019 "Gives us a full range of web analytics with simple installation" 4/5 What do you like best about StatCounter? The amount of data we can obtain through our Statcounter account is quite amazing. We can see very detailed information about our visitors such as their country, amount of time they spend on each page, and their exit links. Getting Statcounter activated on our website was easy. Statcounter gave us simple and clear instructions on what to do. We were able to add the tracking code to all of our pages within minutes. I like the reporting capabilities that allow us to single out specific information that is most meaningful to us. Review collected by and hosted on G2.com. What do you dislike about StatCounter? I can't point out anything significant I dislike about Statcounter. The only negative issue I had with them overall wasn't actually with the software, but with their support team. I wasn't able to get a response from them for a long time. It doesn't seem like their support team is large and respond to inquiries quickly. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: Statcounter has been a major player in the web analytics game for many years and I think you'll see why if you try them out. I think if you're looking for a wealth of data with a tool that's easy to manage, then Statcounter is a very good way to go. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? We're basically able to have an automated web metrics solution with Statcounter. We can know on any given day how our web pages are doing in terms of traffic and can make adjustments to designs, layouts and promotions to help improve the pages that may be lacking. We can also get a better idea of how our marketing efforts are performing and the audiences that are visiting us as a result. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JD john d. customer service representative Mid-Market (51-1000 emp.) 6/14/2019 "Web analytical tool to analyse web usage" 4.5/5 What do you like best about StatCounter? It is a great website that helps you know who are visiting your website and what they are looking for. It also allows you to have a bit of conversation with them so that you can provide the best option for them so that you can change them into loyal customers. Review collected by and hosted on G2.com. What do you dislike about StatCounter? It is very reasonable and very useful platform so a a big thumbs up to it. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: Its basic plan is totally free which makes you utilize its basic features which helps you in making decision. The other plan is also affordable which allows many people to try it as well. Its features are amazing even very user-friendly which anyone can understand. It works fast so saves your quality and helps you in increasing your business so it is very cool. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? It is an excellent solution which makes you collaborate with so many other platforms and helps you in the increase of your sales. It tracks the users who are visiting your website, tells you about their location and also makes your aware about what they are looking for. It helps you increase your web traffic and opens amazing wealth opportunities for make and making them happy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KB Keith B. Account Executive Mid-Market (51-1000 emp.) 3/30/2019 "A highly detailed web analytics solution" 4/5 What do you like best about StatCounter? I like the extensive amount of user information generated from Statcounter. There aren't a ton of complicated steps required to get Statcounter set up on our website. We just need to add a simple piece of code and configure some data in our Statcounter account. It's shockingly simple. There is quite of bit of data in the account that can give us a wide perspective of the user activity on our websites. Review collected by and hosted on G2.com. What do you dislike about StatCounter? Statcounter has given us a wide range of insight into user activity on our websites. It has helped us for monitoring the effectiveness of marketing activities and to improve the the design of certain web pages. Managing the account has generally been easy and doesn't cut into anyone's overall work time much. Several people in my department can go in and retrieve data to generate reports and run tests without issue. The data we use from Statcounter has been helpful for arranging new business presentations and client-related communications. We can present data to clients that help to measure the success of ad and email marketing campaigns we run for them. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: Statcounter is good platform for user-friendly website analytics. Keep in mind that you may have to let the Statcounter obtain website traffic data over months to get a clear understanding of user activity. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? Statcounter is good platform for user-friendly website analytics. Keep in mind that you may have to let the Statcounter obtain website traffic data over months to get a clear understanding of user activity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MH Martin H. Research Specialist Mid-Market (51-1000 emp.) 3/27/2019 "Detailed vistor analytics from a user-friendly platform" 4/5 What do you like best about StatCounter? Adding the StatCounter tracking code to our web pages is very straightforward. We're given the code during the sign up process along with easy instructions. The data in StatCounter is tremendous and easy to understand. We can get complete details on user activity and profiles including their browser information, locations, pages visited, duration of visits and lots more. StatCounter offers simple ways for us to be informed about visitor activity including email updates and generated reports. They also provide helpful tools for analyzing ideal keywords we can use for search engine optimization. Review collected by and hosted on G2.com. What do you dislike about StatCounter? There is a limit to how much log space we have each month. The pricing is generally high for a service that is quite similar to free services offered elsewhere. The customer service is usually easy to get a hold of, but they often don't provide helpful suggestions for our particular implementations and campaigns. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: StatCounter is probably one of the better website visitor tracking tools for users with little technical computing knowledge. The terminology used on in the control panel is easy to understand and follow. I feel that it's a tracking solution that small and large companies can benefit from. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? StatCounter provides us with a simple way to track user activity and monitor the effectiveness of ad campaigns. We can view usage data and focus our efforts on refining underperforming pages. We can also use StatCounter to pinpoint pages that are doing well and try to apply some elements of those pages to other pages. Overall, StatCounter gives us a more complete view of the visitor activity on our websites with data that's easy to understand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JN Joseph N. Account Executive Mid-Market (51-1000 emp.) 3/14/2019 "Gives me a wealth of data with very little effort" 4/5 What do you like best about StatCounter? The set up process is surprisingly easy. We are essentially just given an automatically generated code that we can simply add to our website. The code is generated during the signup process, which makes everything feel streamlined and efficient. The dashboards display a full range of information about visitor clicks, page view duration, locations and more. The platform overall is simple enough for a novice use to feel comfortable using, yet powerful enough for more advanced users. Review collected by and hosted on G2.com. What do you dislike about StatCounter? There could easily be some confusion regarding the tracking code activation when it comes to websites with dynamically generated pages. Understanding what the data means and how it can be leveraged into positive actions can take some time to figure out. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: I think StatCounter is a reputable website stats tool that can add value to any website and organization. I would recommend making the counter invisible so that visitor activity can be tracked in the background and not feel like their being watched, so to speak. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? I've benefited mostly by receiving visitor activity data for websites I manage. The data can be used to analyze the effectiveness of marketing campaigns and the reach of particular web pages. We have a better understanding of how to optimize the design and functionality of certain web pages. Getting set up was easy and allowed us to avoid dealing with overly technical programming processes that I think we're bound to mess up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 10/3/2019 "Does what it's supposed to in detail" 3.5/5 What do you like best about StatCounter? I like the large amount of options on checking who visits your website, where they are from, how they got there etc. I also like the simplicity of the using statcounter, most things are easy to understand and provide information with one click. Review collected by and hosted on G2.com. What do you dislike about StatCounter? Sometimes it can stop working for no reason whatsoever so I have had to reinstall the code, however that may be due to the hosting rather than Statcounter itself. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? It helps provide insight into what kind of audience my website is reaching. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DB Dennis B. Marketing Associate Mid-Market (51-1000 emp.) 5/12/2019 " Statcounter gives us meaningful website visitor insight" 4.5/5 What do you like best about StatCounter? When we got started with using Statcounter, the installation experience was surprisingly simple. The system started working and recognizing data very quickly. I was amazed at the amount of data that came through such as visitor locations, pages visited and even web browser information. The way the visitor data is displayed is clean and spaced neatly so we can access information without very little confusion. We can use Statcounter on multiple web properties and create reports to include specific items of interest. Review collected by and hosted on G2.com. What do you dislike about StatCounter? Statcounter has basically provided us with all of the information we look to gather regarding website visits. I haven't yet experienced any poor performance issues. However, it seems that one of the main tools companies use these days is Google Analytics, so integrations tend to be tailored more for Google Analytics than Statcounter. Review collected by and hosted on G2.com. Recommendations to others considering StatCounter: Statcounter has been an effective website metrics tool for us and many other companies that I've read about, so I don't see how your website and marketing needs can't benefit from using it. I think if you tried it out for a year or so, you'll definitely be able to compile a wealth of useful data. Review collected by and hosted on G2.com. What problems is StatCounter solving and how is that benefiting you? We are able to receive regular website visitor data statistics and metrics to help give us insight into conversions and web page engagement. Statcounter provides us with a quick way to generate visitor data reports that we can use for meetings, marketing reports and brainstorming sessions. We have been able to have more effective social media marketing campaigns and sales conversions within our e-commerce pages. Review collected by and hosted on G2.com. Show More 5/16/2019 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about StatCounter? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about StatCounter ](https://www.g2.com/products/statcounter/discussions/new) HA Hammad Ahmad • Last activity over 6 years ago How do I find the way through which students who are not part of the university finds the Portal? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-do-i-find-the-way-through-which-students-who-are-not-part-of-the-university-finds-the-portal) GU Guest User What are the benefits and drawbacks of using StatCounter for website analytics? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-statcounter-for-website-analytics) [ View all Discussions ](https://www.g2.com/products/statcounter/discuss) ## Pricing Options Pricing provided by StatCounter. ### From $5/month $0-$399 per month [ View More Pricing Information ](https://www.g2.com/products/statcounter/pricing) StatCounter Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-statcounter) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6ba5c65616e7b32440a12c6acb8a6634/matomo-formerly-piwik.jpg "Product Avatar Image") Matomo (formerly Piwik) 4.2/5(96) [ Compare Now ](https://www.g2.com/compare/matomo-formerly-piwik-vs-statcounter) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b51c78fada0f0a8beda0c43718bf312/gosquared.png "Product Avatar Image") GoSquared 4.5/5(75) [ Compare Now ](https://www.g2.com/compare/gosquared-vs-statcounter) ##### ##### StatCounter Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Trending Mobile Reporting Other User Data Site Search Reporting Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/statcounter/features) ## Work at StatCounter? 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