--- title: Start.io Reviews meta\_title: 'Start.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 42 reviews by the users' company size, role or industry to find out how Start.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 42 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Start.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team available to assist. [(2 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376104&qs=pros-and-cons#reviews) Users appreciate the **real-time audience targeting** of Start.io, enhancing personalization and effectiveness in ads. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=1361910&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Start.io, seamlessly integrating into their Google Ads mediation setups. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376089&qs=pros-and-cons#reviews) Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance with minimal effort. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376127&qs=pros-and-cons#reviews) Users value the **innovative approach** of Start.io, driven by strong leadership and a commitment to growth. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376120&qs=pros-and-cons#reviews) Users find the **difficult setup** of Start.io challenging due to thin documentation, requiring extra effort to configure properly. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376054&qs=pros-and-cons#reviews) Users find the **ineffective advertising** approach disappointing, especially regarding partnership promotions on platforms like LinkedIn. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376060&qs=pros-and-cons#reviews) Users face **integration problems** with Start.io, complicating their ability to secure business in the US market. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376093&qs=pros-and-cons#reviews) Users experience **occasional reporting issues** , negatively impacting their ad management and overall effectiveness. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=1361943&qs=pros-and-cons#reviews) Users find the **documentation lacking** , which can slow down the setup and learning process for Start.io. [(1 mentions)](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376080&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Start.io ##### 1. Customer Support Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team available to assist. [ See 2 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376104&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Proactive Features That Exceed Expectations" What do you like about Start.io? What I like most is proactivity and professionalism and customer support ![Koray F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Koray F.") KF Koray F. Mid-Market (51-1000 emp.) 4.5/5 "Senior Supply Director, adWMG" What do you like about Start.io? They have a Very knowledgeable team to work with. ##### 2. Audience Targeting Users appreciate the **real-time audience targeting** of Start.io, enhancing personalization and effectiveness in ads. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=1361910&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Good experience. Easy to understand for a person with a marketing background." What do you like about Start.io? I like that it is real time, makes for easier targeting with their available audience segments. I also prefer mobile targetted ads because they are ve ##### 3. Ease of Use Users appreciate the **ease of use** of Start.io, seamlessly integrating into their Google Ads mediation setups. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376089&qs=pros-and-cons#reviews) See Related User Reviews ![Jeet R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet R.") JR Jeet R. Mid-Market (51-1000 emp.) 3.5/5 "A Steady Addition to My Ad Mediation Setup" What do you like about Start.io? I like how easily Start.io fits into my existing Google Ads mediation setup. The integration is pretty straightforward on iOS, and once it’s in place, ##### 4. Efficiency Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance with minimal effort. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376127&qs=pros-and-cons#reviews) See Related User Reviews ![Jeet R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet R.") JR Jeet R. Mid-Market (51-1000 emp.) 3.5/5 "A Steady Addition to My Ad Mediation Setup" What do you like about Start.io? I like how easily Start.io fits into my existing Google Ads mediation setup. The integration is pretty straightforward on iOS, and once it’s in place, ##### 5. Innovation Users value the **innovative approach** of Start.io, driven by strong leadership and a commitment to growth. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376120&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Impressive Growth and Leadership, But Integration Overload Challenges US Expansion" What do you like about Start.io? Strong offering, great sales leadership and desire to grow their business in thoughtful ways ### 5 Cons or Disadvantages of Start.io ##### 1. Difficult Setup Users find the **difficult setup** of Start.io challenging due to thin documentation, requiring extra effort to configure properly. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376054&qs=pros-and-cons#reviews) See Related User Reviews ![Jeet R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet R.") JR Jeet R. Mid-Market (51-1000 emp.) 3.5/5 "A Steady Addition to My Ad Mediation Setup" What do you dislike about Start.io? The only thing that slows me down at times is the documentation—it’s functional, but it feels a bit thin in certain areas. I’ve had moments where I ha ##### 2. Ineffective Advertising Users find the **ineffective advertising** approach disappointing, especially regarding partnership promotions on platforms like LinkedIn. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376060&qs=pros-and-cons#reviews) See Related User Reviews ![Koray F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Koray F.") KF Koray F. Mid-Market (51-1000 emp.) 4.5/5 "Senior Supply Director, adWMG" What do you dislike about Start.io? They did not wish to promote our partnership with us via LinkedIn. We have seen them promote other partnerships historically, but they chose not to do ##### 3. Integration Problems Users face **integration problems** with Start.io, complicating their ability to secure business in the US market. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376093&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Impressive Growth and Leadership, But Integration Overload Challenges US Expansion" What do you dislike about Start.io? Too many direct integrations that make it hard for us to win business in the US ##### 4. Poor Reporting Users experience **occasional reporting issues** , negatively impacting their ad management and overall effectiveness. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=1361943&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Good experience. Easy to understand for a person with a marketing background." What do you dislike about Start.io? I have faced occassional issues while reporting which is a very important aspect of running ads ##### 5. Required Knowledge Users find the **documentation lacking** , which can slow down the setup and learning process for Start.io. [ See 1 mentions ](https://www.g2.com/products/start-io/reviews?filters%5Bsentiment_snippet%5D=2376080&qs=pros-and-cons#reviews) See Related User Reviews ![Jeet R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet R.") JR Jeet R. Mid-Market (51-1000 emp.) 3.5/5 "A Steady Addition to My Ad Mediation Setup" What do you dislike about Start.io? The only thing that slows me down at times is the documentation—it’s functional, but it feels a bit thin in certain areas. I’ve had moments where I ha ## Top-Rated Alternatives [ ![Unity Ads](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb5d91934e943d9d08ed68fd45e58437/unity-ads.jpg "Unity Ads") Unity Ads 4.3/5(61) ](https://www.g2.com/products/unity-ads/reviews) [ ![Google AdMob](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Google AdMob") Google AdMob 4.3/5(70) ](https://www.g2.com/products/google-admob/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/start-io/competitors/alternatives) ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 9/17/2024 "Good experience. Easy to understand for a person with a marketing background." 4/5 What do you like best about Start.io? I like that it is real time, makes for easier targeting with their available audience segments. I also prefer mobile targetted ads because they are very personalized. AI Driven is a plus. Review collected by and hosted on G2.com. What do you dislike about Start.io? I have faced occassional issues while reporting which is a very important aspect of running ads Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Reaching a more targetted audience. We are able to find targetted groups and run a variety of ads which are more targetted Review collected by and hosted on G2.com. Show More Response from Jolie Horne of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-10260332/official_response/edit) We're glad to hear that you found Start.io easy to understand and beneficial for targeting specific audience segments in real time. We appreciate your positive feedback on the mobile targeted ads and AI-driven features. We appreciate your input and will take it into consideration for future improvements. If you’d like to connect further, feel free to reach out to us at marketing@start.io. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/16/2023 "Versatile data partner" 4/5 What do you like best about Start.io? Start.io is a great data partner who is active in multiple markets of our interest. They have a very extensive taxonomy and a big reach, which fares nicely against some competitors. Review collected by and hosted on G2.com. What do you dislike about Start.io? I really can't think of a major drawback about Start.io. It can sometimes happen that they don't provide a particular audience in a particular market, but that can happen with any other data provider as well. Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Our collaboration with Start.io helps our users reach their users at the right place, at the right time and at scale. Their data is trusted and performs nicely overall in the market. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8095275/official_response/edit) Thank you for your support! 11/9/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/17/2023 "iion review" 4/5 What do you like best about Start.io? performance - we see an uplift in arpdau manager's support - always easy to reach and get help summary calls the fact that placements could be used in many apps - easy to set up Review collected by and hosted on G2.com. What do you dislike about Start.io? the way data is represented in the dashboard - even though it is good that placements could be used in multiple apps - I want to see it separete in the dashboard to be able to review performance in a particular app. Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Start.io helps us to get better eCPMs and fill rates - as there are a lot of networks in bidding, it is good to have some with traditional placements. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8094890/official_response/edit) Thank you for sharing your feedback with us! We're glad to hear that you are experiencing an uplift in ARPDAU and find our manager's support helpful. We appreciate your input and will take it into consideration for future improvements. 8/11/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AS Adrien S. Mid-Market (51-1000 emp.) 8/8/2023 "A very solid retargeting partner" 5/5 What do you like best about Start.io? I like the team start.io has in place. Specifically, Ana Bautista. She is clear and concise and very responsive to our needs. It is because of her style and approach in thinking of how bridge our digital out of home capabilities with the mobile retargeting capabilities at start.io. Then I would say, Kenny Gignap, who has helped make our sales team efficient and dangerous when combining both DOOH + Mobile, Display, and now CTV. Review collected by and hosted on G2.com. What do you dislike about Start.io? It would behoove start.io to create an enablement team for partners like ourselves. Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? They help us extend our media to mobile and other tactics. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8424867/official_response/edit) We're delighted to hear that our team, particularly Ana Bautista and Kenny Ginapp, has been able to meet your needs and make your sales team more efficient. We appreciate your feedback will take it into account for future improvements. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/18/2023 "Good platform for growth marketing" 4/5 What do you like best about Start.io? Since they have access to a huge amount of detailed data from multiples apps, you can use this data and target your audience in an accurate level that can convert in quality users to your campaigs. Review collected by and hosted on G2.com. What do you dislike about Start.io? The platform, once it's easy to use, allows you a self-service and self-managed media buying, which can be a bit limited to small teams. They do have a customer support, but you have to do the media operation by yourself. Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? It can improve the campaign's targeting and help to find good quality users. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8492834/official_response/edit) Thank you for sharing how Start.io is helping to improve your campaign targeting and find quality users. We are committed to providing valuable solutions for our customers. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sahil V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahil V.") SV Sahil V. Search Engine Optimization Executive Small-Business (50 or fewer emp.) 8/11/2023 "It is very good ad platform" 3.5/5 What do you like best about Start.io? They provide good Ecpm and they are best for beginners Review collected by and hosted on G2.com. What do you dislike about Start.io? They sometime provide privacy issue. This is what I don't like about them Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? They are beginner friendly and have low entry policy Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8462186/official_response/edit) We're glad to hear that you find our ad platform beneficial for beginners and that you appreciate our ECPM. Thank you for sharing your feedback, we are constantly working to improve and ensure the best experience for our users. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AP Adam P. Small-Business (50 or fewer emp.) 8/15/2023 "KickStarter" 5/5 What do you like best about Start.io? Plethora of alternatives for Monetization Review collected by and hosted on G2.com. What do you dislike about Start.io? I'm yet to experience any drawbacks so far Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? I'm able to extract high CTR Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8479482/official_response/edit) Thank you for sharing your positive experience with Start.io. We're committed to continuously improving our platform to ensure a seamless and beneficial experience for all our users. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ori G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ori G.") OG Ori G. Senior Director, Strategic Partnerships Mid-Market (51-1000 emp.) 5/16/2023 "Great partner with a knowledgeable team and support" 5/5 What do you like best about Start.io? They have a seemless user interface and they have deep integrations with various partners Review collected by and hosted on G2.com. What do you dislike about Start.io? There is nothing I dislikeabout start.io Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Their team of experts were readily available to address any queries or concerns our team had, and they are proactive in providing updates and progress reports. It's evident that start.io values their clients and strives to create a supportive and collaborative environment. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8092749/official_response/edit) We're delighted to hear that you have had a great experience with our knowledgeable team and support. Thank you for choosing Start.io! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller DC David C. Small-Business (50 or fewer emp.) 5/16/2023 "Good product with nice support" 3.5/5 What do you like best about Start.io? Really high eCPMs when using their ad monetization solution. Review collected by and hosted on G2.com. What do you dislike about Start.io? Not very high fill rates, it really depends on the country. Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Add a new ad network to compete in the waterfall. Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8093666/official_response/edit) Thank you for your feedback! We are pleased to hear that you are experiencing high eCPMs with our ad monetization solution. We appreciate your support! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 8/8/2023 "Good platform" 5/5 What do you like best about Start.io? customer support is good in my experience Review collected by and hosted on G2.com. What do you dislike about Start.io? Harder to buy as much traffic from just one source at scale due to competition Review collected by and hosted on G2.com. What problems is Start.io solving and how is that benefiting you? Buying more traffic Review collected by and hosted on G2.com. Show More Response from Dana Gallant of Start.io [Editedit](https://www.g2.com/survey_responses/start-io-review-8422315/official_response/edit) We're glad to hear that you've had a positive experience with our customer support. We strive to provide excellent service to all our customers. 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