--- title: StackAdapt Reviews meta_title: 'StackAdapt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 892 reviews by the users' company size, role or industry to find out how StackAdapt works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 892 scale: '5' date_modified: '2026-07-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # StackAdapt Reviews **Vendor:** StackAdapt **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.7/5.0 **Total Reviews:** 892 ## About StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. ## StackAdapt Pros & Cons **What users like:** - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. (121 reviews) - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. (116 reviews) - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. (98 reviews) - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. (87 reviews) - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. (77 reviews) - Users value the **user-friendly campaign management** of StackAdapt, appreciating its intuitive features and effective support team. (68 reviews) - Campaigns (61 reviews) - Audience Targeting (57 reviews) - Setup Ease (55 reviews) - Targeting (46 reviews) **What users dislike:** - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. (26 reviews) - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. (21 reviews) - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. (20 reviews) - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. (19 reviews) - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. (19 reviews) - Users find the **steep learning curve** of StackAdapt challenging despite available onboarding support and detailed capabilities. (18 reviews) - Users note **limited features** in StackAdapt, particularly in audience creation and forecasting tools, impacting usability. (18 reviews) - Poor Interface Design (15 reviews) - Expensive (12 reviews) - Navigation Issues (12 reviews) ## StackAdapt Reviews ### 1. Paid Media Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about StackAdapt?** Proactivity, adaptability, work fast, and also the offer is good **What do you dislike about StackAdapt?** there is nothing we dislike, work with the team is being really easy and fluent **What problems is StackAdapt solving and how is that benefiting you?** we use the CTV solution as we needed to try that channel for the first time to see and analise performance and results ### 2. Great Performance, Even Better Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about StackAdapt?** Targeting capabilities, audience building, conversion journey reporting and service ticks all the boxes for us as a business. **What do you dislike about StackAdapt?** The UI could be improved, but StackAdapt listen to us and do look to add requests to their roadmap. **What problems is StackAdapt solving and how is that benefiting you?** Targeting niche audiences and find new customers, beyond just serving ads. ### 3. Easy to Use + Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Jess L. | Digital Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about StackAdapt?** I really like the user interface and all of the support I received during onboarding with Stackadapt. I love the targeting capabilities and quick and easy reporting. **What do you dislike about StackAdapt?** It's hard for me to name a downside with Stackadapt because I've really enjoyed using it and haven't run into many issues along the way. One feature that may be helpful would be more automated insights and campaign optimization options. **What problems is StackAdapt solving and how is that benefiting you?** Stackadapt helps me reach a wider audience and bring in more leads at an efficient CPA. I also love how simple campaign setup is, benefitting my time management and getting my campaigns live quickly. ### 4. StackAdapt Account Managers are Very Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about StackAdapt?** The responsiveness of their team and they are always willing to provide excellent recommendations for optimizing different placements. **What do you dislike about StackAdapt?** The platform is a little hard to navigate at first. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt has helped our clients reach their projected goals for their accounts. ### 5. Great support team & B2B conversion performance **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan S. | Senior Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** The platform is user-friendly and intuitive, with tons of helpful features. **What do you dislike about StackAdapt?** We've been running for two months and had a little bit of hiccups at launch with set-up, but they were resolved quickly and very effectively. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is solving a scale problem for us and is successfully converting that scale, activating 1st and 3rd-party audiences. ### 6. Always super responsive, great communication throughout and very pleased with my service. **Rating:** 5.0/5.0 stars **Reviewed by:** Kendal E. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** StackAdapt has always been very responsive via email and quick to assist with areas that are unclear. I have worked with people in the past who are now on the StackAdapt team. **What do you dislike about StackAdapt?** I havent experienced any down sides of working with StackAdapt. Very quick to hop on a call to align with items that we are unclear about. Overall very positive experience. **What problems is StackAdapt solving and how is that benefiting you?** As a Media Planner, being able to give clients as much information as possible and have the campaign run exactly how they want is valuable. Very detailed with targeting options. ### 7. Low Budget DSP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2023 **What do you like best about StackAdapt?** They offer managed service support without requiring huge spend minimums. **What do you dislike about StackAdapt?** Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences. **What problems is StackAdapt solving and how is that benefiting you?** They are a helpful partner for agencies without internal trading desks. ### 8. Fantastic customer service, extremely user-friendly platform, incredible results! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** StackAdapt was a lifesaver when my company lost 2 media planners. I learned we could be much more efficient in both time and money in delivering our digital programs. Our sales rep is beyond responsive and incredibly helpful. The training was spot on but honestly, the platform is so intuitive anyone can use it. **What do you dislike about StackAdapt?** I honestly cannot think of one. It's far exceeds what we were getting going directly to the big networks. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt has given us greater insights into third-party data and how we can effectively target our audience. ### 9. Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about StackAdapt?** The best thing is his approachability and his way of explaining and helping at all times. **What do you dislike about StackAdapt?** At the moment I can't find anything wrong **What problems is StackAdapt solving and how is that benefiting you?** helps us with display campaigns ### 10. A great start for your Programmatic Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about StackAdapt?** StackAdapt is a great platform to get started in Programmatic Advertising! Because there are no technical fees or minimum budgets required we could run our first campaigns with ease and also good results. The interface of the campaign manager is easy to use. Our partners at StackAdapt also deliver a great level of support in finding the right solution for our clients and getting to know the benefits of Programmatic Advertising. **What do you dislike about StackAdapt?** A very little downside is that specific products and innovations may be later available for the European market because of the company's origin. As this hadn't had any negative impact on our partnership with StackAdapt so far, because we are only starting our Programmatic journey, we are totally happy with our cooperation with Stackadapt so far. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps our clients in driving better-targeted display campaigns with good reach throughout the display networks. This helps us to reach an audience that is more interested in our client's products as well as leading them to the landing pages in the second step. ### 11. Integrated Media Account Supervisor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about StackAdapt?** Very responsive and love the added value creative services. **What do you dislike about StackAdapt?** I dont have anything negative to say at this time. **What problems is StackAdapt solving and how is that benefiting you?** Helping with more creative ad tactics. ### 12. Great service, transparent and simple to use product. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about StackAdapt?** StackAdapt enabled us as a smaller agency to compete with larger agencies with the level of service, functions, and targeting they provided. Other competitors locked a lot of their functions in a black box and didn't enable us to understand how campaigns were being optimized or targeted. **What do you dislike about StackAdapt?** As an agency working across multiple clients, the way the UI is laid out to separate campaigns can sometimes be confusing or difficult to filter to exactly what data is needed. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is enabling our team to offer S-tier Programmatic services without a minimum requirement and the full support of their team. Programmatic used to be a stressor, but since we've switched platforms it's been pain free. ### 13. Top of the line DSP in terms of client service, onboarding, and pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about StackAdapt?** The client support team are very supportive, helpful, smart, and easy to work with. From introduction to launching the campaign, the process has been very smooth and they're not 'sales-y' at all (pushy, etc). Also the pricepoint is great (no minimums to start) **What do you dislike about StackAdapt?** Likely the UI (it's not as intuitive as The Trade Desk or DV360. Would love to be able to launch all campaigns or pause from the dashboard as opposed to clicking into each one. **What problems is StackAdapt solving and how is that benefiting you?** Top of funnel, awareness, and having another channel to our media mix can only be beneficial to the business as a whole. Holistically, our marketing mix seems more robust now that we have programmatic in place ### 14. StackAdapt is a user-friendly platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler G. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** UI is easy to understand, reporting functions are detailed & accurate, ability to see placement inventory **What do you dislike about StackAdapt?** Custom audiences are a tad wonky. Recommend updating formatting requirements. **What problems is StackAdapt solving and how is that benefiting you?** No problems to actively report. ### 15. Great support and easy to use platform **Rating:** 4.5/5.0 stars **Reviewed by:** Lexy L. | Senior Ad Operations Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about StackAdapt?** The Stackadapt team is incredibly easy to work with and supportive every step of the way! **What do you dislike about StackAdapt?** The creative upload and specs can take a little getting used to. It would be great to have one sheeter or spec guide to share with internal creative teams. **What problems is StackAdapt solving and how is that benefiting you?** Stackadapt is allowing us to easily test new ad formats, and target specific audiences that our clients are interested in reaching. ### 16. Powerful Features & Great Team **Rating:** 4.5/5.0 stars **Reviewed by:** Kat J. | Sr Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about StackAdapt?** StackAdapt definitely seems to be leading the way with new features for ad placements, targeting, and rapid uploading/editing. The team is also easy to work with and responsive. **What do you dislike about StackAdapt?** There is more of a learning curve than other ad platforms since it is so cutting-edge compared to the way things have been done. It can be difficult to fine-tune processes when you're not used to them. **Recommendations to others considering StackAdapt:** Make sure you set aside time to learn, test, and tweak to get results you're happy with! **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt gives me a wide variety of web placements without competing with my Google Ad spend, since Google works well for us. It's nice to find a complimentary program. ### 17. Easy to use and user friendly. **Rating:** 5.0/5.0 stars **Reviewed by:** Coel C. | Ad and Analytics Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** Everyone at StackAdapt is very friendly and cares about campaigns and their customers. **What do you dislike about StackAdapt?** Sometimes the platform can be a little clunky. **What problems is StackAdapt solving and how is that benefiting you?** Geo-fencing and more gaming accessibility. ### 18. Our account team have been incredibly helpful in onboarding us quickly & providing recommendations. **Rating:** 5.0/5.0 stars **Reviewed by:** Karen S. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about StackAdapt?** The UI is definitely our team's part of using the platform, but the Account team's ability to help inform our team with cross-functional research is also amazing! **What do you dislike about StackAdapt?** We're still getting up to speed, so haven't found anything to dislike yet! Buttons are in new places, and there are different product file requirements than our previous DSP, but that's to be expected. **What problems is StackAdapt solving and how is that benefiting you?** Audience research into the best 3rd party data matches can take a long time and require a lot of knowledge about the data providers, so their on-hand approach to working with their solutions team to provide us recommendations while we learn the new options has been incredibly helpful. ### 19. JO Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Dana F. | Senior Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about StackAdapt?** It is very well thought out as a tool. The audience integration is great. The Stack Adapt team is very helpful and it works! **What do you dislike about StackAdapt?** Just learning the platform but they train you. **What problems is StackAdapt solving and how is that benefiting you?** Getting leads for a client....in real estate! 24 form fills early in the campaign! ### 20. Easy to Use and Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Audrey W. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about StackAdapt?** I love the planning tool, reporting dashboard, and creative upload. **What do you dislike about StackAdapt?** Limited data plug-in partners (but that is improving). **What problems is StackAdapt solving and how is that benefiting you?** Straight-forward DSP that is simple and easy to understand. Able to predict pacing and see creative in platform without a struggle. Quick to train new staff. ### 21. Media Strategy Consultant **Rating:** 5.0/5.0 stars **Reviewed by:** Alex D. | Media Strategy Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about StackAdapt?** I love how intuitive the platform is. It is the easiest display platform to traffic in - BY FAR. **What do you dislike about StackAdapt?** I dislike the hierarchy, only because of the way my client organizes campaign structures. **What problems is StackAdapt solving and how is that benefiting you?** Sequential messaging being incorporated as an optional targeting strategy. ### 22. Our programmatic buying solution, excellent customer service team. **Rating:** 4.5/5.0 stars **Reviewed by:** Cassidy W. | Brand Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about StackAdapt?** Ease of use, customer service, constant updates and education opportunities. **What do you dislike about StackAdapt?** Constant awareness and knowledge towards optimization; delivery changing. **What problems is StackAdapt solving and how is that benefiting you?** All programmatic buying in native, display, audio, OLV, CTV, OTT can be done using one platform. ### 23. Great experience with StackAdapt **Rating:** 5.0/5.0 stars **Reviewed by:** Julia P. | Senior Digital Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about StackAdapt?** The self-serve platform combined with an account rep. In this way we are able to move very nimbly in getting accounts launched, but can also get additional support and insights when needed. The account team has been very friendly, helpful and responsive. **What do you dislike about StackAdapt?** There's nothing we dislike at this point in time. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is helping us bring our programmatic advertising in-house and allowing us to get in-depth insights and reporting more quickly. We can also start campaigns faster and make adjustments when needed. ### 24. Friendly, yet Powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Jon K. | VP of Trading and Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about StackAdapt?** Superior Account Management Team. Easy to use UI. Campaign Performance **What do you dislike about StackAdapt?** Unable to bid on a margin. Lack of complex audience targeting **What problems is StackAdapt solving and how is that benefiting you?** Campaign performance for our clients with access to a wide of inventory ### 25. Very Communicative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about StackAdapt?** The team always explains in detail exactly what they need in order to complete projects instead of our team guessing. Everyone responds super fast as well. **What do you dislike about StackAdapt?** I work in a remote offcie so I haven't been able to put a face with any names yet. **What problems is StackAdapt solving and how is that benefiting you?** they have made the launching process super simple and have explained in detail exactly what they need in order to completel projects instead of us guessing ### 26. Why choose StackAdapt? **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan N. | PPC Campaign Manager, MENA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about StackAdapt?** Proactivity, Reporting & Insights on the interesting correlation of data points, and behavioral patterns that we can adopt from StackAdapt to implement in other channels. **What do you dislike about StackAdapt?** At times teams require self-managing platforms, which allows them to feel 'control' or accountable for everything. Therefore StackAdapt should consider that model in the future. **What problems is StackAdapt solving and how is that benefiting you?** Attracting new users to our brand. StackAdapt is allowing us to reach audiences by using CRM, 3rd party data & targeting methods we can't use in any other platform ### 27. StackAdapt's team is highly skilled in helping advertisers integrate native/programmatic advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Director of Online Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about StackAdapt?** For a fairly low investment in media spend the StackAdapt team will help you develop HTML5 and other ad asset from your source materials, at no additional charge for the creation of these ad assets. Their entire team will proactively look for opportunities to optimize your campaigns' performance across multiple clients (if you're an agency environment like mine) and makes time to cover new opportunities regularly. **What do you dislike about StackAdapt?** As with any advertising platform, it can be difficult to measure success if you do not have tracking properly implemented. Any challenges we've had over the years with StackAdapt have been due to limited data for a given client's campaigns, goals, and results. Where we've been able to effectively track steps to conversion, for example, the results were outstanding. We believe programmatic can be conversion-focused advertising vs what many providers offer as a brand awareness tool. Our clients want measurable results and StackAdapt's team understands this and is ready to assist along the way. **Recommendations to others considering StackAdapt:** StackAdapt is a smaller DSP -- but who knows how long that will be the case → their attention to detail and team with tenure have allowed our agency to expand native/programmatic targeting for many clients and we've had a better experience than with the big industry players. **What problems is StackAdapt solving and how is that benefiting you?** With StackAdapt we're able to get placement on site and networks not offered with the GDN and new targeting options as well as third-party audience segments allow us to increase reach. ### 28. Intuitive, straight-forward interface - robust data and audience targeting capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about StackAdapt?** Stackadapt has a great interface which makes it straight-forward and intutitive to navigate, organise client/ campaign taxonomy and allow other team members find relevant projects. Apart from usability, we have seen much more successful performance when using Stackadapt's targeting capabilities, which drops down to granular interest groups and detailed demographics. The page-context AI tool is quite promising and has managed to deliver better CPA, for lead-gen campaigns, when comparing to other targeting criteria, such as interests or demographics. Finally, the UK and Ryan have been very supportive both on the day-to-day but also proatively, when working with new clients and projects. They share ideas, best practices and always check on the background that activity is being delivered as per the plan. **What do you dislike about StackAdapt?** There are still small issues to be ironed out when it comes to usability - thanks around buttons and guide-steps when creating a new campaign, but that might also come down to personal preferences and previous used ways of working with other DSPs. I think there is also more work to be done with regards to postcode targeting outside the US. It's not super user-friendly or easy to implement postcode targeting. Finally, a way or a tool to review all available targeted locations at a city/ town level would be really helpful - so rather than searching for a particular town within a wider area, if we could have a menu list with targeted locations and their IDs, that would be great! **What problems is StackAdapt solving and how is that benefiting you?** An extensive project/ campaign plan is much more easily uploaded and managed through Stackadapt, in comparison to other DSPs... Reporting capabilities are also strong, being able to see reporting straight from the interface, across multiple advertisers or KPIs. ### 29. Great to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about StackAdapt?** Kelsey and John made the process easy to follow and learn. They listened to ours and our client needs and helped us make the right decisions to best spent the budget and reach our target audience efficiently. **What do you dislike about StackAdapt?** Not much I can say I disliked. Our team was personable and willing to work within our timeline and client's needs. **Recommendations to others considering StackAdapt:** The team at Stack Adapt has been extremely helpful in helping us implement and manage campaigns for our client. **What problems is StackAdapt solving and how is that benefiting you?** We have been able to create efficiencies for our team and for our client by streamlining processes and having campaigns that we previously worked with several different vendors for in one platform. ### 30. Great platform, great service **Rating:** 4.5/5.0 stars **Reviewed by:** Clément S. | Paid Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about StackAdapt?** Stackadapt is a powerful programmatic platform with a lot of innovative features. Their team is very helpful and easy to work with, and the opportunity to work with the studio for creatives adaptation is great. **What do you dislike about StackAdapt?** Reporting tools are nice, but we still need to deep dive ourselves into results. Adding features to highlight best performing paths and creatives could be really nice **Recommendations to others considering StackAdapt:** If you're looking for a platform with a very supportive team, go ahead **What problems is StackAdapt solving and how is that benefiting you?** Managing all programmatic campaigns for our clients in Canada and the US with a tool that enable us to cover most audiences and use many different formats on all funnel steps ### 31. Display made simpler **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about StackAdapt?** The platform interface is intuitive compared to other DSPs. And there are lots of great audience targeting options, including the page context AI which I think is excellent. Also, the option to have StackAdapt build your creative is an excellent addition that other platforms don't offer. **What do you dislike about StackAdapt?** So far, the only issue we have encountered with StackAdapt is the one pixel - typically, platforms have the option to create more than one pixel to install it across different sites. On StackAdapt, you'd need a new ad account for each time you want to create a new pixel, and there isn't a 'Business Manager' level or equivalent. Due to GDPR, we can't install the insight tag onto different client sites, and I would imagine it would mess with the data if the sites are different verticals, too - as the AI wouldn't be learning about one user type. **Recommendations to others considering StackAdapt:** The StackAdapt team are brilliant; I would recommend running a test campaign and measuring the successes vs. other activity; this is how we approached and found it to generate significant improvements. **What problems is StackAdapt solving and how is that benefiting you?** We've typically found programmatic to work best as an awareness channel, but with StackAdapt, we have generated much better conversion activity for our clients vs. other DSPs. ### 32. We see great results in our campaigns and we have impecable customer service with our reps. **Rating:** 4.5/5.0 stars **Reviewed by:** Justine L. | Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about StackAdapt?** The most helpful is the fact that out reps are always there to answer our questions and available for a call at any time. **What do you dislike about StackAdapt?** The only downside I can see is the long attribution of the platform, which makes the results kind of biased. **What problems is StackAdapt solving and how is that benefiting you?** Reaching people with Context API, which I can't do with any other platform. Also I'm excited to use the weather feature. ### 33. Great Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Josh H. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about StackAdapt?** StackAdapts team is amazing. As a digital marketer, their platform has everything I need to target the people I need my client's ads in front of. I also love their 1-to-1 matching for first-party data lists. **What do you dislike about StackAdapt?** There is not a alot I have foudn that I don't like. The team had me up and running after an hour long onboarding and I ran my first campaign within the first day. **What problems is StackAdapt solving and how is that benefiting you?** I started using StackAdapt to run programmatic digital and one-to-one first-party data list matched audiences without having to hire an outside firm. Using StackAdapt has completely changed our workflow. ### 34. Amazing support & no barrier to entry **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Head of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about StackAdapt?** Genuinely the best part of working with SackAdapt is our relationship with our account management team. They are always helpful and get back to us with insights very quickly. The fact the platform has no monthly fee is also fantastic and makes selling programmatic campaigns to clients very easy. The free ad design service for campaigns over £5k lifetime spend is very useful and we make plenty of use of this as the turnaround is very fast. **What do you dislike about StackAdapt?** There is not much to complain about StackAdapts service really. Some of the reports are very US-centric but I'm hoping we will see more UK / EU refined versions of these in time so that we do not need to edit the slides before placing them in client-facing decks for our UK clients. Everything is still perfectly usable and the data is clear though - the slides just need to be manipulated to make it clear for these Non-US clients that we are not showing the US data when as the default view shows the USA first. The team is always on hand to help clear up any questions on the data anyway and we have had no problems **Recommendations to others considering StackAdapt:** If you don't already have a DSP give STack Adapt a go - there is really no downside as you are not locked into any contracts. The client teams are really helpful and we found getting our first campaigns live very easy. There are a huge number of different solutions available to try and results are clear to show to clients. **What problems is StackAdapt solving and how is that benefiting you?** Delivering programmatic campaigns to clients who either have low budgets or are unsure about the channel. Stack adapt makes it a very easy sell to begin testing with a client. The design service on campaigns over £5k in the budget is also incredibly useful and the HTML5 ads are very impressive in that they don't look like generic templates. We are also able to test new channels such as radio and connected TV which we previously had very little exposure to providing activity on. Ther is also fantastic tagging for native channels on the display ads which has helped us deal with the iOS14 update impacts somewhat. ### 35. Stackadapt - Great Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Adam C. | Head of Biddable, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about StackAdapt?** Stackadapt is an excellent platform to support the marketing mix and digital marketing channels. As a specialist agency, Stackadapt gives us opportunities to run campaigns compliantly in locations not always possible with other platforms. Their account management is probably one of the best I have worked within in terms of responsiveness, support, strategy, and troubleshooting. We have run some very successful campaigns thanks to the team at Stackadapt. The platform is very intuitive and has provided some valuable insights, particularly when it comes to post-view attribution. **What do you dislike about StackAdapt?** There is nothing we particularly dislike about the platform. As with all digital marketing, it is about a test and learn process, and not every strategy will work with every client. Stackadapt are upfront if a client's goals are unrealistic and not viable, but they offer solutions to try and overcome. **Recommendations to others considering StackAdapt:** I would recommend reaching out to Stackadapt to see how they can support your business, particularly if you invest heavily already in display and video marketing. **What problems is StackAdapt solving and how is that benefiting you?** Stackadapt has enabled us to target highly relevant audiences across native and display, delivering, through several different initiatives (audience targeting, audience lists, remarketing, contextually), which has driven good results for our clients. Outside of Google Analytics, having more granular data on how the display marketing influences other channels is really useful to know that our clients are getting an ROI. They have also supported with HTML 5 creative design when clients have had restrictions to supply these. ### 36. Great Platform, Reporting and Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Director, Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about StackAdapt?** We love that it's a self-serve platform that can serve programmatically across various supply sources. It has been a huge win for our team that we can offer this type of service to our local and regional clients. We love that they're always innovating and adding in new ways to target, as well as new placement types. Reporting is robust, and we love utilizing the conversion journey to help tell the story of how client's ads are driving consideration and action. Best of all, we have an awesome support team - Jonah and Erica! They are always willing to help when we have a question and reply very quickly! **What do you dislike about StackAdapt?** We don't dislike anything! Any new reporting features are always welcome. **What problems is StackAdapt solving and how is that benefiting you?** We are solving the need for delivering Native Advertising and programmatic Display to our local and regional clients that have smaller overall budgets. It has also diversified our capabilities, and extend the types of campaigns and performance we can deliver to our clients. We have found that the platform has benefited the overall success of our campaigns by driving more awareness, and conversions. ### 37. Flawless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2022 **What do you like best about StackAdapt?** Amazing support team and fast response. Good performance so far. **What do you dislike about StackAdapt?** I dislike the fact that there's nothing to dislike. Things have improved so much (and fast) since I started using StackAdapt. **What problems is StackAdapt solving and how is that benefiting you?** Better audience targeting and access to sensitive verticals. Love the forecast and benchmark tab ### 38. Always more to offer **Rating:** 5.0/5.0 stars **Reviewed by:** Fallon H. | Programmatic Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about StackAdapt?** That there are new and expanding opportunities for programmatic. **What do you dislike about StackAdapt?** I dislike the usability of campaign platform page. It is hard to scroll to look at individual campaigns so I end up exporting it. **Recommendations to others considering StackAdapt:** Working with Keyword contextual AI we are excited to see the results. **What problems is StackAdapt solving and how is that benefiting you?** Working on our keyword campaigns to get more traction with display ads. ### 39. Working with stackadapt last few months **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin S. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about StackAdapt?** Self serve ad platform, and a very large knowledge and training database **What do you dislike about StackAdapt?** There have been a few minor hiccups in getting campaigns for Hulu running **What problems is StackAdapt solving and how is that benefiting you?** There are not many self serving video ad platforms on the market, most are managed solutions ### 40. We love StackAdapt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about StackAdapt?** They listen and implement things we ask for. Any questions are responded quickly. They enable us to grow our customers businesses. Of all of the services we've tried, they are in a league of their own. **What do you dislike about StackAdapt?** There's nothing to dislike. Nothing is missing from a service that continues to pivot, listen, expand and help. **Recommendations to others considering StackAdapt:** Great service, great people, great results. **What problems is StackAdapt solving and how is that benefiting you?** Continually helping us to find solutions that are suitable for our market. We're benefiting financially and help us gain trust with our customers by delivering every time. ### 41. Great Team, Great Support, Great Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about StackAdapt?** The Stack Adapt team have been extremely helpful in recommending key audiences for us to target users programmatically. Raina and Khaled have enabled us to put together useful approaches to reach extremely niche audiences for our B2B clients. **What do you dislike about StackAdapt?** Nothing, although our relationship is new we have been extremely happy with the recommendations & the support provided by the Stack Adapt team and look forward to this continuing. **What problems is StackAdapt solving and how is that benefiting you?** Using StackAdapt we have been able to hone our targeting to be more precise when reaching key audiences for B2B. The ability to deploy our ads to key segments while maximising the reach of our audience and minimising wastage through irrelevant eyeballs is something that is appreciated not just by our team, but by clients as well. ### 42. My Fav Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amy B. | ads & analytics coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about StackAdapt?** self serve but designed in a really user-friendly way. Reps are always available for help and can call out mistakes you make along the way (great failsafe). Platform has every capability we need (benchmarking, brand lifts, forecasting, reporting, etc) **What do you dislike about StackAdapt?** occasional glitches here and there (pulling reporting numbers or back-end delivery issues). very minimal though **What problems is StackAdapt solving and how is that benefiting you?** running display, adv vid and audio, video campaigns, etc. great capabilities ### 43. Great service - my hand has been held throughout! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about StackAdapt?** I was new to programmatic ads so wasn't sure how to get started. The team helped me plan how to execute and throughout have suggested how to adapt the campaign to achieve the greatest results. Their reporting is also excellent! **What do you dislike about StackAdapt?** There is a minimum spend to acquire support, and it is not the cheapest. That said, if we find that it's no longer working, we can cut spend or the service completely at any time. **What problems is StackAdapt solving and how is that benefiting you?** We needed to find a way to reach target accounts through digital that would lead people through our content journey and towards demo. Programmatic advertising helps us achieve this and means that along with other tactics, we are surrounding target accounts with our messaging and brand. ### 44. StackAdapt has been able to fulfill several of our current client needs for several years. **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Advertising Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about StackAdapt?** Their ability to adapt to agency reporting needs and integrate into the continuously changing OTT/CTV space. They also have an incredible support team that is highly responsive and open to feedback that our team constantly has. Our agency has continually changing needs due to us serving a wide variety of industries. Since onboarding the platform in my new role, I've communicated our agency's needs in terms of reporting and API synchronizations. There was also an instance in the onboarding process where we had to work with the StackAdapt team (Amika and Anastasia) to generate a revenue model that helps us continue our current efforts with taking in revenue from our clients campaigns. **What do you dislike about StackAdapt?** Some of the campaign setup procedures could be improved in terms of ease of workflow, including their Campaign Group flighting and appending deals into Campaign line items. It would also be helpful to have creatives have flighting capabilities, as well as a system in place where you can apply already build creatives into different line items so you don't have to manually input them every time a new Campaign Group & Campaign is rolled out. **Recommendations to others considering StackAdapt:** Be sure to familiarize yourself with the conversion journey tool. This will definitely come in handy and will often be your only source of some of your client questions. **What problems is StackAdapt solving and how is that benefiting you?** Our issues with delivering OTT/CTV campaigns, their unique LAL modeling integrated directly in the platform, and their ability to report on view-through conversions cross-device. ### 45. Made my first experience with programmatic a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Karly V. | Marketing Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about StackAdapt?** Since working with SA, I've been impressed with their support team and account managers. Their team goes above and beyond to bring our requests to life, whether it's sorting out reporting and analytics or helping to optimize campaigns. **What do you dislike about StackAdapt?** There is a lot to the platform, which can be a little overwhelming, but they offer online courses and certifications to help get acquainted with everything they have to offer. It just takes time to feel like you *really* know what you're doing. **What problems is StackAdapt solving and how is that benefiting you?** Working with Google's display advertising platform often left us overspent and at the end of month overwhlemend by shifting funds among our advertisers which got really old! I personally love the ability to oversee spend much easier with StackAdapt - makes it much easier to optimize on the fly and plan ahead for future campaigns. ### 46. Easy to Learn + Great Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about StackAdapt?** Their platform was very easy to learn and use for someone like me with no programmatic experience. The team is very nice and incredibly helpful/responsive. Pricing was great as well! **What do you dislike about StackAdapt?** While the platform is easy to learn, it could be upgraded to look more premium. Not a big deal, would just like to see it look better. **What problems is StackAdapt solving and how is that benefiting you?** Efficient digital media buying and testing&learning to figure out what creatives work best and with what audience. It's helping inform our future brand strategy and creative execution. ### 47. Great experience and have not looked back **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Maritime | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about StackAdapt?** As we were relatively new to programmatic we needed all the help we could get and the Stack Adapt team has always been on hand to help and nurture us through every process from planning and execution through to reporting. **What do you dislike about StackAdapt?** Cant really think of anything to be honest. **What problems is StackAdapt solving and how is that benefiting you?** The benefits of using StackAdapt are the knowledge and depth of solutions which enable us to feedback to the client with good insights and results surrounding their campaigns. ### 48. Director of Media **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about StackAdapt?** StackAdapt is one of the platforms we have used to date. Our client services team is outstanding. They work closely with ours each and every step of the way, from campaign strategy and set up, to conversion tracking and creative enhancements to providing optimizations with valuable insights and recommendations. **What do you dislike about StackAdapt?** There is nothing to dislike about StackAdapt! One of my favorite things about them is how invested they are. If we are challenged by an ask or have an issue, the StackAdapt team works tirelessly alongside us to ensure we are able to resolve quickly and effectively. **What problems is StackAdapt solving and how is that benefiting you?** We love that StackAdapt allows us to execute multiple strategies from their one platform, with acess to in-depth reporting, robust audience targeting and A+ service and support. ### 49. Inventory on par with Google entities paired with unrivaled support + ease of use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about StackAdapt?** - Hands on support is pheonomal - our team is so helpful - Platform is simple & easy to navigate **What do you dislike about StackAdapt?** Thus far, I do not have any issues or qualms with StackAdapt. We are currently testing performance agianst other DSPs to see how performance compares. **What problems is StackAdapt solving and how is that benefiting you?** - Small digital media team makes in house execution difficult, StackAdapt support has become an extension of our team ### 50. Team has been great to work with and they're eager to help. Platform is very user-friendly. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua S. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about StackAdapt?** I like the magic wand tool to create ads on the fly. I also like that you can get custom audiences created and ads designed by their team. **What do you dislike about StackAdapt?** Everything has worked great so far. They've made it easy to get campaigns started and load multiple creatives at once. **Recommendations to others considering StackAdapt:** Take the training courses. They help a lot. **What problems is StackAdapt solving and how is that benefiting you?** We're able to reach our Target Audience on a much wider network. It helps complete the cohesive marketing strategy that we're implementing. ## StackAdapt Discussions - [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) - 1 comment, 1 upvote - [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) - 1 comment, 1 upvote - [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) - 1 comment, 1 upvote - [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) - 1 comment, 1 upvote - [What’s your pricing model? Do you have any monthly minimums?](https://www.g2.com/discussions/tactical-98a24c65-520a-4b99-8701-54c08666f132) - 1 comment, 1 upvote - [View StackAdapt pricing details and edition comparison](https://www.g2.com/products/stackadapt/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+03%3A41%3A52+-0500&secure%5Bsession_id%5D=60a8c725-4ee4-4260-9136-0eeba1377b75&secure%5Btoken%5D=76815c6a7bf302bcbafc6869be631b0e14388d04fbbe373c77f87604cbe0687f&format=llm_user) ## StackAdapt Integrations - [Adsquare](https://www.g2.com/products/adsquare/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Dun & Bradstreet Reports](https://www.g2.com/products/dun-bradstreet-reports/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [ReportGarden](https://www.g2.com/products/reportgarden/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) - [Teads](https://www.g2.com/products/teads/reviews) - [Tunnl](https://www.g2.com/products/tunnl/reviews) ## StackAdapt Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top StackAdapt Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 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