--- title: StackAdapt Reviews meta_title: 'StackAdapt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 898 reviews by the users' company size, role or industry to find out how StackAdapt works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 898 scale: '5' date_modified: '2026-08-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # StackAdapt Reviews **Vendor:** StackAdapt **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.7/5.0 **Total Reviews:** 898 ## About StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. ## StackAdapt Pros & Cons **What users like:** - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. (121 reviews) - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. (116 reviews) - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. (98 reviews) - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. (87 reviews) - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. (77 reviews) - Users value the **user-friendly campaign management** of StackAdapt, appreciating its intuitive features and effective support team. (68 reviews) - Campaigns (61 reviews) - Audience Targeting (57 reviews) - Setup Ease (55 reviews) - Targeting (46 reviews) **What users dislike:** - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. (26 reviews) - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. (21 reviews) - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. (20 reviews) - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. (19 reviews) - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. (19 reviews) - Users find the **steep learning curve** of StackAdapt challenging despite available onboarding support and detailed capabilities. (18 reviews) - Users note **limited features** in StackAdapt, particularly in audience creation and forecasting tools, impacting usability. (18 reviews) - Poor Interface Design (15 reviews) - Expensive (12 reviews) - Navigation Issues (12 reviews) ## StackAdapt Reviews ### 1. Baileigh Thompson Stack Adapt Review **Rating:** 4.0/5.0 stars **Reviewed by:** Baileigh T. **Reviewed Date:** February 09, 2026 **What do you like best about StackAdapt?** I use StackAdapt for planning and placing programmatic ads for my social impact agency, and I appreciate the planning and forecasting tool function which allows me to plan quickly in tight turnaround situations. I like working with the StackAdapt team; they are incredibly responsive, helpful, and make sense of the confusing tools in the platform. I really like that we can place digital OOH with StackAdapt, which is a unique selling point we can offer clients without tons of back and forth. The initial setup of StackAdapt was very easy. **What do you dislike about StackAdapt?** The forecasting tool reach does not feel reflective of reality. Also, when combining data segments, the time feels very long to get an audience count. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for quick planning in tight turnarounds. The planning and forecasting tool helps me, and their team provides valuable optimization opportunities. I appreciate their kindness and responsiveness, and I also like the digital OOH feature for seamless client offerings. ### 2. User-Friendly DSP with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua L. | Senior Manager, Head of Digital and Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about StackAdapt?** I find StackAdapt to be an outstanding demand side platform due to its excellent mix of product features and customer support, which stands out compared to other DSPs. Its self-serve model allowed us to start testing it swiftly, with customer support assisting us throughout the setup process. Setting up StackAdapt was remarkably easy, and the universal pixel feature expedited our access to their DSP. The customer support was unexpectedly proactive and helpful in troubleshooting and answering our questions, enabling us to be fully operational within a week. StackAdapt has resolved previous challenges we faced in accessing inventory sources by consolidating everything with our other systems, including Looker Studio, which is incredibly beneficial. I appreciate StackAdapt's exceptional post-campaign reporting capabilities, particularly the feature for conversion lift studies that help prove the ROI of our marketing campaigns. Building campaigns with StackAdapt is user-friendly and intuitive, despite the complex nature of DSPs. The platform's documentation is thorough and dependable. Additionally, the integration with Looker Studio and LiveRamp enhances our ability to conduct reporting, analytics, and audience connectivity effectively. Overall, StackAdapt offers a streamlined experience that is both simple to understand and provides depth and complexity when we need it. **What do you dislike about StackAdapt?** I dislike the requirement to select numerous checkboxes for accessing specific reporting data such as demographics, age ranges, and gender. This step is necessary even if I do not want to use those criteria in my campaign, making it an unnecessary restriction. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt solves access to hard-to-find inventory with a large DSP, consolidates point solutions, integrates with systems like Looker Studio, and simplifies campaign setup. It offers post-campaign reporting and conversion studies, crucial for demonstrating marketing ROI. ### 3. A full-service programmatic offering with a team that sets itself above the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Julianna P. | Associate Director, Media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about StackAdapt?** StackAdapt has always provided great full-service programmatic offerings to myself and my team, but it's their team's continually optimal white-glove service that truly sets them apart. Our StackAdapt partners have consistently remained on top of not only our needs, but also the changing landscape for their product and our clients' various industries. Their recommendations are legitimate and well thought-out, offering actual campaign optimization success and new ideas for us to pitch. **What do you dislike about StackAdapt?** Like all programmatic offerings, there is always a level of reporting that can be lacking at times. Generally, StackAdapt's report capabilities are fantastic, but there are inevitably a few deeper insights that we aren't able to glean from StackAdapt's platform (DOOH final reported locations and POPs, CTV program reporting, etc). Additional audience data at the forecasting phase would also be incredibly helpful. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt acts as a true programmatic product, offering every channel that our team inevitably is tasked to use. The quick turnaround capabilities from our StackAdapt team is incredibly helpful when planning and reporting to the client. ### 4. Enhances Campaign Success with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke M. **Reviewed Date:** February 10, 2026 **What do you like best about StackAdapt?** I like the customer experience and the level of attention that we get from our reps. I appreciate how accessible they are and how they help us problem solve, activate, and educate us to better our campaigns. I think their audiences are the most valuable for me and it's how we kind of differentiate StackAdapt from different DSPs partners. **What do you dislike about StackAdapt?** I think the reporting could be a little more streamlined. It's pretty manual to find the answers that I'm looking for. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps us creatively hit and exceed our clients' KPI goals with different audiences and inventory offerings. ### 5. Effortless Campaigns and Tracking, But Media Spend Limit Frustrates At Times **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob V. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about StackAdapt?** Campaign building is smooth and easy. It's easy to look at all my metrics in one place. The biggest thing I love about StackAdapt is how easy it is to generate tracking pixels for all my clients. **What do you dislike about StackAdapt?** The $300 media spend limit on the campaign level. **What problems is StackAdapt solving and how is that benefiting you?** It is solving a whole lot. We are able to access inventory at a good CPM rate. In addition, I love how easy it is to pull reports, and set up lead/conversion campaigns. ### 6. Powerful DSP with Awesome Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Senior Paid Media Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about StackAdapt?** StackAdapt is an amazing option for Self Service users. The platform is transparent, very easy to use, and has a very helpful support team. You are able to run a variety of different campaign types within one place which makes life so much easier when you're in the platform every day. StackAdapt implementation is straight forward with awesome help articles and their integrations work seamlessly. **What do you dislike about StackAdapt?** There a few things that can be improved around AB Testing and reporting period comparisions. Outside a doing two separate campaigns and testing head to head with creative, audiences, etc. there isn't a simple way to do an AB test. In terms of reporting period comparisons it would be great to have an easy way to see how a campaign is performing MoM or YoY. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt solves the problem of campaigns silos. Because we are able to run a variety of different campaign types all in one platform, we are not only more effcicient as a team, but also in terms of performance. The platform is able to learn and optimize with a lot more data by not having different campaigns running on different platforms. We also see amazing performance and have the ability to pull a lot of different levers to improve campaigns. ### 7. Drive new customer reach through audience access **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about StackAdapt?** They have a really clean area to build out audiences, great for market sizing Access to plenty of data **What do you dislike about StackAdapt?** The platform is not easy to use, and reporting can be difficult to get the segmentation you desire **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt have been able to gain access to data sources we otherwise previously couldn't get access to. Its help grow new customer reach ### 8. On Demand Suppot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about StackAdapt?** We've had an excellent experience with StackAdapt, especially when it comes to setting up our clients and campaigns. Their support team is always there to assist, helping us optimize for better results. It's been a game-changer for us! **What do you dislike about StackAdapt?** While the reporting functionality is available, it's not always as straightforward as I'd like. I can get the data I need, but it takes longer to organize it in the way I require. It becomes more complex when managing a monthly flighted budget, as I need to update both at the campaign group and campaign levels. **What problems is StackAdapt solving and how is that benefiting you?** We're currently working on expanding our agency's services to offer full-funnel media strategies to our clients. The goal is to introduce them to new options that they may not have considered before, helping them establish a stronger and more comprehensive presence. ### 9. Effortless Campaign Setup and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about StackAdapt?** I like how easy it is to set up and track on campaigns. I also like how responsive my rep has been with support when I have questions. **What do you dislike about StackAdapt?** Some reporting pieces are hard to find in the dashboard. **What problems is StackAdapt solving and how is that benefiting you?** The ability to run with a self serve DSP that has no minimums and no fees. ### 10. Great platform that's evolved and grown over the years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about StackAdapt?** The platform is willing to change and adapt to the changing landscape. It provides quality first hand support while other DSPs have switched to a 3rd party model. **What do you dislike about StackAdapt?** Reporting can improve. A lot of reporting relies on custom pulls from the support team. **What problems is StackAdapt solving and how is that benefiting you?** We use StackAdapt for all our programmatic needs. Like that it is transparent and provides the insights we need. ### 11. Perfect DSP for Agencies of any size **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about StackAdapt?** It is a comprehensive, budget-flexible, user-friendly platform that combines sophisticated technology with a client-friendly approach. Perfect for any agency, small or large. It consistently delivers results and provides access to ad exchanges, inventory and third party data sources. Customer support at StackAdapt is exceptional, with fast response times and a staff always ready to assist. Any agency or inhouse team seeking a reliable, robust, and efficient DSP should certainly consider StackAdapt. **What do you dislike about StackAdapt?** Although their reporting tools are customizable and expansive compared to other DSPs it is difficult to know if certain metrics will actually contain any data on export especially when needing to process bulk exports. This can be improved. **What problems is StackAdapt solving and how is that benefiting you?** Before we knew about StackAdapt we were not able to run campaigns of varied budgets. StackAdapt does not require a platform fee or long term contracts which is perfect for most of our clients that run tactical campaigns on programmatic rather than always on. It has allowed us to expand our agency services to all our clients. ### 12. Amazing partners in delivering the outcomes desired for our client success **Rating:** 5.0/5.0 stars **Reviewed by:** Wan A. | Project Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about StackAdapt?** Our experience with StackAdapt has been exceptional—none of the other programmatic vendors we've worked with have come close to providing the same level of support. They offer unmatched customer service, consistently going above and beyond to help our team succeed. Whether it’s through training resources, regular office hours, or quick responses to client needs and new pitches, StackAdapt has made programmatic accessible and manageable for our agency. Their guidance has turned programmatic into a core strength for us, and it’s clear that they’re genuinely committed to our growth and that of our clients. We couldn’t recommend them more highly! Thank you, StackAdapt, for being an incredible partner! **What do you dislike about StackAdapt?** One area StackAdapt could improve is in providing more advanced reporting and analytics tools that directly connect campaign results to our key business objectives, like lead generation. A customizable dashboard that allows us to view and analyze these metrics in real time would be incredibly valuable, making it easier to demonstrate the impact of each campaign. Having this type of functionality would elevate our ability to make data-driven decisions and share clear insights with our clients. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps us meet our clients' needs by enabling us to expand into various ad formats, including display and out-of-home (OOH) advertising. This flexibility allows us to create more comprehensive, multi-channel campaigns that align with our clients' strategic goals. With StackAdapt’s support, we can reach broader audiences across different platforms, ultimately enhancing campaign performance and delivering greater value to our clients. ### 13. Reliable and efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about StackAdapt?** The team is very prompt and reliable. They're very proactive and consistently go the extra mile to support our needs. Whether it's troubleshooting or assisting with setup, the team is always there to help. **What do you dislike about StackAdapt?** Sometimes there is the need for some follow ups regarding reports or campaign reconciliation - nothing major but it might help to streamline the process a little more **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps streamline the media buying process by handling campaign execution, optimization, and reporting through its managed service. This saves our team time, reduces errors, and allows us to focus more on strategy and client communication rather than chasing down data or formatting reports manually. ### 14. Amazing partnership for a novice buyer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about StackAdapt?** Their managed services truly has our companies best interest at heart. Always on, always available, always willing to educate and optimize. The team continues to reach benchmarks, be transparent, and provide solutions. Great experience thus far. **What do you dislike about StackAdapt?** For me, it can be overwhelming with the amount of data. I lean on my StackAdapt team to help edit the data so that I don't go down the rabbit hole. Is there such a things as too much data? **What problems is StackAdapt solving and how is that benefiting you?** Addressing the right target audience and optimizing the schedule so that we see conversions and a positive ROAS. ### 15. Efficient Platform with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla G. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about StackAdapt?** StackAdapt has been an invaluable tool for our programmatic advertising needs. The platform's user-friendly interface makes it easy to launch, monitor, and optimize campaigns, even for complex strategies. We’ve seen tremendous success with their advanced targeting capabilities and in-depth reporting, which help us refine our approach in real-time. One of the standout features has been the quality of customer support. Our specialists, Nate and Nathan, are knowledgeable and incredibly professional. They consistently offer actionable insights and are always available to troubleshoot, making sure our campaigns perform at their best. **What do you dislike about StackAdapt?** While StackAdapt offers comprehensive reporting, we’ve occasionally found that locating specific reporting features or insights on our own can be challenging. Navigating through the various reporting tools sometimes requires additional time, and it would be helpful if the platform were more streamlined in this regard. While support from specialists like Nate and Nathan is always available and helpful, greater ease of finding and utilizing these reporting functions independently would improve the overall user experience. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is helping us solve the challenge of increasing our client's overall brand awareness in a highly competitive digital landscape. Its advanced targeting capabilities allow us to reach the right audience at the right time, ensuring our clients’ ads are seen by those most likely to engage. The platform’s ability to optimize campaigns in real-time ensures that our budgets are used effectively, delivering strong results without wasted ad spend. This has led to greater visibility for our clients, more engagement with their brands, and ultimately, stronger returns on their marketing investments. ### 16. Great Platform, Best Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about StackAdapt?** They have some of the best customer service you'll find anywhere. Not only are they helpful and quick replying, but they have a great, positive attitude. You can tell the team enjoys working at StackAdapt. The platform itself is fast and easy to use. I don't think I've ever seen a bug. It just works. They've also always had the solutions I've been looking for. Not once have they said "We don't have that feature." Sometimes they've even added an awesome new feature before I could even float it as an idea. All of this has been the case in the 2+ years I've been working with StackAdapt. **What do you dislike about StackAdapt?** I only have one criticism and it's that their real-time reporting is slower than what I'm used to. Their metrics seem to be a few hours delayed, so it can be hard to make urgent adjustments. Fortunately the team has always been available to help in a crunch, **What problems is StackAdapt solving and how is that benefiting you?** I typically use StackAdapt for political advertising. StackAdapt connects me with tons of inventory while also providing robust targeting capabilities. ### 17. Great DSP with no minimum spend **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando B. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about StackAdapt?** It's a very competitive and easy to use DSP with good products and features. There is no minimum spend, which is good for small companies or companies starting in the programmatic environment. **What do you dislike about StackAdapt?** We have found some issues with reporting attribution. The leads that are coming from StackAdapt are being marked in our CRM as Google or Organic. We need to check each lead and match it with our CRM to understand the journey. Your team has proactively responded to our call outs, and we are working to solve these issues. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt brings exposure and reach in premium inventory for our brand. Our company ads appear to the desired target audience on a whitelist of publishers. ### 18. Intuitive platform, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about StackAdapt?** The platform is easy to use and the StackAdapt support team are super helpful. The team are always on hand to answer any queries and are really helpful when it comes to questions around functionality and technical support. The range of advertising options/channels within one programme is also a massive unique benefit to StackAdapt. **What do you dislike about StackAdapt?** At times certain reporting views can feel clunky, but this has been improving over time and I'm confident that will continue. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps us advertise at scale, and allows us to use creative/assets that are reflective of our clients and their brands. ### 19. Great experience from the initial onboarding process right through to implement and reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Nick J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2024 **What do you like best about StackAdapt?** User friendly UX and great support from the StackAdapt team. **What do you dislike about StackAdapt?** Can only have one default reporting format for automated reports. **What problems is StackAdapt solving and how is that benefiting you?** Ultimately, helping solve the challenges in meeting client digital marketing objectives by accessing different advertising placements through an easy to use system. ### 20. Many optimisation settings with insightful reports and excellent service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about StackAdapt?** I like how StackAdapt offers the option to optimise the performance in various manners, such as audience, devices, creative size, time of the day/week, domains, regions, audience categories etc. This is good for clients who are in niche industries and want to ensure the most relevant audience sees their ads. StackAdapt also offers a good inventory of 3rd party audiences along with audience targeting options based on topics, ABM etc which are not available in typical display ads. The sales and account servicing team, Jack and Casper are awesome to work with, taking into consideration the limitations/requirements my clients have and advise the best strategies to drive performance. **What do you dislike about StackAdapt?** These are not dislikes, but considerations for your team to improve StackAdapt's capabilities. StackAdapt requires the client to design creatives in several dimensions, but there are just a few that are shown the most. Consider shortlisting a few dimensions with the function to add headlines and descriptions, since not everything can be fully conveyed via the images. Although the current report in Google sheets is very detailed, it is difficult to draw a conclusion on the key trends observed, with so many numbers across different metrics. Consider coming up with a dashboard with graphs and tables with the option to add text insights for various sections, so that we can easily interpret the progress of the campaign. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt offers more settings for optimisation and has a better inventory than Google display ads, which better ensures we're reaching out to the right audience in driving awareness and traffic and not just irrelevant users. StackAdapt also integrates with Meta for remarketing to past impressions, which allows for a full-funnel campaign strategy. ### 21. Amazing onboarding program and client service! **Rating:** 5.0/5.0 stars **Reviewed by:** Aashay P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about StackAdapt?** I've really enjoyed working with the team at Stack Adapt! They offer a robust onboarding program to clients and are committed to making sure we get the most out of the platform. Additionally, I've been very impressed by their turnaround times via email, along with their actionable optimization recommendations for campaigns. **What do you dislike about StackAdapt?** No real downsides. Maybe having some more granular reporting insights in their reporting tab would make the platform even better! **What problems is StackAdapt solving and how is that benefiting you?** Helping us run TV ads for our clients. Benefiting us as it allows us to improve top-of-funnel advertising efforts for clients that are looking to increase brand awareness ### 22. An amazing experience and true partnership. **Rating:** 5.0/5.0 stars **Reviewed by:** Justin V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2023 **What do you like best about StackAdapt?** There are a few things that I love about working with StackAdapt. First, I love that they are constantly innovating and seeing new forms of ad distribution on different platforms. Second, they have so many great partnerships with 3rd party audience vendors without having crazy extra fee's to utilize those segments. Another thing I love is that they have so many PMP deals to utilize across CTV and audio ads. Lastly, their commitment to partnering with their clients has been phenomenal. They truly go the extra mile to help their clients feel valued and achieve their goals. **What do you dislike about StackAdapt?** I've honestly not experienced much of anything that I dislike about StackAdapt. I've worked with a few different programmatic media companies and so far, StackAdapt has not fallen short in any ways. If I had to be very critical, maybe a few extra reporting integrations with Google Data Studio would be nice, but even their current reporting is pretty comprehensive. **What problems is StackAdapt solving and how is that benefiting you?** Scale. We have a few clients that have a lot of grant funding that need to build a large amount of awareness and the access we have to audiences and multiple ad channels has really helped us achieve goals for our clients. ### 23. StackAdapt is a great platform / partner for brands new to Programmatic Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about StackAdapt?** Initially, what we liked best about StackAdapt was the no minimum spend required. This makes them a great platform / partner for brands looking to test Programmatic Advertising without worrying about a long-term commitment. After partnering with them for ~6 months, the fantastic support from our Account Executive and Manager is what keeps us wanting to work together. They are highly receptive to our feedback, willing to help out in any way, and quick to respond. From a product perspective, the many exciting solutions to test and the level of granular data is what we like best about StackAdapt. **What do you dislike about StackAdapt?** The StackAdapt platform is missing a few features that I would find extremely helpful. For example, we currently cannot create custom fields to calculate metrics not already built into the platform (though I believe this feature is in the pipeline) and some reporting views do not have a total row. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is helping us maximize ROI by consolidating our Programmatic buys into one ecosystem and enabling us to leverage our 1P data in targeting. We can also test into new channels easily because there are no minimums. ### 24. Great Campaign, Wrong Attribution Model **Rating:** 5.0/5.0 stars **Reviewed by:** Alena T. | Senior Media Planner/Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about StackAdapt?** Great service, thorough dashboard, thorough campaign optimizations **What do you dislike about StackAdapt?** The attribution model wasn't aligning with our client's reporting model and there was no way to align data property to optimize. **What problems is StackAdapt solving and how is that benefiting you?** Managed service campaigns, creative asset development ## StackAdapt Discussions - [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) - 1 comment, 1 upvote - [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) - 1 comment, 1 upvote - [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) - 1 comment, 1 upvote - [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) - 1 comment, 1 upvote - [What’s your pricing model? Do you have any monthly minimums?](https://www.g2.com/discussions/tactical-98a24c65-520a-4b99-8701-54c08666f132) - 1 comment, 1 upvote - [View StackAdapt pricing details and edition comparison](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1064238&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A38%3A19+-0500&secure%5Bsession_id%5D=183f57bf-d7d5-44a6-b057-71978943143a&secure%5Btoken%5D=b3d2a37d4a98d2c21d71da69d46b47900903cb248e85f4a6beab56a499fbc1d3&format=llm_user) ## StackAdapt Integrations - [Adsquare](https://www.g2.com/products/adsquare/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Dun & Bradstreet Reports](https://www.g2.com/products/dun-bradstreet-reports/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Teads](https://www.g2.com/products/teads/reviews) - [Tunnl](https://www.g2.com/products/tunnl/reviews) ## StackAdapt Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top StackAdapt Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (178 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 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