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StackAdapt Reviews & Product Details

Sage B.
SB
CFO
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about StackAdapt?

StackAdapt is an excellent platform for Native Advertising. I am running multiple marketing campaigns and have been successful with all of them. No issues with available inventory, pricing has been great and optimization is pretty easy. A great way to drive traffic at low costs, in a self-serve platform.

Support has been timely and knowledgeable the couple of times I've needed.

Geo-targeting, contextual targeting, everything I need.

I can't speak highly enough. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I'm running so many tests and campaigns that the creatives module can be a little over-run visually. I would like to be able to organize / archive, etc a little more easily.

I would like to be able to target by demographic.

Beyond that, nada, no issues to speak of. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Driving high volume, quality traffic at low costs.

Additional product offerings (native advertising). Review collected by and hosted on G2.com.

StackAdapt Overview

What is StackAdapt?

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years with over hundreds of reviews, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2. StackAdapt was also recognized as an Enterprise Fast 15 winner as part of the Technology Fast 50™ program in 2023 and is one of Ad Age’s Best Places to Work in 2024. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

StackAdapt Details
Product Website
Languages Supported
German, English, French, Spanish
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Product Description

With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.

How do you position yourself against your competitors?

Client retention is entirely performance-based for us. No subscription fees. We are a solution-focused advertising platform with a focus on transparency, brand safety, automation, in-feed formats, engagement optimization, and audience buying.


Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,582 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
Description

StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.


Andrew N.
AN
Overview Provided by:

Recent StackAdapt Reviews

JS
Janel S.Enterprise (> 1000 emp.)
5.0 out of 5
"Great Customer Service and Attention to Detail!"
Their customer service is top notch. We utilize their managed service, and they're very good at adapting to our work environment considering the am...
PH
Paul H.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best I've ever worked with!"
This would be a mult-way tie. Everything about them is exceptional. I guess I might say the people and the proactive and over-the-top helpful servi...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great professionalism and working relationship!"
We like that they are very professional and prompt in their service.
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StackAdapt Media

StackAdapt Demo - Advertise Across Multiple Channels Within a Single Platform
StackAdapt allows you to advertise across multiple channels, all from a single platform.
StackAdapt Demo - Extensive Targeting Capabilities and Inventory
Launch your advertising campaigns within StackAdapt to harness extensive targeting capabilities and a multitude of inventory sources.
StackAdapt Demo - Sophisticated Campaign Editor With Granular Reporting
The StackAdapt Campaign Editor allows you to dive deep into granular reporting and insights to arm media teams with performance driven metrics.
StackAdapt Demo - Onboard 1st-Party CRM Data Directly in StackAdapt
Onboard CRM data directly in the StackAdapt platform to create GDPR compliant audiences using LiveRamp's people-based identity graph.

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Video Reviews

727 out of 728 Total Reviews for StackAdapt

4.8 out of 5
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727 out of 728 Total Reviews for StackAdapt
4.8 out of 5
727 out of 728 Total Reviews for StackAdapt
4.8 out of 5

StackAdapt Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for StackAdaptQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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NL
Digital Marketing Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

I have enjoyed working with our account manager, Malcolm. He is very responsive and knowledgeable. Additionally, having full platform access is something I am not used to. I really like having the ability to go in and pull reports at my own whim, or schedule reports to be sent to email at a cadence I specify. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

It's hard for me to identify something I dislike, but if I had to offer something I would say the platform has a tendency to optimize toward users who have a very high likelihood of converting regardless of the advertising. I'd love if there were more tools available in the platform that would allow for my time to better gauge lift. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

The main goal of my team is to drive traffic and revenue. We can clearly see that StackAdapt is allowing us to reach and put ads in front of a high volume of users who end up either purchasing at one of our stores, or visiting our site. Review collected by and hosted on G2.com.

Wan A.
WA
Project Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

Our experience with StackAdapt has been exceptional—none of the other programmatic vendors we've worked with have come close to providing the same level of support. They offer unmatched customer service, consistently going above and beyond to help our team succeed. Whether it’s through training resources, regular office hours, or quick responses to client needs and new pitches, StackAdapt has made programmatic accessible and manageable for our agency. Their guidance has turned programmatic into a core strength for us, and it’s clear that they’re genuinely committed to our growth and that of our clients. We couldn’t recommend them more highly! Thank you, StackAdapt, for being an incredible partner! Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

One area StackAdapt could improve is in providing more advanced reporting and analytics tools that directly connect campaign results to our key business objectives, like lead generation. A customizable dashboard that allows us to view and analyze these metrics in real time would be incredibly valuable, making it easier to demonstrate the impact of each campaign. Having this type of functionality would elevate our ability to make data-driven decisions and share clear insights with our clients. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt helps us meet our clients' needs by enabling us to expand into various ad formats, including display and out-of-home (OOH) advertising. This flexibility allows us to create more comprehensive, multi-channel campaigns that align with our clients' strategic goals. With StackAdapt’s support, we can reach broader audiences across different platforms, ultimately enhancing campaign performance and delivering greater value to our clients. Review collected by and hosted on G2.com.

Matthew S.
MS
President and Lead Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt is an incredible DSP for Small and Medium Size Businesses. It allows small businesses and their agencies to manage their digital media programs without having to use a bloated platform with high platform fees. StackAdapt is also agnostic from several out platforms, so you can use many of the most popular ad networks without having to use the platforms walled gardens. We use StackAdapt for many of our clients to fullfill their media serving needs and it's easy for us and a great platform for them.

Finally, customer service at StackAdapt is exceptional with their team always willing to support including coming up with plans on how expand media and ways to best utilize the platform. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The only challenge that occasionally comes up with StackAdapt is related to the campaign setup process that sometimes includes a few unnecessary steps but overall, the platform is great is once you setup a few campaigns, it's pretty straight forward. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt allows us to provide a DSP option to our clients that we can manage without the hassle of bringing on and implementing a challenging DSP that costs more than some of the media that our clients want to serve. Review collected by and hosted on G2.com.

Pauline Y.
PY
Regional Head of Digital
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt has a highly responsive customer success team who not only ensures every question and client request is answered and taken care of in a timely manner, they go all the way to ensure our clients' campaigns are successfully optimised and make sure KPIs are met and exceeded. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There is not a single thing I can think of that I do not like about StackAdapt. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

My agency works with StackAdapt in planning and executing our clients' brand awareness campaigns in APAC. StackAdapt was able to help us plan the media strategy and execute the media campaign, on top of that, exceeding their service level by offering creative solutions, which helped us a lot as our creative capabilities are quite limited. The team proactively reports on campaign performance and optimisation, ensuring that we deliver high ROI to our clients. In a particular case when we were looking for a specific advertising solution to advertise publisher site skin on some particular tech sites in Indonesia, StackAdapt was able to offer a cost effective and efficient solution, thereby saving costs and ease the ad buying process for us and our clients. Review collected by and hosted on G2.com.

Patrick G.
PG
Chief Executive Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are always quick to turnaround with client requests or when we need help pitching a new opportunity. They've simplified the programmatic landscape for us, reducing the barriers for entry and helping us turn programmatic into a core competency for our agency. I truly feel that they are invested in our (and our clients) success. I can't recommend them enough. Thanks for all you do! Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I'd love for them to make advanced reporting and analytics more accessible. We're a performance marketing agency, so our clients are used to (and expect) us to translate all campaign results back into real business objectives (revenue, profit, etc.). The majority of the value derived from a programmatic campaign comes from the brand lift / halo effect that your ads will have on the rest of your marketing efforts, so it's essential that we report on these kinds of metrics and can easily tell the story that showcases the value of the campaigns. The StackAdapt team has been incredibly helpful with some of this data, but in an ideal world, this information would be readily accessible (and able to be pulled from an API into our multi-channel reporting dashboards). Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Reaching high quality audiences with a variety of channel options (display, video, native, CTV, DOOH, etc.). StackAdapt is also very helpful at helping us develop the right media plan based on our budgets and goals. Review collected by and hosted on G2.com.

Hector T.
HT
Director of Media
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

In searching for an ideal DSP, we needed one that could provide a variety of tactics, ad fraud protection, easy-to-use interface, and helpful customer service when needed. StackAdapt has not only provided all of those things, but the team always brings solid advice, recommendations, and guidance; the campaigns we've run have exceeded benchmarks and client expectations; and we consistently look like heros. Not only do the programmatic tactics allow us to offer full-funnel strategies, but the PMP buys have been perfectly executed as well. We also have very high standards for our reporting, and their API integrates perfectly with our live dashboard. Couldn't recommend this platform and team more highly! Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

So far, we haven't seen much in terms of downside. Yes, the CPMs could be a bit lower - but I'll take those rates along with the quality inventory and performance they bring. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt allows us to offer a full complement of programmatic tactics in one DSP. We don't have to look for a separate vendor for DOOH or streaming video/audio. We can create specific audiences and leverage them across multiple tactics and different campaigns. This is a huge time saver! Review collected by and hosted on G2.com.

Latiesha L.
LL
Digital Media Analyst
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt is one of the most user friendly DSP's that I have used. From the forecasting tool to the custom audience options, it truly is a one stop shop for our programmatics media buys. Last but not least, the SA team does a great job of keeping us updated on new features and supporting our team when assitance is needed. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The only complaint the I have is with the API connection that we use to feed our live dashboards. We can't get very detailed with our reporting because of the limitations with dimensions / metrics that are available through the API. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

We can launch campaigns quickly, and serve several different medis types within one platform. Review collected by and hosted on G2.com.

Chelsey B.
CB
Account Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

Their team is easy to communicate with and brings quick, thoughtful solutions to the table. We can hit them with any problem, large or small and feel that our projects are all treated with equal care. Their self-serve platform is easy to use, and reporting outputs have been integrated seamlessly into our process. We've been able to easily and quickly launch campaigns and have used them regularly as our preferred programmatic partner since 2022. We find their solutions easy to implement and track from launch to completion. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

It would be great if we could purchase more with them given their customer service and strong reporting. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

They are helping us to launch fully digital, integrated campaigns at various pricepoint for different clients. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The people cannot do more for you - They are responsive, agile, knowledgable and dependable, the team treat our budgets like they are their own and have gone above and beyond to drive results for our clients

The platform is simple to use, creating campaigns is seamless, with the ability to forecast against desired channels and business outcomes is making us work far smarter, not harder

The integrations with some of the very best Publishers means we are able to delivery quality campaigns at massive scale, with the ability to provide razor sharp reporting with metrics that matter

Ryan & Ryan are the best duo I have had in terms of Sales Support, and I have never met someone with such a skillset as Kerry's - There is nothing Kerry doesn't know and the amount I have learned from the team in such a small amount of time is unmatched Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Gosh this where I say something cheesy like nothing, right?

If I had to pick something it would be the structure of Campaign Group/Campaign can be a little tricky if you are new to the platform, but that's where the amazing support team come in and help me out Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

The details we can access through ABM strategies is fantastic

The forecasting tool is impeccable, this is enabling us to have better conversations with our clients and teams

We're able to look outside of standard display and explore DOOH, Native and Video, all in one place Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt makes programmatic advertising easy for any client. With their zero cost advertising minimums, any advertiser with any budget can build a campaign with StackAdapt. That's why it's perfect for our agency's clients. Other partners require large minimum investments which can be cumbersome, and in some cases, the client's first experience with programmatic. To invest a large sum of money into a platform they haven't tested doesn't make sense. SA offers our clients a way to invest in programmatic in a way that is testable, scalable, and most importantly, less risky. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

StackAdapts creative studio services while helpful, often take far to long to access & actually produce with. Agencies and their clients move fast. In order to utilize the creative studio as a true extension of the agencies team, the turnaround needs to be faster. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

It's our one stop shop for everything. StackAdapt makes buying programmatic inventory easy and they meet most, if not all of our client's programmatic needs when it comes to inventory and media type. Review collected by and hosted on G2.com.