Recommendations to others considering Squirrly SEO by AISQ:
Give it a try, you won't regret it. I genuinely believe someone who doesn't even know what 'SEO' means or what a 'schema' is could sign up, install the plugin on a website, go through the 14-days journey, and end up with an SEO optimised site and feel confident about how a good chunk of this SEO stuff works. Squirrly is not just for idiots like me, someone who does this stuff for a living would find so much value in it and it would be a fantastic time saver.
I don't leave reviews. I don't have the time, I've got three disabled children and I'm juggling life and struggling to build a startup whilst growing and running a little non-profit I founded a few years back. I stumbled across Squirrly with these outrageous claims made by the CEO Florin. He was claiming that if you used his tools and did exactly as the system told you (all crested by him) your website would rank on the front page of Google.
Of course I didn't believe it, the same way as I don't buy the devices that will give me a six-pack in seven days, but the reviews I was reading were really good. If this guy was lying his claims wouldn't last a day, the internet would be showing him up as a fraud. But no, there were a few reviews rating it low mostly becsuse of the how it looks, but the rest were good. On AppSumo it has 152 reviews, of those 1 person rates it 1 Taco (it's an AppSumo thing), 3 people give 2 Tacos, 2 people give 3 Tacos, 9 give 4 Tacos, and 137 give 5 Tacos. If Squirrly were a Mexican restaurant you'd not think twice about booking a table.
So I dived in and bought the best deal. I will admit I got an incredible price via AppSumo, if you are reading this and the deal has ended thats a shame, but I still believe Squirrly is worth the money. Certainly if I'd found it before it appeared on AppSumo and verified the claims through good reviews, I'd have bought it.
We can't ignore the UI and UX here. It looks.... different. Different how? Well, it's different to anything I've seen lately if I'm honest. I believe this is because a) it works, and b) if they spent their time changing how it looked they wouldn't have the time to continuously develop the product. In the last month they have introduced a ton of new features and fixed lots of small things that needed fixing. You need to get past how it looks, and realise it's unimportant. There are no rules to say it must look like all the other tools, it's just that we expect things to look like all the other things they are competing with. Florin has acknowledged people are not always keen on the UI, and he's planning on changes. I like how it looks, in the same way as my house is filled with things I like, not all the things that comply to certain design trends. To be fair I'm about as fashionable as Donald Trump is left wing, so I get that our tastes will differ.
What I'm trying to say is it really doesn't matter how Squirrly looks, it's a function tool, the site visitors and users won't see it, the task it completes matters not the design rules of the buttons.
What does matter is it works. If you follow the 14-day journey and complete the steps you break it down into manageable chunks and slowly thus world of acronyms and gobbledygoop starts to make sense. If nothing else you won't have an SEO expert confuse you with jargon and mysterious terminology in the future.
I've read a lot of the reviews on AppSumo, and what impressed me was the responses to the comments. Squirrly do want to learn and make changes, that goes a long way and shows they are serious. The latest changes Google is making to how they interact with SEO and your website have all been built in to Squirrly already, and the fact the company is in its eighth year now and still actively developing its core product means a lot to me.
I'm still learning Squirrly and I'm still miles off understanding SEO, but compared with where I was before I made the purchase I've come a long way. I'd read the websites for Yoast and RankMath several times wondering which route I should go, and I believe I've made the best choice.
Don't take my word for it, do your research and take a look. But do give Squirrly a place on your short list, I really believe you would be delighted. Review collected by and hosted on G2.com.