--- title: Squid Reviews meta\_title: 'Squid Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Squid works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- ### Squid Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend Squid's **fantastic customer support** , noting quick, helpful responses and direct communication with the development team. [(6 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074656&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Squid, making onboarding and integration a smooth, user-friendly experience. [(5 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2104387&qs=pros-and-cons#reviews) Users appreciate Squid's **superior customer support** , ensuring quick responses and tailored solutions for their needs. [(5 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074661&qs=pros-and-cons#reviews) Users value the **ease of setup and quick support** of Squid, maximizing efficiency for impactful marketing insights. [(5 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074658&qs=pros-and-cons#reviews) Users highly value the **powerful analytics and insights** from Squid, enhancing website performance understanding and client presentations. [(4 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074718&qs=pros-and-cons#reviews) Users note the **missing information** in support documentation, hindering troubleshooting and limiting potential insights. [(2 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288951&qs=pros-and-cons#reviews) Users find the **cost management limitations** concerning, as tracking reoccurs for deleted users, potentially needing a higher plan. [(1 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288967&qs=pros-and-cons#reviews) Users experience a **lack of information** in the support documentation, hindering effective troubleshooting and insight discovery. [(1 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2397596&qs=pros-and-cons#reviews) Users find **plan limitations** frustrating, as deleted users can be tracked again upon their return to the site. [(1 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288980&qs=pros-and-cons#reviews) Users feel the **documentation is lacking** , hindering troubleshooting and limiting insight discovery in Squid's evolving environment. [(1 mentions)](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2397595&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Squid ##### 1. Customer Support Users commend Squid's **fantastic customer support** , noting quick, helpful responses and direct communication with the development team. [ See 6 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074656&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you like about Squid? I enjoy the ease of setup with Squid, which allows quick utilization of its extensive possibilities, making it efficient to unlock its full potential AH Amanda H. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Service Backed by Nonstop Innovation" What do you like about Squid? Outstanding service backed by nonstop innovation, fresh ideas, and a team that genuinely cares about helping our business grow. Squid consistently bri ##### 2. Ease of Use Users appreciate the **ease of use** of Squid, making onboarding and integration a smooth, user-friendly experience. [ See 5 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2104387&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you like about Squid? I enjoy the ease of setup with Squid, which allows quick utilization of its extensive possibilities, making it efficient to unlock its full potential ![Gautam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gautam M.") GM Gautam M. 4.5/5 "Seamless Installation and Instantaneous Support" What do you like about Squid? I appreciate Squid for its simple onboarding and installation process, which makes it user-friendly from the start. The seamless and intuitive interfa ##### 3. Helpful Users appreciate Squid's **superior customer support** , ensuring quick responses and tailored solutions for their needs. [ See 5 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074661&qs=pros-and-cons#reviews) See Related User Reviews AH Amanda H. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Service Backed by Nonstop Innovation" What do you like about Squid? Outstanding service backed by nonstop innovation, fresh ideas, and a team that genuinely cares about helping our business grow. Squid consistently bri ![Gautam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gautam M.") GM Gautam M. 4.5/5 "Seamless Installation and Instantaneous Support" What do you like about Squid? I appreciate Squid for its simple onboarding and installation process, which makes it user-friendly from the start. The seamless and intuitive interfa ##### 4. Insights Users value the **ease of setup and quick support** of Squid, maximizing efficiency for impactful marketing insights. [ See 5 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074658&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you like about Squid? I enjoy the ease of setup with Squid, which allows quick utilization of its extensive possibilities, making it efficient to unlock its full potential AH Amanda H. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Service Backed by Nonstop Innovation" What do you like about Squid? Outstanding service backed by nonstop innovation, fresh ideas, and a team that genuinely cares about helping our business grow. Squid consistently bri ##### 5. Analytics Users highly value the **powerful analytics and insights** from Squid, enhancing website performance understanding and client presentations. [ See 4 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2074718&qs=pros-and-cons#reviews) See Related User Reviews ![Maury R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maury R.") MR Maury R. Small-Business (50 or fewer emp.) 5.0/5 "4 useful products all in one place!" What do you like about Squid? The visitor ID has the highest hit rate I have come across, and I have tried multiple tools, from RB2B to etc. The analytics and heatmaps replaced Lu ![Alex B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex B.") AB Alex B. Small-Business (50 or fewer emp.) 5.0/5 "Squid data and Insights are amazing" What do you like about Squid? They are great with service and helping you measure what your prospect traffic is. If you own a business, you need them- the insights they provide are ### 5 Cons or Disadvantages of Squid ##### 1. Missing Information Users note the **missing information** in support documentation, hindering troubleshooting and limiting potential insights. [ See 2 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288951&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you dislike about Squid? I find the support documentation lacking, especially as the tool is innovating rapidly. More comprehensive documentation would enable quicker troubles OM Oz M. Small-Business (50 or fewer emp.) 5.0/5 "The secret tool in my marketing arsenal" What do you dislike about Squid? The only downside I've seen so far is if I delete someone that I don't want to track and they come back to the site, it tracks them again. But this co ##### 2. Cost Management Users find the **cost management limitations** concerning, as tracking reoccurs for deleted users, potentially needing a higher plan. [ See 1 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288967&qs=pros-and-cons#reviews) See Related User Reviews OM Oz M. Small-Business (50 or fewer emp.) 5.0/5 "The secret tool in my marketing arsenal" What do you dislike about Squid? The only downside I've seen so far is if I delete someone that I don't want to track and they come back to the site, it tracks them again. But this co ##### 3. Lack of Information Users experience a **lack of information** in the support documentation, hindering effective troubleshooting and insight discovery. [ See 1 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2397596&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you dislike about Squid? I find the support documentation lacking, especially as the tool is innovating rapidly. More comprehensive documentation would enable quicker troubles ##### 4. Plan Limitations Users find **plan limitations** frustrating, as deleted users can be tracked again upon their return to the site. [ See 1 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2288980&qs=pros-and-cons#reviews) See Related User Reviews OM Oz M. Small-Business (50 or fewer emp.) 5.0/5 "The secret tool in my marketing arsenal" What do you dislike about Squid? The only downside I've seen so far is if I delete someone that I don't want to track and they come back to the site, it tracks them again. But this co ##### 5. Poor Documentation Users feel the **documentation is lacking** , hindering troubleshooting and limiting insight discovery in Squid's evolving environment. [ See 1 mentions ](https://www.g2.com/products/squid-squid/reviews?filters%5Bsentiment_snippet%5D=2397595&qs=pros-and-cons#reviews) See Related User Reviews ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. 4.0/5 "Effortless Setup and Accurate Data with Squid" What do you dislike about Squid? I find the support documentation lacking, especially as the tool is innovating rapidly. More comprehensive documentation would enable quicker troubles ## Top-Rated Alternatives [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Act-On](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/squid-squid/competitors/alternatives) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 7/28/2025 "Helpful tool, great price!" 4.5/5 What do you like best about Squid? Easy to understand valuable insights and collect lead information we might not have otherwise had to act on. Review collected by and hosted on G2.com. What do you dislike about Squid? Still trying to learn how to use it best and take advantage of what it offers. Review collected by and hosted on G2.com. What problems is Squid solving and how is that benefiting you? Squid is helping us to better understand our traffic, especially the team members who do not have the expertise to navigate Google Analytics. We are also able to identify more leads to add to our pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Francesco R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francesco R.") FR Francesco R. Brand Solutions Specialist Small-Business (50 or fewer emp.) 4/14/2025 "Instant, accurate data in real time!" 5/5 What do you like best about Squid? The sheer accuracy of data given to me instantly when visitors view my website! Review collected by and hosted on G2.com. What do you dislike about Squid? I really haven’t experienced any dislikes Review collected by and hosted on G2.com. What problems is Squid solving and how is that benefiting you? Squid has given me brilliant accuracy when it comes to seeing the working roles of individuals who wish to purchase products from my website. I get great marketing insights as to how to better my website performance and help people better navigate it. Squid is a reliable source for data accuracy! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Abe R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abe R.") AR Abe R. CEO Small-Business (50 or fewer emp.) 5/7/2025 "Squid has been a game changer for our agency." 5/5 What do you like best about Squid? The visitor tracking and heatmaps is gold. Review collected by and hosted on G2.com. What do you dislike about Squid? I haven't experienced a dislike why using their application. Review collected by and hosted on G2.com. What problems is Squid solving and how is that benefiting you? Super easy to use, and very forward thinking on new features they rolled out! Integration is just the best thats out there today. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alex B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex B.") AB Alex B. Regional Sales Director Small-Business (50 or fewer emp.) 4/23/2025 "Squid data and Insights are amazing" 5/5 What do you like best about Squid? They are great with service and helping you measure what your prospect traffic is. If you own a business, you need them- the insights they provide are amazing. 100 out of 100 Review collected by and hosted on G2.com. What do you dislike about Squid? Nothing to dislike, they are amazing. I highly recommend Review collected by and hosted on G2.com. What problems is Squid solving and how is that benefiting you? They are are or data platform Review collected by and hosted on G2.com. 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