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Squarewell

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Squarewell is a done-for-you website and Google Business Profile service for new home-service businesses: plumbers, roofers, HVAC, electricians, landscapers, cleaners and other trades. Owners answer a few short questions, and Squarewell builds a website with a page for every service they offer, written for the searches their customers actually make. It connects to the owner’s Google Business Profile, checks it against the site, and fixes what doesn’t match, so Google sees one business with one name, address, phone number and service list. Owners without a profile get walked through creating and verifying one. After launch, Squarewell keeps both active. It sends review requests when the owner adds a customer, drafts replies to reviews, and publishes Google posts about recent jobs from the photos and notes the owner adds. A rank map shows where the business shows up on Google Maps and Search across its area, and a monthly report shows what changed. Owners edit their site by pointing at any section and saying what to change in plain words. No page builder, no code. Squarewell’s setup recommendations come from its own research on what home-service businesses that show up on Google have in common: hundreds of thousands of Google Maps results across 10 trades and 20 US cities.

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