--- title: Square Marketing Reviews meta\_title: 'Square Marketing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 39 reviews by the users' company size, role or industry to find out how Square Marketing works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 39 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Square Marketing Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Square Marketing but has limited features. Are you part of the Square Marketing team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders. - Customizable Templates: Utilize a variety of pre-designed templates tailored to different business goals, allowing for quick creation of professional marketing materials. - Customer Segmentation: Leverage Square's Customer Directory to segment customers based on purchasing habits, visit frequency, and other behaviors, enabling more targeted and effective campaigns. - Integrated CRM Tools: Access a built-in Customer Relationship Management (CRM) system that provides a comprehensive view of customer interactions and sales data. - Performance Analytics: Monitor the success of each campaign through detailed analytics, including open rates, click-through rates, and direct impact on sales, all accessible from the Square Dashboard. - Google Reviews Integration: Automatically request Google Reviews post-purchase to enhance online presence and build brand credibility. Primary Value and Solutions Provided: Square Marketing simplifies the marketing process for businesses by automating customer engagement through email and text campaigns. Its integration with Square's POS system ensures that marketing efforts are informed by real-time sales data, leading to more personalized and effective outreach. By automating routine marketing tasks, businesses can save time, foster stronger customer relationships, drive repeat business, and ultimately increase revenue. * * * Seller [Block](https://www.g2.com/sellers/block) Discussions [Square Marketing Community](https://www.g2.com/products/square-marketing/discuss) Solution Type All-in-One Overview by Paul Rees (Growth Marketing & Content Strategy at Square) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/square-marketing/pricing) ## Top-Rated Alternatives [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Constant Contact](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact") Constant Contact 4.1/5(7,427) ](https://www.g2.com/products/constant-contact/reviews) [ ![MailerLite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MailerLite") MailerLite 4.6/5(1,113) ](https://www.g2.com/products/mailerlite/reviews) [ View All Alternatives ](https://www.g2.com/products/square-marketing/competitors/alternatives) ## User Insights Average based on 39 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Square Marketing Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure OpenAI Service ](https://www.g2.com/products/azure-openai-service/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) Show More ![Rosario Luigie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rosario Luigie B.") RB Rosario Luigie B. Education EdTech Education Management Mid-Market (51-1000 emp.) 4/24/2026 "Effortless Marketing Tool with Immediate Impact" 4.5/5 What do you like best about Square Marketing? I appreciate Square Marketing for its ease of setup. It took very little effort to get it going, and once it was set up, it just ran in the background. It allowed me to focus more on my business without having to spend extra time or complexity managing it. I also like that it is directly connected with my existing customer list, which made setting up quick and seamless. Even though it's not a super advanced marketing system, it did exactly what I needed, driving repeat visits from customers without any extra work. Also, the automated emails and offers were effective in bringing people back. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? One area for improvement in Square Marketing is the level of customization and flexibility in campaign design. Although the platform is easy to use, the templates can feel somewhat restrictive, which makes it difficult to create more tailored or visually distinctive emails that match specific brand identities. As a result, it can be harder to stand out—especially for businesses that depend heavily on unique branding. Another challenge is segmentation and targeting. The customer segmentation tools available are fairly basic compared to other marketing platforms, which can make it tougher to build truly personalized campaigns. This can affect engagement, since messages may not feel as relevant to different customer groups. Reporting and analytics could also be stronger. While the basics are covered, deeper insights—such as more detailed customer behavior tracking or clearer attribution—would help businesses understand campaign performance more clearly and make better decisions for future efforts. Overall, Square Marketing could improve by expanding design customization options, strengthening segmentation with more advanced filters or automation, and offering more comprehensive analytics that provide actionable insights. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? I use Square Marketing to easily send promotions without learning complex marketing tools. It's helped me retain customers by driving repeat visits through automated emails and offers, all with minimal effort once set up. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sarah L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah L.") SL Sarah L. Co-Founder Small-Business (50 or fewer emp.) 4/30/2026 "Convenient, Easy to Use, Needs Smarter Grouping" 5/5 What do you like best about Square Marketing? I use Square Marketing for email and text. I find it convenient and appreciate how well it ties in with technology. It's easy for a beginner like me. I love the 'schedule ahead' feature because it means I don't have to be at my computer to send emails and texts. The initial setup was awesome with nothing to improve. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? I would like to see smart groups expanded further, like groups by product color, purchase frequency, and demographics. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing is convenient and integrates well with technology, making it easy for beginners. The schedule ahead feature lets me send emails and texts without being at my computer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vishwanath J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishwanath J.") VJ Vishwanath J. QA consultant Small-Business (50 or fewer emp.) 1/27/2026 "Easy, Handy, and Convenient—Backed by Great Customer Service" 4.5/5 What do you like best about Square Marketing? Its easy, handy and very convenient for any space and customer service. Automatic List Building: Every time a customer taps their card and asks for a digital receipt, they are added to your directory. You don't have to "ask" for sign-ups as aggressively; it happens during the natural flow of a sale. Smart Groups: Square automatically categorizes customers into groups like "Top Spenders," "Regulars," and "Lapsed." You can target people who haven't visited in 30 days without ever manually looking at a spreadsheet. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? While the SMS feature is effective, it comes with strict operational guardrails: Character Limits: The SMS character count is notoriously tight, making it difficult to convey complex offers without multiple (expensive) messages. Sending Hours: There are restricted time windows for when you can blast SMS messages, which can be annoying if your specific business peak falls outside those hours. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? This is the most popular use case. Square identifies customers who haven't made a purchase in a specific window (e.g., 60 days) and automatically sends a "We Miss You" email or text. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michelle T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle T.") MT Michelle T. Office Manager Small-Business (50 or fewer emp.) 3/12/2026 "Square Marketing Makes Email Promotions Easy and Seamlessly Integrated" 5/5 What do you like best about Square Marketing? I like how easy Square Marketing is to use. It makes it simple to send out emails and promotions to our customers without needing a lot of extra tools or technical skills. It also integrates well with Square, which helps keep everything in one place. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? One downside is that the customization options can be a little limited compared to other marketing platforms. Sometimes it would be helpful to have more flexibility when designing emails or targeting specific customer groups. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing helps us stay in touch with our customers by making it easy to send out promotions, reminders, and updates. It benefits us because we can quickly reach people who have already done business with us and encourage repeat business without spending a lot of time on marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dutana D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dutana D.") DD Dutana D. Marketing and Communications Specialist Small-Business (50 or fewer emp.) 4/28/2026 "Effortless and Cost-Effective Marketing Integration" 5/5 What do you like best about Square Marketing? I use Square Marketing to send deals, reminders, and new shop drops for our online store. I like having our communications integrated on one platform instead of using outside competitors, and it's cost-effective as it's part of our monthly Square plan. I really appreciate how well it's integrated with our customer base and the ease of building a communication plan. The interface is super user-friendly and easy to use. The initial setup was very easy and quick. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? Nothing. Great platform! Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? I use Square Marketing to centralize shop communications, save money with integrated services, and enjoy easy-to-use, cost-effective solutions while building communication plans. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KW Kristen W. Marketing and Communications Specialist Non-Profit Organization Management Small-Business (50 or fewer emp.) 4/28/2026 "Effortless Customer Engagement, Perfect Fit for Small Teams" 4.5/5 What do you like best about Square Marketing? I like that Square Marketing makes it very easy for customers to select the items they want and to pay easily. It helps us stay in contact all year long with our customers, so they don't forget about us. I really value the texts I can have sent to my customers when new items are added to the store. The initial setup was very easy, I did it myself. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? Nothing at all. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing makes it easy for customers to select items and pay, and helps us stay in contact with them all year long so they don't forget about us. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Allyson R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allyson R.") AR Allyson R. Ecosystem Marketing Manager Mid-Market (51-1000 emp.) 5/4/2026 "Easy Setup and User-Friendly Campaigns with Square Marketing" 4/5 What do you like best about Square Marketing? I like that Square Marketing is easy to set up and very user friendly, the learning curve compared to other products is much smaller. It makes it very easy to set up new campaigns without it taking lots of time. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? I do find the product a tad expensive compared to some competitors in the same space. The SMS features are also somewhat limited. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing is help us save time when it comes to manual marketing. It is allowing us to send targeted emails much quicker than before. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DG Dana G. Senior Digital Marketing Specialist Small-Business (50 or fewer emp.) 1/28/2026 "Efficient Email Marketing with Room for Improvement" 5/5 What do you like best about Square Marketing? I like the customizable templates and audience segmentation features in Square Marketing. They allow us to categorize our customers into specific groups effectively. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? Since we are a CBD company, the texting option is not available for us. We have limitations on what we can send due to being CBD. We aren’t able to send out MMS messages. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing keeps me in constant contact with clients, allows creating specific segments for different clientele, offers customizable templates, audience segmentation, and integrates coupons with Google reviews. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Libby S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Libby S.") LS Libby S. 1/29/2026 "Simplified Marketing with Square" 4/5 What do you like best about Square Marketing? I really like that Square Marketing is so simple to use, which makes it easier for me to market my clients. The platform is very attractive and streamlined, adding to its appeal. It allows us to effectively reach our exact clientele, which has also helped in increasing our sales. The setup was very easy and user-friendly, making it perfect for a small business like ours. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? There are no specific things that I dislike Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing provides a simpler platform strategy to market my clients effectively, helping to target our exact clientele and increase sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DS Destiny S. Training Coordinator Mid-Market (51-1000 emp.) 9/30/2025 "Positive Communication Experience" 5/5 What do you like best about Square Marketing? I have been using Square Marketing as a client and a customer for the past few years. When I first was introduced to this application, I found it was easily accessible as a consumer. The customer support team was always available to helpw ith any conflicts and made the implementation an easy process. I use this application frequently and it is a game changer for businesses. The automation is simple and adds value to many companies. Review collected by and hosted on G2.com. What do you dislike about Square Marketing? I don't have any complaints about Square Marketing. However, I do think the application's customization options could be less restricted. Overall, it works well for many businesses, so I remain satisfied. Review collected by and hosted on G2.com. What problems is Square Marketing solving and how is that benefiting you? Square Marketing makes it much easier for companies of all sizes to target their marketing efforts. The platform offers a user-friendly experience, especially for those who prefer to receive communications via text or email. As a consumer, I appreciate the personalized offers it provides, and I find this method of communication to be my preferred choice. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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