The UI is very easy to navigate and user friendly. Love the unlimited number of competitor analysis and domain comparison along with the Kombat feature and unlimited data export in various formats. Well priced compared to the other available SEO tools on the market. Review collected by and hosted on G2.com.

SpyFu is a great tool, but perhaps they could include data from more countries/regions for international clients. Review collected by and hosted on G2.com.

We always find good nuggets of information that help us create effective SEO strategies grounded in usable data. Review collected by and hosted on G2.com.

It's only effective for medium to large businesses, especially with a national market, smaller local businesses are less likely to get much value from it. Review collected by and hosted on G2.com.

It enables me to assess a prospect opportunity while helping me find insights into my clients and their competitors. Review collected by and hosted on G2.com.

It's cost borders on it being prohibitive. Review collected by and hosted on G2.com.

It helps search competitor keywords, their ads & ad copies that are working for them. Review collected by and hosted on G2.com.

Reliability on the data, they can have the latest refreshes at the top. Review collected by and hosted on G2.com.

I find the estimated spend of competitors and keyword lists very helpful. Review collected by and hosted on G2.com.

The automated competitors are usually inaccurate and require manual entry. And once you enter them they disappear and you have to reenter them on every page i.e. overview, kombat,etc... Review collected by and hosted on G2.com.

When the COVID pandemic hit small businesses hard, SpyFu offered their platform and tools for FREE for a few months to help out in a BIG BIG way. I cannot say enough about how great their entire organization and the platform is. I dumped SEM Rush and saved a ton of money in the process. Review collected by and hosted on G2.com.

Setting up new keyword tracking for accounts is a bit tedious and could be simplified. Review collected by and hosted on G2.com.

Submitting a domain to see SEO & PPC keywords it ranks for and competing websites is very valuable for marketers. My team use this regularly to conduct competitive analysis, keyword research and SEO content optimization. Review collected by and hosted on G2.com.

AdBudgets for PPC are a guide but can be misleading. There is a lot of context required to understand a websites ad budget for Google and the nuances of this are not possible to share Review collected by and hosted on G2.com.

Ease of use.

Depth of information

Usefullness of the tool in researching keywords for existing clients and competitors Review collected by and hosted on G2.com.

Lack of social Integration

Spending accuracy - I do understand that some of the spending numbers need to be looked at directionally. Review collected by and hosted on G2.com.

I love the user interface and the custom reports that you can save by client/project/initiative; it gives you the ability to really hone in on your company/clients. Review collected by and hosted on G2.com.

I don't think the ad spend is accurate. It doesn't give you a good gauge for how much your competitors are spending, but the average CPCs are pretty accurate. Review collected by and hosted on G2.com.

This service helps me avoiding pissing away my money to google by trying to run my own PPC campaigns and learning on the go, which I tried before finding Spyfu. I'm able to create, manage and fine tune my ads to achieve results that without Spyfu 100% would NOT be possible to duplicate. Review collected by and hosted on G2.com.

There isn't anything I don't like about this service! Review collected by and hosted on G2.com.